Dimitri Devroe

As a freelance Growth Strategist for e-commerce brands, I leverage my expertise in paid acquisition, creative strategy, and data-driven decision making to optimize marketing efforts and drive growth. I focus on developing tailored marketing processes and implementing automation to streamline operations and enhance campaign effectiveness for my clients.

Ecommerce growth strategist

dear digital

As Head of the growth team, I built a digital marketing team and was responsible for the growth of our e-commerce clients. At the core of our service lies the connection between data and creativity.

Co-Founder

Puzzle in a bag

As Co-Founder of Puzzle in a Bag, we transformed the traditional jigsaw puzzles into an innovative, format. My role involved client acquisition, retention and establishing the brand as a leader in the creative puzzle market.

Birdhouse

I specialize in guiding startups through their critical growth phases, offering insights that shape both their digital and traditional marketing strategies. This support helps startups position themselves effectively in competitive markets and achieve sustainable growth.

Strategic Marketing Manager

Virtuology

As a digital consultant at Broadkat, I guide organizations like Samsonite, BNP Paribas, and Mondelez in crafting and executing effective digital campaigns. 

My expertise spans digital project management, strategy formulation, and a comprehensive suite of advertising across platforms such as YouTube, Facebook, LinkedIn, and Instagram.

Digital Consultant

The Marmalade

I am actively engaged in attracting companies to invest in the Belgian film industry, leveraging the fiscal benefits of the Tax Shelter to foster economic growth. My role includes driving both inbound and outbound sales, building and maintaining long-term partnerships with leading companies in the B2B sector, skillfully negotiating client demands, providing diligent follow-up, and organizing strategic sales events to enhance network engagement and investment opportunities.

Investment relation manager

Kinepolis

Completing a consulting project on the topic of organizational design. This is the final graduation project at the Master in General Management at Vlerick Business School.

Marketing Consultant (In Company Project Vlerick)

My passion lies at the intersection of advertising and digital strategy. Always open to connecting with like-minded professionals, innovators, and anyone passionate about e-commerce!

Keynote speaker | Customer Strategy Expert | Managing Partner at Onestone

Trained as an engineer and shaped by years in sales leadership, I became fascinated by one simple truth: nothing is easier to sell than a product or service from a truly customer-centric company.

That insight sparked a journey — now over 20 years long — of helping leadership teams redesign their operations, sales, and support around the customer. Not to create warm feelings, but to deliver real business impact through smarter processes and sharper choices.

Along the way, I learned (sometimes the hard way) what works and what doesn’t. That journey led to Onestone: an advisory built with partners who share the same conviction and battle scars. Over the past decade, Onestone has become the go-to partner for leaders who want to become more customer-focused and operationally excellent.

What do I bring to the table?

- A sharp eye for strategy that’s both distinctive and doable
- A radar for management nonsense and a drive to cut through it
- A habit of questioning assumptions — and finding evidence-based arguments instead of opinions
- A deep respect for evidence and behavioral science, not hype or CX clichés

Whether I’m guiding a boardroom or speaking to a packed auditorium, my goal is always the same: to challenge, clarify, and inspire action.

And yes — I’m happiest with the scent of strong, freshly brewed coffee nearby.

Horst Remes - Onestone

A keynote on Customer Centricity with enthusiastic interaction last week! 🤓

Thanks Serge Kemps, Tom Alexander and NIPRO Corporation - Global for having me!

Would you like a keynote on Customer Centricity that sticks? Away form the fluff, and with concrete insights? 

The keynote ‘Popular Myths of Customer Centricity’ has an average participant score of 9,1/10.

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Keynote speaker | Managing Partner at Onestone | Global CX 50

This was last Friday’s ‘Brutally Honest’ Session with Thomas Lecok!
Next Session, our central guest is David Van Eynde - CEO of Mobile Vikings

Mark your agenda: Friday June 5th - invitations will be sent soon.

Thanks for your enthusiastic testimonial!

Marleen Deckers 
David Ducheyne
Suzanna Tompkins

💡The concept
Ever walk out of a CX presentation feeling… disappointed?
Too often, events are filled with glossy “good news” stories — companies showing only the polished version, making it seem like they’ve cracked the code that others can’t.

We’d had enough.

