Diego Granados

I'm a Product Manager with experience working cross-functionally with business roles (e.g. Marketing, Finance, Sales), technical roles (e.g. Backend and front-end engineers, data scientists) as well as designers and UX researchers to bring products to life that make our users' problems and pain-points go away!

I have experience working with Web and Mobile products, AI and Machine Learning - There's something really fascinating about using data to try and predict the future. I'm a big believer that every model should be thoroughly thought from an AI Ethics point of view.

As a product manager I have to wear different hats every day and I excel at working cross-functionally. My experience and feedback has taught me that I bring value to the teams I work with because:

- I empathize with users and speak: geek, data whisperer, designer, marketer and salesperson. At some point I also tried to learn Shriiwook (I've always wanted to understand Chewbacca like Han did). Understanding means fewer mistakes, and mistakes can be very costly.

- I'm passionate about understanding customers, too many people use "customer obsession" as buzzwords in their resume.

- I leave the BIG ideas to the Elon Musks of the world. A good Strategy, Vision and Execution drives products forward - I do these three.

- I'm an engineer at heart and a musician at soul - I like to combine logic with creativity

- I'm the calm one. I'm the one that plans.

I'm passionate about helping others and I created a YouTube channel to help others learn about Product Management: https://www.youtube.com/c/PMDiegoGranados/

Don't hesitate to reach out if you want to talk about AI/ML, technology, business, consumer electronics/technology or need help on your journey to become a Product Manager!

Specialties: Product Management, Consumer electronics, Consumer Technology, Cross-functional work, Agile development, Product design, data driven decisions, AI, Machine Learning.

Product Manager AI&ML

I started AI-Prototyping my PRDs before I even sit down with my engineers.

Last week, I was working on a feature that was a bit of a nightmare in terms of complexity. It had a lot of moving parts for both users and admins. 

On paper, the PRD was solid—I had the requirements mapped out, the logic seemed right, and I felt good about it.

But because it was such a "heavy" feature, I wanted to make sure I could explain it to my team as clearly as possible. Besides, the number of comments and questions in the PRD was growing fast, and now an important part of the PRD context relied on someone reading multiple threads and comments

So, I took a screenshot of our UI, dropped it into Google AI Studio, and essentially prototyped my PRD with AI: 

💬 "From this screenshot, when I click on X, add a panel with information from this other screenshot".
💬 "Now, when someone clicks Y in the panel. If the user has permission A, then do Z, otherwise follow... (some other requirement in the PRD)". 
💬 "Add a button at the top of the product to toggle whether I'm an admin or a user. Admins can view X, Y, Z panel and button, but users cannot see them".

After a morning of working with AI Studio to convert my PRD into a working prototype, the "aha!" moment happened...

In my case, the user side looked great, just like I’d written it. 

But once I started "building" the Admin side... I realized I missed the mark. My plan for the Admin UX wasn't nearly as smooth as I thought it was on paper. It looked fine in the doc, but in a real flow, it was way too complex.

AI prototyping made things so much easier because I was able to: 
✅ Simplify the Admin UX: I saw the friction immediately and fixed the flow before the meeting even happened. 
✅ Catch Corner Cases: I found a few gaps for both users and admins that only became obvious once the experience was "in motion." 
✅ Ease the Handoff: When we finally had the review, we were looking at a functional reference, which made the discussion so much easier (and the PRD easier to clean now that we were on the same page)

I’m still using Gemini to help me write the initial PRDs, but I’ve now added AI Studio to my toolkit to help me "see" my ideas before I ship them to the team.

It’s helping me be a better PM and a much clearer communicator.

As features get more complex, a good PRD helps me share a good idea with the team... but now that I'm using AI Studio to see my idea come to life after a few hours and how easy is the conversation with the engineering (and design!) team, it has become a permanent part of my PRD workflow.

👋 Have you tried "running" your docs through an AI builder or no-code tool before? I'd love to hear if it's helped you catch things early! Drop a comment below.

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💎 AI Product Management can sometimes feel intimidating, so I put together a few resources for you in my comment below!

Product Manager AI&ML @ Google | 🚀 Interested in AI Product Management? Check my profile!

