Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing multiple team members. Granular experience developing, implementing, managing MarTech stacks, optimizing content strategies, and improving SEM/PPC/SEO results. Experienced lead on all marketing automation outreach, targeted lead generation and development strategies. 

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

Thought Leader at HighlyEffectiveLeader.com | Author of "Manager To Leader", "A Limitless Mindset" & "Influence is Leadership"

My WHY is to develop current and future leaders into highly effective leaders so that, they can develop current and future leaders into highly effective leaders.

One of my vehicles to do that is through my leadership & personal growth coaching programme.

I am a coach, and chartered engineer, and I work with people who want to develop themselves into a highly effective leader.

Together I coach them on how to;

-Grow in their career,
-Lead themselves to the best of their ability,
-Influence their people to be their best.

I coach my clients on how to develop their character so they can make the right decisions for themselves, their people and beyond.

My leadership & personal growth coaching programme has been designed to provide a high level of personalised support, I will give my best 100% of the time to help you achieve your goals.

Some wins we have had through my coaching:
- Clients being able to learn more about themselves and be clear on where they want to go.
- Helping clients navigate challenges and seize opportunities to help develop their people with confidence.
- Clients being able to increase their positive influence within their people and through their organisation.

There are 6 ways I can help you:
1. I give away a lot in my content- so click the notification bell on my profile to keep up with the latest.
2. You can click the link below to access my FREE Content.
3. You can click the link below to access my "Highly Effective Leader Amazon Book Series".
4. You can join my leadership & personal growth coaching programme- DM me to find out more.
5. You can click the link below to access my Thinkers 360 profile.
6. You can subscribe to my YouTube Channel and study my videos on Leadership & Personal Growth.

All my love and best,

Tom

My Email: tom@highlyeffectiveleader.com
My Free Content: https://highlyeffectiveleaderresources.com/free-content
My Calendar: https://calendly.com/highlyeffectiveleader/coaching-discovery-call
My "Highly Effective Leader Amazon Book Series": https://www.amazon.com/dp/B0CZMXDL5X
My Thinkers 360 profile: https://www.thinkers360.com/
My YouTube Channel: https://www.youtube.com/@LeadershipGrowth

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The Battle

Keith Gill

Tom Lawrence

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