Diego Granados

I'm a Product Manager with experience working cross-functionally with business roles (e.g. Marketing, Finance, Sales), technical roles (e.g. Backend and front-end engineers, data scientists) as well as designers and UX researchers to bring products to life that make our users' problems and pain-points go away!

I have experience working with Web and Mobile products, AI and Machine Learning - There's something really fascinating about using data to try and predict the future. I'm a big believer that every model should be thoroughly thought from an AI Ethics point of view.

As a product manager I have to wear different hats every day and I excel at working cross-functionally. My experience and feedback has taught me that I bring value to the teams I work with because:

- I empathize with users and speak: geek, data whisperer, designer, marketer and salesperson. At some point I also tried to learn Shriiwook (I've always wanted to understand Chewbacca like Han did). Understanding means fewer mistakes, and mistakes can be very costly.

- I'm passionate about understanding customers, too many people use "customer obsession" as buzzwords in their resume.

- I leave the BIG ideas to the Elon Musks of the world. A good Strategy, Vision and Execution drives products forward - I do these three.

- I'm an engineer at heart and a musician at soul - I like to combine logic with creativity

- I'm the calm one. I'm the one that plans.

I'm passionate about helping others and I created a YouTube channel to help others learn about Product Management: https://www.youtube.com/c/PMDiegoGranados/

Don't hesitate to reach out if you want to talk about AI/ML, technology, business, consumer electronics/technology or need help on your journey to become a Product Manager!

Specialties: Product Management, Consumer electronics, Consumer Technology, Cross-functional work, Agile development, Product design, data driven decisions, AI, Machine Learning.

Product Manager AI&ML

ALCO GRUPO MARLAN

For over five decades, ALCO has produced healthy, high-quality food products that go into some of the Mexican finest poultry recipes. Working with 1,000 plus team members, we are dedicated to providing high-quality products at a great value. With corporate headquarters located in Monterrey, Mexico, we have operations in the Northeast region of Mexico, Guadalajara and Mexico City. We are committed to provide products to foodservice, retail and frozen entrée customers. The company’s primary distribution is through retailers, foodservice distributors and restaurants as well as through the wholesaling of chicken products to customers all over the country.

Chief Executive Officer

Laureate International Universities

Laureate International Universities is a leading international network of quality, innovative institutions of higher education. The LIU network of 60 accredited campus-based and online universities offers undergraduate and graduate degree programs to more than 950,000 students in 32 countries around the world.

Executive Director

Tecnológico de Monterrey

Professor of Mathematics (Calculus and Algebra)

Professor of Financial Econometrics and Financial Marketing

Professor of Economics, Algebra and Calculus

Keurig Dr Pepper Inc.

Direct sales accountability for a US$47m FY business based on carbonated soft drinks products including leading mineralwater brand Peñafiel, in Southern MexicoMetropolitan Area
Developed and coordinated key retail and customer strategies to maximize sales growth, product distribution and availability all across Southern Area of Mexico City. Developed key commercial strategies based on market pricing, price-elasticity and industry landscape to set proper Go-To-Market (GTM) initiatives in key channels. Executed and developed multi-category sales channels via consumer price-packaging segmentation. Reported to Sales SVP.

Sales Director

Provided executive leadership for 2Yr Go-To-Market projects valued US$12 million in CAPEX regarding route expansion in major beverage consumption cities, leading and supporting key GTM initiatives based on additional coverage and distribution strategies.

Planning and Business Development Director

Colgate Palmolive

MarketingManager responsible for hair care brand Caprice, including conditioning and hair styling categories. Lead complete business analysis formarket pricing, elasticity and competitive landscape to set proper pricing for customers and retailers.

Brand Group Manager

Coca-Cola FEMSA

Provided executive leadership and full P&L responsibility for brand new Bottled Water
Division business.
- Successfully launched new business unit resulting in increased sales of US$35million for the company
- Increased annual jug water business volume by 6% in mature market
- Opened newmarketing channels and established strategic alliances in Mexico City

Brand Development Manager forWater Business Unit

Provide high-level financial analysis to seven business units in Mexico, encouraged increasing profitability and focusing Operating Officers to track financial objectives

Successfully aligned business planning and financial processes with performance improvement and business risk-management activities. Ensure full delivery of financial results for the company entire portfolio, near 140 products through the development and implementation of  activity-based costing system. Implemented financial information system for the Jug Water Business Unit in seven-state markets in Mexico. Supported business strategies and objectives by developing fiancial-measurement system that substancially improved integration of operational, marketing and financial information. Reported to Mexico CFO.

Commercial and Financial Planning Manager

Supported global business strategies and objectives through series of projects worth US$150 million throughout Mexico, Guatemala, Nicaragua, Panama, Costa Rica, Brazil and Argentina. Reported to Chief Strategic Planning Officer.

Strategic Planning Manager

Participated in New Business Projects through merges and acquisitions of a series of companies and commercial franchises with total net worth of USD $4.0 bn. 
	
Full responsibilities from evaluating Latin American regional and country economic frame, financial and operating results for mass product companies, focused in food and beverage industries. Co-participated identifying acquisition opportunities and strategic alliances in Mexico, US, Europe and main Latin America economies.

Business Development Manager

Ensured full delivery of all financial information responding to operational initiatives.
- Optimized consulting financial information system for senior management staff, improving integration of quality, operational and marketing information.
- Teamed with manufacturing, marketing and commercial staff to identify financial information opportunities, securing investment budget and built financial culture.

Financial Analyst

Procter & Gamble

Provided business analysis to boost P&G key brand portfolio in national key wholesales accounts, by identifying customer ADN needs to specific brand-packaging and distribution segmentation.

Customer Business Development & Finance Intern

I am the CEO of ALCO GRUPO MARLAN, a leading producer of healthy and high-quality food products in Mexico. For over 9 years, I have led a team of over 1,000 employees and overseen the operations, marketing, and financial performance of the company. 

Under my leadership, ALCO has expanded its presence and distribution in the domestic and international markets, delivering consistent growth and value for our customers, partners, and shareholders. I have also driven innovation, efficiency, and sustainability in the food and beverage industry, by implementing cutting-edge technologies, processes, and practices that enhance our products and services.

My passion for business administration, finance, and economics stems from my academic background and credentials from the prestigious MIT Sloan School of Management, where I obtained a master's degree in both fields, as well as a sustainability and a business analytics certificate. I also completed a board of directors executive program from EGADE Business School, one of the top business schools in Latin America.

I leverage my skills and knowledge to mentor and empower the next generation of leaders and entrepreneurs, both within and outside of ALCO. I am also actively involved in the community and the industry, supporting various initiatives and organizations that promote social responsibility, education, and development.

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Diego Granados

Nelson Ossorio

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