Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Marketers everywhere are being told “learn AI.” The question is: learn it for what?

The real opportunity isn’t learning every tool... it’s understanding how AI changes how content is created, distributed, and consumed.

I’ve spent the last few years helping marketing teams adopt AI—from podcast workflows to full content systems and teaching thousands through The AI-Driven Marketer.

I help marketers turn AI from chaos into clarity by automating the busy work, amplifying their creativity, and clarifying their message.

👉 Subscribe to The AI-Driven Marketer newsletter for hype-free lessons on using AI in your content strategy at https://AIDrivenMarketer.com/

👉 Or start with my free 5-Day AI Fundamentals course at https://danchez.com/course/

Dan Sanchez

Quick ChatGPT hack.

Create a Project for each area of your.

I have projects for fitness, faith, my cars, house, work, clients, and even my family. 

Why?

Because ChatGPT does better with context.

Not just any context, but the context that's needed for the particular topic. So, if you want superior answers, you need to give it the right context for the right conversation.

I just set up a new project for my two cars yesterday and I always have the same process. The goal of the first conversation in a new project should be to collect the context for all future context and then compile it into instructions for that Project. 

Now, every future conversation I have about my cars with ChatGPT doesn't need all the basics. It knows the makes, models, years, milages, and basic history. It can now guide me accordingly.

Once you do this for a half dozen of the different areas of your life you are actively managing, you'll find that ChatGPT will be helping you navigate them all much faster and more accurately. 

Have you tried this yet?

#Danchez

PS - Want more details? I just elaborated on this whole process in the most recent episode of the AI-Driven Marketer. You can find it YouTube or any place podcasts are available.

You Can Be AI-Driven AND Human-first. Join me & 5k others to leverage both at AIDrivenMarketer.com

A podcast has the power to be a book publishing machine.

You just have to be thoughtful about the process.

You're already sharing your expertise on the show.

But, if you organize them correctly, those transcripts become more than content you can repurpose downstream into social.

They can be published upstream into a book.

You still have to outline the book the normal way, but instead of writing your first draft, you can speak it. 

AI can do the rest of crafting amazing chapters and even making strategic rewrites, restructuring and condensing. 

It's still your stories, expertise, frameworks, and personal experience. 

AI is just the ghost writer. 

That's what Ken Freire and I did with Own the Show and we want to show you how we did it in our live event this Thursday. I'll show all the steps I took, including the ones that are still manual that you might have to hire out.

Register here: https://lnkd.in/eUqsUpRG

I will not be holding back what I learned and will be sharing the good, the bad, and one ugly detail you'll want to hear before you start the process. 

#Danchez

PS - If you're wondering if the book is any good. You can judge it for yourself. Take a look: https://ownthe.show

I'll be vibe coding all future websites. 

I can't go back to drag/drop after this.

This is a simple HTML site, but it could build a backend CMS if it needed to. 

I can hand code a whole website if I needed to, but this is better. 

It not only understands how to code, it knows how to design. I gave it the book cover design and asked it to build a website based on it. 

I can even give it vague instructions like "animate this box with some kind of subtle glowing thing" and it does. It used to take me hours of research just to figure out what was possible and a few more hours to bring a thing to life.

Now I just ask.

#Danchez

PS - Book went live on Amazon yesterday. Still waiting on Audible/Spotify, but you can get the full book/mp3s here for free: https://ownthe.show/

Don’t let FOMO fool you.

All this AI stuff is hype.

Give it two months to see if any of this is still being talked about.

If you are breaking apart your personal systems and mapping a few of them to Custom GPTs, you are on the right track. (Or any of the equivalents. IE projects, Gems.).

If you’ve already done that a dozen times, start learning how to vibe code landing pages in Replit.

If you’ve done that a dozen times, maybe play with one of the things below. 

Don’t let the hype machine distract you from mastering the proven tools and shipping real results with AI.

#Danchez

graphical user interface, text, application

Building CustomGPTs are still the most meaningful

way to use AI and most people don't do it.

Maybe it's a Google Gem, Claude project, or a ChatGPT project. 

Doesn't matter. 

In 2026, this is still the one skill that separates beginner AI users from advanced ones. 

I'm not talking about simple, throw some context in it, custom GPTs either. I'm talking about ones that mirror important processes for you, so by the time you have a half dozen of them you feel like your workflow is supercharged.

Very very few people use them like this.

Once you figure it out though, you'll never go back. 

And the learning you get from doing this sets you up for full automation and/or vibe coding later. Without it and you'll won't be able to do those well. I promise.

Please, please, please go watch a dozen videos about how to build robust custom GPTs on YouTube. Then find one important process you use daily and try to build a custom GPT that speeds up that process dramatically. 

The first time you do it will be painful, but it will be worth it.

Also, it's not technically hard at all. What's hard is thinking through your process and bringing clarity to the individual small steps you take to accomplish a task or project. 

Don't let another year go by without building this skill.

#Danchez

I just did market research with AI for a company that I worked with 15 months ago.

Same project. Same questions.

15 months ago I did it manually. Interviewed the creators/founders, surveyed the audience, spoke to the audience.

That was before reasoning models and deep research AI tools.

This time I had AI do it.

When I compared AI’s results to my old notes… AI was far more thorough and accurate.

I know. 

I had done it manually before and knew the brand.

