Social Media Examiner

AI educator, strategist, and social media content creator helping marketers embrace the next wave of technology.

Senior AI Marketing Strategist

AI-Driven Marketer

Helping marketers master AI and lead the future of marketing.

Show Host

Danchez

Need help turning your marketing department into a system-driven machine? Send me a DM and I'll show you how you can turn the chaos into systematic results.

AI Marketing Consultant & Creator

Element451

Led all inbound marketing efforts to drive revenue.

Director of Inbound Marketing

Sweet Fish

Led a team of producers to manage 40+ clients' podcasts and content marketing. I led strategic sessions with clients to help them create industry-leading shows.

Executive Producer

Served as head of marketing for Sweet Fish and consulted B2B tech companies across industries on marketing strategy, audience growth, and content marketing. Helped Sweet Fish hit the Inc. 5000 Fastest Growing Companies list two years in a row and hosted over 200 episodes on the B2B Growth show.

• Generated over one million in revenue through my evangelism on LinkedIn. 
• Helped the B2B Growth podcast rank #1 in the Apple Podcast marketing category.

Director of Audience Growth

Bethany International

Served as the head of marketing and lead a teams in marketing, media, and digital technology initiatives. Daily responsibilities included marketing strategy development, coaching staff, mentoring students, producing content, writing copy, managing processes, and directing design work.

• Tripled the enrollment of BGU & won an award for fastest enrollment growth.
• Grew lead generation from 450 to 4,000+ leads annually. 
• Grew revenue from 6 to 12 million.
• Grew a new website from zero to 500k monthly pageviews from SEO.

Director of Marketing

Bethany Global University

Developed curriculum for and taught ENT211: Marketing Your Small Business for BGU's Transformational Entrepreneurship program where I coached students on how to start and market micro businesses.

Administrative Faculty

Shoptology

Worked with a talented team to build Facebook applications, manage client digital marketing, and provide social media training. My responsibilities ranged from product development, UI design, email marketing, WordPress theme development, Google Adwords, Facebook ad campaigns, and conducting market research for multinational corporations.

Marketing Engagement Specialist

International House of Prayer

I managed social networks consisting of 200,000+ followers as well as their PPC campaigns on Adwords and Facebook.
• Increased website traffic from social media by over 120%.

Social Media Manager

Teen Mania Ministries

Led a team of eight interns in email, social media, SMS text, Google Adwords, and direct mail marketing for one of the largest Christian youth organizations in the world. Managed 23 websites and blogs that exceeded 1.8 million annual visits each year.

• Website optimization for extremecamps.com increased lead generation by over 500%.
• Rebuilt all of their major websites which cut costs by 90% and increased overall performance.
• Successfully automated SMS text and email campaigns to save hours of work each week.
• Developed a marketing department training website for new hires and interns.

Digital Marketing Manager

Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Hi, I’m Dan Sanchez. My friends call me Danchez. 😉

I freaking love ai & marketing  ❤️ 🧑🏽‍💻

I also love:
• Yerba Mate  🧉
• Christmas 🎄 
• The great outdoors 🏕 
• V-neck t-shirts
• & Ultra learning (ask ChatGPT some time) 🤓

I post my most actionable advice to help you leverage AI to: 
 
👉  automate the busy work

👉  amplify your creativity

👉  and clarify your message

every... single...  day...  to help you LEVEL UP 🦾 your marketing game. 

So... connect with me on LinkedIn, 

become a friend, 

and call me Danchez. 🤓 👊

Dan Sanchez

"Let’s clarify your intent" 😍

ChatGPT is getting better.

I've been waiting for this moment. I know it would come but this is one of the first times I've seen it.

AI is slowing down and asking for clarity from my vague instructions just like a human would.

I've seen indicators of this before. If you would have asked it to write a marketing plan a year ago, it wouldn't have stopped to ask about the business you wanted to write it for. Eight months ago it started asking that.

Today, I gave it something that it would have normally moved forward with, but today it stopped and asked for clarity. 

It was the right thing to do.

These models are improving in small ways all the time.

#Danchez

Marketer mastering AI. Join me & 5k others on the journey at AIDrivenMarketer.com

Gemini will overtake ChatGPT when they:

1. Add a collaborate project feature

2. Allow Gemini to access most of the most common Google apps (YouTube, Analytics, etc)

3. Add memory 

3. They expand Google Opal to integrate with other apps outside of the Google ecosystem

4. They consolidate more of their AI features into their core Gemini app

I think it’s likely that these will all get done in 2026.

So, my prediction: Gemini will surpass ChatGPT by this time next year unless ChatGPT has an insane Hail Mary up their sleeve. 

Will you move?

#Danchez

I was 67 episodes in, then I got traction.

It takes time. We have to stop pivoting.

