Warschawski

Warschawski is an internationally acclaimed boutique marketing communications agency headquartered in the Baltimore/Washington DC metropolitan area. 

As a member of the agency's senior leadership team, my responsibilities include: 

•	Lead development of analytical products and frameworks that provide tangible revenue benefits	to the agency's clients; provide recommendations regarding how specific approaches or techniques can be leveraged to generate new insights
•	Combine, Analyze & interpret structured and unstructured data using appropriate statistical techniques; create outputs that are readily intelligible to business decision makers
•	Serve as the head of Warschawski's Digital Advertising & Data Analytics Team; design & implement bespoke digital marketing solutions based on data analysis; liaise with creative and web development teams to ensure all client projects remain on schedule and creative designs are data-driven and brand-centric 
•	Create, implement and interpret detailed business and data analytics for all interactive/digital campaigns. Utilize data collected to adjust campaign ad buys and strategies in real-time to achieve client goals and stay within campaign budgets
•	Lead multiple business development initiatives and actively participate in setting the firm’s strategic priorities for expansion and client growth; demonstrate to non-technical decision makers the value of analytics as a competitive advantage 
•	Conduct client and competitor research and provide strategic guidance on positioning, business model development and areas of opportunity.
•	Develop strategic action plans that leverage existing client capabilities to achieve strategic priorities and meet revenue/ROI goals; build custom ROI models capable of supporting the business case for additional marketing investment
•	Oversee all corporate communications, including speaking opportunities, thought leadership positioning, and press coverage for key client accomplishments

Executive Vice President

Warschawski is an internationally acclaimed boutique marketing communications agency headquartered in the Baltimore/Washington DC metropolitan area. 

Member of the Senior Leadership Team charged with overseeing all digital activities & client accounts. Previous titles during this period included: Associate, Senior Associate & Senior Digital & Marketing Strategist. 

Client Experiences include: Alex Cooper, Biologics Consulting, Eberly Poultry Partners, Chesapeake Utilities Corporation (NYSE: CPK), Carbiz, Janet, Janet & Suggs, LLC, The Law Offices of Evan K. Thalenberg, Global Telecom Brokers, Chiron Technologies, KeyW (NYSE: KeyW), Track & Field & Greenspring Associates, among others.

Director of Digital Strategy & Data Analytics

Associate/Senior Associate/Senior Digital & Marketing Strategist

W Ventures

Expect Way More Than a Traditional VC -- W Ventures is a one-of-a-kind accelerator that combines three elements: the ability to do marketing communications work in exchange for equity, the financial backing and connections of a VC firm, and a beautiful incubator work space and living quarters for its founders. W Ventures focuses on high growth potential companies based in or willing to relocate to the Baltimore/Washington region. For information on eligibility criteria and how to apply, founders should visit www.wventuresllc.com

Managing Partner

New York University

Guest Lecturer

Cabrini University

Adjunct Professor for the Cabrini University Social Media Certification Program (Graduate-Level). Designed & Led 10-Week SEO Course.

Adjunct Professor

The Johns Hopkins University - Carey Business School

Adjunct Professor at the Carey School of Business; Developing & Leading 2019 Digital Marketing Strategy Course

Bleacher Report

As a featured columnist, I was responsible for researching and writing 3-4 articles per week on team-specific topics assigned by the Bleacher Report editorial staff. The Sports Writing Internship provides students with advanced training in online journalism and media creation, with a focus on skill development in Search Engine Optimization, headline and keyword generation, article formatting, and social media.

Featured Columnist & Sports Writing Intern

Lambriodes Enterprises, LLC

Currently employed as the Chief Business Officer and Co-Founder of Lambriodes Enterprises and the company’s recent e-commerce venture, Enoci.com. Responsibilities include: development and implementation of the business plan and model, development and oversight of marketing and branding campaigns, business-to-business sales, and anything else required of the company.

Chief Business Officer

The Lancaster Chamber of Commerce & Industry

In this capacity, I was responsible for overseeing the Lancaster Keystone Innovation Zone, planning and facilitating various community and business forums, and assisting in the implementation of the Chamber's Strategic Plan.