Doctor Project

💡 Feel like the digital wave's passing you by? Struggling to take your biz online? Or just a non-tech head seeking a tech guru's guidance?

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At DOCTOR PROJECT, it's all about fresh tech, smart pivots, and a dash of YOU.

Founder

Royal Canin

Akeneo Lead

Mars

PXM Lead at Mars Group's Petcare Branch - Royal Canin

- Oversees PIM Akeneo
- Sharing Akeneo fundamentals ( channels, family, attributes, data model, rules etc)
- Improve a catalog of 8000 products 
- Leads a cross-functional team
- Collaborates with 65+ global markets
- Implements end-to-end solutions in brand information systems
- Designs product data workflows
- Manages a community for market insights and product data updates
- Handles user access management
- Responsible for market training on Akeneo
- Facilitates workshops to enhance the product lifecycle
- Integrates retail and digital workflows to improve product experience
- Develops and executes strategies for product data to support business growth and customer satisfaction
- Works with Marketing, IT, and Sales teams for aligned product information management
- Analyzes and improves data quality for accuracy across markets
- Monitors performance indicators for product data projects
- Keeps up with industry trends in product information management
- Promotes innovation in product data processes and systems
- Reports on product data initiatives to senior management
- Mentors team members, promoting a culture of excellence and teamwork

PXM Senior Lead

CHANEL

Senior Business System Analyst

PowerIn - Trigger the 1st interaction with 200 prospects/day on LinkedIn through AI auto-comments

I'm on a mission at PowerIn, where I'm:

→ Capturing the team's vision
→ Harmonizing the symphony of features and prompts
→ Unearthing and decoding insightful data
→ Sharing my experience and advices to empower the team and the product

Prompt Engineer

Tiffany & Co.

Outcome: Enhanced business solutions as a Senior Business Analyst by integrating diverse systems for optimal performance.

→ System Mastery: Proficiently navigated Salesforce Commerce Cloud for e-commerce optimization.
→ Product Management: Utilized Akeneo to streamline product information workflows.
→ Integration Expert: Leveraged Mulesoft for seamless system integrations.
→ Search Optimization: Implemented Algolia, refining search experiences and boosting user engagement.

Methodology : Agile

PXM Senior Business Analyst

Think Tanger

Outcome: Successfully accelerated growth and success for THINK TANGER by spearheading digital transformation, optimizing resources, and ensuring strategic alignment.

→ Digital Assessment: Evaluated and optimized the association's digital tools and resources.
→ Vision Crafting: Led Design Thinking workshops, clarifying THINK TANGER's strategic direction.
→ Skill Upgrade: Trained the Artistic Director on Monday.com and AI integrations.
→ Contract & Finance Review: Audited supplier contracts and finances for 2020-2023.
→ Website Revamp: Spearheaded the redesign of the Think Tanger website.
→ Strategic Planning: Developed a forward-thinking global strategic blueprint.

Methodology: Deployed a blend of individual and group interviews, Design Thinking workshops, and exhaustive financial analysis to create a transformative roadmap, data driven improvement.

Senior Strategy Consultant

Valtech

OMS Senior Business Analyst

Client: Brico Privé

Outcome: Successfully orchestrated the first OMS implementation embracing the MACH vision, optimizing business processes and enhancing user experiences.

MACH Vision Explained:

M (Microservices): Deployed independent, loosely-coupled business functionalities.
A (API First): Achieved granular intermediation & integration between interfaces & applications.
C (SaaS Cloud Native): Leveraged full-scale cloud-native engineering for execution, hosting, development, and scalability.
H (Headless): Implemented a decoupled front-end and back-end, ensuring complete design freedom.

Project Milestones:

→ Training: Acquired the 'Fluent Commerce Fundamental' certification.
→ Agile Framework: Orchestrated agile meetings, prioritized backlogs, and planned sprints.
→ Fluent Commerce: Defined & designed its implementation, collaborated with Fluent Commerce partners, and ensured seamless integration, considering SI interdependencies.
→ Workshops: Organized technical & functional Fluent Commerce workshops, crafted workshop materials in partnership, and documented meeting summaries.
→ Process Mapping: Designed comprehensive process diagrams encapsulating all OMS-related flows (ECOM, PSP, WMS, CRM).

