Diego Granados

I'm a Product Manager with experience working cross-functionally with business roles (e.g. Marketing, Finance, Sales), technical roles (e.g. Backend and front-end engineers, data scientists) as well as designers and UX researchers to bring products to life that make our users' problems and pain-points go away!

I have experience working with Web and Mobile products, AI and Machine Learning - There's something really fascinating about using data to try and predict the future. I'm a big believer that every model should be thoroughly thought from an AI Ethics point of view.

As a product manager I have to wear different hats every day and I excel at working cross-functionally. My experience and feedback has taught me that I bring value to the teams I work with because:

- I empathize with users and speak: geek, data whisperer, designer, marketer and salesperson. At some point I also tried to learn Shriiwook (I've always wanted to understand Chewbacca like Han did). Understanding means fewer mistakes, and mistakes can be very costly.

- I'm passionate about understanding customers, too many people use "customer obsession" as buzzwords in their resume.

- I leave the BIG ideas to the Elon Musks of the world. A good Strategy, Vision and Execution drives products forward - I do these three.

- I'm an engineer at heart and a musician at soul - I like to combine logic with creativity

- I'm the calm one. I'm the one that plans.

I'm passionate about helping others and I created a YouTube channel to help others learn about Product Management: https://www.youtube.com/c/PMDiegoGranados/

Don't hesitate to reach out if you want to talk about AI/ML, technology, business, consumer electronics/technology or need help on your journey to become a Product Manager!

Specialties: Product Management, Consumer electronics, Consumer Technology, Cross-functional work, Agile development, Product design, data driven decisions, AI, Machine Learning.

Product Manager AI&ML

MarketCall Inc.

Marketcall is a leading pay-per-call performance marketing network, connecting top affiliates with high-converting offers in finance, home services, and insurance. Our unique model ensures that advertisers only pay for qualified inbound calls, maximizing ROI.

As an Affiliate Manager inside their team, I focus on scaling Marketcall’s affiliate program by providing strategy, creative assets, and growth opportunities for our top affiliates. My day-to-day includes:

Overseing 40+ pieces of creative content weekly, including UGC, videos, and landing pages to boost conversion rates.

Guiding affiliates on traffic strategies, offer selection, and campaign scaling to drive revenue.

Actively recruit & onboard new affiliates, encouraging them to run traffic and test offers.

Identify growth opportunities and optimize campaign performance based on traffic quality, conversion rates, and payout models.

 💫 Things that excite me about my role: 

I leverage my Spanish fluency to communicate with LATAM performance marketers and help them scale their campaigns effectively. In the future, I hope to use my experience in other industries to help bridge cultural & business insights to tailor marketing approaches for Spanish-speaking markets.

Affiliate Manager

I had the opportunity to consult for brands generating $3-4 million annually, as well as small business owners and startups. Whether in the B2B space or consumer-focused ventures, I’ve been able to help them navigate the ever-evolving digital landscape and create impactful strategies.
Here’s a glimpse of how I’ve supported brands: 
✅ Developed optimized sales funnels, built memorable copy, and addressed challenges around branding and vision to improve overall performance. 
✅ Built work action plans by quarter to tackle offline events, social media, and paid advertisements, ensuring a cohesive and strategic approach to growth. 
✅ Designed influencer and affiliate marketing strategies that drive ROI for small to medium-sized brands.

✨ Humble win: Speaking at the RISE Women's Leadership Conference in Rhode Island was such an honor. I joined the entrepreneurship panel alongside action-led, inspiring women from across New England.

Marketing Communications Consultant/Freelance

TopTier Trader

-Pioneered and implemented a groundbreaking loyalty program for a prop firm, projecting a substantial revenue of $750,000 USD. 
-Revamped affiliate incentives and expanded partnerships in the trading sector, swiftly integrating tracking software to enhance affiliate engagement.

Director of Affiliate & Influencer Program

Zumex Group

-Conducted strategic marketing research and analysis of the juicing market from a consumer standpoint, b2b, and partnership outlook
- Developed and implemented marketing strategies and campaigns while controlling the marketing budget for the North American market
-Drafted and supported new business proposals, initiatives, and drafts for new market opportunities.
-Managed ZUMEX American communications strategy by analyzing its internal voice, branding, and style to match an overseas market 
-Lead efforts on monitoring, measuring, and evaluating program/campaign performance analytics and optimize/advise on optimization and strategies to drive performance