Strategic Initiatives Associate

Kaplan Test Prep and Admissions

As a Campus Representative, I was responsible for the maintenance and promotion of the Kaplan Brand on the Franklin & Marshall College Campus. This was achieved through innovative advertising campaigns, forging strategic partnerships with student organizations and College administrators, and planning various promotional events on campus.

Campus Representative

Pennsylvania Immigration Resource Center

Intern at PIRC--responsible for conducting country conditions research, legal research and analysis, and preparing affidavits on behalf of asylum-seekers and refugees.

Intern

Sam brings more than a decade of experience in business & data analytics, digital marketing and strategy. He currently serves as Warschawski’s EVP & head of the Digital & Analytics teams. 

Before leading the vision and growth of the W’s digital services, Sam played an instrumental role in the launch of the agency’s SEO, Digital Advertising & Data Analytics team. In this role, he has helped establish a data-driven culture throughout the agency while assisting clients in achieving exceptional bottom-line growth through the fusion of innovative econometric, business analytics and digital strategies with robust, multi-channel marketing campaigns.  

Since joining Warschawski in 2015, Sam has helped build and train the agency’s growing digital team, while leading digital programs, campaigns and analytics solutions for many of the agency’s largest clients, including: Chesapeake Utilities Corporation (NYSE: CPK), Biologics Consulting, Heritage Training & Shooting Center, The Law Offices of Evan K. Thalenberg, Global Telecom Brokers, Alex Cooper & Hammond Law. Sam is a member of the Digital Analytics Association and a frequent columnist for some of the industry’s leading publications, including Marketing Insider, Convince & Convert and Duct Tape Marketing. 

Before joining Warschawski, Sam began his career as a special initiatives associate at the Lancaster Chamber of Commerce. 

Areas of Expertise: 
Business & Web Analytics
Search Engine Optimization (SEO)
Search Engine Marketing (SEM) - Google, Bing, Baidu
Conversion Rate Optimization (CRO)
E-Commerce (inc. Amazon, Shopify, Instacart, Kroger, Walmart)
Econometrics & Applied Statistics
Digital & Social Media Advertising (Various DSPs, Facebook/IG, Twitter, Snap, TikTok, LI)
Audience Analysis & Segmentation
Data Modeling & Visualization
Behavioral & Customer Acquisition Analysis

Sam T.

Every year the PPC community recognizes the people who help move the industry forward. I’m grateful to be included again as one of the experts that this community voted for.

PPC continues to evolve at a ridiculous pace, but the best part of this work is still the same. I get to learn from and teach top experts in this community, sharing insights that help people think a little differently about how they approach performance.

If my perspective has ever pushed your thinking, sharpened your approach, or helped you get more out of your marketing, I’d be grateful for your support. Vote here: https://www.ppcsurvey.com 

#ppc #ppcsurvey #ppcexpert #marketing

Sam Tomlinson

EVP at Warschawski | Managing Partner at W Ventures | Faculty at JHU & Georgetown

Listen to Collin. 

A LoC is an amazing thing to have - if for no other reason than sleeping better at night & tax optimization.

Founder @ Taikun | Scaling Google & Facebook Ads Before It Was Cool | Turning Ads into $500M+ Revenue for Clients

Little piece of advice for the younger entrepreneurs that might one day save your business.

Get a line of credit. Don’t need one because you have plenty of cash? 

Amazing, that’s the perfect time to get one. Because when the time comes and you actually need it nobody is going to give it to you. 

There’s generally no fees for holding a line outside of the initial opening fee so it is free to have just in case. 

Go to your bank and get one. It’ll take less than an hour.

Producthero

We help e-commerce advertisers & marketing agencies to become #1 in Shopping Ads.
- We offer Google Premium CSS (20% discount on Shopping Ad bids);
- We offer a Shopping Ad Platform giving you more control over Shopping Campaigns (control Performance Max!);
- We create educational content for SEA managers and PPC Specialists in E-commerce & retail;
- We developed a price comparison portal used by 12,000+ webshops and millions of consumers in Europe.

