Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing multiple team members. Granular experience developing, implementing, managing MarTech stacks, optimizing content strategies, and improving SEM/PPC/SEO results. Experienced lead on all marketing automation outreach, targeted lead generation and development strategies. 

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

Belkins

Built PR function and processes from scratch to boost brand awareness, visibility, and reputation in the USA and global markets.

Media Relations:
- Develop and execute media strategy, establishing long-term media relationships.
- Oversee content creation with in-house writers.
- Conduct cold outreach and pitching to media outlets.

Partnership Development:
- Design and implement partnership strategies to explore new opportunities for content co-creation and cross-promotion with other brands.
- Activities include blog post exchanges, joint events, and podcast collaborations.
- Manage initial contact and ongoing communications with potential partners.

Speaking Engagements:
- Identify and secure speaking opportunities for company representatives at various events and podcasts.
- Manage the entire process from speaker pitching to preparation and coordination with event organizers.

Podcast Production:
- Lead project from A to Z
- Development of the new strategy and concept for the Belkins podcast.
- Manage speaker selection and engagement from cold outreach to post-interview follow-up.
- Coordinate with the project team, including host, producers, designers, and marketing personnel.

Event Management:
- Organize online events from conception to execution, including speaker engagement, material preparation, and conduction itself.
- Oversee the creation of promotional content and landing pages.
- Coordinate cross-functional internal teams (designers, content writers, PPC specialists, web developers).

Awards and Recognitions:
- Research and identify relevant awards and recognitions.
- Lead the application process in collaboration with internal teams and promote organizational achievements.

Social Media Management:
- Develop and execute content plans in collaboration with writers and designers to enhance social media presence and engagement.

Belkins Newsroom:
- Creation and maintenance of the landing page, ensuring the content remains fresh, relevant, and engaging.

Public Relations Manager

Railsware

Main focus - employer brand development
* Employer brand strategy development and execution
* Media content creation: expert articles, interviews, podcasts 
* Events: arranging online webinars with technical experts
* Hiring promo campaigns management:
         - Concept creation: main idea, wordings, visuals; 
         - Promo strategy development & execution: channels, audiences, mechanics, etc.;
         - Content plan development and execution.
* SMM strategy development and execution: content creation, publishing, and analysis (FB, LinkedIn, Instagram) 
* Company key messages development and promotion
* Advising on the company’s culture development: corporate values review and update, editing content in the handbook.

External Communications Manager

SoftServe

Hiring promo campaigns management: main goal – brand awareness and potential talents attraction.
- Concept creation: main idea, wordings, slogans, visuals; 
- Promo strategy development & execution: channels, audiences, mechanics, activities etc.;
- Content plan development and execution coordination; 
- Cross-functional collaboration with internal stakeholders
- Promo analytic reports
- Cross-functional team management.

Employer Branding

Deloitte Ukraine

- Media relations: managing media requests and press events; media database maintenance.
- Content creation: press-releases, interviews, articles, landing pages (web site content), experts columns, and comments;
- Media monitoring and analysis;
- SMM strategy: content creation, publishing, and analysis  (FB, LinkedIn, Instagram);
- Partnership and sponsorship management: search, negotiations, brand visibility, speaking engagements, etc.;
- C-level public speaking support: consulting and collaboration with speakers before and during events;
- External communications policy development;
- PR support for company products and services (integrated promo campaigns): concept development, content creation, promotion materials design and production, target audience engagement, promo plan development and execution;
- Support of employer brand activities: content creation and coordination, advisory role during events and partnership projects.

PR Manager

Danone Dairy

-	Media relations strategy: organization and coordination of round tables, plant tours, press-breakfast, press conferences, and other media events;
-	Press releases, comments, interviews editing, and publishing;
-	Events sponsorship management;
-	Charity and social activities coordination;
-	Development and implementation of external communications strategy: stakeholders mapping, channels, target audience, and key messages development;
-	Company website and social media coordination, content strategy development;
-	Media monitoring analysis;
-	Company reputation building: reputation audit coordination, with further analysis and action plan implementation;
-	Working and coordination of media, event, and digital agencies: tender process management and projects coordination;
-	Coordination of PR activities with marketing brand teams, involving bloggers.
-	Budgeting.

Astelit, TM life:)

- Corporate culture promotion;
- Event management;
- Motivation programs management;
- Branded materials production.