OMS Product Owner

Lacoste

Outcome: Spearheaded crucial integration and testing processes, ensuring Lacoste's digital ecosystem was optimized, user-friendly, and robust.

Key Deliverables:

→ Specifications & Planning: Authored detailed specifications balancing both business needs and technical requirements.
→ Integration & Mapping: Designed and managed integration flows within Lacoste's ecosystem.
→ Testing: Crafted comprehensive test plans for integration and performance; engaged in pair testing and tracked end-to-end tickets.
→ User Support: Provided continuous support, documentation, and training for users and QA teams on SFCC.
→ Development Assistance: Supported the dev team in implementing the desired architecture; analyzed logs and verified API functionality using POSTMAN.
→ Bug Management: Logged, analyzed, and pursued resolution for bugs; closely followed post DRY RUN issues.
→ Pre-launch Preparations: Configured DEV/UAT/PROD instances for pre-launch nocturnal DRY RUN sessions.
→ Collaboration & Training: Organized and led workshops, ensured development team understood deliverables, and trained QA teams on SFCC specifics.

SFCC Senior Business Analyst

EFREI Paris

Outcome: Empowered the next generation of tech professionals with project management skills, guiding them through pivotal startup challenges.

Responsibilities & Highlights:

→ Project Management: Conducted comprehensive courses on the nuances of project management.
→ Startup Week Mentorship: Provided hands-on guidance and mentorship to students during the pivotal STARTUP WEEK.
→ Presentation Enhancement: Reviewed and elevated student presentations, ensuring they were pitch-perfect for defenses.
→ Jury Participation: Played an instrumental role as a jury member during the STARTUP WEEK defenses for M1 & M2 classes.

Senior Project Management Instructor

Your AI-Powered Problem Solver | Founder of Doctor Project | Creative Technologist | Helped 30+ Companies, Your turn ?

Yassine | Founder of Doctor Project 🔲⬛🟧🟪
Architect of Systems Clarity for Complex Organizations

I founded Doctor Project to solve one problem—turning operational chaos into scalable advantage. Through a council of multidisciplinary experts, we unify Research, Strategy, Technology, and Leadership to dismantle inefficiencies and rebuild systems that drive profit.

➡️How It Works

My team and I apply a structured, four-pillar framework to dissect your challenges:

🔲Research — Data-driven diagnostics pinpoint root causes.
⬛Strategy — Custom roadmaps align with your business DNA.
🟪Technology — Future-proof tools simplify, never complicate.
🟧Leadership — Governance models sustain growth beyond our collaboration.

➡️ What I Offer
I thrive on dissecting ambiguity. My work is rooted in evidence-based frameworks, analytical precision, and a relentless focus on outcomes. I don’t just solve problems—I architect systems that anticipate them.

Strategic Clarity — Cut through organizational noise with data-driven insights.
Process Optimization — Redesign workflows to eliminate bottlenecks and amplify ROI.
Tech-Driven Leadership — Align IT infrastructure with scalable, future-proof strategies.

➡️ Why Work With Me

High Standards — Rigorous, fact-based benchmarks for my work and your outcomes.
No-Nonsense Approach — Pragmatic solutions stripped of jargon, focused on action.
Collaborative Precision — Logic-driven strategies aligned authentically with your vision.

🚩 Core Principles

Pragmatism — Only profit-driving plans make the cut.
Innovation — Technology meets execution, not hype.
Confidence — Results speak louder than pitches.

Industries Served
🎨 Art / Culture
🤖 Artificial Intelligence
💎 Luxury Goods and Jewelry Industry
🚗 Automotive Industry
🔍 Consulting Industry
💻 Tech Industry
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🏠 Real Estate
👦 Youth Organization
🌸 Floral Industry
🐩 Petcare Industry

If you’re ready to replace guesswork with structure, reach out to scale your operational maturity.

📩 DM or contact@doctor-project.com

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Diego Granados

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The Battle

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Yassine F.

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