Head of Marketing

Friends of Search

Friends of Search is the biggest search marketing event in the Netherlands with international speakers on SEO and SEA. Every year it attracts 750 specialists who are there to learn and connect. Having no sponsored speakers, and a strict selection of speakers for all stages creates the high quality that the event is known for.

Organization: PPC stage

PPCsurvey.com

PPCsurvey.com is a non-profit research initiative. Together with other PPC solutions and thought leaders, we aim to share unique insights about our industry and relaunched the list of the most influential PPC experts.

Partner

Amsterdam University of Applied Sciences

* Guest lecture: Market research (How do you get 1.000 respondents in 4 days)
* Guest lecture: Digitale Marketing (How do you automate marketing, how do you measure the result, and how do you spend all the time which you save?)
* Guest lecture: Marketing Communication (How to set up a winning marketing communication plan)

Guest lecturer: (Digital) Marketing

ENMA - Marketing

* Give workshops & presentations on zero-to-low budget marketing.
* Consult organizations concerning their marketing-communication strategies.
* Copy writing, site building, SEO strategies and much more.

Founder

New Day at Work

With Workspace 365 and the team, my goal is to simplify work. I am here to make sure all our (potential) partners and end-users are up to date, share knowledge and believe in the power of Workspace 365.

* Research the digital workspace needs of workers, ICT-, HR- & Communication managers and boards
* Scale up and coach the marketing team (0 to 11 FTE)
* Set up (digital) marketing instruments & partner campaigns
* Set up & manage indirect sales channel
* Manage all marketing activities for Workspace 365 & partners
* External sales management (cooperate on sales activities, train partners, etc.)

Head of Marketing & Chief Evangelist

Working with the development team (7fte) using the Scrum methodology to create beautiful features based on user stories and designs.

Product Owner a.i.

Creating and spreading content, training materials for partners, managing events and organising webinars.

Storyteller

Netwerk VSP

I started as order entry worker to support the retail customers (A-segment). 

I quickly got the chance to develop myself and perform the following activities:
* Setting up segmentation plans (Extern)
* Consult customers on reaching target groups (Extern)

* Consult on automation (Intern)
* Consult on product promotions  (Intern)

Market segmentation specialist

Legaldownload

The first MP3 download store in the Netherlands & my first role in the software industry.
* Online customer acquisition
* Set up partnerships online with music labels & artists
* Research concerning the User-Experience of the store.

Marketing and Communications Intern

HACO lichtreklame

* Set up mailings
* Selling lighted billboard to retailers
* Buying supplies for billboards.

Office management and sales support Intern

"What have you done?" was what my brothers told me after I secretly sold their gameboys on a flee market. Ah well... As a child I was already fascinated by marketing, psychology and technology. 

I'm active in marketing since the age of 15. Since 2011 I started sharing my knowledge through blogs, webinars and seminars with marketers and entrepreneurs who want to take their marketing a step higher. I'm a guest lecturer in (digital) marketing at multiple universities in the Netherlands.

The past 8,5 years I set up the marketing and marketing team at Workspace 365, an international scale-up. With the team we focussed on learning and sharing knowledge, allowing us to double our targets every year. 

Now, I'm happy to be able to use my experience at Producthero. Together we will help e-commerce And PPC-experts throughout Europe to boost their advertising performance.

Would you like to share ideas on marketing or technology? Feel free to contact me via LinkedIn or connect to get my details.

Mark Grasmayer

🍌 I'm moving from ChatGPT to Gemini, here is why and how:

Why: First off, it's a company policy. Secondly, as I started using Gemini I noticed the results where better. Thirdly, Gemini is integrated into the tools that I use during my work. 

How: As ChatGPT knew me so well, I wanted to train Gemini based on ChatGPT's history.

