Arpit Singh

GTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations

Hi, I’m Arpit. I build growth systems by combining LinkedIn content, social selling, and GTM workflows.

I’ve been in marketing, ops, and GTM for 6+ years, with the last 2.5 years deep in outbound and social selling. 

In that time I’ve:
→ Worked with 50+ B2B clients across SaaS, fintech, and services
→ Scaled GTM engines inside agencies
→ Reported directly to 15+ founders and CMOs
→ Built outreach systems delivering 300+ replies per month
→ Fixed inbox placement from 20% to 90% in 10 days
→ Automated more than 10,000 touchpoints each month

Who I work with:
→ Founders making $20K to $100K per month who need predictable growth
→ GTM teams scaling sales and content but lacking systems
→ Agencies that want inbound and outbound working together

What I do:
→ LinkedIn content and social selling playbooks
→ Cold outreach and deliverability fixes
→ Trigger-based workflows across LinkedIn and email
→ Full GTM systems including automation, dashboards and SOPs

Currently, I’m a GTM Engineer at Content Path helping B2B brands turn content and outbound into one scalable growth engine.

If you’re looking to align content, outbound, and systems into a GTM engine that compounds over time, DM me.

Growth Strategist

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

One of the hardest parts of sending 20K emails/month?

Email infrastructure setup.

The situation usually looks harmless.

Replies slow down.
The opens still look fine.
Nothing is obviously broken.

So teams assume it’s copy.
Or personalization.
Or the offer.

But that’s rarely the reason.

This happens because email infrastructure doesn’t fail loudly.
It degrades quietly.

Mailboxes burn.
Reputation slips.
Deliverability drops before dashboards warn you.

That’s why I’ve trusted Maildoso for over a year.

It fixes the boring part of outbound. And that boring part matters.

What made me stick with Maildoso:

• 98%+ inbox placement, even to Outlook
• In-house SMTP. No resold nonsense
• IP rotation that keeps things clean
• Self-healing mailboxes so campaigns don’t just… die
• $1.80–$2.50 per inbox, domains included

What Maildoso gave me wasn’t hacks or hype. 

It gave me predictability.

Outbound stopped feeling fragile. 

Replies started making sense again.

If you’re scaling cold email and replies dip without a clear reason…

It’s worth checking whether the problem is really email copy… 

or the infrastructure underneath it.


P.S. See the link in comments to check it out for yourself

I’ve been using HeyReach for 2+ years now.
What I’ve noticed every single time:
They ship fast when users ask for something.

Creators ask.
Customers ask.
Updates show up.

That’s the kind of product behavior GTM engineers respect.

A few weeks ago, they rolled out 2 updates.

Nothing flashy. But if you run LinkedIn outbound seriously, you’ll get why these matter.

1️⃣ Manager role

Access control used to be annoying.

You either gave someone Admin access 
or locked them down so much that they couldn’t really operate.

Now there’s a proper middle layer.

Managers can work inside external workspaces, run campaigns, manage users, see what matters without touching billing or permission settings.

If you work with agencies, contractors, or shared GTM teams, this removes a lot of unnecessary coordination.

2️⃣ Workspace API

This one’s clearly built for GTM engineers.

It covers the boring parts of scaling LinkedIn outbound
the stuff you normally fix with spreadsheets and Slack messages.

You can now:

• Create and manage workspaces
• Pull users by role or invite status
• Invite Managers, Admins, Members
• Create API keys per workspace
• Connect it with Make, Zapier, n8n, MCP, Public API

Which matters when you’re onboarding clients or spinning up new GTM pods regularly.

These aren’t exciting updates.

But they make your outbound setup easier to live with.

And that’s usually a sign the product is built for real operators.


Do you use HeyReach.io in your GTM stack or workflow?

I’ve been using Trigify.io for 1.5+ years now.

Now, I’ve been tracking 25+ LinkedIn profiles on it, mostly for my clients.

And one thing is very clear to me:

Posting on LinkedIn isn’t the hard part. 
Tracking what happens after is.

Most people stop at “posting consistently”.
That’s where the real problem starts.

What usually goes wrong...

1. Everyone tries to create content for their ICP
– very few do it consistently
– even fewer attract the right people

2. Some posts get engagement
– likes
– comments
– profile visits

3. And then… nothing
– no tracking
– no follow-up
– no system

That’s wasted INTENT.

What actually works (when you track it):

1. Lead magnet → warm outbound

→ Post a lead magnet
→ Track who engages with it
→ Enrich those profiles
→ Use that list for outbound

You’re no longer cold. You’re starting with context.

