Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Marketers everywhere are being told “learn AI.” The question is: learn it for what?

The real opportunity isn’t learning every tool... it’s understanding how AI changes how content is created, distributed, and consumed.

I’ve spent the last few years helping marketing teams adopt AI—from podcast workflows to full content systems and teaching thousands through The AI-Driven Marketer.

I help marketers turn AI from chaos into clarity by automating the busy work, amplifying their creativity, and clarifying their message.

👉 Subscribe to The AI-Driven Marketer newsletter for hype-free lessons on using AI in your content strategy at https://AIDrivenMarketer.com/

👉 Or start with my free 5-Day AI Fundamentals course at https://danchez.com/course/

Dan Sanchez

Quick ChatGPT hack.

Create a Project for each area of your.

I have projects for fitness, faith, my cars, house, work, clients, and even my family. 

Why?

Because ChatGPT does better with context.

Not just any context, but the context that's needed for the particular topic. So, if you want superior answers, you need to give it the right context for the right conversation.

I just set up a new project for my two cars yesterday and I always have the same process. The goal of the first conversation in a new project should be to collect the context for all future context and then compile it into instructions for that Project. 

Now, every future conversation I have about my cars with ChatGPT doesn't need all the basics. It knows the makes, models, years, milages, and basic history. It can now guide me accordingly.

Once you do this for a half dozen of the different areas of your life you are actively managing, you'll find that ChatGPT will be helping you navigate them all much faster and more accurately. 

Have you tried this yet?

#Danchez

PS - Want more details? I just elaborated on this whole process in the most recent episode of the AI-Driven Marketer. You can find it YouTube or any place podcasts are available.

You Can Be AI-Driven AND Human-first. Join me & 5k others to leverage both at AIDrivenMarketer.com

A podcast has the power to be a book publishing machine.

You just have to be thoughtful about the process.

You're already sharing your expertise on the show.

But, if you organize them correctly, those transcripts become more than content you can repurpose downstream into social.

They can be published upstream into a book.

You still have to outline the book the normal way, but instead of writing your first draft, you can speak it. 

AI can do the rest of crafting amazing chapters and even making strategic rewrites, restructuring and condensing. 

It's still your stories, expertise, frameworks, and personal experience. 

AI is just the ghost writer. 

That's what Ken Freire and I did with Own the Show and we want to show you how we did it in our live event this Thursday. I'll show all the steps I took, including the ones that are still manual that you might have to hire out.

Register here: https://lnkd.in/eUqsUpRG

I will not be holding back what I learned and will be sharing the good, the bad, and one ugly detail you'll want to hear before you start the process. 

#Danchez

PS - If you're wondering if the book is any good. You can judge it for yourself. Take a look: https://ownthe.show

I'll be vibe coding all future websites. 

I can't go back to drag/drop after this.

This is a simple HTML site, but it could build a backend CMS if it needed to. 

I can hand code a whole website if I needed to, but this is better. 

It not only understands how to code, it knows how to design. I gave it the book cover design and asked it to build a website based on it. 

I can even give it vague instructions like "animate this box with some kind of subtle glowing thing" and it does. It used to take me hours of research just to figure out what was possible and a few more hours to bring a thing to life.

Now I just ask.

#Danchez

PS - Book went live on Amazon yesterday. Still waiting on Audible/Spotify, but you can get the full book/mp3s here for free: https://ownthe.show/

Don’t let FOMO fool you.

All this AI stuff is hype.

Give it two months to see if any of this is still being talked about.

If you are breaking apart your personal systems and mapping a few of them to Custom GPTs, you are on the right track. (Or any of the equivalents. IE projects, Gems.).

If you’ve already done that a dozen times, start learning how to vibe code landing pages in Replit.

If you’ve done that a dozen times, maybe play with one of the things below. 

Don’t let the hype machine distract you from mastering the proven tools and shipping real results with AI.

#Danchez

graphical user interface, text, application

Building CustomGPTs are still the most meaningful

way to use AI and most people don't do it.

Maybe it's a Google Gem, Claude project, or a ChatGPT project. 

Doesn't matter. 

In 2026, this is still the one skill that separates beginner AI users from advanced ones. 

I'm not talking about simple, throw some context in it, custom GPTs either. I'm talking about ones that mirror important processes for you, so by the time you have a half dozen of them you feel like your workflow is supercharged.

Very very few people use them like this.

Once you figure it out though, you'll never go back. 

And the learning you get from doing this sets you up for full automation and/or vibe coding later. Without it and you'll won't be able to do those well. I promise.

Please, please, please go watch a dozen videos about how to build robust custom GPTs on YouTube. Then find one important process you use daily and try to build a custom GPT that speeds up that process dramatically. 

The first time you do it will be painful, but it will be worth it.

Also, it's not technically hard at all. What's hard is thinking through your process and bringing clarity to the individual small steps you take to accomplish a task or project. 

Don't let another year go by without building this skill.

#Danchez

I just did market research with AI for a company that I worked with 15 months ago.

Same project. Same questions.

15 months ago I did it manually. Interviewed the creators/founders, surveyed the audience, spoke to the audience.

That was before reasoning models and deep research AI tools.

This time I had AI do it.

When I compared AI’s results to my old notes… AI was far more thorough and accurate.

