Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Marketers everywhere are being told “learn AI.” The question is: learn it for what?

The real opportunity isn’t learning every tool... it’s understanding how AI changes how content is created, distributed, and consumed.

I’ve spent the last few years helping marketing teams adopt AI—from podcast workflows to full content systems and teaching thousands through The AI-Driven Marketer.

I help marketers turn AI from chaos into clarity by automating the busy work, amplifying their creativity, and clarifying their message.

👉 Subscribe to The AI-Driven Marketer newsletter for hype-free lessons on using AI in your content strategy at https://AIDrivenMarketer.com/

👉 Or start with my free 5-Day AI Fundamentals course at https://danchez.com/course/

Dan Sanchez

Quick ChatGPT hack.

Create a Project for each area of your.

I have projects for fitness, faith, my cars, house, work, clients, and even my family. 

Why?

Because ChatGPT does better with context.

Not just any context, but the context that's needed for the particular topic. So, if you want superior answers, you need to give it the right context for the right conversation.

I just set up a new project for my two cars yesterday and I always have the same process. The goal of the first conversation in a new project should be to collect the context for all future context and then compile it into instructions for that Project. 

Now, every future conversation I have about my cars with ChatGPT doesn't need all the basics. It knows the makes, models, years, milages, and basic history. It can now guide me accordingly.

Once you do this for a half dozen of the different areas of your life you are actively managing, you'll find that ChatGPT will be helping you navigate them all much faster and more accurately. 

Have you tried this yet?

#Danchez

PS - Want more details? I just elaborated on this whole process in the most recent episode of the AI-Driven Marketer. You can find it YouTube or any place podcasts are available.

You Can Be AI-Driven AND Human-first. Join me & 5k others to leverage both at AIDrivenMarketer.com

A podcast has the power to be a book publishing machine.

You just have to be thoughtful about the process.

You're already sharing your expertise on the show.

But, if you organize them correctly, those transcripts become more than content you can repurpose downstream into social.

They can be published upstream into a book.

You still have to outline the book the normal way, but instead of writing your first draft, you can speak it. 

AI can do the rest of crafting amazing chapters and even making strategic rewrites, restructuring and condensing. 

It's still your stories, expertise, frameworks, and personal experience. 

AI is just the ghost writer. 

That's what Ken Freire and I did with Own the Show and we want to show you how we did it in our live event this Thursday. I'll show all the steps I took, including the ones that are still manual that you might have to hire out.

Register here: https://lnkd.in/eUqsUpRG

I will not be holding back what I learned and will be sharing the good, the bad, and one ugly detail you'll want to hear before you start the process. 

#Danchez

PS - If you're wondering if the book is any good. You can judge it for yourself. Take a look: https://ownthe.show

I'll be vibe coding all future websites. 

I can't go back to drag/drop after this.

This is a simple HTML site, but it could build a backend CMS if it needed to. 

I can hand code a whole website if I needed to, but this is better. 

It not only understands how to code, it knows how to design. I gave it the book cover design and asked it to build a website based on it. 

I can even give it vague instructions like "animate this box with some kind of subtle glowing thing" and it does. It used to take me hours of research just to figure out what was possible and a few more hours to bring a thing to life.

Now I just ask.

#Danchez

PS - Book went live on Amazon yesterday. Still waiting on Audible/Spotify, but you can get the full book/mp3s here for free: https://ownthe.show/

Don’t let FOMO fool you.

All this AI stuff is hype.

Give it two months to see if any of this is still being talked about.

If you are breaking apart your personal systems and mapping a few of them to Custom GPTs, you are on the right track. (Or any of the equivalents. IE projects, Gems.).

If you’ve already done that a dozen times, start learning how to vibe code landing pages in Replit.

If you’ve done that a dozen times, maybe play with one of the things below. 

Don’t let the hype machine distract you from mastering the proven tools and shipping real results with AI.

#Danchez

graphical user interface, text, application

Building CustomGPTs are still the most meaningful

way to use AI and most people don't do it.

Maybe it's a Google Gem, Claude project, or a ChatGPT project. 

Doesn't matter. 

In 2026, this is still the one skill that separates beginner AI users from advanced ones. 

I'm not talking about simple, throw some context in it, custom GPTs either. I'm talking about ones that mirror important processes for you, so by the time you have a half dozen of them you feel like your workflow is supercharged.

Very very few people use them like this.

Once you figure it out though, you'll never go back. 

And the learning you get from doing this sets you up for full automation and/or vibe coding later. Without it and you'll won't be able to do those well. I promise.

Please, please, please go watch a dozen videos about how to build robust custom GPTs on YouTube. Then find one important process you use daily and try to build a custom GPT that speeds up that process dramatically. 

The first time you do it will be painful, but it will be worth it.

Also, it's not technically hard at all. What's hard is thinking through your process and bringing clarity to the individual small steps you take to accomplish a task or project. 

Don't let another year go by without building this skill.

#Danchez

I just did market research with AI for a company that I worked with 15 months ago.

Same project. Same questions.

15 months ago I did it manually. Interviewed the creators/founders, surveyed the audience, spoke to the audience.

That was before reasoning models and deep research AI tools.

This time I had AI do it.

When I compared AI’s results to my old notes… AI was far more thorough and accurate.

I know. 

I had done it manually before and knew the brand.

Deep Research is one of the best tools AI has for marketing and nobody talks about it.

It’s the thing we all needed to do but didn’t, because it took too much time. Now it’s easy and I don’t think anybody does it still. 

🤷‍♂️

Are you?

#Danchez

One step AI can't do for you.

Is print layout design. Not yet anyway.

Fortunately, I have a background in Adobe Indesign. 😅
I never thought I would open this app again, and may have had to ask ChatGPT more than a few questions about where such-in-such button was these days.