That’s why we started the Brutally Honest Sessions.
Each time, we sit down with a senior leader for a candid, in-depth conversation about what it’s really like.

⚡️The Brutally Honest Sessions are for Executives and Senior Leaders - on invitation only.

Would you like to participate next time? Send me a message!

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We have a full house tomorrow! We are delighted to welcome Thomas Lecok - Head of Client Services and Operations at ING Belgium as our central guest.

Not a good news show, but a ‘brutally honest’ talk about creating a customer centric organisation.

Missed it?

The next one is on June 5th. Mark you calendar!

The event is on invitation only.

Are you an executive or a senior leader and interested to join next time?

Send me a direct message!

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‘Customer Experience depends on the people’ - I hear that every day. But it is ill-advised. People in an organisation simply cannot carry all that weight on their shoulders.

And if your processes are well designed - they don’t have to.

💡Redesign your customer facing processes - outside in. So start with what the customer should experience. And work outside-in to map out how your organisation will get that done. So your process drives the right behaviour. 

⚡️You’ll see happy customers AND happy staff! You’ll see increased efficiency - apart from a big leap in customer satisfaction.

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Onestone is hiring Customer Experience Consultants!

Would you love to work in a small boutique agency - the experts in customer experience management?

And are you passionate about down-to-earth Customer Experience Management? Away from the fluffy stuff? To make businesses more customer centric AND more efficient? 

⚡️Then check if you fulfil the minimum nerdiness criteria:

- Do you have a Master degree?
- At least a few years of experience in consulting?
- Good knowledge of Dutch, French and English?

🤓 And get in touch!

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An opportunity to see my keynote on 'The Great Myths of Customer Cebtricity' at Vlerick Business School in Ghent

--> Monday March 23rd

Get tickets here: https://lnkd.in/esJwjdrt

More info:
https://lnkd.in/eitYBvhW

The difference? A president is elected.
Customers are chosen.
Not by you personally, but by your organisation. You decide what you want to be, and for whom.

And if you don’t decide?
That is still a decision.

💡 There’s nothing wrong with letting a customer go.
Sometimes a customer simply doesn’t fit your profile. Not because they’re “bad”, but because your operating model is built to serve different needs.

In that case, you can’t deliver the experience they are looking for. And keeping them will frustrate both sides.

But if you “fire” a customer, you do it like a professional:
politely, clearly, and with empathy and compassion.

⚡️ Just don’t leave that call to the front line.
I see a lot of bad advice floating around under the banner: “The customer is not king.”

For example: leaders who think it’s fine for front line employees to shut down frustrated customers by saying:

“If you don’t behave appropriately, I’ll end this conversation.”

That’s absurd.

Because this customer is here for a reason.
You chose them, or they chose you, based on what you promised in your marketing and sales pitch.

And if they’re frustrated?
You most probably caused that frustration.
So deal with it.
- Teach your people how to handle emotions under pressure.
- And fix the root causes that trigger the frustration.

Don’t let someone “fire” a customer in a way you would never fire an employee.

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Nature plays with us. 

I know: 3.14 is March 14th only in the American date notation. But in the European notation, we could never celebrate pi-day and would’t that be a bummer? 🤓

π is irrational (it cannot be written as a fraction of integers). So the decimals 

- never end and
- never repeat.

Conclusions: you can never write down π exactly. Even if you keep writing all your life.

And still, it discribes a natural ratio.

Nature plays with us - we should appreciate that more.

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The Brutally Honest Session with Thomas Lecok is totally full!

This event is for Executives and Senior Leaders.
On invitation only.

Would you like to be invited on the next sessions? Send me a DM.

💡The concept
Ever walk out of a CX presentation feeling… disappointed?
Too often, events are filled with glossy “good news” stories — companies showing only the polished version, making it seem like they’ve cracked the code that others can’t.
We’d had enough.

That’s why we started the Brutally Honest Sessions.
Each time, we sit down with a senior leader for a candid, in-depth conversation about what it’s really like. Brutally Honest.

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taplio

The Battle

Dimitri Devroe

Horst Remes - Onestone

Followers

Posts

Engagements

Likes

Performance ScoreHorst Remes - Onestone's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dimitri Devroe

Horst Remes - Onestone

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Horst Remes - Onestone's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHorst Remes - Onestone's LinkedIn Performance