Social Media Examiner

AI educator, strategist, and social media content creator helping marketers embrace the next wave of technology.

Senior AI Marketing Strategist

AI-Driven Marketer

Helping marketers master AI and lead the future of marketing.

Show Host

Danchez

Need help turning your marketing department into a system-driven machine? Send me a DM and I'll show you how you can turn the chaos into systematic results.

AI Marketing Consultant & Creator

Element451

Led all inbound marketing efforts to drive revenue.

Director of Inbound Marketing

Sweet Fish

Led a team of producers to manage 40+ clients' podcasts and content marketing. I led strategic sessions with clients to help them create industry-leading shows.

Executive Producer

Served as head of marketing for Sweet Fish and consulted B2B tech companies across industries on marketing strategy, audience growth, and content marketing. Helped Sweet Fish hit the Inc. 5000 Fastest Growing Companies list two years in a row and hosted over 200 episodes on the B2B Growth show.

• Generated over one million in revenue through my evangelism on LinkedIn. 
• Helped the B2B Growth podcast rank #1 in the Apple Podcast marketing category.

Director of Audience Growth

Bethany International

Served as the head of marketing and lead a teams in marketing, media, and digital technology initiatives. Daily responsibilities included marketing strategy development, coaching staff, mentoring students, producing content, writing copy, managing processes, and directing design work.

• Tripled the enrollment of BGU & won an award for fastest enrollment growth.
• Grew lead generation from 450 to 4,000+ leads annually. 
• Grew revenue from 6 to 12 million.
• Grew a new website from zero to 500k monthly pageviews from SEO.

Director of Marketing

Bethany Global University

Developed curriculum for and taught ENT211: Marketing Your Small Business for BGU's Transformational Entrepreneurship program where I coached students on how to start and market micro businesses.

Administrative Faculty

Shoptology

Worked with a talented team to build Facebook applications, manage client digital marketing, and provide social media training. My responsibilities ranged from product development, UI design, email marketing, WordPress theme development, Google Adwords, Facebook ad campaigns, and conducting market research for multinational corporations.

Marketing Engagement Specialist

International House of Prayer

I managed social networks consisting of 200,000+ followers as well as their PPC campaigns on Adwords and Facebook.
• Increased website traffic from social media by over 120%.

Social Media Manager

Teen Mania Ministries

Led a team of eight interns in email, social media, SMS text, Google Adwords, and direct mail marketing for one of the largest Christian youth organizations in the world. Managed 23 websites and blogs that exceeded 1.8 million annual visits each year.

• Website optimization for extremecamps.com increased lead generation by over 500%.
• Rebuilt all of their major websites which cut costs by 90% and increased overall performance.
• Successfully automated SMS text and email campaigns to save hours of work each week.
• Developed a marketing department training website for new hires and interns.

Digital Marketing Manager

Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Hi, I’m Dan Sanchez. My friends call me Danchez. 😉

I freaking love ai & marketing  ❤️ 🧑🏽‍💻

I also love:
• Yerba Mate  🧉
• Christmas 🎄 
• The great outdoors 🏕 
• V-neck t-shirts
• & Ultra learning (ask ChatGPT some time) 🤓

I post my most actionable advice to help you leverage AI to: 
 
👉  automate the busy work

👉  amplify your creativity

👉  and clarify your message

every... single...  day...  to help you LEVEL UP 🦾 your marketing game. 

So... connect with me on LinkedIn, 

become a friend, 

and call me Danchez. 🤓 👊

Dan Sanchez

"Let’s clarify your intent" 😍

ChatGPT is getting better.

I've been waiting for this moment. I know it would come but this is one of the first times I've seen it.

AI is slowing down and asking for clarity from my vague instructions just like a human would.

I've seen indicators of this before. If you would have asked it to write a marketing plan a year ago, it wouldn't have stopped to ask about the business you wanted to write it for. Eight months ago it started asking that.

Today, I gave it something that it would have normally moved forward with, but today it stopped and asked for clarity. 

It was the right thing to do.

These models are improving in small ways all the time.

#Danchez

Marketer mastering AI. Join me & 5k others on the journey at AIDrivenMarketer.com

Gemini will overtake ChatGPT when they:

1. Add a collaborate project feature

2. Allow Gemini to access most of the most common Google apps (YouTube, Analytics, etc)

3. Add memory 

3. They expand Google Opal to integrate with other apps outside of the Google ecosystem

4. They consolidate more of their AI features into their core Gemini app

I think it’s likely that these will all get done in 2026.

So, my prediction: Gemini will surpass ChatGPT by this time next year unless ChatGPT has an insane Hail Mary up their sleeve. 

