Social Media Examiner

AI educator, strategist, and social media content creator helping marketers embrace the next wave of technology.

Senior AI Marketing Strategist

AI-Driven Marketer

Helping marketers master AI and lead the future of marketing.

Show Host

Danchez

Need help turning your marketing department into a system-driven machine? Send me a DM and I'll show you how you can turn the chaos into systematic results.

AI Marketing Consultant & Creator

Element451

Led all inbound marketing efforts to drive revenue.

Director of Inbound Marketing

Sweet Fish

Led a team of producers to manage 40+ clients' podcasts and content marketing. I led strategic sessions with clients to help them create industry-leading shows.

Executive Producer

Served as head of marketing for Sweet Fish and consulted B2B tech companies across industries on marketing strategy, audience growth, and content marketing. Helped Sweet Fish hit the Inc. 5000 Fastest Growing Companies list two years in a row and hosted over 200 episodes on the B2B Growth show.

• Generated over one million in revenue through my evangelism on LinkedIn. 
• Helped the B2B Growth podcast rank #1 in the Apple Podcast marketing category.

Director of Audience Growth

Bethany International

Served as the head of marketing and lead a teams in marketing, media, and digital technology initiatives. Daily responsibilities included marketing strategy development, coaching staff, mentoring students, producing content, writing copy, managing processes, and directing design work.

• Tripled the enrollment of BGU & won an award for fastest enrollment growth.
• Grew lead generation from 450 to 4,000+ leads annually. 
• Grew revenue from 6 to 12 million.
• Grew a new website from zero to 500k monthly pageviews from SEO.

Director of Marketing

Bethany Global University

Developed curriculum for and taught ENT211: Marketing Your Small Business for BGU's Transformational Entrepreneurship program where I coached students on how to start and market micro businesses.

Administrative Faculty

Shoptology

Worked with a talented team to build Facebook applications, manage client digital marketing, and provide social media training. My responsibilities ranged from product development, UI design, email marketing, WordPress theme development, Google Adwords, Facebook ad campaigns, and conducting market research for multinational corporations.

Marketing Engagement Specialist

International House of Prayer

I managed social networks consisting of 200,000+ followers as well as their PPC campaigns on Adwords and Facebook.
• Increased website traffic from social media by over 120%.

Social Media Manager

Teen Mania Ministries

Led a team of eight interns in email, social media, SMS text, Google Adwords, and direct mail marketing for one of the largest Christian youth organizations in the world. Managed 23 websites and blogs that exceeded 1.8 million annual visits each year.

• Website optimization for extremecamps.com increased lead generation by over 500%.
• Rebuilt all of their major websites which cut costs by 90% and increased overall performance.
• Successfully automated SMS text and email campaigns to save hours of work each week.
• Developed a marketing department training website for new hires and interns.

Digital Marketing Manager

Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Hi, I’m Dan Sanchez. My friends call me Danchez. 😉

I freaking love ai & marketing  ❤️ 🧑🏽‍💻

I also love:
• Yerba Mate  🧉
• Christmas 🎄 
• The great outdoors 🏕 
• V-neck t-shirts
• & Ultra learning (ask ChatGPT some time) 🤓

I post my most actionable advice to help you leverage AI to: 
 
👉  automate the busy work

👉  amplify your creativity

👉  and clarify your message

every... single...  day...  to help you LEVEL UP 🦾 your marketing game. 

So... connect with me on LinkedIn, 

become a friend, 

and call me Danchez. 🤓 👊

Dan Sanchez

"Let’s clarify your intent" 😍

ChatGPT is getting better.

I've been waiting for this moment. I know it would come but this is one of the first times I've seen it.

AI is slowing down and asking for clarity from my vague instructions just like a human would.

I've seen indicators of this before. If you would have asked it to write a marketing plan a year ago, it wouldn't have stopped to ask about the business you wanted to write it for. Eight months ago it started asking that.

Today, I gave it something that it would have normally moved forward with, but today it stopped and asked for clarity. 

It was the right thing to do.

These models are improving in small ways all the time.