I had started and stopped a dozen blogs, podcasts, YouTube channels. 

I finally stuck with one.

It took a long time to grow.

But it did grow. 

Now it reaches 1,200-2,000 people an episode. 

It’s not huge, but it’s enough to keep it in the top 50 marketing podcasts. 

If you are just starting, just realized that it takes time. 

If you want to give up, keep going.

If you want to speed it up, publish more AND do improve the quality a little every time. 

Also, 67 wasn’t the magic number, it’s just when I noticed that things began to grow at a slightly faster rate. 

I was also not starting from zero. I had 25k LinkedIn followers and 10k monthly page views on my site and it still took a long time.

#Danchez

PS - Want me to take a look at your pod? Drop a link below and I’ll send a quick video with some rapid fire feedback.

OpenAI’s gearing up for war with Google.

But here’s the problem…

Google owns the map, the email, the docs, the OS… OpenAI owns ChatGPT and Sora. That’s it.

They’ll burn billions chasing compute, so building their own “Google Suite” from scratch? Impossible.

If I were Sam Altman, I’d go all in on acquisitions that scare Google:

👉 Notion: where real people actually work.
👉 Proton Mail: where privacy isn’t an afterthought.

Imagine a future where “OpenAI Suite” means private, fast, AI-powered everything.

Google would finally have a rival worth sweating over.

What company would you buy if you were OpenAI?

#Danchez
I help marketers use AI to move faster, build better, and think smarter.

PS – I built a free tool to make posting on LinkedIn easier. Try it (Link in profile).

Can you write a book with AI?

Would it be any good? We'll find out.

Naturally, there are dozens of programs that will spit out a book with a single prompt and all of them will be garbage. 

But, what if AI was just the ghost writer? 

What if you fed it your:

👉 Ideas
👉 Stories
👉 Style
👉 Structure
👉 Instructions

What if you let it interview you for more details?

That's what Ken Freire and I are attempting to do one podcast episode at a time. We've outlined the book using our existing ideas, broke down each chapter, and are recording an episode nearly every day this month that Gemini is turning into a chapter with the transcript.

We will still have to edit, but getting to v1 of the written draft was always the hard part (for me anyway). 

Will it work? 

The first drafts I'm getting out of Gemini tell me, yes.

You get to be the judge when it's published.

#Danchez
Marketer, mastering AI. 
Connect with me (Dan Sanchez) to join me on the journey.

PS - Today's episode (ch. 5) just dropped. 

Apple: https://lnkd.in/eSfvJqM8

Spotify: https://lnkd.in/e9dQqyYH

YouTube: https://lnkd.in/ekNcZKPM

Grace Fellowship Church

Director of Communications

Pitch Purpose with Tony Winslow

In the Pitch Purpose with Tony Winslow podcast, I interview purpose-driven business leaders discussing their methods for inspiring others and operationalizing their purpose.

Podcast Host

Kenton County Fiscal Court

Communications Strategist

Swivel

After 9 years at Cengage, I was the Marketing Manager at a B2B marketing agency. During that time, I: 

- Led go-to-market strategy creation for a mid-sized organization in Northern Kentucky by interviewing key stakeholders, sales survey creation, competitive research, and positioning exercises.
- Directed the team in the creation of breakthrough content heroes, paid ads, and product messaging playbooks.

🚀𝐈𝐦𝐩𝐚𝐜𝐭: In a short time, I gained valuable experience, including keyword research using SEMRUSH, audience research using SparkToro, paid media distribution, performance analysis, and web design.

Marketing Manager

Cengage Group

After consistently achieving performance goals, partnering with sales to win top opportunities, leading special and more, I was promoted to Marketing Manager. The role had 3 primary accountabilities: Market Expertise, Sales Enablement, Campaign Definition and Support. As MM, I: 

- Created and distributed content for blogs, e-newsletters, flyers, events, etc., across four product portfolios to increase webinar attendance, asset downloads, and product usage.
- Partnered with Product Management to establish go-to-market strategy, product development, and portfolio innovation.
- Analyzed market trends, competitive intelligence, and win/loss feedback to influence the product roadmap, pricing strategy, sales enablement materials, and go-to-market communication.
- Created and delivered training and enablement materials, including playbooks, one-pagers, decks, and email templates to support sales and customer success teams.

🚀𝐈𝐦𝐩𝐚𝐜𝐭:
- Contributed to a portfolio increase of 1.4k digital units in FY22.
- Contributed to an 8% increase in new product activation from FY20 to FY22.
- Exceeded existing asset download conversion by 58% by focusing on delivering practical value to help customers engage their target audience.
- First Marketing Manager to write posts for the Cengage blog.

