LinkedIn Top Voice 2024 | Building LinkedIn (content+outreach) engines that make founders visible, credible & booked, every week | Ghostwriter | Personal Branding Strategist

Let’s make your LinkedIn a flex, and your most profitable GTM channel. 

Drop a line, and we’ll build something worth talking about. 

Best part, it shouldn't take more than 30 mins/week.

Reach out via DMs or connectdiksha99@gmail.com! 

Diksha Burnwal

So... I ghosted everyone for New Year's. My bad.

Turns out moving is still the worst thing you can voluntarily do to yourself. Spent the last week surrounded by boxes, a lot of chores, and way too much bubble wrap. 

But I'm finally unpacked (mostly), and ready to rejoin the land of the living. 

She's back. She's so back.

What did I miss? Fill me in – I've got about a week's worth of scrolling to catch up on. 

Also happy new year to everyone. Let's get the bag!! 

PS: My new house :) Grateful.

I don’t do resolutions, but I do have habits I want to build, some goals I want to take home. A big one for this year is waking up early.   

Since time immemorial, I’ve had a sleep schedule of an white guy except I live and operate from India lol. And I don’t “need” to stay awake till 6 in the morning for the fun of it. 

So since I have moved to a new place I have been casually waking up at 7 like it’s nobody’s business lol. And I’m loving the thrill that comes with it. Thinking about all the worms I’m going to eat as an early bird. (sounded funnier in my head) 

So here are a few things I’m trying that helps me wake up on time- 

- Having a simple winding down routine. I journal. 
- Warm lights on after 8. White lights really test you lol. 
- Not scrolling the phone to compensate some “me” time

That’s it! 

Oh and my cook arrives at 7AM so I gotta wake up, so strong motivation. Covered all the bases.

There was a time you could write a basic rags-to-riches post and get 500 likes. 

But today, the playbook has flipped on it's head. 

So, if your content strategy looks like 2X-TOFU, 1X- MOFU, 1-BOFU, listen up. Throw it out of the window, it ain't working anyway.  

3 new rules of the land:   

- Linkedin now values niche discussion. Are you creating content that people in a specific niche would like to talk and have a discourse about? Would they share it with their team? Generic posts are more likely to be suppressed. 

- How much time are people spending around your content aka dwell time. This should be high. Use engaging formats like videos, lead magnets, carousels. 

- Comments >>> Likes. Therefore, content that generates more engagement will win. Think posts giving away insane value, and also has a lead magnet people can comment to receive. 

What are you observing on LinkedIn right now?

2026 predictions for LinkedIn- 

> Ads all the way. Since the organic reach is down we’ll see more personal brands do ads. 

> Non-AI content. I alone scroll past 50 posts because I see some classic AI formations. I deeply believe human content will be a moat this year. 

> Videos are sooo backk! 

> Infuse your personality. Give people something to chew on. Bland content keeps you forgettable. And the accounts banking on AI slop virality they’re going to stop working too. 

> Engagement is more powerful than ever. Spend genuine 45 mins to 1 hr on the platform connect with people, share your thoughts in other’s comment section, check who viewed your profile, talk to them. 

> The unstructured content. One that feels like someone wrote while having their morning coffee. Not perfected to the T.   

Add more in the comments!

Content Writer

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐠𝐨𝐭 𝐞𝐧𝐨𝐮𝐠𝐡 𝐭𝐢𝐦𝐞 𝐨𝐫 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐨 𝐞𝐱𝐞𝐜𝐮𝐭𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐯𝐢𝐬𝐢𝐨𝐧? 𝐓𝐡𝐞 𝐯𝐢𝐬𝐢𝐨𝐧 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐟𝐢𝐧𝐝 𝐭𝐡𝐞 𝐚𝐧𝐬𝐰𝐞𝐫 𝐨𝐟 “𝐰𝐡𝐲” 𝐭𝐨 𝐭𝐡𝐞𝐢𝐫 “𝐰𝐡𝐚𝐭”.

You have found your content writer here but how will I help you?


Having consumed numerous information before any purchase, 𝐈 𝐚𝐦 𝐭𝐡𝐞 𝐜𝐡𝐚𝐦𝐞𝐥𝐞𝐨𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐫𝐢𝐭𝐞𝐫 𝐰𝐡𝐨 𝐰𝐢𝐥𝐥 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞'𝐬 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐰𝐡𝐞𝐧 𝐰𝐫𝐢𝐭𝐢𝐧𝐠.

My services include:

✔️ Blog.
✔️ Product descriptions.
✔️ User manual
✔️ Content refreshing
✔️ Ghostwriting (Whitepaper, eBook, and articles)
✔️ Social media posts & captions

𝐅𝐚𝐢𝐥𝐢𝐧𝐠 𝐭𝐨 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐭𝐡𝐞 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐬𝐩𝐚𝐧 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐫𝐞𝐚𝐝𝐞𝐫𝐬? 𝐄𝐯𝐞𝐫𝐲 𝐛𝐫𝐚𝐧𝐝 𝐢𝐬 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐛𝐮𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐜𝐨𝐧𝐯𝐞𝐲 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞?

Let me give words to your thoughts and save your time.

You can either leave a direct message or mail me at 📬 sharmadeepanchi@gmail.com.

taplio

The Battle

Diksha Burnwal

Deepanchi Sharma

Followers

Posts

Engagements

Likes

Performance ScoreDiksha Burnwal's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Diksha Burnwal

Deepanchi Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diksha Burnwal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDiksha Burnwal's LinkedIn Performance