I haven't been promoting this new book heavily over the last few months because I honestly wasn't 100% sure going from podcast to book would even work. 

But, the first version is now live online: https://ownthe.show/ 

And coming soon to Amazon Kindle, print, and Audible. 

I've learned so much in he process, that I'm far more excited sharing the AI lessons learned on AI-Driven Marketer than promoting the book. 

It's up now though for your full review. 

The best news? It only gets better from here.

#Danchez

If an AI Bubble bursts... awesome.
If it doesn't... that's cool too.

I don't really care.

But, if it bursts, I'll only double down. 

Some people might go the other way at that point, but I'll keep pressing in because I'm seeing the fruit of using the tools and I can't go back.

Even if we never get another update, we will still have 10 years of innovation built on top of the tech we have right now.

It would honestly be great to get a breathier from the speed of change too! 

What we have right now is amazing. 

What we get this year will be insane.

Video models that are as clear and accurate as our image models.
Voice models that are near real time and can reason.
And I bet we will see more AI that is proactive this year.

Who knows what else they have in store. 

I'm good either way.

#Danchez

Most frustrating part of Google Gemini..

If you start with deep research or a canvas... you can't go back.

Not without starting a whole new chat anyway. In ChatGPT, you create multiple canvas' in one chat which is really handy when you want the context to build on itself for each subsequent document you need.

Why does it do this?

Any Gemini experts know?

#Danchez

PS - Yes, you can save it to a doc and pull in that doc later (one of the things I love about Gemini), but it's a slower process and makes it difficult to hunt down any of those conversations later. It's also much slower.

Not many know this about me, but actually I started my career in film. But after running a successful production company for a few years, I quickly realized that marketing budgets often dictated production schedules. So, I decided to "climb the ladder" to have more influence over the projects I worked on—resulting in a career shift into marketing.

Having gone to one of the nation's top ad schools, combined with my film background, the transition was natural and smooth. It was the right call, and has led to failures, massive wins, and a fulfilling career.
Now, with a foundation as an experienced marketing executive, entrepreneur, and creator, I've made another career change—though it's more of an evolution than an actual shift.

Putting my experience to work and implementing my hard-earned playbooks, I've gone all-in on GTM engineering and AI orchestration.

This evolution has been a lot of fun and has opened up incredible opportunities. Whether I'm building AI agents and workflows, leading workshops, or consulting with organizations, I help organizations and individuals navigate the fast-moving and ever-changing world of artificial intelligence.

Pete Larkin

Utah marketing friends!
 
Utah Tech Week is next week and here are the top events marketers will want to be aware of (in chronological order). 
 
Mobly GTM Hackathon @ Utah Tech Week
The Mobly GTM Hackathon is a 2-day, in-person competition during Utah Tech Week to build GTM tools and automations.
Time: 9:00 AM to 1:00 PM
Date: 2/2/26 - Monday
Link: Register here - https://luma.com/jy72ywkl

Crafting StoryBrand Soundbites for Smarter SEO & Paid Ads
Utah Marketing Group - Tech Week Edition! Join Amy Kendall of Hello Story and Sydni R. Dunn of Sebo Marketing for an interactive workshop where we’ll help you clarify your StoryBrand soundbites—and then show you how to turn them into real SEO and PPC strategy for Google and Meta.
Time: 11:30 am to 1:30 pm
Date: 2/3/26 - Tuesday
Link: Register here - https://luma.com/x22ixs4n

GTM Job Fair by Mobly @ Utah Tech Week
Mobly is hosting a GTM job fair during Utah Tech Week for anyone exploring roles in marketing, sales, customer success, operations, and other go-to-market paths.
Time: 10:00 AM to 2:00 PM
Date: 2/4/26 - Wednesday
Link: Register here - https://lnkd.in/gn-w_KDc
 
LinkedIn Growth Hacking for Executives and GTM Teams
Join Robert Clark from rudiment, Justin Ashby, and Crystalee Beck from Comma Copywriters from Linkd for a session built around a proven LinkedIn growth playbook that works across industries, deal sizes, and GTM motions.
Time: 12:00 PM to 1:00 PM
Date: 2/4/26 - Wednesday
Link: Register here - https://lnkd.in/guM-cwZ6

Clay Club @ Utah Tech Week
​Expect a relaxed, community-driven afternoon. We’ll kick things off with drinks and networking, followed by masterclass sessions for beginners and experts.
Time: 3:00 to 5:00
Date: 2/4/26 - Wednesday
Link: Register here - https://luma.com/4zkku4uk
 
UMX: How to create a quality AI brand system that works consistently
We couldn't let UTW go by without getting in on the action! Come hang with us as we do a deep dive on using AI to create consistent, on-brand assets for marketing and sales enablement.
Time: 3:00 pm to 5:00 pm
Date: 2/5/26 - Thursday
Link: Register here - https://luma.com/2khkjmcx

Silicon Slopes GTM Chapter: Revenue VIP Happy Hour
Join Amy Osmond Cook, Ph.D. and Joe Grover for a Revenue Happy Hour! We’re taking over the Rose Room at Lake Effect, the private upstairs club reserved especially for revenue leaders and GTM chapter guests. Expect everything you hope for in a party--wall-to-wall networking, great vibes, good music, unlimited food and drinks, and especially good company.
Time: 4:30 pm to 6:30 pm
Date: 2/6/26 - Friday
Link: Register here - https://luma.com/3y5bthi5

-----

Chad Jardine, Kristine Widtfeldt, and I hope you have an incredible Tech Week and enjoy all the amazing events hosted by Utah's vibrant marketing community.

Marketing Executive | AI Consultant | Community Builder | Public Speaker

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