LinkedIn Top Voice 2024 | Building LinkedIn (content+outreach) engines that make founders visible, credible & booked, every week | Ghostwriter | Personal Branding Strategist

Let’s make your LinkedIn a flex, and your most profitable GTM channel. 

Drop a line, and we’ll build something worth talking about. 

Best part, it shouldn't take more than 30 mins/week.

Reach out via DMs or connectdiksha99@gmail.com! 

Diksha Burnwal

So... I ghosted everyone for New Year's. My bad.

Turns out moving is still the worst thing you can voluntarily do to yourself. Spent the last week surrounded by boxes, a lot of chores, and way too much bubble wrap. 

But I'm finally unpacked (mostly), and ready to rejoin the land of the living. 

She's back. She's so back.

What did I miss? Fill me in – I've got about a week's worth of scrolling to catch up on. 

Also happy new year to everyone. Let's get the bag!! 

PS: My new house :) Grateful.

I don’t do resolutions, but I do have habits I want to build, some goals I want to take home. A big one for this year is waking up early.   

Since time immemorial, I’ve had a sleep schedule of an white guy except I live and operate from India lol. And I don’t “need” to stay awake till 6 in the morning for the fun of it. 

So since I have moved to a new place I have been casually waking up at 7 like it’s nobody’s business lol. And I’m loving the thrill that comes with it. Thinking about all the worms I’m going to eat as an early bird. (sounded funnier in my head) 

So here are a few things I’m trying that helps me wake up on time- 

- Having a simple winding down routine. I journal. 
- Warm lights on after 8. White lights really test you lol. 
- Not scrolling the phone to compensate some “me” time

That’s it! 

Oh and my cook arrives at 7AM so I gotta wake up, so strong motivation. Covered all the bases.

There was a time you could write a basic rags-to-riches post and get 500 likes. 

But today, the playbook has flipped on it's head. 

So, if your content strategy looks like 2X-TOFU, 1X- MOFU, 1-BOFU, listen up. Throw it out of the window, it ain't working anyway.  

3 new rules of the land:   

- Linkedin now values niche discussion. Are you creating content that people in a specific niche would like to talk and have a discourse about? Would they share it with their team? Generic posts are more likely to be suppressed. 

- How much time are people spending around your content aka dwell time. This should be high. Use engaging formats like videos, lead magnets, carousels. 

- Comments >>> Likes. Therefore, content that generates more engagement will win. Think posts giving away insane value, and also has a lead magnet people can comment to receive. 

What are you observing on LinkedIn right now?

2026 predictions for LinkedIn- 

> Ads all the way. Since the organic reach is down we’ll see more personal brands do ads. 

> Non-AI content. I alone scroll past 50 posts because I see some classic AI formations. I deeply believe human content will be a moat this year. 

> Videos are sooo backk! 

> Infuse your personality. Give people something to chew on. Bland content keeps you forgettable. And the accounts banking on AI slop virality they’re going to stop working too. 

> Engagement is more powerful than ever. Spend genuine 45 mins to 1 hr on the platform connect with people, share your thoughts in other’s comment section, check who viewed your profile, talk to them. 

> The unstructured content. One that feels like someone wrote while having their morning coffee. Not perfected to the T.   

Add more in the comments!

Growel Feeds Private Limited

Marketing Executive

LittleBlackStar Visual Effects

Marketing Manager

Self Employed

I have been working as a Social Media marketer for personal brands, businesses and creators. 

-Worked on strategising the content 
-Help with community management 
-Worked on Canva designing
-Managed Instagram, Linkedin and Twitter profiles.

Social media marketer

Content Writer

She Means Social 

As a Social Media Executive  in She Means Social

-I handle Brands, Coaches & Agencies with their content ideation
-I write engagement driven copy
-I closely work with the founder to strategize future launches and events.

Social Media Executive 

ReachOut Digital

The aim is to increase the Facebook pages reach & engagement.  

-Worked as a Facebook Ads Manager and handled 6 figure Ad campaigns 
-Strategising campaigns for the clients 
-Organic Lead generation through Instagram and E-mails 
-Managing clients social media accounts and
-Helping with content ideation and creation
-Solving the technical glitches on social media for clients

Digital Strategist and Facebook Ads Manager

MeRe Events

MeRe Events was a small event management company founded by me and my friend, the aim was to be independent and earn pocket money while we were in college.

-Organised many birthday events
-Hosted a anniversary event
-Made customised car decor events 
-Learn to deal with different mindset of people & the hard work goes into making everyone happy.

Co-Founder

Crafts Mania

-I opened a small business store for the love of handmade goods, making paper & wood crafts.
-Sold watercolor paintings and greeting cards.
-Making custom hampers based on the occasion.

Founder

“That dream was planted in your heart for a reason.”

This quote reminds me to stay grounded, even as I step into roles and rooms that once felt out of reach.

As a Marketing Executive at Growel Feeds, I contribute to building a strong offline brand presence that’s both meaningful and memorable. 

From conceptualizing in-store branding and consumer promotions to managing events, sampling drives, and B2B/B2C meetups, I handle end-to-end operations that connect the brand with its audience on the ground.

My role also involves ideating print assets, analyzing competition, and supporting new product development through packaging innovation and market insight.

Working in offline marketing means wearing multiple hats; it keeps me challenged and constantly learning.

Offline marketing may not always be visible on screens, but it’s felt in real moments. And I’m here to craft & learn more of those.

taplio

The Battle

Diksha Burnwal

Bhargavi Rekha

Followers

Posts

Engagements

Likes

Performance ScoreDiksha Burnwal's LinkedIn Performance

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taplio

The Battle

Diksha Burnwal

Bhargavi Rekha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diksha Burnwal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDiksha Burnwal's LinkedIn Performance