Marketing Manager North America 

American Reading Company

-Presented analytics and tracked results for my own created messaging and content generated across social media channels: Linkedin, Twitter, Facebook, Youtube. 
- Saw a  8% growth in  Twitter link clicks and impressions by creating tailored messaging and copy for national educational audience
-Oversaw company’s brand reputation by tracking and monitoring mentions, encouraging user-generated content and reviews as part of social media strategy 
-Collaborated with marketing team to brainstorm and develop a variety of copy for social media banners, flyers and Youtube titles, video descriptions
-Liaised with Development and Sales departments to stay updated on new products and features

Social Media Coordinator

Distrivision Official

Crafted and pioneered compelling e-commerce and B2B marketing initiatives across 15 various channels, setting Distrivision and its 2 apparel umbrella brand's apart.
• Orchestrated a strategic allocation of a $20,000 USD budget, propelling the Navonella lifestyle brand through effective affiliate marketing and brand ambassador programs.
• Pioneered the development of Navonella as the inaugural Umbrella brand within Distrivision, recognizing a market gap for an apparel line catering to plus-size women and their specific needs.
• Spearheaded the brand's promise, creative direction, copywriting, catalogs, and go to market strategy, overseeing a comprehensive wholesale plan for a nationwide launch with a focus on the Hispanic market.
• Achieved an impressive 80% increase in sales during the launch phase, establishing a strong foundation for sustained growth.
• Steered the brand's upward trajectory, ensuring its steady and ongoing expansion within the market.
• Leveraged data-driven insights from sales, e-commerce trends, and customer feedback to implement bespoke rewards programs.
• Introduced exclusive customer tiers, curated WhatsApp groups, personalized 1-1 marketing strategies
• Identified a misalignment between the brand's identity and its ideal consumer, emphasizing the need for a comprehensive overhaul to better showcase B2B relationships and highlight the brand's commitment to customer relationships.
• Led the rebranding effort by hiring skilled brand designers to spearhead the entire process, ensuring a cohesive and impactful transformation.
• Instructed the sales team on adopting inbound sales strategies through social media platforms, optimizing engagement with the target audience and leveraging digital channels for customer outreach.
• Initiated the creation of an employee social presence on social media, fostering a unified and dynamic online presence for the brand and its team members.

Marketing Communications Specialist

Add Temps

-Started social media presence for Add Temps via  Linkedin, Instagram and Facebook and worked with stakeholders to develop a brand voice, identity and personality that could be used for all things digital as well as printed media, and merch for onsite recruiting events. 
-Created job descriptions that were SEO friendly as well as managing Facebook Ad campaigns that saw an increase of leads by 40% while also helping elevate brand visibility across RI and Massachusetts. 
- Published engaging posts that would entertain the audience while also promoting job vacancies to fill.

Social Media Marketing Specialist/ Recruiter

Big Orange Productions

I was responsible for engaging with consumers, promoting brand awareness and driving product sales through live featured product demonstrations. As a brand ambassador I learned key components for building a brand and insightful tactics on creating value, building trust, and a compelling brand promise.

Brand Ambassador

Berlitz Corporation

Using the English language in a native fluency level I was hired as an interactive  and motivated English instructor to lead group classes for national Colombian corporations such as Avianca, Ecopetrol, as well as multinational companies doing business in my native country.

English Language Instructor

Director of Affiliates and Influencer marketing @Toptiertrader | First- Gen Latina 🇨🇴 | Bilingual marketing professional

✨ Marketer. Storyteller. Strategist. New Englander. Proud Colombian 🇨🇴✨. 

I discovered early on that my passion lies in the art of communication. Connecting people, telling impactful stories, and driving meaningful change. 

Over the years, I’ve built a career that reflects my love for creativity, structure, and strategy:

2013–2015: I started as a brand ambassador, learning the ropes of experiential marketing, brand positioning, and market research across Rhode Island and Massachusetts. 

2016–2017: Explored e-commerce and UGC, pitching brands, SEO, visuals, and aesthetics. 

2018: Secured my first in-house role as a Marketing Specialist, deepening my expertise in campaign strategy and execution in the B2B space. 

2021: Founded Pyra Beauty, an e-commerce brand focused on zero-waste beauty solutions.

2021–2022: Led social media strategy for a national literacy brand, aligning content with an impactful educational mission.

2022–2024: Took on leadership roles as a North American Marketing Manager, consultant, and director, driving team success and shaping marketing strategies across industries.

2025: Entered the pay-per-call space as part of the affiliate management team at Marketcall while pursuing personal projects that align with my passion for education and empowerment.

Today, I’m driven by the belief that marketing, technology, and education can open doors and transform lives. Also, you are YOUR niche. 💕 

Thanks for reaching my side of the internet; let’s connect.

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The Battle

Diego Granados

Angelica Romero

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