Deep Research is one of the best tools AI has for marketing and nobody talks about it.

It’s the thing we all needed to do but didn’t, because it took too much time. Now it’s easy and I don’t think anybody does it still. 

🤷‍♂️

Are you?

#Danchez

Most frustrating part of Google Gemini..

If you start with deep research or a canvas... you can't go back.

Not without starting a whole new chat anyway. In ChatGPT, you create multiple canvas' in one chat which is really handy when you want the context to build on itself for each subsequent document you need.

Why does it do this?

Any Gemini experts know?

#Danchez

PS - Yes, you can save it to a doc and pull in that doc later (one of the things I love about Gemini), but it's a slower process and makes it difficult to hunt down any of those conversations later. It's also much slower.

Les Cowie Consulting, LLC

Consultant to enterprise organizations wanting to implement XR training for occupations.

Chief Executive Officer

Promising People Enterprises, LLC provides:
-  Consulting services for occupation skills development and execution.
-  Employment for graduates of Promising People curricula
-  Assistance in securing funding for those needing financial help for a second chance at life
-  Faith-based support for re-entry into the community

Author; Public Speaker; Principal Consultant

Are you tasked with analyzing occupations, designing job experiences and then developing the optimal learning experiences to improve productivity and employee retention?  Do you manage people and care about your colleagues reaching top productivity quickly and delivering excellent customer service?  Visit https://www.lescowie.com, view the short videos and download the free tips.  On your drive to work, listen to the helpful podcasts.  Les published a book:  "7 Steps for Employees to be Successful Quickly" for In-Company Mentors.

Why Les Cowie can be of help to you

If you want to shine quickly in that new job, watch this short video.  If you manage people and want your new job entrants to reach top productivity quicker than normal, watch this short video.  In his book:  "New? Fast Start! 7 Steps to be seen mastering your new job quickly", Les Cowie provides the things to do and critical questions to ask to make a fast start.  For organizations that wish to help their new job entrants by appointing supervisors and some managers as In-Company Mentors, Cowie's book: "7 Steps for Employees to be Successful Quickly", provides training and examples of the application of the 7 Steps at all levels in the organization - even the Chief Executive.

Watch this short video if you wish job entrants to be seen mastering new jobs quickly

Promising People Enterprises, LLC

Les Cowie Consulting, LLC and 7 Steps, LLC provide consulting as needed to the team at MetaVRse, the acknowledged leaders in the field of spatial computing (AR, VR, MR, AI).  7 Steps LLC provides the 7 Steps software that accelerates the analysis and capture of job content so that everything about the job is in one place.  7 Steps generates the checklist and drafts scripts for learning experiences = especially spatial computing-based learning programs. MetaVRse connects developers with the leading producers and software developers to turn occupation content into real live learning experiences.

Learning Experience Development Consultant

The Promising People Program changes peoples’ lives through all its community-based Reentry Program elements. It will provide skills training using the latest technologies proven in practice in the U. S. Military and will guarantee jobs, especially for previously incarcerated - many of whom are limited because of inadequate education, physical limitations, and spiritual emptiness. This program also focusses on the families and communities the reentry people must support. It is primarily a faith-based mission that also funds growth opportunities for deserving people.

President and CEO

Amano

Developed new US and International markets for Amano's time, security and parking equipment and software.  Managed a sales force of B2B sales people and a large network of resellers.

Executive Director of Sales, Marketing and Business Development

Worldwide Brands, Inc

Worldwide Brands, Inc ("WBI") is a research organization providing assistance to Internet Retailers to determine "What to Sell" and "Where To Get It."  

For a one-time, lifetime Membership fee, WBI Members get unlimited access to a database of over 7,000 Suppliers and more than 4 million products (growing daily).  

Premium Members also secure unlimited access to education materials showing how to optimize Internet Retailing profits through multi-sourcing from Drop Shippers, Light Bulk Wholesalers, Volume Wholesalers, Importers and Liquidators.

Director of Business Development

Cay Clubs International

Cay Clubs International acquired resort properties and developed them into luxury condotels.  Non Property Interests managed by Les Cowie included:  Coal Reclamation; Gold Prospecting; Liquor Distilling and Distribution (Key Lime Vodkas and Rums);  ESPN2 Fishing Series: "The Billfishing Extreme Release League"; Property Rentals in the Florida Keys, etc

Vice President of Acquisitions and New Business Development

Corexpand

Developed new market segments for mass distribution of products via B2B web-based systems.

Vice President of Business Development

PRE-Solutions, Inc

Vice President of Marketing and Sales for Pre-Solutions a company distributing and processing pre-paid credit and gift cards primarily through convenience retail stores.

Vice President of Marketing and Sales

First Horizon Merchant Services, Inc

Develop a sales team selling Merchant Services/Payment Processing solutions to brick-'n-mortar retailers in Orlando, FL

Vice President - Regional Sales - Florida

INCAT, Inc

Marketing and sales of engineering design services, hardware and 3D design software for the automotive, aerospace and ship building industries.

IVI Checkmate, Inc (later Ingenico, Inc)

Manufacturing of payment terminals and development of payment processing solutions.

Marketing Manager

Les Cowie provides consulting using intellectual property using his proprietary 7 Steps methodology backed by his proprietary computer software for analyzing occupations, capturing 'how to' knowledge and generating checklists and lesson scripts using artificial intelligence.

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