#Danchez

Marketer mastering AI. Join me & 5k others on the journey at AIDrivenMarketer.com

Gemini will overtake ChatGPT when they:

1. Add a collaborate project feature

2. Allow Gemini to access most of the most common Google apps (YouTube, Analytics, etc)

3. Add memory 

3. They expand Google Opal to integrate with other apps outside of the Google ecosystem

4. They consolidate more of their AI features into their core Gemini app

I think it’s likely that these will all get done in 2026.

So, my prediction: Gemini will surpass ChatGPT by this time next year unless ChatGPT has an insane Hail Mary up their sleeve. 

Will you move?

#Danchez

I was 67 episodes in, then I got traction.

It takes time. We have to stop pivoting.

I had started and stopped a dozen blogs, podcasts, YouTube channels. 

I finally stuck with one.

It took a long time to grow.

But it did grow. 

Now it reaches 1,200-2,000 people an episode. 

It’s not huge, but it’s enough to keep it in the top 50 marketing podcasts. 

If you are just starting, just realized that it takes time. 

If you want to give up, keep going.

If you want to speed it up, publish more AND do improve the quality a little every time. 

Also, 67 wasn’t the magic number, it’s just when I noticed that things began to grow at a slightly faster rate. 

I was also not starting from zero. I had 25k LinkedIn followers and 10k monthly page views on my site and it still took a long time.

#Danchez

PS - Want me to take a look at your pod? Drop a link below and I’ll send a quick video with some rapid fire feedback.

OpenAI’s gearing up for war with Google.

But here’s the problem…

Google owns the map, the email, the docs, the OS… OpenAI owns ChatGPT and Sora. That’s it.

They’ll burn billions chasing compute, so building their own “Google Suite” from scratch? Impossible.

If I were Sam Altman, I’d go all in on acquisitions that scare Google:

👉 Notion: where real people actually work.
👉 Proton Mail: where privacy isn’t an afterthought.

Imagine a future where “OpenAI Suite” means private, fast, AI-powered everything.

Google would finally have a rival worth sweating over.

What company would you buy if you were OpenAI?

#Danchez
I help marketers use AI to move faster, build better, and think smarter.

PS – I built a free tool to make posting on LinkedIn easier. Try it (Link in profile).

Can you write a book with AI?

Would it be any good? We'll find out.

Naturally, there are dozens of programs that will spit out a book with a single prompt and all of them will be garbage. 

But, what if AI was just the ghost writer? 

What if you fed it your:

👉 Ideas
👉 Stories
👉 Style
👉 Structure
👉 Instructions

What if you let it interview you for more details?

That's what Ken Freire and I are attempting to do one podcast episode at a time. We've outlined the book using our existing ideas, broke down each chapter, and are recording an episode nearly every day this month that Gemini is turning into a chapter with the transcript.

We will still have to edit, but getting to v1 of the written draft was always the hard part (for me anyway). 

Will it work? 

The first drafts I'm getting out of Gemini tell me, yes.

You get to be the judge when it's published.

#Danchez
Marketer, mastering AI. 
Connect with me (Dan Sanchez) to join me on the journey.

PS - Today's episode (ch. 5) just dropped. 

Apple: https://lnkd.in/eSfvJqM8

Spotify: https://lnkd.in/e9dQqyYH

YouTube: https://lnkd.in/ekNcZKPM

Oakridge Aeros Hockey Association

Assistant Coach

Canada Life

Advisor Experience Consultant

Digital Experience & Delivery Consultant

Coordinating strategic and tactical communications plans. As the communications lead during the recent changes to our distribution structure, I developed communications plans, meeting materials and advisor-focused content strategies for Brand, Advisor Practice Development & Talent, Operations and Contracts which achieved the goals of Advisory Network at Canada Life.

Working with Canada Life senior leaders, I developed a tactical and strategic communications approach during the COVID-19 pandemic that ensured advisors and their operations teams were being communicated to effectively during this critical time.

Executing with a strategic approach to create efficiencies for multi-language campaigns and partnered with wholesale leadership in tracking marketing qualified leads with the goal of conversion to sales qualified leads. This delivered a clear message and reached the appropriate audience with a coordinated message.

Assistant Distribution Communications Engagement Manager

Senior Designer

Red Circle Minor Hockey

Head Coach

Southwest Oaks soccer club

Soccer Coach

FranchiseGrade.com

Managing and maintaining our digital presence with social media, SEO, email marketing and blogging. Carrying out detailed keyword research to improve the SEO rankings. Managing Hootsuite, Mailchimp and WordPress platforms. Conducts regular reviews of analytics and provides recommendations to increase ROI for future projects.

