Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing multiple team members. Granular experience developing, implementing, managing MarTech stacks, optimizing content strategies, and improving SEM/PPC/SEO results. Experienced lead on all marketing automation outreach, targeted lead generation and development strategies. 

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

HeyVail

Co-founder of the AI revenue partner that you always wish you had. :D

Co-Founder

Meetball

GTM Marketing advisory. Occasional spotlighting as Head T-Shirt Boy.

Marketing & GTM Advisor

SwipeSwipe

Advisor on marketing, GTM, positioning, and copy for a Founder Institute graduate startup

Advisor

CrowdTamers

Crowdtamers grows startups from $0 to $2MM+ ARR. As founder & CEO of CrowdTamers, I've taken 12 startups to $2MM+ ARR, each in under 18 months. We've launched 50+ startups, mentored more than 200, and taught branding, positioning, and growth to nearly a thousand through organizations like Founder Institute, StartupHub, and more.

Founder & CEO

MantaBond

Part of the cofounding group that is the super group of founders known as MantaBond. Scaling is hard. Get a suite of C-level execs to help.

Ended this role with merging MantaBond into Crowdtamers to make CrowdTamers Automation and CrowdTamers Content Engine teams.

Chief Mustache Officer

Indivity

Co-founder of Indivity.io, a solution that integrates data about people across software.

Co-founder & CEO

Unito - Unite your tools & work better. Together!

Evangelist, enthusiast, and encourager. Marketing, customer success, & revenue visionary. Chief Mustache Officer. Key accomplishments:

• First non-tech hire; led business recruiting efforts to grow team to 8 in 10 months.
• Built and ran CSM team from scratch, achieving CSAT of 95% average over 9 months & NPS 33
• Created entire pricing & revenue funnel from scratch, growing to $90,000 MRR in 18 months
• Drove business sector of company to help attract & land seed round of $2MM

BeeTrip.io

Co-founded BeeTrip, a better way to manage business travel expenses. Recruited and hired team up to 8, self-funded development with other co-founders, created first full UX & UI, led creation of MVP, found first 5 customers, and led drive to fundraise. Sadly, ran out of money & time and had to close shop before getting enough traction to get seed investment.

Kontakt.io, Inc.

While serving as the Head of Marketing for Kontakt.io's huge growth year of 2015, I was also asked to serve as interim head of product to help solve problems with the team's ability to ship new products; they'd launched the Cloud Beacon and the Tough Beacon in 2015 and had not had another key product launch since. Taking over in July 2015, I served as Head of Product alongside being Head of Marketing until, in December 2015, I concentrated solely on the Product role.

Key achievements:
* Increased key launch velocity over 600%, launching a key product every month in January - June 2016
* Built 1 and 2 year product roadmaps and achieved 80% win rate on hitting target release dates.
* Created cross-functional scrum teams that aligned the whole company (engineering, software, marketing, and sales) around product and gave the entire company complete knowledge of our roadmap.

Head of Product

I joined Kontakt.io in a newly-created role of Head of Marketing, and built up the marketing team there from scratch to a group of 7 high-achievers. While I was Head of Marketing, the marketing team was instrumental in: seeing the company through a landmark year of growth, securing a series B round of funding, and establishing a strong company brand and story.

Key achievements in 2015:
* Grew lead captures from 100 a month to over 1,000 a month through content marketing and SEO
* Launched 9 events in 7 cities in 6 months, driving 20% of the company's volume of units sold in 2015 for under $75,000 in event marketing budget.
* Oversaw growth of company sales volume to #1 in the market, an achievement that ABI Research noted and found a "surprising" achievement, with 500,000 units sold in 2015.

Head of Marketing & PR

GOG.com

I joined GOG.com when in the newly-created head of Marketing & PR role when it was a scrappy startup and I was the 16th employee. When I left, they had over 70 employees, were #1 in the classic gaming market segment with over 75% of the market, and had increased revenues over 1,000% from 2010 to 2014. 

Key achievements:
* Grew user base from 250,000 to over 4 million in 4 years; MAUs from 1,000 to over 10,000.
* Organized award-winning tradeshow at PAX; also organized profitable events at E3, Gamescom, GDC and others.
* Front page of Reddit 9 times; front page placement in key trade media at least once a quarter; organic site traffic from social and press sources increased 430% in 4 years. 
* Successfully repositioned brand from niche classic games distributor to leading independent games distributor with ~50% market share on indie games.
* Created high-achieving marketing & PR team of 11 from scratch & had 90%+ employee retention from 2010 - 2014.

Head of PR & Marketing

I build million-dollar marketing engines. 15x from $0 to $3MM+ ARR so far. Founder @CrowdTamers

I launch 🚀 startups. 15x from $0 to $2MM+ ARR so far, founder @CrowdTamers. CrowdTamer, leader, and growth content marketing thinker.  FI Mentor since 2017; my mission is to help 1,000 founders make >$1MM in annual revenue.

Check out my blog at http://crowdtamers.com/blog to read about how. ;)

Key achievements:
* Oversaw growth of 15 companies to grow them from $0 to $3MM+ in annual revenue
* Built 12 high-achieving international teams of marketers from scratch at different companies
* Generated more than $50MM in revenue for companies I've lead marketing & revenue at

Specialties: senior management, management, product portfolio management, public speaking, PR, online marketing, marketing planning, team leadership, writing, and video games.

taplio

The Battle

Keith Gill

Trevor Longino

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