I know. 

I had done it manually before and knew the brand.

Deep Research is one of the best tools AI has for marketing and nobody talks about it.

It’s the thing we all needed to do but didn’t, because it took too much time. Now it’s easy and I don’t think anybody does it still. 

🤷‍♂️

Are you?

#Danchez

One step AI can't do for you.

Is print layout design. Not yet anyway.

Fortunately, I have a background in Adobe Indesign. 😅
I never thought I would open this app again, and may have had to ask ChatGPT more than a few questions about where such-in-such button was these days.

I haven't been promoting this new book heavily over the last few months because I honestly wasn't 100% sure going from podcast to book would even work. 

But, the first version is now live online: https://ownthe.show/ 

And coming soon to Amazon Kindle, print, and Audible. 

I've learned so much in he process, that I'm far more excited sharing the AI lessons learned on AI-Driven Marketer than promoting the book. 

It's up now though for your full review. 

The best news? It only gets better from here.

#Danchez

If an AI Bubble bursts... awesome.
If it doesn't... that's cool too.

I don't really care.

But, if it bursts, I'll only double down. 

Some people might go the other way at that point, but I'll keep pressing in because I'm seeing the fruit of using the tools and I can't go back.

Even if we never get another update, we will still have 10 years of innovation built on top of the tech we have right now.

It would honestly be great to get a breathier from the speed of change too! 

What we have right now is amazing. 

What we get this year will be insane.

Video models that are as clear and accurate as our image models.
Voice models that are near real time and can reason.
And I bet we will see more AI that is proactive this year.

Who knows what else they have in store. 

I'm good either way.

#Danchez

Most frustrating part of Google Gemini..

If you start with deep research or a canvas... you can't go back.

Not without starting a whole new chat anyway. In ChatGPT, you create multiple canvas' in one chat which is really handy when you want the context to build on itself for each subsequent document you need.

Why does it do this?

Any Gemini experts know?

#Danchez

PS - Yes, you can save it to a doc and pull in that doc later (one of the things I love about Gemini), but it's a slower process and makes it difficult to hunt down any of those conversations later. It's also much slower.

An AI strategist, operator and builder, who is passionate about helping businesses realize the tangible benefits of artificial intelligence. He has led AI adoption from enterprises to start-ups through education, strategy and implementation. 

With a background and expertise in building businesses, demand generation, and keen ability to drive AI implementation company-wide, Karl has led initiatives resulting in substantial ARR growth and operational efficiencies.

Karl Yeh

I compared Claude Cowork and Claude Code for a non-technical complex and repetitive task we usually do with clients. 

What I found is that once you show non-technical people what they could do with this and really show its full capabilities working with your local files, MCP skills, and focus on doing tasks, this is what I've envisioned an AI agent for work to do. 

Briefly the task is to go into a variety of subfolders, access a mini-strategy doc that we create based on discovery sessions with each department of a client. (So it could be six or seven or ten departments.) 

Then with analyzing each mini strategy doc, we create an oval overall AI strategy and roadmap that includes pilot projects, AI centric rebuilds, and an overall plan for the client.

Claude Cowork did a pretty good job at it. While there were some bugs like the bill, its ability to work with connectors properly, I think most of that will get cleaned up over the next several weeks.

One of the outstanding issues I have with Claude is the ability to connect with Microsoft 365, which ChatGPT does really well and Gemini has a very tough time doing. More so because most of our clients are on Office 365.

Now I will still use Claude code just because its flexibility. I have all these MCPs connected to it (especially Office 365) and just my workflows and just things from a technical sense or side that I'd still do in combination with non-technical work.

But as it gets better, I think I'll definitely demo it for prospects and Potentially testing it out for their workflows. If they do a lot of work on local drives.

Have you tried Claude CoWork and what did you think of it?

Helping business use the full benefits of artificial intelligence | AI strategist and operator | Co-founder 0260.AI

The last couple of weeks working with clients highlights the importance of showing people people how to apply AI directly to their jobs. 

For example, we're currently in Boston with client and below are example of department specific tasks:

CUSTOMER SERVICE: Pricing projections based on real time commodity pricing and vendor-added forecasts.

SALES: Internal ERP output to master spreadsheet consolidation based on daily fluctuating pricing sheets. 

ENGINEERING: On warehouse floor knowledge base lookups for parts maintenance 24/7

IT: Help desk ticket triage both in email and Zoho

The leadership and employees are/were not impressed by generic examples, generic built-out AI automations for content creation or lead gen. 

Can you show how AI can help employees do very very business-specific jobs that you can't find examples of in that we normally see people either LinkedIn comment gatekeeps or in a Skool community. 

Also understand that just standing up in automation is not good enough because half if not more employees use and understanding of AI is so differnt.

To have them just rely on you or your business for purely transactional AI does nothing for the business long-term.

The only way to know this is to do discoveries with their teams and really understand the specific work. 

Then plan out not just base training but workshops specifically to help people use AI for their jobs, no matter where they are using AI from beginner, intermediate, or more advanced user.

Also having in place a change management program in place because just because AI could help with their job does not mean they'll actually use it. Because they are already busy people and there's significant muscle memory and mind shift for people to actually remember to use AI for their jobs 

And that's really how you engage and ensure long-term success for any AI business implementation program.

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