Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing multiple team members. Granular experience developing, implementing, managing MarTech stacks, optimizing content strategies, and improving SEM/PPC/SEO results. Experienced lead on all marketing automation outreach, targeted lead generation and development strategies. 

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

Giraffe Software

For over 15 years, I have been helping companies successfully create and develop projects 💻

My professional journey began as a Project Manager, where I mastered the art of coordinating teams: from selecting top specialists to uniting them around a common goal and achieving outstanding results.

𝗪𝗵𝘆 𝗖𝗵𝗼𝗼𝘀𝗲 𝗚𝗶𝗿𝗮𝗳𝗳𝗲 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲?
1️⃣ Experience and Expertise. We have successfully operated in the software development market for many years, creating solutions that help businesses grow and achieve their goals.
2️⃣ Individual Approach. Every company is unique, and we consider that in our work. We thoroughly analyze your business to offer a solution that perfectly meets your needs.
3️⃣ Flexibility and Innovation. We stay up-to-date with the latest IT trends and use cutting-edge technologies to give your projects a competitive edge.
4️⃣ Full Development Cycle. From analysis and design to implementation and support, we guide you through every stage of your project.
5️⃣ Client-Centric Approach. We aim for long-term partnerships, so our development quality and client satisfaction measure our success.

𝗢𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀:
     🔸 Staff Augmentation
     🔸Custom Software Development
     🔸Web Development
     🔸Mobile Development
     🔸UI/UX Design
     🔸Dedicated SoftwareDevelopment Team
     🔸IT Outstaffing Company
     🔸Backend Development Services
     🔸Frontend Development Services

By choosing Giraffe Software, you are choosing a reliable and skilled partner to help your business reach new heights.

CMO at Giraffe Software

🔹Development of marketing strategy.
🔹Developing campaigns to attract leads through digital channels (SEO, PPC, SMM, email marketing).
🔹Setting up effective sales funnels in CRM systems (e.g., HubSpot, Salesforce).
🔹Developing and promoting the company's brand in international markets (US, Europe, Asia).
Analyzing marketing metrics (CTR, CPL, CAC, ROI) and optimizing campaigns based on the data.
🔹Implementing multi-channel campaigns in the digital environment: Google Ads, LinkedIn Ads, social media content.
🔹Ensuring the company's recognizability through PR campaigns, conference participation, and profile events.

Marketing Manager / Head of Marketing 

TNB agency

🔹Developed and implemented marketing strategies for clients’ digital and offline products, including product launches and promotions.
🔹Managed the full product lifecycle: from market research and concept development to execution and performance analysis.
🔹Coordinated cross-functional teams (design, development, media, analytics) to ensure the achievement of clients’ business objectives
🔹Monitored key product metrics (KPIs) and implemented improvements based on data and client feedback.

Product Marketing Manager

Ogilvy

🔹Led end-to-end execution of advertising and marketing campaigns for global clients, including Fortune 500 brands.
🔹Coordinated cross-functional teams (creative, strategic planning, digital, media) to ensure successful project delivery on time and within budget.
🔹Developed project plans and managed schedules, resources, and budgets using Trello, Asana, and MS Project tools.
🔹Negotiated and maintained client relationships, aligning on goals, KPIs, and execution strategies.
🔹Managed risks, developed mitigation strategies, and prevented project delays.

Project Development Manager

Are the in-house development team and local rates unforgettable for your budget? 
Constant overspending for employee retention, support, and replacement consuming too much effort?

After building dozens of tech teams for over 70 companies, we’ve noticed that Real estate businesses often face the same challenges: long and costly hiring cycles, a lack of suitable talent in the market, excessive spending on HR processes, and high costs for employee retention and motivation. 

That’s why we developed our flexible hiring system—to help you assemble desired development IT teams efficiently and seamlessly while remaining competitive in the growing business environment.

𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:

1️⃣ Request 
You tell us about your team extension needs. We discuss your requirements, timeline, budget, cooperation model, and other details.
2️⃣ Providing CVs 
We handpick experts matching your requirements from our candidate base and share their CVs with you. If everything goes smoothly, it may take us as few as 5 days.
3️⃣ Interviews 
We sign an NDA and then, in about 7 days, arrange interviews with shortlisted candidates. You run technical interviews to select best-fit experts.
4️⃣ Approval 
Based on the interview results, you decide on the experts you want to hire for your IT project.
5️⃣ Offer & onboarding 
We send your offer to the chosen experts. Onboarding can start in 2+ weeks after your request.


𝗪𝗛𝗔𝗧 𝗪𝗘 𝗢𝗙𝗙𝗘𝗥

✔️ Vendor transition
✔️ Dedicated development team
✔️ Staff augmentation consulting
✔️ Management of distributed teams
✔️ Short- & long-term IT staff augmentation


𝐖𝐇𝐀𝐓 𝐌𝐀𝐊𝐄𝐒 𝐎𝐔𝐑 𝐂𝐎𝐌𝐏𝐀𝐍𝐘 𝐔𝐍𝐈𝐐𝐔𝐄: 

⭐ 80% of our team are middle and senior developers
⭐ Up to 50% of cost savings
⭐ Onboarding in ~2 weeks
⭐ No hiring limits


𝗧𝗘𝗦𝗧𝗜𝗠𝗢𝗡𝗜𝗔𝗟𝗦:

“I am happy I can finally start gaining traffic and fulfill my goals. The vendor's collaboration method has been a strength, as they listen carefully to ensure complete understanding of objectives and challenges.” - Ori Levi, Owner at Sosimple

“We liked their work so much we've brought them onboard other software development projects. Giraffe Software's project management, rates, and quality of code were all excellent.” - Johan van der Walt, President and CEO at Evosolve


𝐋𝐄𝐓'𝐒 𝐓𝐀𝐋𝐊 📩:

𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝗺𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.
𝗠𝗮𝗶𝗹 𝗠𝗲: ceo@giraffesoftware.com
𝗢𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://giraffesoftware.com/

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