Internal Communications

Talan Communications (Atlantic Group)

- event projects leading (from 70 up to 2000 participants): team and suppliers management; creative idea and scenario development; materials design and production; client offer development and presentation;  
- projects budgeting and reporting;
- documentation;
- negotiations with clients (well-known global FMCG, Automotive, Telecom companies)  and suppliers.

Special Events Manager

Anheuser-Busch InBev

Project and event management (Ukraine & Russia): 

- employee engagement strategy development and implementation (annual survey conduction, data analysis, monitoring, promotion and communication, focus-groups coordination, action plan implementation);
- zone leadership conference (3 days, 200 participants): project team creation and management; branding material design & production; event agency management, logistics coordination, content development, etc.;
- recognition programs (content development and implementation);
- motivation programs for the sales department (creative idea and content development, implementation);
- corporate magazine (articles editing and writing, design development, promotion, and distribution);
- CSR projects in cooperation with the PR department;
- corporate football (145 participants, 8 regions): tender coordination, event agency management; 
- internal promotion campaigns for new products;
- office events and local communication projects (GreenOffice, HappyHours, New Year, March 8, etc.);
- adaptation and cascading of the top-management key messages for the different target audience;
- leading the People Category in Marketing WCCP (World Class Commercial
   Excellence Program) (data analysis and monitoring, results reporting during the global audit);
-	participation in Sales audits in regions;
-	budgeting (planning the annual budget and its monitoring).
Еxperience in crisis communication due to the management structure change and business acquisition.

Zone Engagement & Internal Communications Manager, CEE

- communications writing and distribution (cascading key messages from global management team to the employees, using appropriate communication channels);
- communication strategy development;
- corporate magazine editing;
- recognition & motivation programs coordination;
- internal events organization; 
- annual employee survey coordination (data analysis, monitoring and cascading, focus-groups coordination);
- negotiations with suppliers (during POSM production and events);
- budgeting (responsible for planning of annual budget and its monitoring for the whole Ukrainian Business Unit in utilities (fuel, courier, stationery and utility expenses).

Internal Communications Specialist

Anheuser-Busch InBev Ukraine (SUN InBev)

- Meetings and conferences management;
- Business trips management (visas, hotels, transfers, etc.);
- Working with SAP, SHARP, ZBB (a zero-based budget CRM system) platforms.

Besides: 
- I was a member of the country budgeting team and acted as an owner of Utilities Costs Package in Ukraine (budgeting and reporting for 3 plants and HQ in Ukraine);  
- Started a part-time job in internal communications.

PA to BU Ukraine President

- working with accounts and contracts;
- meetings and conference management;
- business trips management (visas, hotels, transfers, etc.);
- technical translations execution;
- working with SAP and ZBB platforms.

PA to National Technical Director, Ukraine

Ars Nova (music band)

Working with documents (contracts and accounting), negotiations with clients, web-site maintenance

manager

PR, Marketing, Communications

With over 15 years of experience, I've got a full 360-degree expertise in communications: internal and external communications, employee engagement, event management, public and media relations, employer branding, brand communication, and reputation management. Whether it’s building PR strategies and processes from the ground up on my own or managing cross-functional teams (think content writers, designers, SMM, PPC, email marketers, web developers, and video production teams), I've done it all.

I’m a proactive creative thinker with a hands-on approach to operational processes, digital and SMM support, and content development for media, blogs, newsrooms, social media, events, and promo campaigns.

I firmly believe that whether it's B2B or B2C, big companies or small, the Human2Human approach always comes first if we want to build long-term relationships with stakeholders and succeed in any market as a brand.

While I hold a master’s degree in economics, my heart lies in creativity. I love balancing creative work, people management, strategy, analytics, and operations.

Industries I've worked in: FMCG, telecommunications, media, audit and consulting (Big4), product development, digital sales and marketing, IT, SaaS.
Company sizes: from startups to SMEs and enterprises. I know corporate life with all its complexities and I'm familiar with startup fast-paced vibes. I've been in the client’s shoes and on the agency’s side.
Brands: Anheuser-Busch InBev, Lifecell, Danone, Deloitte, SoftServe, Railsware, Belkins.

I look for companies and teams to fall in love with. People call me a workaholic, but it's because I love what I do and am ready to switch on anytime.

I’m passionate about exploring new things, new people, and... new me 🙃
Always on the run and never stop challenging myself in all aspects of my life🚀

taplio

The Battle

Keith Gill

Anastasia Chernenko

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?