Will you move?

#Danchez

I was 67 episodes in, then I got traction.

It takes time. We have to stop pivoting.

I had started and stopped a dozen blogs, podcasts, YouTube channels. 

I finally stuck with one.

It took a long time to grow.

But it did grow. 

Now it reaches 1,200-2,000 people an episode. 

It’s not huge, but it’s enough to keep it in the top 50 marketing podcasts. 

If you are just starting, just realized that it takes time. 

If you want to give up, keep going.

If you want to speed it up, publish more AND do improve the quality a little every time. 

Also, 67 wasn’t the magic number, it’s just when I noticed that things began to grow at a slightly faster rate. 

I was also not starting from zero. I had 25k LinkedIn followers and 10k monthly page views on my site and it still took a long time.

#Danchez

PS - Want me to take a look at your pod? Drop a link below and I’ll send a quick video with some rapid fire feedback.

OpenAI’s gearing up for war with Google.

But here’s the problem…

Google owns the map, the email, the docs, the OS… OpenAI owns ChatGPT and Sora. That’s it.

They’ll burn billions chasing compute, so building their own “Google Suite” from scratch? Impossible.

If I were Sam Altman, I’d go all in on acquisitions that scare Google:

👉 Notion: where real people actually work.
👉 Proton Mail: where privacy isn’t an afterthought.

Imagine a future where “OpenAI Suite” means private, fast, AI-powered everything.

Google would finally have a rival worth sweating over.

What company would you buy if you were OpenAI?

#Danchez
I help marketers use AI to move faster, build better, and think smarter.

PS – I built a free tool to make posting on LinkedIn easier. Try it (Link in profile).

Can you write a book with AI?

Would it be any good? We'll find out.

Naturally, there are dozens of programs that will spit out a book with a single prompt and all of them will be garbage. 

But, what if AI was just the ghost writer? 

What if you fed it your:

👉 Ideas
👉 Stories
👉 Style
👉 Structure
👉 Instructions

What if you let it interview you for more details?

That's what Ken Freire and I are attempting to do one podcast episode at a time. We've outlined the book using our existing ideas, broke down each chapter, and are recording an episode nearly every day this month that Gemini is turning into a chapter with the transcript.

We will still have to edit, but getting to v1 of the written draft was always the hard part (for me anyway). 

Will it work? 

The first drafts I'm getting out of Gemini tell me, yes.

You get to be the judge when it's published.

#Danchez
Marketer, mastering AI. 
Connect with me (Dan Sanchez) to join me on the journey.

PS - Today's episode (ch. 5) just dropped. 

Apple: https://lnkd.in/eSfvJqM8

Spotify: https://lnkd.in/e9dQqyYH

YouTube: https://lnkd.in/ekNcZKPM

Provisions Group

Responsible for leading and growing the marketing function for the organization.

Chief Marketing Officer

Providing strategic branding services including: Positioning, Value Prop Development, Competitor Research and Storybranding

Sr. Strategic Advisor

Sketchwell

I create simple visuals to communicate complex ideas. Work with authors, speakers and small businesses to help clarify their messages with sketchnotes.

Owner

Ramsey Solutions

Member of executive leadership team responsible for driving sustainable business growth for $36M+ B2B division of Ramsey.

Regular guest and content contributor for The Entreleadership Podcast, a top 50 business & leadership podcast.

Responsible for driving thousands of quality leads for sales teams to sell out multi-million dollar exclusive events.

Increased brand awareness through SEO, Paid, Social & PR Media hits by 40% YOY.

Leader of multiple marketing squads responsible for driving leads and digital product trials.

Executive Marketing Director, Entreleadership

Lead cross-functional website team of creatives, marketers, developers and content creators responsible for the global website that boasts:
6 Million Average Visitors
12.3 Million Average Pageviews

Led 18 month consolidation project of 23 domains into one. 

Oversee global marketing, technology, creative and optimization efforts for the website.

Member of branding committee responsible for ongoing development of the Ramsey brand.

Lead cross-functional group responsible for the technical health of website including platform, SEO, design system & CMS. 

Direct global acquisition & engagement strategy for company newsletter list with nearly 2MM subscribers.

Developed onboarding assessment providing personalized results increasing conversion rate from 0.1% to 12%.

Sat on Executive Marketing Leadership team guiding marketing department of over 150 team members.

Executive Marketing Director

Sr. Director of Marketing

Marketing Director

CSS Industries, Inc.

