LinkedIn Top Voice 2024 | Building LinkedIn (content+outreach) engines that make founders visible, credible & booked, every week | Ghostwriter | Personal Branding Strategist

Let’s make your LinkedIn a flex, and your most profitable GTM channel. 

Drop a line, and we’ll build something worth talking about. 

Best part, it shouldn't take more than 30 mins/week.

Reach out via DMs or connectdiksha99@gmail.com! 

Diksha Burnwal

So... I ghosted everyone for New Year's. My bad.

Turns out moving is still the worst thing you can voluntarily do to yourself. Spent the last week surrounded by boxes, a lot of chores, and way too much bubble wrap. 

But I'm finally unpacked (mostly), and ready to rejoin the land of the living. 

She's back. She's so back.

What did I miss? Fill me in – I've got about a week's worth of scrolling to catch up on. 

Also happy new year to everyone. Let's get the bag!! 

PS: My new house :) Grateful.

I don’t do resolutions, but I do have habits I want to build, some goals I want to take home. A big one for this year is waking up early.   

Since time immemorial, I’ve had a sleep schedule of an white guy except I live and operate from India lol. And I don’t “need” to stay awake till 6 in the morning for the fun of it. 

So since I have moved to a new place I have been casually waking up at 7 like it’s nobody’s business lol. And I’m loving the thrill that comes with it. Thinking about all the worms I’m going to eat as an early bird. (sounded funnier in my head) 

So here are a few things I’m trying that helps me wake up on time- 

- Having a simple winding down routine. I journal. 
- Warm lights on after 8. White lights really test you lol. 
- Not scrolling the phone to compensate some “me” time

That’s it! 

Oh and my cook arrives at 7AM so I gotta wake up, so strong motivation. Covered all the bases.

There was a time you could write a basic rags-to-riches post and get 500 likes. 

But today, the playbook has flipped on it's head. 

So, if your content strategy looks like 2X-TOFU, 1X- MOFU, 1-BOFU, listen up. Throw it out of the window, it ain't working anyway.  

3 new rules of the land:   

- Linkedin now values niche discussion. Are you creating content that people in a specific niche would like to talk and have a discourse about? Would they share it with their team? Generic posts are more likely to be suppressed. 

- How much time are people spending around your content aka dwell time. This should be high. Use engaging formats like videos, lead magnets, carousels. 

- Comments >>> Likes. Therefore, content that generates more engagement will win. Think posts giving away insane value, and also has a lead magnet people can comment to receive. 

What are you observing on LinkedIn right now?

2026 predictions for LinkedIn- 

> Ads all the way. Since the organic reach is down we’ll see more personal brands do ads. 

> Non-AI content. I alone scroll past 50 posts because I see some classic AI formations. I deeply believe human content will be a moat this year. 

> Videos are sooo backk! 

> Infuse your personality. Give people something to chew on. Bland content keeps you forgettable. And the accounts banking on AI slop virality they’re going to stop working too. 

> Engagement is more powerful than ever. Spend genuine 45 mins to 1 hr on the platform connect with people, share your thoughts in other’s comment section, check who viewed your profile, talk to them. 

> The unstructured content. One that feels like someone wrote while having their morning coffee. Not perfected to the T.   

Add more in the comments!

Are you struggling to make your mark on LinkedIn? Are you a founder, CXO, or senior level executive feeling lost in the sea of competition, unsure how to stand out and attract the right opportunities? 

If so, you're not alone.

Ignoring the power of personal branding on LinkedIn could mean missing out on invaluable connections, partnerships, and opportunities. 

Imagine the missed potential for growth, the stagnation in your career or business, and the frustration of seeing others thrive while you remain unnoticed. But it doesn't have to be this way.

Hey, I'm Prabal Lakhotiya, the driving force behind GLIPED, and I'm dedicated to empowering individuals like you to unlock the full potential of their personal brands on LinkedIn.

With a track record of assisting over 15 brands and 75+ founders & senior level executives in achieving remarkable growth on LinkedIn, I have the expertise to guide you through your challenges.

My approach is simple yet effective. I tailor a personalized LinkedIn growth strategy that aligns with your unique personality and industry expertise. 

By optimizing your profile and implementing a budget-friendly strategy, I ensure your visibility in search results skyrockets, attracts more views and opens doors to lucrative opportunities.

But why should you choose to work with me?

Because your success is my priority. I'm committed to educating your audience, engaging with your prospects, and ultimately winning new opportunities for you. 

I don't just focus on short-term gains; I'm here to help you build a sustainable, thriving presence on LinkedIn that drives long-term success.

So, if you're ready to break free from the limitations holding you back on LinkedIn, let's connect on LinkedIn. 

Reach out to me for discussions on LinkedIn Growth Hacking, Personal Branding, Social Media Marketing, or Brand Collaboration. Don't let your potential go untapped. 

Book a free discovery call at https://calendly.com/gliped/introductioncall, And let's unlock your full potential on LinkedIn together! 🤝

Prabal Lakhotiya

I’ve worked with 75+ founders and CXOs in the last 5 years. 

One thing I’m now damn confident is that if you’re a founder or a senior-level executive aiming for a organically driven and solid personal brand on LinkedIn, you need to dedicate at least two to three hours a month to it. No shortcuts.

Thought leadership isn’t magic; it’s your unique insights that make it stand out. It’s that raw story from your last significant win or the lesson you learned from a flop that no one else anticipated.

While AI can generate decent posts and ghostwriters can polish them, without your substance, it all becomes surface-level fluff. You’ll read it, cringe, and delete it.

Even worse, founders who allow internal teams to add 2-3 “review” layers think it’s a smart move. Trust me, it completely destroys everything—the voice, the edge, and the authentic you. 

The content becomes generic, and you blame the writer.
It’s not their fault; it’s yours.

Expecting ghostwriters to magically produce gold is like living in a delulu. 
IYKYK.

#founders #cxos #executives #leadership 
#writers #ghostwriters #personalbranding

Crafting influential personal brands for founders, CXOs, and VCs by transforming their LinkedIn profile into a lead generation machine within 6 months | Founder @Gliped | LinkedIn Personal Branding Strategist

Bharat (India) is developing rapidly; no doubt about that.

But deep inside, ek bada game chal raha hai by some cheap politicians - caste, creed aur religion ke naam par desh ko todne ka.

Logon ki frustration aur hatred all-time high pe hai.

General waale pehle hi reservation se peedit rahe hain.
Phir bhi, GDP aur India ki growth mein unka contribution hamesha sabse zyada raha hai, aage bhi rahega…
But ab UGC ka naya danda aur aa gaya hai.

Development upar se strong lagti hai,
lekin andar se Bharat ko kamzor kiya ja raha hai.

Jaago Bharatiyo, jaago.
Isse pehle ki kahin der ho jaaye.

We need to raise our voice and stay united. 

#bharat #india #linkedin

taplio

The Battle

Diksha Burnwal

Prabal Lakhotiya

Followers

Posts

Engagements

Likes

Performance ScoreDiksha Burnwal's LinkedIn Performance

Performance ScorePrabal Lakhotiya's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Diksha Burnwal

Prabal Lakhotiya

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diksha Burnwal's LinkedIn Performance

Performance ScorePrabal Lakhotiya's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDiksha Burnwal's LinkedIn Performance