Marketing Manager, Cengage Higher Ed

Based on collaboration skills, creativity, and sales performance, I was promoted and responsible for developing sales collateral, training internal and external customers, developing sales strategies, and being an expert on the customer voice.

I developed a deep understanding of why customers adopted Cengage products and spread that knowledge to relevant stakeholders. I collaborated cross-functionally to influence product development, marketing campaigns, and sales strategy.

🚀 𝐈𝐦𝐩𝐚𝐜𝐭: 
- Contributed to a 27% increase in business units and 57% online platform activations in FY 2020.
- Contributed to a 29% increase in new product adoption during year 2 of availability.

Associate Marketing Manager & Product Specialist

Based on exceptional sales performance, promoted to Executive Learning Consultant responsible for
managing a $2 million territory and collaborating with Field Learning Consultants on key accounts.

Executive Learning Consultant

Hired to grow share as an Inside Learning Consultant selling online learning platforms to higher education
instructors. Analyzed $1 million territory revenues, trends, and new business opportunities to achieve sales targets.

🚀 𝐈𝐦𝐩𝐚𝐜𝐭: Based on sales performance over a 3-year period, chosen among top performers to join the “Circle of Excellence” for two consecutive years.

𝐀𝐰𝐚𝐫𝐝𝐬: 2014 Sales Year Rookie of the Year, 2014 and 2016 Goal Achiever

Learning Consultant

University of Cincinnati

I holistically reviewed the College of Nursing to develop an integrated marketing strategy to increase program enrollment by 31%. I led project execution by partnering with staff to determine the competition, target market, and positioning. 

I wrote, designed, and distributed a Qualtrics survey to various sample groups through the partnership with UC Online. I synthesized insights and complex ideas into clear and concise narratives for different audiences.

🚀 𝐈𝐦𝐩𝐚𝐜𝐭: Synthesized 100+ page  final report into 25 slide/20-minute presentation. From Professor Hardin, “You did an outstanding job on a very diffi cult project!”

Marketing Strategist

The Underground Agency

Student Researcher at the Underground Agency; conducted marketing research with Generation Y, focused on re-positioning the Hoist brand. 

In a later semester, I was a Social Media Strategist at the Underground Agency. I developed a social media marketing plan designed to help P&G get 70% of wash loads converted to cold water by 2020.

🚀 𝐈𝐦𝐩𝐚𝐜𝐭: Both reports were selected by the marketing faculty at Haile/US Bank College of Business for publication.

Social Media Strategist & Marketing Researcher (Academic Client Projects)

2005, my first job at McDonald's, starting an 8-year stint in restaurants teaching me customer service, efficiency, empathy, and hard work.

2008, college. I wanted to "help people," so I tried nursing school. Long story short, not for me. I switched to marketing mostly because it wasn't math, science, or blood-related.

2011 brought my first marketing lightning strike. My professor is Czech, and the accent alone was a joy; plus, he brought us Nutella. Dr. Raska taught us "mindful marketing" and brand purpose and empowered us to use marketing to help solve global and cultural issues and change the world.

2013, I started in sales at Cengage, expecting to spend a year gaining experience. 4 years later, I hit my goal multiple times and was awarded the Circle of Excellence 2 years in a row.

2017, promoted to Product Specialist sitting in the marketing org. I worked on messaging, created tools, and trained sales through live training, fun videos, and Zoom calls. But I didn't feel like a "marketer." I convinced myself that I wasn't because I wasn't doing what I thought marketers did or what I went to school for.

2018, I pursued an MS in Marketing. My brothers both had their master's, and maybe getting an extra credential would open me up to more opportunities to be a marketer.

2020 was crazy. COVID, full-time school + job, my second child was born. I even finished a final paper in the hospital. But 2020 brought two more lightning strikes. My Brand Strategy course was about how brands must lead with purpose and authenticity. It ignited the passion I felt in 2011, and I became convinced that driving purpose in organizations is what I was meant to do.

Fall 2020, final semester. I still didn't feel like a marketer. I had applied many times to be Marketing Manager and was told no. But, mid-semester, my professor told me something that changed my life. He said, "You know when you become a marketer? When you decide you are a marketer."

Who cares if I didn't have a specific title? This mindset turned me into a lifelong marketing student and convinced me that I could create new opportunities for myself.  I became a marketer.

2021, pink slip. At this point, I had applied eight times to be a Marketing Manager at Cengage. 2 weeks to get hired, or I was jobless. There were three open MM roles. I was denied two, then lucky (God ordained, I should say) number 11 came.

2022, MM for Cengage. I left Cengage in October of that year to work for a small B2B Marketing Agency.

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The Battle

Dan Sanchez

Tony Winslow

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taplio

The Battle

Dan Sanchez

Tony Winslow

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Sanchez's LinkedIn Performance

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Performance ScoreDan Sanchez's LinkedIn Performance