Warschawski

Warschawski is an internationally acclaimed boutique marketing communications agency headquartered in the Baltimore/Washington DC metropolitan area. 

As a member of the agency's senior leadership team, my responsibilities include: 

•	Lead development of analytical products and frameworks that provide tangible revenue benefits	to the agency's clients; provide recommendations regarding how specific approaches or techniques can be leveraged to generate new insights
•	Combine, Analyze & interpret structured and unstructured data using appropriate statistical techniques; create outputs that are readily intelligible to business decision makers
•	Serve as the head of Warschawski's Digital Advertising & Data Analytics Team; design & implement bespoke digital marketing solutions based on data analysis; liaise with creative and web development teams to ensure all client projects remain on schedule and creative designs are data-driven and brand-centric 
•	Create, implement and interpret detailed business and data analytics for all interactive/digital campaigns. Utilize data collected to adjust campaign ad buys and strategies in real-time to achieve client goals and stay within campaign budgets
•	Lead multiple business development initiatives and actively participate in setting the firm’s strategic priorities for expansion and client growth; demonstrate to non-technical decision makers the value of analytics as a competitive advantage 
•	Conduct client and competitor research and provide strategic guidance on positioning, business model development and areas of opportunity.
•	Develop strategic action plans that leverage existing client capabilities to achieve strategic priorities and meet revenue/ROI goals; build custom ROI models capable of supporting the business case for additional marketing investment
•	Oversee all corporate communications, including speaking opportunities, thought leadership positioning, and press coverage for key client accomplishments

Executive Vice President

Warschawski is an internationally acclaimed boutique marketing communications agency headquartered in the Baltimore/Washington DC metropolitan area. 

Member of the Senior Leadership Team charged with overseeing all digital activities & client accounts. Previous titles during this period included: Associate, Senior Associate & Senior Digital & Marketing Strategist. 

Client Experiences include: Alex Cooper, Biologics Consulting, Eberly Poultry Partners, Chesapeake Utilities Corporation (NYSE: CPK), Carbiz, Janet, Janet & Suggs, LLC, The Law Offices of Evan K. Thalenberg, Global Telecom Brokers, Chiron Technologies, KeyW (NYSE: KeyW), Track & Field & Greenspring Associates, among others.

Director of Digital Strategy & Data Analytics

Associate/Senior Associate/Senior Digital & Marketing Strategist

W Ventures

Expect Way More Than a Traditional VC -- W Ventures is a one-of-a-kind accelerator that combines three elements: the ability to do marketing communications work in exchange for equity, the financial backing and connections of a VC firm, and a beautiful incubator work space and living quarters for its founders. W Ventures focuses on high growth potential companies based in or willing to relocate to the Baltimore/Washington region. For information on eligibility criteria and how to apply, founders should visit www.wventuresllc.com

Managing Partner

New York University

Guest Lecturer

Cabrini University

Adjunct Professor for the Cabrini University Social Media Certification Program (Graduate-Level). Designed & Led 10-Week SEO Course.

Adjunct Professor

The Johns Hopkins University - Carey Business School

Adjunct Professor at the Carey School of Business; Developing & Leading 2019 Digital Marketing Strategy Course

Bleacher Report

As a featured columnist, I was responsible for researching and writing 3-4 articles per week on team-specific topics assigned by the Bleacher Report editorial staff. The Sports Writing Internship provides students with advanced training in online journalism and media creation, with a focus on skill development in Search Engine Optimization, headline and keyword generation, article formatting, and social media.

Featured Columnist & Sports Writing Intern

Lambriodes Enterprises, LLC

Currently employed as the Chief Business Officer and Co-Founder of Lambriodes Enterprises and the company’s recent e-commerce venture, Enoci.com. Responsibilities include: development and implementation of the business plan and model, development and oversight of marketing and branding campaigns, business-to-business sales, and anything else required of the company.

Chief Business Officer

The Lancaster Chamber of Commerce & Industry

In this capacity, I was responsible for overseeing the Lancaster Keystone Innovation Zone, planning and facilitating various community and business forums, and assisting in the implementation of the Chamber's Strategic Plan.

Strategic Initiatives Associate

Kaplan Test Prep and Admissions

As a Campus Representative, I was responsible for the maintenance and promotion of the Kaplan Brand on the Franklin & Marshall College Campus. This was achieved through innovative advertising campaigns, forging strategic partnerships with student organizations and College administrators, and planning various promotional events on campus.

Campus Representative

Pennsylvania Immigration Resource Center

Intern at PIRC--responsible for conducting country conditions research, legal research and analysis, and preparing affidavits on behalf of asylum-seekers and refugees.

Intern

Sam brings more than a decade of experience in business & data analytics, digital marketing and strategy. He currently serves as Warschawski’s EVP & head of the Digital & Analytics teams. 

Before leading the vision and growth of the W’s digital services, Sam played an instrumental role in the launch of the agency’s SEO, Digital Advertising & Data Analytics team. In this role, he has helped establish a data-driven culture throughout the agency while assisting clients in achieving exceptional bottom-line growth through the fusion of innovative econometric, business analytics and digital strategies with robust, multi-channel marketing campaigns.  

Since joining Warschawski in 2015, Sam has helped build and train the agency’s growing digital team, while leading digital programs, campaigns and analytics solutions for many of the agency’s largest clients, including: Chesapeake Utilities Corporation (NYSE: CPK), Biologics Consulting, Heritage Training & Shooting Center, The Law Offices of Evan K. Thalenberg, Global Telecom Brokers, Alex Cooper & Hammond Law. Sam is a member of the Digital Analytics Association and a frequent columnist for some of the industry’s leading publications, including Marketing Insider, Convince & Convert and Duct Tape Marketing. 

Before joining Warschawski, Sam began his career as a special initiatives associate at the Lancaster Chamber of Commerce. 

Areas of Expertise: 
Business & Web Analytics
Search Engine Optimization (SEO)
Search Engine Marketing (SEM) - Google, Bing, Baidu
Conversion Rate Optimization (CRO)
E-Commerce (inc. Amazon, Shopify, Instacart, Kroger, Walmart)
Econometrics & Applied Statistics
Digital & Social Media Advertising (Various DSPs, Facebook/IG, Twitter, Snap, TikTok, LI)
Audience Analysis & Segmentation
Data Modeling & Visualization
Behavioral & Customer Acquisition Analysis

Sam T.

Every year the PPC community recognizes the people who help move the industry forward. I’m grateful to be included again as one of the experts that this community voted for.

PPC continues to evolve at a ridiculous pace, but the best part of this work is still the same. I get to learn from and teach top experts in this community, sharing insights that help people think a little differently about how they approach performance.

If my perspective has ever pushed your thinking, sharpened your approach, or helped you get more out of your marketing, I’d be grateful for your support. Vote here: https://www.ppcsurvey.com 

#ppc #ppcsurvey #ppcexpert #marketing

Sam Tomlinson

EVP at Warschawski | Managing Partner at W Ventures | Faculty at JHU & Georgetown

Listen to Collin. 

A LoC is an amazing thing to have - if for no other reason than sleeping better at night & tax optimization.

Founder @ Taikun | Scaling Google & Facebook Ads Before It Was Cool | Turning Ads into $500M+ Revenue for Clients

Little piece of advice for the younger entrepreneurs that might one day save your business.

Get a line of credit. Don’t need one because you have plenty of cash? 

Amazing, that’s the perfect time to get one. Because when the time comes and you actually need it nobody is going to give it to you. 

There’s generally no fees for holding a line outside of the initial opening fee so it is free to have just in case. 

Go to your bank and get one. It’ll take less than an hour.

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