2. Competitor & creator engagement

→ Track engagement on competitor posts
→ Or people consistently posting in your niche
→ Scrape those interactions
→ Enrich the data

Now you’re reaching out to people who are already active in the problem space.

3. Keyword-based intent signals (underrated)

→ Track engagement around keywords like:

   ~ “intent signals”
   ~ “GTM Engineer”
   ~ “RevOps”

→ Build lead lists from those conversations

→ Reuse them for:
   ~ outbound
   ~ content ideas
   ~ account research

Same signal. Multiple plays.


Why I’ve stuck with Trigify.io, it’s not because it’s flashy. But how it turns LinkedIn activity into usable intent.

Post-level tracking.
Profile-level monitoring.
Keyword-level listening.

And now, workflows make this operational. 

Instead of exporting data, stitching tools, and manually following up, you can:
- track engagement
- enrich profiles
- route data where it needs to go
- trigger next steps automatically

They’ve also been adding integrations around enrichment, sequencing, and data sync, which makes these workflows practical in real GTM setups.

But the core idea stays the same: 

If you’re already creating content and doing outbound, you should be tracking who’s raising their hand.

Otherwise, you’re guessing. And guessing doesn’t scale.

This is the difference between posting content and building a system.

Do you actually know who’s engaging with your content?

Marina Krivonossova

Showing You the Future of Vision Software in Logistics | Marketing Specialist | English/Russian Translator | Study Abroad Alumni Ambassador

𝐃𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐧𝐝 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮? You're a leader in B2B and you…

⇘ Spend time looking at other companies for inspiration, but you end up following them and blending in with the crowd

⇘ List product/service features instead of telling a story

⇘ Have great ideas in your head, but you don’t know how to organize them & bring them to life

⇘ Understand the value you can deliver when you harness the power of B2B content marketing, but you don’t know how to make it happen yourself

⇘ Want to stand out as a thought leader & industry expert, but aren’t sure what approach to take

Then 𝐈 𝐡𝐚𝐯𝐞 𝐠𝐫𝐞𝐚𝐭 𝐧𝐞𝐰𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮! No matter what part of the B2B content marketing journey you’re in, I’ve got you covered. If you’re ready to stand out from the crowd, unlock the art of storytelling, and get the right eyes on your content, you’re just one DM away from making that dream into a reality.

I'm Marina, founder of Retold, and we're here to help you with any & every piece of your content marketing journey.

𝐆𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐅𝐑𝐄𝐄 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐡𝐞𝐫𝐞: 𝐡𝐭𝐭𝐩𝐬://𝐫𝐞𝐭𝐨𝐥𝐝𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.𝐜𝐨𝐦/𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬

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𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤! 𝗗𝗠 𝗺𝗲 𝗼𝗿 𝗲𝗺𝗮𝗶𝗹 𝗵𝗲𝗹𝗹𝗼@𝗿𝗲𝘁𝗼𝗹𝗱𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.𝗰𝗼𝗺

Digital Marketing Manager

Them: So why do you prefer LinkedIn to Facebook?

The messages sitting in my Facebook DMs:





(Yes, this is actually a message in my Facebook DMs 🥲)

Strategic B2B Content Marketing for Founders & Businesses | Second Guessing Your Approach To Content Marketing? Let’s Change That! | Here To Help You Level Up

"Hey Marina, just saw your post!"





Right.. Why didn't I see you comment though? 🤨

I'm no relationship therapist, but here's the number one thing I believe you should ask your partner if they mention wanting to get married or have kids..




"Is this something you really want, or are you just looking for content to help you finally go viral on LinkedIn?" 🤨

When it's 3am but you just thought of a post idea for a client 🙂‍↕️

LinkedIn is interesting because what do you mean I have nearly 30k connections but always see the same 3 people's posts in my feed?







Edit: Like 16k connections (I looked at followers earlier, but same question remains..)

How life feels when you accept that not everyone holds the same opinion as you, and you don't actually have to make it your life's mission to change everyone's mind 💜

Things that I thought would ruin my life but didn't?

- My first and only B+ on a high school report card

- Dropping my history of cooking college class after the withdrawal deadline

- Not getting accepted into a private high school

- Switching majors with less than a year left until I was done with that degree 

- Realizing I was bad at an instrument I thought I’d be great at

- Outgrowing a 12-year friendship that once felt like it would last forever 

- Taking a job that wasn’t the “right” move on paper

- Saying no to opportunities everyone told me to say yes to

- Launching a business after doing a few weeks of prep work and having no business plan on paper

- Becoming a marketer even though I got a Master's Degree in Political Science (thought I'd be fighting human trafficking internationally by now, but here we are)

- Letting go of versions of myself that I spent years on

- Getting rejected for roles that I was really, really excited for 

Somewhere along the way, I learned that “this will ruin my life” usually just means “this is uncomfortable and doesn't align with my initial plan". 

