Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing multiple team members. Granular experience developing, implementing, managing MarTech stacks, optimizing content strategies, and improving SEM/PPC/SEO results. Experienced lead on all marketing automation outreach, targeted lead generation and development strategies. 

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

ApprovalMax

Sales Development Representative (EMEA)

Nextsource.io

B2B Sales Consultant

LeadGenius

Experienced in fostering strong client relationships with leading companies like Route, Circle, and Dolby Labs, I have consistently ensured high levels of client satisfaction and loyalty. My role involved cross-departmental collaboration to align our efforts with client expectations, thereby enhancing service delivery and the overall customer experience. I have a proven track record of identifying and leveraging opportunities for business expansion within existing accounts.
My approach to client management is centered around robust communication and transparency, providing regular updates and efficiently resolving any concerns to strengthen trust. I also focus on guiding clients to effectively use our products or services, ensuring they gain maximum value and support. Additionally, I have been instrumental in devising and implementing retention strategies, maintaining a stable client base while continually seeking growth opportunities. My contributions also include delivering detailed reports and analyses to management, providing valuable insights into account performance and potential areas for improvement.

Account Manager

Experienced project leader with a proven track record in managing and coordinating projects for high-profile clients such as Google, Malwarebytes, Epicor, Cloudera, and Fujitsu. Skilled in developing strong client partnerships and aligning project objectives with client needs. Led teams of data researchers, overseeing campaign lifecycles from initiation to completion, with a focus on transparency and quality. Implemented effective project tracking systems for regular stakeholder updates. Committed to maintaining high standards in all deliverables and fostered a collaborative team environment through mentorship and guidance.

Project Manager

Expert in lead generation and data management, specializing in the B2B sector. Skilled in conducting thorough research and data mining to drive targeted lead generation. Successfully collaborated with sales teams to enhance lead generation processes, resulting in a more streamlined and efficient sales cycle. Proficient in enriching data for accuracy and verifying critical contact information. Utilized advanced data-entry techniques and innovative strategies to generate and improve leads, significantly boosting client sales and revenue. Diligent in managing and formatting spreadsheets, ensuring error-free and well-organized data for maximum usability.

Lead Generation Expert

Belkonto

Developed and nurtured key client relationships in an accounting agency, emphasizing business expansion. Played a pivotal role in steering clients' financial directions, using insights to foster growth and success.

Bussines Development Specialist

Veolia

Provided comprehensive administrative support to senior management, facilitating efficient office operations. Expertly handled incoming calls and inquiries, and adeptly coordinated interactions with clients, suppliers, and team members, ensuring smooth communication and operational flow.

Personal Assistant to CEO

Danas - dnevni list

Spearheaded diverse event organization and execution, including meticulous management of requirements, schedules, and assignments for meetings and trade shows. Demonstrated exceptional organizational skills by maintaining comprehensive mailing lists and managing contact databases. Effectively oversaw project plans for marketing initiatives, showcasing my ability to coordinate multiple activities concurrently. Excelled in sourcing sponsorships through persuasive communication and negotiation. Engaged in proactive cold calling, demonstrating resilience and a results-driven approach in outreach and lead generation.

Marketing Specialist

Key contributor in developing and executing sales strategies, leading to notable revenue growth. Adept at managing research and analyzing audience data, using syndicated studies to guide strategic decisions. Skilled in crafting impactful sales materials and presentations, providing robust support to field operations.

Assistant Chief Sales Officer

With a strong background in diverse strategic roles, my career is characterized by a deep commitment to client success and business advancement. I have navigated through pivotal positions in account management, project management, and business development, refining my expertise in client relationship management, project leadership, and strategic planning.

Professional Strengths:

Client Relationship Management: I excel in understanding and addressing client needs, creating and nurturing productive relationships across various sectors and driving client satisfaction and loyalty.
Strategic Sales and Outreach: My skills include orchestrating targeted outbound campaigns and efficiently conducting meetings aligned with sales strategies, ensuring a seamless client journey through the sales funnel.
Data-Driven Decision Making: Proficient in CRM systems, I effectively manage customer information and track performance metrics for continuous improvement.
Cross-Functional Collaboration: I thrive in environments that demand collaboration with sales teams and other departments, focusing on developing customer-centric strategies and solutions.
Core Skills: Time Management, Strategic Communication, CRM Proficiency (Salesforce.com, HubSpot), Analytical Thinking, and Problem-Solving.

My Approach: I focus on robust communication, transparency, and a solution-oriented mindset. Whether it's guiding clients in product or service utilization, or implementing effective retention strategies, delivering substantial value and fostering business growth is my primary goal.

In every role, my objective has been to merge strategic insight with practical action, ensuring client satisfaction and impactful business outcomes. Committed to continuous learning and improvement, I aim to leverage my broad experience and skills to drive success in the ever-evolving business landscape.

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The Battle

Keith Gill

Jelena Belosevac

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