LinkedIn Top Voice 2024 | Building LinkedIn (content+outreach) engines that make founders visible, credible & booked, every week | Ghostwriter | Personal Branding Strategist

Let’s make your LinkedIn a flex, and your most profitable GTM channel. 

Drop a line, and we’ll build something worth talking about. 

Best part, it shouldn't take more than 30 mins/week.

Reach out via DMs or connectdiksha99@gmail.com! 

Diksha Burnwal

So... I ghosted everyone for New Year's. My bad.

Turns out moving is still the worst thing you can voluntarily do to yourself. Spent the last week surrounded by boxes, a lot of chores, and way too much bubble wrap. 

But I'm finally unpacked (mostly), and ready to rejoin the land of the living. 

She's back. She's so back.

What did I miss? Fill me in – I've got about a week's worth of scrolling to catch up on. 

Also happy new year to everyone. Let's get the bag!! 

PS: My new house :) Grateful.

I don’t do resolutions, but I do have habits I want to build, some goals I want to take home. A big one for this year is waking up early.   

Since time immemorial, I’ve had a sleep schedule of an white guy except I live and operate from India lol. And I don’t “need” to stay awake till 6 in the morning for the fun of it. 

So since I have moved to a new place I have been casually waking up at 7 like it’s nobody’s business lol. And I’m loving the thrill that comes with it. Thinking about all the worms I’m going to eat as an early bird. (sounded funnier in my head) 

So here are a few things I’m trying that helps me wake up on time- 

- Having a simple winding down routine. I journal. 
- Warm lights on after 8. White lights really test you lol. 
- Not scrolling the phone to compensate some “me” time

That’s it! 

Oh and my cook arrives at 7AM so I gotta wake up, so strong motivation. Covered all the bases.

There was a time you could write a basic rags-to-riches post and get 500 likes. 

But today, the playbook has flipped on it's head. 

So, if your content strategy looks like 2X-TOFU, 1X- MOFU, 1-BOFU, listen up. Throw it out of the window, it ain't working anyway.  

3 new rules of the land:   

- Linkedin now values niche discussion. Are you creating content that people in a specific niche would like to talk and have a discourse about? Would they share it with their team? Generic posts are more likely to be suppressed. 

- How much time are people spending around your content aka dwell time. This should be high. Use engaging formats like videos, lead magnets, carousels. 

- Comments >>> Likes. Therefore, content that generates more engagement will win. Think posts giving away insane value, and also has a lead magnet people can comment to receive. 

What are you observing on LinkedIn right now?

2026 predictions for LinkedIn- 

> Ads all the way. Since the organic reach is down we’ll see more personal brands do ads. 

> Non-AI content. I alone scroll past 50 posts because I see some classic AI formations. I deeply believe human content will be a moat this year. 

> Videos are sooo backk! 

> Infuse your personality. Give people something to chew on. Bland content keeps you forgettable. And the accounts banking on AI slop virality they’re going to stop working too. 

> Engagement is more powerful than ever. Spend genuine 45 mins to 1 hr on the platform connect with people, share your thoughts in other’s comment section, check who viewed your profile, talk to them. 

> The unstructured content. One that feels like someone wrote while having their morning coffee. Not perfected to the T.   

Add more in the comments!

Vardhan Ayurveda Hospital

My 24+ years of expertise on spine-related problems has helped me lead this Ayurveda sanctuary for years. I have cured more than 600k patients with complaints of back pain, spinal cord diseases, severe chronic pain, etc. I have also healed more than 250k patients of critical spine-based injuries without having to surgically operate on them.

CEO, Founder & Chief Physician

I Help You Build STRONG, PAIN-FREE SPINE | 24+ Years of Treating Complex Spine Problems with Ayurveda | Millions Treated, Spine Surgeries Avoided | 2x TEDx Speaker & CEO of Vardhan Ayurveda.

Are you seeking a natural, non-surgical solution for back pain or a spinal condition? 

I'm here for you.

I'm Dr. Kranthi R. Vardhan, the No 1 Ayurvedic spine specialist in India with over 24 years of experience. My patients often call me the “No Spine-Surgery Doctor” because I focus on treating the root cause of discomfort, naturally.

Over the past two decades, I've helped over 700,000 patients find relief from back pain and other spinal problems using natural, non-surgical methods based on Ayurveda.

I founded the ‘Vardhan Ayurveda Hospital’ under the ‘Ayurveda Wellness Brand’ where we craft personalised Ayurvedic plans for back pain, neck pain, and other concerns. I draw upon my expertise in Panchakarma and Meru Chikitsa to provide natural, surgery-free solutions that can help you achieve better health.

Additionally, I have authored 50 scientific articles, published 5000+ news articles, delivered 3000+ health talks on popular TV channels, and received 45+ awards for my Ayurvedic prowess.

My vision is to reach the target of avoiding 1 Million Spine Surgeries by 2025. I aim to build a Vasudhaiva Arogya Kutumbakam (One Healthy World) through Ayurveda. 

Let's build it together.

Book a discovery call with me to address your doubts regarding back pain, Ayurveda, fitness, nutrition, and health. You can find the link in the featured section.

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The Battle

Diksha Burnwal

Dr. Kranthi R Vardhan

Followers

Posts

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Performance ScoreDiksha Burnwal's LinkedIn Performance

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taplio

The Battle

Diksha Burnwal

Dr. Kranthi R Vardhan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diksha Burnwal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDiksha Burnwal's LinkedIn Performance