And discomfort is a terrible fortune teller.

What did you think would ruin your life.. That absolutely didn’t?

Real-time photo of me deleting my post minutes after going live, just because it doesn't align with the current version of me anymore.

I've grown. I'm a different woman than I was then. We all change.

2020 on LinkedIn vs 2026 on LinkedIn.

IYKYK.

But the good news.. Is Retold is here in 2026 😏

I'm challenging myself to do the impossible..



I'm going to stop going through 2 weeks of my own LinkedIn content in 2 days. 

I just get super excited when I think of ideas for posts, and even though I tell myself, "Nice, this will get me through to next month!" I always end up sharing them almost immediately. 

And when I create for my clients at Retold, I also always remind them.. "Don't post it all at once!" 

So, if you see me posting more than 2 times in one day.. Just know, I've failed 😅

How often do you create content here?

I don’t think AI will ever replace marketers. But some jobs? Already halfway there.

This was our waiter at lunch the other day.
Polite. Efficient. No small talk. No tipping.

And not human.

Me and my friend? We didn’t hate it.

I care a lot about the human element, just not for every interaction. 

Taking an order and dropping off food doesn’t need a personality attached to it, at least for me. 

And when I think of how out of hand tipping culture has gotten in some countries.. I think maybe robot waiters are the answer 🤷

How about you, where do you draw the line?

PS - Retold is all about making sure marketing never loses the human touch 💜

I don't know who needs to hear this..

But if your colleagues and employees are the only people liking your LinkedIn post..

Everyone can see that 🫣

And it's not a great look.

Need help attracting your real target audience through your content? Shoot me a DM.

💜 Retold

Some people take LinkedIn so seriously, like we aren’t all flesh blobs on a giant rock hurtling through space 🫥

“You’re so lucky you're extroverted, Marina!”

Thanks! That’s the end result of a very specific character arc.. 

It started in elementary school, when my 'friends'  (one of whom tried to schedule a call with me on LinkedIn a few years ago) noticed I was mirroring them just to fit in. They pointed it out. Repeatedly. Which is a great way to make a kid hyper-aware of everything they ever say or do. 

So I course-corrected.

From that point on, my goal was simple. I wanted to disappear into the background. Be quiet. Don’t stand out. Don’t give anyone material. Get good grades, get a job, and never see these people again once school is over.

And my strategy worked. 

Fast forward a few years to college and suddenly I’m “confident".

“Outgoing"

“Great with people".

What you’re actually seeing is someone who spent years learning how to read a room and control how they’re perceived because not doing so once came with consequences.

So yes. I can talk to anyone now, which can be really convenient. 

But it wasn’t born from being naturally out there or social. 

Like marketing, it was something I learned. But unlike marketing, it came out of sheer necessity.

The things that look effortless and lucky are often the ones resulting from years and years of hard work and effort. 

Don't forget that next time you call someone lucky for being a certain way 💜

When someone DMs me a pitch and tries to build trust by name-dropping random influencers they've worked with, and I'm just like..

Me: I just don't get why people comment on my posts without reacting to them 🤨

Also me: 😶‍🌫️

If you come to LinkedIn to brag about how many books you've read, this is what I imagine your reading list looks like.

Quality over quantity y'all, come on now 🙃

What's the last book you read?

PS - I know a lot of y'all are reading non-fiction, and that's awesome, but fiction is what gets my brain going for Retold most days! Helps keep me creative 😎 Anyone else team fiction?

You know what's really frustrating?... more

Me: I'm an experienced marketer. I see through all the psychological tricks. Marketing rarely works on me.

Also me: Ohh that wine MUST be good, those geese are so cute!!




The wine was gross by the way 🥲 Perfect for using in cream of mushroom soup, though!

The company whose emails I've unsubscribed from and marked as spam on 6 separate occasions: "We hope this email finds you well!"

How their email actually finds me:

taplio

The Battle

Arpit Singh

Marina Krivonossova

Followers

Posts

Engagements

Likes

Performance ScoreArpit Singh's LinkedIn Performance

Performance ScoreMarina Krivonossova's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Arpit Singh

Marina Krivonossova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arpit Singh's LinkedIn Performance

Performance ScoreMarina Krivonossova's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreArpit Singh's LinkedIn Performance