Responsible for all the online efforts for CSS Industries and its brands: C.R. Gibson, Paper Magic Group & Berwick Offray. My team handles all ecommerce and informational websites, email marketing, seo, ppc and social media efforts. Some of our latest brand sites include:

B2C 
http://www.crgibson.com 
http://www.eurekaschool.com 
http://www.offray.com 
http://www.spoolofribbon.com
B2B
http://www.lionribbon.com
http://www.berwickoffraywholesale.com
http://www.crgibsonwholesale.com

Key Project & Accomplishments:

Management of teams responsible for merchandising eight corporate ecommerce websites, omni-channel marketing & social media strategy.

Drove YOY topline revenue growth for owned ecommerce websites in 2014.

Strategic business plan development for both consumer and b2b online growth initiatives.

Focus on consumer experience and customer service to create return and life-long customers.

Integral part of product development team with a focus on extending product experience online.

Leveraging Amazon Marketplace to extend awareness and increase online revenue.

Branding lead for baby soft goods new product line launch
.
Principal for researching technologies for implementation company-wide.

In process of enabling drop shipping for major retailers.

Website Analytics tracking, testing, optimization and reporting.

Launch and optimization of online growth programs including affiliates, retargeting and personalization.

Director of Ecommerce

PureRED

As the Interactive Marketing Manager I led a team of 4 agency personnel onsite with a key client, Dollar General. PureRED was responsible for managing portions of the main websites, dollargeneral.com & rexall.com, ecommmerce, email programs, social media sites including Facebook, Twitter & Foursquare, mobile program and various sponsorship related marketing. Also, key responsibilities included agency relationship management and new business generation. 

Key Initiatives:
- Helping Facebook Page surpass 1 Million Likes.
- Launched mobile SMS program.
- Launched Rexall email marketing plan and social media outreach.
- Part of team responsible for the successful launch of ecommerce on dollargeneral.com
- Part of team included in the rebranding efforts of my agency to the new PureRED.

Interactive Marketing Manager

The Buntin Group

Provide strategic thinking and input regarding client target audiences and groups including their usage of the online/interactive/digital media world; and how the brand may communicate effectively in that space. 

Integrate digital media into broader communications plans as strategies and objectives warrant along with planning individual digital programs as needed.

Developing online measurement plans for appropriate campaigns along with establishing monitoring systems to collect and manage online buzz.

Key Agency Clients: O'Charley's, Papa Johns, Tennessee Education Lottery, Taxi On Demand

Digital Strategist

• Developing social media campaign for start-up - Taxi On Demand   (www.taxiondemand.com)
• Responsible for integrating social media and other online strategies into new business pitches.
• Responsible for website content management and traffic analysis for www.mychinet.com &amp; www.signaturervresorts.com.
• Developed email marketing campaign for Club Chinet that led to growth of audience from 0 to 4,000.
• Involved with branding and launch of Signature Resorts.
• Contributing member to New Business pitch to the TN Lottery.
• Coordinated the creation and distribution of FSI pieces
• Organized broadcast traffic and media placement of TV spots
• Managed the design of numerous restaurant in-store collateral pieces
• Primary client contact at agency.
• Responsible for managing client activities.
• Involved with in-depth correlation and trending analysis.
• Supervised placement of magazine and newspaper ads

Account Executive

Coordinated the creation and distribution of FSI pieces
Managed the design of numerous restaurant in-store collateral pieces
Supervised placement of magazine and newspaper ads
Involved with branding and launch of new business
Handled website content management and traffic analysis
Organized broadcast traffic and media placement of TV spots
•	Primary client contact at agency.
•	Responsible for managing client activities.
•	Involved with in-depth correlation and trending analysis.
•	Developed email marketing campaign to support new client  
        website.

Assistant Account Exec.

Red Hat Pictures

Director/Writer/Actor

We help SMBs connect marketing & technology seamlessly.

With over 18 years of experience in various areas of marketing, I have developed a deep understanding of how to create and execute effective marketing strategies that drive business growth. I have worked with different types of clients, from agencies to retailers to manufacturers, and have honed my skills in consumer research, media buying, website development, ecommerce, customer segmentation, and social media marketing.

As the Chief Marketing Officer at Provisions Group, I lead a cross-functional team of who are responsible for driving top line growth. I also lead the marketing consulting side of the business where we help our clients grow through the combination of marketing and technology.

Shoot me a DM if you are interested in learning more!

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The Battle

Dan Sanchez

Kacy Maxwell

Followers

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Performance ScoreDan Sanchez's LinkedIn Performance

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taplio

The Battle

Dan Sanchez

Kacy Maxwell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Sanchez's LinkedIn Performance

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Performance ScoreDan Sanchez's LinkedIn Performance