Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing multiple team members. Granular experience developing, implementing, managing MarTech stacks, optimizing content strategies, and improving SEM/PPC/SEO results. Experienced lead on all marketing automation outreach, targeted lead generation and development strategies. 

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

BioGrad Education

1. Learned and demonstrated an understanding of risk assessment with the biotechnology laboratory and filling COSHH forms.
2. Learned the principle and performed Gel electrophoresis, Bradford Assay and Western Blotting.
3. Learned the principle and performed RT-qPCR, DNA quantification by Nanodrop and Primer design.
4. Learned the principle and performed ELISA (indirect and direct sandwich).
5. Learned the principle and performed serial dilution, microbial culture and characterisation, plate counting, Gram staining and microscopy and antibiotic resistance/sensitivity testing.

Laboratory Intern

Abia State University, Uturu

1.	Demonstrated exceptional proficiency in collecting, processing and preserving biological specimens according to established protocols, resulting in a 99% sample integrity rate. 
2.	Utilised an efficient sample labelling and tracking system for patient sample storage, reducing errors by 75% and enhancing workflow. 
3.	Conducted a comprehensive range of microbiological tests, including microbial assay, biochemical and molecular characterisation and antibiotic assay by MBC and MIC.
4.	Processed microbial samples for DNA extraction, including, centrifuging samples, loading primary tubes on analysers and sample re-labelling. 
5.	Participated in silico experiments using tools like NCBI BLAST, PyMOL, Snapgene, Flowjo etc.

Medical Laboratory Assistant/Data Analyst

Sokoto State Water Board

1.	Implemented rigorous water quality monitoring procedures, resulting in a 98% reduction in water contamination incidents, thus ensuring a safe water supply for the community. 
2.	Successfully interpreted test results with precision, leading to the early detection of harmful contaminants in water supplies, mitigating potential health risks for residents. 
3.	Demonstrated expertise in collecting samples of water and materials for testing, maintaining a 95%sample integrity rate and ensuring accurate test results. 
4.	Maintained comprehensive records of water quality measurements and other data, facilitating seamless reporting and future studies, thereby achieving an increased 25% data accuracy rate. 
5.	Regularly monitored chemical and bacteriological levels in water samples, leading to a 15% improvement in water treatment efficiency and cost-effectiveness.

Quality Control Analyst

Covenant University

1. Specimen Collection/Preparation/Analysis/Storage:
•  Collected, prepared, and stored various biological specimens, ensuring sample integrity and reliability.
•  Performed a wide range of biomedical tests, including hematology, microbiology, chemistry, and immunology assays, contributing to accurate patient diagnoses and treatment.
•   Skilled in operating and maintaining advanced laboratory equipment, including automated analyzers.

2. Data Collection and Analysis:
•	Employed Microsoft Excel to efficiently preprocess and cleanse data, ensuring data integrity and accuracy.
•	Proficiently created detailed reports and compelling visualizations using software such as Microsoft Excel and PowerPoint. 
•	Enhanced data communication by developing interactive dashboards, resulting in a 20% improvement in the accessibility and clarity of critical laboratory information.

Medical Laboratory Intern/Data Analyst

Biomedical Science Student at the University of Chester | Data Analyst | SQL | Tableau | Microsoft 365/Power BI | Looking for Entry Level Roles

I am a highly skilled and academically sound research scientist with more than five years of laboratory experience in microbiology, molecular biology, and biochemistry. I am passionate and hard-working, which are proven by my taking time out to attend the intensive BioGrad Laboratory Skills and Biotechnology Workshop where I gained a wider range of laboratory skills and demonstrated the ability to adapt experimental protocols, manage sample data efficiently, and collaborate effectively within multidisciplinary research teams. Therefore, I am eager to contribute my skills and knowledge to an organisation that values excellence and innovation.

KEY SKILLS
Pipetting, serial dilutions and pH measurement, gel electrophoresis, nanodrop quality check, iBright imaging, good laboratory practice, microscopy, Fluorescent in situ hybridisation, microbial culture and characterisation, Gram staining, antibiotic sensitivity assay, blood typing, enzyme-linked immunosorbent assay, Western blotting, SDS-PAGE, NCBI Blast and primer design, report writing and presentation, laboratory information management system, time management, organisational skills, communication skills, problem-solving, teamwork, data analysis.

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Keith Gill

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