LinkedIn Top Voice 2024 | Building LinkedIn (content+outreach) engines that make founders visible, credible & booked, every week | Ghostwriter | Personal Branding Strategist

Let’s make your LinkedIn a flex, and your most profitable GTM channel. 

Drop a line, and we’ll build something worth talking about. 

Best part, it shouldn't take more than 30 mins/week.

Reach out via DMs or connectdiksha99@gmail.com! 

Diksha Burnwal

So... I ghosted everyone for New Year's. My bad.

Turns out moving is still the worst thing you can voluntarily do to yourself. Spent the last week surrounded by boxes, a lot of chores, and way too much bubble wrap. 

But I'm finally unpacked (mostly), and ready to rejoin the land of the living. 

She's back. She's so back.

What did I miss? Fill me in – I've got about a week's worth of scrolling to catch up on. 

Also happy new year to everyone. Let's get the bag!! 

PS: My new house :) Grateful.

I don’t do resolutions, but I do have habits I want to build, some goals I want to take home. A big one for this year is waking up early.   

Since time immemorial, I’ve had a sleep schedule of an white guy except I live and operate from India lol. And I don’t “need” to stay awake till 6 in the morning for the fun of it. 

So since I have moved to a new place I have been casually waking up at 7 like it’s nobody’s business lol. And I’m loving the thrill that comes with it. Thinking about all the worms I’m going to eat as an early bird. (sounded funnier in my head) 

So here are a few things I’m trying that helps me wake up on time- 

- Having a simple winding down routine. I journal. 
- Warm lights on after 8. White lights really test you lol. 
- Not scrolling the phone to compensate some “me” time

That’s it! 

Oh and my cook arrives at 7AM so I gotta wake up, so strong motivation. Covered all the bases.

There was a time you could write a basic rags-to-riches post and get 500 likes. 

But today, the playbook has flipped on it's head. 

So, if your content strategy looks like 2X-TOFU, 1X- MOFU, 1-BOFU, listen up. Throw it out of the window, it ain't working anyway.  

3 new rules of the land:   

- Linkedin now values niche discussion. Are you creating content that people in a specific niche would like to talk and have a discourse about? Would they share it with their team? Generic posts are more likely to be suppressed. 

- How much time are people spending around your content aka dwell time. This should be high. Use engaging formats like videos, lead magnets, carousels. 

- Comments >>> Likes. Therefore, content that generates more engagement will win. Think posts giving away insane value, and also has a lead magnet people can comment to receive. 

What are you observing on LinkedIn right now?

2026 predictions for LinkedIn- 

> Ads all the way. Since the organic reach is down we’ll see more personal brands do ads. 

> Non-AI content. I alone scroll past 50 posts because I see some classic AI formations. I deeply believe human content will be a moat this year. 

> Videos are sooo backk! 

> Infuse your personality. Give people something to chew on. Bland content keeps you forgettable. And the accounts banking on AI slop virality they’re going to stop working too. 

> Engagement is more powerful than ever. Spend genuine 45 mins to 1 hr on the platform connect with people, share your thoughts in other’s comment section, check who viewed your profile, talk to them. 

> The unstructured content. One that feels like someone wrote while having their morning coffee. Not perfected to the T.   

Add more in the comments!

Convosight

Currently, I'm building and managing the official 'XClan' Facebook community for Hero MotoCorp, the world's largest two-wheeler manufacturer. 🏍

Community Manager

Upwork

Social Media Manager

I love bikes and stunt riding

I founded the @Ilovebikesandstuntriding Facebook community, bringing together motorcycle and motorsports enthusiasts from over 100 countries. Today, we’ve grown into a thriving community of 400k+ members and an official Facebook page with 100k+ dedicated followers.

Founder

Fiverr

Manglam Plus Medicity

I Managed social media for Mangalam Puls Medicity Hospital, a 330-bed super-specialty facility in Jaipur. Developed strategies, created engaging content, boosted online visibility, collaborated with medical professionals, and organized digital campaigns to promote health awareness.

Social Media Executive

Social Media Marketer, Manager 🚀 💼 | Freelancer 📈 | Running 300K+ Members Global Facebook Community

I'm Irfan Khan, an experienced Social Media Manager and Community Manager with a passion for driving digital success. With over 4 years of expertise, I specialize in developing and implementing high-impact social media strategies that increase engagement, boost brand visibility, and achieve measurable results.

Currently, I'm building and managing the official 'XClan' Facebook community for Hero MotoCorp, the world's largest two-wheeler manufacturer.

As a freelance social media professional, I manage a thriving global Facebook community of 450k+ active members. My experience spans multiple industries, including Automobile, healthcare, real estate, education, and beauty, where I've crafted customized strategies to meet specific business objectives and enhance online presence.

Core Competencies:

- Social Media Strategy Development & Execution
- Content Creation & Curation
- Community Building, Management & Engagement
- Paid Advertising (Facebook, Instagram)
- Analytics & Performance Tracking
- Trend Analysis & Market Research
- Copywriting & Visual Storytelling

If you're looking to elevate your brand’s social media presence and drive business growth, let’s connect! Feel free to message me or reach out via email at 📧 Socialirfaan@gmail.com.

taplio

The Battle

Diksha Burnwal

Irfan Khan

Followers

Posts

Engagements

Likes

Performance ScoreDiksha Burnwal's LinkedIn Performance

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taplio

The Battle

Diksha Burnwal

Irfan Khan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diksha Burnwal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDiksha Burnwal's LinkedIn Performance