LinkedIn Top Voice 2024 | Building LinkedIn (content+outreach) engines that make founders visible, credible & booked, every week | Ghostwriter | Personal Branding Strategist

Let’s make your LinkedIn a flex, and your most profitable GTM channel. 

Drop a line, and we’ll build something worth talking about. 

Best part, it shouldn't take more than 30 mins/week.

Reach out via DMs or connectdiksha99@gmail.com! 

Diksha Burnwal

So... I ghosted everyone for New Year's. My bad.

Turns out moving is still the worst thing you can voluntarily do to yourself. Spent the last week surrounded by boxes, a lot of chores, and way too much bubble wrap. 

But I'm finally unpacked (mostly), and ready to rejoin the land of the living. 

She's back. She's so back.

What did I miss? Fill me in – I've got about a week's worth of scrolling to catch up on. 

Also happy new year to everyone. Let's get the bag!! 

PS: My new house :) Grateful.

I don’t do resolutions, but I do have habits I want to build, some goals I want to take home. A big one for this year is waking up early.   

Since time immemorial, I’ve had a sleep schedule of an white guy except I live and operate from India lol. And I don’t “need” to stay awake till 6 in the morning for the fun of it. 

So since I have moved to a new place I have been casually waking up at 7 like it’s nobody’s business lol. And I’m loving the thrill that comes with it. Thinking about all the worms I’m going to eat as an early bird. (sounded funnier in my head) 

So here are a few things I’m trying that helps me wake up on time- 

- Having a simple winding down routine. I journal. 
- Warm lights on after 8. White lights really test you lol. 
- Not scrolling the phone to compensate some “me” time

That’s it! 

Oh and my cook arrives at 7AM so I gotta wake up, so strong motivation. Covered all the bases.

There was a time you could write a basic rags-to-riches post and get 500 likes. 

But today, the playbook has flipped on it's head. 

So, if your content strategy looks like 2X-TOFU, 1X- MOFU, 1-BOFU, listen up. Throw it out of the window, it ain't working anyway.  

3 new rules of the land:   

- Linkedin now values niche discussion. Are you creating content that people in a specific niche would like to talk and have a discourse about? Would they share it with their team? Generic posts are more likely to be suppressed. 

- How much time are people spending around your content aka dwell time. This should be high. Use engaging formats like videos, lead magnets, carousels. 

- Comments >>> Likes. Therefore, content that generates more engagement will win. Think posts giving away insane value, and also has a lead magnet people can comment to receive. 

What are you observing on LinkedIn right now?

2026 predictions for LinkedIn- 

> Ads all the way. Since the organic reach is down we’ll see more personal brands do ads. 

> Non-AI content. I alone scroll past 50 posts because I see some classic AI formations. I deeply believe human content will be a moat this year. 

> Videos are sooo backk! 

> Infuse your personality. Give people something to chew on. Bland content keeps you forgettable. And the accounts banking on AI slop virality they’re going to stop working too. 

> Engagement is more powerful than ever. Spend genuine 45 mins to 1 hr on the platform connect with people, share your thoughts in other’s comment section, check who viewed your profile, talk to them. 

> The unstructured content. One that feels like someone wrote while having their morning coffee. Not perfected to the T.   

Add more in the comments!

I’m Shobana, an Online Business Manager (OBM) and operations partner.

I help established founders step out of daily chaos by building calm, reliable business operations that don’t depend on them to function.

If your business is earning well but still feels heavy, founder-dependent, or mentally exhausting - the issue isn’t motivation or effort. It’s operational structure.

Most founders I work with are dealing with:

1. Decisions bottlenecking with them
2. Teams waiting for direction instead of taking ownership
3. Information scattered across tools, chats, and inboxes
4. A backend that technically works, but feels fragile

That’s where I come in.

As an OBM, I focus on:

1. End-to-end business operations & systems
2. Clear team roles, ownership, and accountability
3. Workflows, SOPs, and clean handoffs
4. Delivery operations, tracking, and reporting

The result:
👉 your team executes without constant follow-ups
👉 decisions don’t bottleneck with you
👉 the business runs day-to-day without you being everywhere

I work best with established, service-based founders who:

1. are already earning and ready to scale sustainably
2. have a small team (or are preparing to build one)
3. value clarity, boundaries, and long-term stability

If you’re looking for task support or quick fixes, I’m not the right fit.
If you want operational relief and calm leadership, we’ll work well together.

👉 DM me “SYSTEMS” if your backend feels chaotic and you want it handled properly.

Shobana Ayyachamy

Most founders don’t need more motivation.

They need their business to stop depending on them.

I’m Shobana.

I work with successful founders whose businesses look fine on the outside — but feel heavy behind the scenes.

Teams wait for approvals.

Decisions bottleneck at the founder.

Systems exist, but nothing runs independently.

I don’t “manage tasks.”

I design calm, people-first operating systems so founders can finally step into the CEO role — without everything falling apart.

If your business can’t run when you’re offline, you’re in the right place.

Shobana  Ayyachamy

Helping Successful Founders step out of Daily Chaos to focus on their Creative Vision| Online Business Manager (OBM)

taplio

The Battle

Diksha Burnwal

Shobana Ayyachamy

Followers

Posts

Engagements

Likes

Performance ScoreDiksha Burnwal's LinkedIn Performance

Performance ScoreShobana Ayyachamy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Diksha Burnwal

Shobana Ayyachamy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diksha Burnwal's LinkedIn Performance

Performance ScoreShobana Ayyachamy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDiksha Burnwal's LinkedIn Performance