1. For the personal data you can create an export to train Gemini with it (see the green in the screenshot)

2. For the Company Workspace (red), you can copy all items from you personalization memory and use this prompt:

Create a structured summary of the most important information contained in my data, focusing on:
1. Key recurring topics I discuss
2. Personal preferences or patterns relevant for personalization
3. Project ideas, plans, or long-term goals mentioned
4. Knowledge, tasks, or documents I frequently work on
5. Any repeated themes in my questions, problems, or workflows
6. Any instructions or configurations from custom GPTs that define how I work
7. Any other insights that would help me:
– understand my usage patterns
– train a model on my personal style
– or build a custom assistant tailored to me
Please provide the output in this structure:
A. High-level summary
B. Topic clusters (with examples from the data)
C. Personal preference patterns
D. Important tasks, projects, or workflows
E. Custom GPT or system-prompt insights
F. Any notable long-term trends
G. Any financial data

Which tool do you prefer?

Head of Marketing @ Producthero 📈 15k eCommerce advertisers improve their Shopping Ads on Google

🫣 After Semrush acquiring Search Engine Land (including SMX - Search Marketing Expo), this is an interesting acquisition in the marketing field! Most people know Adobe from their creative suite, but this will definitely give Adobe a foot in the door to the analytics/SEO/GEO teams for many SMBs. 

What do you think Adobe stock go up or down? Is this their way to defend themselves against AI fighting the adobe visual suite? 

My bet is that it is a way to get more diversified and create a stronger presence in marketing teams.

YEEAH! Manual Tagging is now available in Producthero! 😎 For PPC specialists, before you go creating campaigns and using manual tagging, I would recommend reading this article by Jael Loos (a true PPC star that is behind the scenes of many great sources that we have!) and Sara Ungaro who is able to communicate it clearly for those who are not PPC experts yet. 

Somethings which I would think about before adding more campaigns to your Google Ads accounts:
1. What is your strategy > profit vs market share
2. Do you have enough products & data to run multiple campaigns
3. Understand how you should structure your campaigns (There are good sources on Labelizer on our blog, we don't always recommend applying all labels, so please read a bit, watch a video on our channel, or if you are a customer reach out to our customer success team). 

With Manual Product Tagging, you can: 
✅ Create custom tags directly in the Products dashboard (e.g. “Seasonal”, “High Margin”)
✅ Combine manual and automatic labels (Heroes, Villains, Sidekicks, Zombies) for advanced segmentation 
✅ Add or remove tags in bulk for faster, more flexible campaign setup

Why I like this feature:
As a marketing manager I know that data reflects the past, it might say something about the future, but it doesn't always predict the future. You somtimes have to use common knowledge (experience) to make decisions, the same goes for your Google Ads campaigns, they are build on historical data. 

A great example in the blog is a Clearance Boost, to sell products that stack up in your warehouse and take precious space. More examples can be found in the blog. 

Ps. also kudo's to the product team for making this available! 👏 Martijn Beumer, Lourens Badenhorst, Celina Rooijers, Lonneke Pardon

#digitalmarketing #ecommerce #marketing #ppc

🌍 Is your country represented on the Global PPC Map yet? We are blown away by the response to the State of PPC Survey so far! The insights are rolling in and will again be shared in a report...

To get a good pulse on the industry, we hope to get even more responses. Whether you are managing campaigns in Berlin, optimizing in Warschaw, or strategizing in Madrid, we need your voice.

Why does this matter?
🌏 PPC isn't the same everywhere.
💶 Cost-per-click varies by borders.
💸 Advertising shifts by culture and infrastructure.

👇 THE CHALLENGE: Tag PPC'ers from countries outside of your home country in the comments below. Let’s see how many flags we can collect in the next 24 hours! 🇫🇷 🇩🇪 🇧🇷 🇯🇵 🇦🇺 

I will kick it off:
🇮🇹  Gianpaolo Lorusso 
🇨🇦  Jyll Saskin Gales
🇪🇸  Jorge Muñoz Lara
🇬🇧  Liam Wade 🎸
🇩🇪  Martin Röttgerding
🇺🇸  Sam Tomlinson

Hope you can fill in and/or share the survey:
https://lnkd.in/eYqg4bJB

#PPC #DigitalMarketing #GoogleAds

taplio

The Battle

Sam T.

Mark Grasmayer

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taplio

The Battle

Sam T.

Mark Grasmayer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam T.'s LinkedIn Performance

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