Digital Marketing Consultant

Manage the creative process for a medium sized team. Deal with external media requests. Plan and execute SEO programs. Work in MailChimp to design, deliver and measure effective marketing programs. Manage social media accounts through Hootsuite, with daily posts, replies, and interaction with our users.  Video production, shooting video, editing, storyboarding, scriptwriting. Blog writing and distribution, utilize WordPress platform and Yoast SEO optimization. Work with PR companies to distribute crucial company updates and product launches to the key industry influencers. Tradeshow management, collateral production, booth design and client management. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimizes user funnels. Collaborate with agencies and other vendor partners. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Media Marketing Manager

London Life

As the Senior Advertising Design Specialist at London Life I focused on working directly with the Freedom 55 Financial security advisors. In this role I researched markets, demographics, trends, to plan the required marketing materials for the financial security advisors. Producing a quarterly report for our executive team highlighting our advisor personas to plan marketing strategies. Recommended specific design approaches depending on the marketing objective. Assisted managers and directors with focused branding, positioning, and marketing tools. Worked within short timelines to produce effective marketing materials. Tracked outcomes and feedback to adjusts marketing strategies as necessary.

Senior Advertising Design Specialist

Gino's Pizza

Creative lead for design, art direction and management of all of our brands marketing materials. Managing all aspects of the design process, from concept art direction, market research, and production. Design printed materials that include, menus, brochure, flyers, coupons, POP, OOH advertising, transit solutions and sales collateral. Manage a Jr. Graphic Designer ensuring they have tasks to complete in a scheduled fashion. Coordinate with photographers for photoshoots of our products and store. Restaurant Design concepts, including wall graphics, store colour palettes, lighting and signage. Created social media campaigns and artwork for the execution of the campaigns. Pitched marketing plans for the coming calendar year. Design marketing materials for multiple brands simultaneously.

Sr. Graphic Designer

Minuteman Press - Meadowvale

While working at Minuteman Press as the Graphic Designer & Print Production Specialist, I was responsible for overseeing the design and production processes. I worked with clients to design and prepare projects for the print production phase. Designing artwork that was production ready, colour corrections, and maintaining brand quality standards for each job. I was able to successfully transition from managing 5 brands with Stanley Black & Decker to managing the creative content for multiple brands with Minuteman Press.

Graphic Designer

Stanley Black & Decker

I spent two years with Stanley Black & Decker in the CPG division as the Graphic Designer and Print Shop Manager. I developed and designed promotional materials for marketing campaigns, including brochures, catalogues, program booklets and posters, and other digital and print-based communication. I actively participated in several creative brainstorming sessions and worked from the concept creation through to the project completion. By strictly adhering to the branding guidelines, I successfully provided brand consistency for internal and external communications. As the Print Shop Manager, I was responsible for the design and maintenance of the online portal for printed sales materials, store POP collateral & merchandise racks, and other marketing, merchandising and print design sales support materials. I was continually preparing and delivering final files to printers for production.

Graphic Designer and Print Shop Manager

The Art of Productions Inc.

Prior to joining Stanley Black & Decker, I was employed at The Art of Productions as their Graphic Designer. I produced web content for The Art of Productions social media channels and redesigned their email newsletters. I coded the web content with HTML, CSS and Javascript. Using their content management system, I was responsible for uploading the online marketing content and ensuring that the content was targeted to each specific mailing list.

As a passionate supporter of the entrepreneurial mindset, I strive to create business plans and marketing strategies to enable growth and enhance relationships. 

Within Advisory Network at Canada Life, I strive to provide thought leadership through communications while delivering a creative perspective for all advisors and business partners. Relationships are the key to success in my eyes and taking the time to understand each unique audience and each unique perspective ultimately enhances strategic planning.



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The Battle

Dan Sanchez

Jeff Stephenson

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Performance ScoreDan Sanchez's LinkedIn Performance

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taplio

The Battle

Dan Sanchez

Jeff Stephenson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Sanchez's LinkedIn Performance

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Performance ScoreDan Sanchez's LinkedIn Performance