Dimitri Devroe

As a freelance Growth Strategist for e-commerce brands, I leverage my expertise in paid acquisition, creative strategy, and data-driven decision making to optimize marketing efforts and drive growth. I focus on developing tailored marketing processes and implementing automation to streamline operations and enhance campaign effectiveness for my clients.

Ecommerce growth strategist

dear digital

As Head of the growth team, I built a digital marketing team and was responsible for the growth of our e-commerce clients. At the core of our service lies the connection between data and creativity.

Co-Founder

Puzzle in a bag

As Co-Founder of Puzzle in a Bag, we transformed the traditional jigsaw puzzles into an innovative, format. My role involved client acquisition, retention and establishing the brand as a leader in the creative puzzle market.

Birdhouse

I specialize in guiding startups through their critical growth phases, offering insights that shape both their digital and traditional marketing strategies. This support helps startups position themselves effectively in competitive markets and achieve sustainable growth.

Strategic Marketing Manager

Virtuology

As a digital consultant at Broadkat, I guide organizations like Samsonite, BNP Paribas, and Mondelez in crafting and executing effective digital campaigns. 

My expertise spans digital project management, strategy formulation, and a comprehensive suite of advertising across platforms such as YouTube, Facebook, LinkedIn, and Instagram.

Digital Consultant

The Marmalade

I am actively engaged in attracting companies to invest in the Belgian film industry, leveraging the fiscal benefits of the Tax Shelter to foster economic growth. My role includes driving both inbound and outbound sales, building and maintaining long-term partnerships with leading companies in the B2B sector, skillfully negotiating client demands, providing diligent follow-up, and organizing strategic sales events to enhance network engagement and investment opportunities.

Investment relation manager

Kinepolis

Completing a consulting project on the topic of organizational design. This is the final graduation project at the Master in General Management at Vlerick Business School.

Marketing Consultant (In Company Project Vlerick)

My passion lies at the intersection of advertising and digital strategy. Always open to connecting with like-minded professionals, innovators, and anyone passionate about e-commerce!

Omnia Travel

Head of Sales & Account Management | Digital Transformation & CRM

Proximus

- Responsible for designing Customer-Centric and 360 Campaign Strategies & Project Management.
- People Manager & Media Expertise coaching in a transversal and Agile environment; foster Growth Development and 360 Media T-Shaping towards Branding, Communication and Media Department.
- Drive Digital Media Transformation and Innovation; Evangelize a 360 digital first Media Vision. 
- Accountable for Paid Media Insights: ongoing test and tactical innovations, learn and optimise Paid Media ROI and Impact.

Digital Media Strategy Manager

Brussels Airlines

- Develop a 1st party data-driven vision to define and steer worldwide Online Acquisition and CRM strategy, Campaign automation and Customer Journey Orchestration, including WW Own & Paid Digital Media buying (Brand and Performance).
- Transversal position, managing both internal stakeholders as well as external providers. 
- Provide Executive Reporting and Recommendations.
- In charge of Data Governance and GDPR for Commercial.
- Fully accountable for Digital Marketing, Affiliate, CRM OPEX and CAPEX Budgets.
- Team lead of 12 FTE including external consultants.

Head of Digital Marketing, CRM and Marketing Automation

- WW strategy definition for Brussels Airlines' data-driven digital advertising, social media, email marketing activities and marketing automation.
- Manage brand and performance driven campaigns across the customer journey.
- Leading a team of 7 FTE.

Manager Digital Marketing and Social Media

VERITAS

- Establish veritas.be strategical roadmap in line with the company's omni-channel strategy
- Scope: in charge of webshop's commercial and communication plans, online marketing, content management, inventory and assortment plans
- Manage a team of 4 FTE

Online Sales Manager veritas.be

AccorHotels

-Accountable for ibis.com Online Sales Belux on both domestic and feeder Markets. 
-Accountable for Brands PR strategy.
-Ensure brands' Marketing Plan consistency across the Belux network (45 hotels).

Marketing & PR Manager ibis Brands Belux

Launch of Pullman Brand on Belux Market including (pre)-opening of first Pullman hotel (Gare du Midi).

Marketing Project Manager Pre-Opening Pullman Brussels & re-organisation Pullman brand Europe 

Increase awareness and traffic for Accor websites on the Belux market (for domestic and outbound traffic) and convert into contributive and loyal business

E-Commerce Manager Belgium & Luxemburg

Manage, develop and lead a portfolio of international Key Accounts

Key Account Manager Belux

Sales & Banqueting Events Manager

SWISSAIR SABENA AIRLINE MANAGEMENT PARTNERSHIP

E-Business Development & E-Marketing Manager

I am an authentic leader with +25 years of experience in Marketing, Communication, E-Commerce and Sales & Events mainly in the Travel Industry (Hospitality and Airline Business), Telco and Retail. 

Proven track record in creating winning global Digital first and Data-driven Marketing Strategies as well as 360 Integrated Media Strategies and Campaigns (ATL & Digital), in fast paced international and digital transformation contexts. 

My enhanced expertise in MarCom and Media (Paid/Earned/Shared/Owned), customer centricity,  stakeholder and people management skills combined with curiosity, enthusiasm and a trailblazer attitude, help me to create value for customers and to achieve overarching business objectives.  

Inspired by people and technology, I constantly seek to turning trends and opportunities in business deliverables and competitive advantages. 

I enjoy Keynote speaking and giving Trainings within the broad scope of my expertise and interests.

Always looking for challenges to drive digital transformation and innovation and to create growth strategies that shape the future. 

I embrace equity, diversity and inclusion and encourage initiatives to support Women in Tech. 

I love continuous learning, travelling and expanding my horizon.

taplio

The Battle

Dimitri Devroe

Heidi De Cloet

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?