Dina Calakovic

I help you attract & convert clients through Power Writing. | Ranked No.37 LinkedIn Creator in the world & No.1 woman for Personal Branding. | Brand → Content → Copy

Imagine waking up to a business you love.

You work with the clients you choose, on terms you set.

You sell without outbound DMs, sales calls, or custom proposals.

Your clients always make the first move.

You take month-long vacations every summer, work from anywhere in the world, all while coaching people without having to put pants on.

Client delivery is reduced to 4-10 hrs/week max, leaving you with 30+ hrs to work on your business, rather than responding to other people's requests.

Sounds pretty good?

It is.

And despite how things look right now, it isn’t some unattainable dream reserved for big names with even bigger followings.

In fact, you have something they don’t.

The opportunity to build a scalable coaching business from day 1.

Because everything's built around simple systems & processes.

Giving you the time & energy needed to get clients results, and build a business with 90%+ profit margins without doubling your workload.

It’s a simple model with plenty of profit & room to grow.

But it requires a shift.

Because even though it's simple in theory, execution’s a nightmare.

I lived that life for a decade, made every mistake in the book, and learnt how to hit consistent $10k months the hard way.

And that’s a headache you don’t want to deal with.

Which is where the Authority Club comes in.

It’s a community for professionals who understand that results come from applying proven methods day in, day out.

Here’s how it works:

Phase 1, we design your Offer Staircase based on your BIG 3 (Problem + Ideal Client + Uniqueness). Establishing you as an expert who solves a specific problem for a specific person better than anyone else. 

Phase 2, we install the Offer Onion & Workshop Funnel into your business so you can break through the earning cap, 3x your profits & generate fast cash on demand. 

And once this strategy gets you to $10k+/months, Phase 3 begins. We plug in a semi-automated system that continues to make money even when you hit the brakes — so you can enjoy the ride with no exit plan in mind.

This is the part in the action movie where you walk away from an explosion in slow motion.

By joining the Club, you get Office Hours with Stevan and myself 2x/week, where you can ask us anything & get live support.

We also run live Workshops on the topics you request & need, so we can overcome the big bottlenecks on your journey. 
 
You’ll never get stuck, as you have weekly sessions with both of us & a community full of legends just like yourself you can rely on.

Sounds good?

Great.

DM me “$10K," and I’ll send you the full deets.

Co-Founder

Nobody cares about you.

This is the first, and the most important marketing lesson you should learn.

People only care about WHAT'S IN IT FOR THEM.

Regardless of your Industry, level of expertise, or company size - until people believe you can actually SOLVE their problems, you're just a number.

One more SaaS business. One more freelancer. Whatever.

Not an expert they'd ask for advice, listen to what you have to say, or someone they'd BUY FROM.

And that's costing you money. Big time.

Despite of all of your marketing efforts, you're still stuck in the same place - 

struggling with sales, having no idea which words to say to hook your Target Audience, or how to communicate all the benefits your business offers.

Your Brand Authority is WEAK.

The thing is — when you manage to build your Brand Authority, not only do you attract clients, but you attract the RIGHT ones, get paid what you deserve, and do things AS YOU BELIEVE they should be done.

You become the DEFAULT option for your Target Audience.

The question is - how to get there?

Leave it to us.


Here's what we'll do for you:

▪️AUTHORITY WRITING (We do all the heavy lifting for you by writing persuasive LinkedIn Profiles, Sales Pages, and Landing Pages. Ideal for funded startups & SMBs that don’t have a marketing team.)

▪️LINKEDIN AUTHORITY COACHING (Teaching you the same strategy that got me from 700 to 12k followers in 12 months, while averaging 5 Business Inquiries PER DAY, step-by-step. Ideal for up-and-coming online creators.)

▪️BRAND AUTHORITY ACCELERATOR (The Brand Kit for building Authority, i.e. Templates, Cheatsheets & Frameworks for communicating your Brand's Value on all channels. Ideal for marketing teams & up-and-coming online creators.)


Are you ready to master your messaging, take control of your Brand, and become the FIRST option in your Target Audience's mind?

👉🏼 Shoot me a DM, or head over to my Featured section & check out our Offer.

See you on the other side.

These two photos were taken one day apart.

On the left, I’m dressed up, full of energy, coming off a packed week of work and my friend’s 20-year marriage anniversary that turned into a proper celebration.

On the right, it’s the next day.

And I’m completely out.

No energy. Zero desire to be productive. Just done.

If you only saw the first photo, you’d probably assume everything runs like clockwork.

That this is what building a business looks like.

What you don’t see is the part that comes right after.

Also known as “the crash".

The moment your body collects the bill for everything you pushed through the days before.

And this is where a lot of people get it wrong.

Especially the hustle bros.

Their advice always sounds clean.

But it skips over the part where you’re human.

Where a big push is followed by a slower day.

Where showing up at a high level actually takes something out of you.

This isn’t a flaw, and there’s no need to avoid it.

Days like this are simply part of the game.

One that gets edited out before anyone hits "post".

But the truth is, the life on the left doesn’t exist without the reality on the right.

Dina Town

Helping you grow a back-to-back $10k/month coaching business built around 1 core offer, minimal moving parts, and 90%+ profit margins. → Click “View my newsletter” below to steal my system.

I’ve always been labelled “the hater.”

At university, I couldn’t stand the crowd.

Different values. Different ambitions. Different conversations.

I stopped going to half the lectures because I just didn’t want to sit in rooms that drained me.

Same story with my student jobs.

Paycheck was bad. People weren’t much better.

Even now, my friends joke that I need to see someone’s CV before I agree to grab a coffee.

And they’re not completely wrong.

I’m picky about who I choose to spend time with.

Which is why it’s kind of wild how much I love my clients.

After our last session, I just sat there thinking about it.

They’re brilliant at what they do. Super sharp.

But more importantly, they’re amazing human beings.

No ego. No games. No weird energy.

Just thoughtful, principled people building serious things.

I admire them.

And it’s not random.

My content repels as much as it attracts. Meaning, by the time someone becomes a client, the alignment is already there.

But why am I telling you all of this?

Because if Dina the “hater” can end up working with people she absolutely loves,

You can too.

Start writing today, and let the right people self-select into your life.

A good name does 3 things fast:

- Makes the outcome clear.
- Makes it feel desirable.
- Makes it easy to remember.

That’s why people click, ask, and buy before you even explain the details.

People say that undercharging is a reflection of low self-confidence.

But I'd argue it's a wise marketing strategy.

The key is not to undercharge in every offer.

I like to slash prices at the first point of contact with every client.

For example, I charge $3k for a service that brought clients $100k+ in sales.

Some say I’m naive, but they're missing out on an important point;

The idea is to close the sale, then massively overdeliver.

Before you know it, this client is coming back.

Only this time, they're not asking about the price.

Being a solopreneur is crazy hard.

Yeah, it's easier to get started today:

- The sum of human knowledge is at your fingertips.
- You can reach anyone, anywhere, without leaving your house.
- The answers to every question you can think of, and more? 2 clicks away.

But it's also easier to get confused:

- Who do you listen to?
- Which strategy should you adopt?
- How do you stand out from the other guy selling the same thing?

And a thousand other questions that lead you away from your end goal.

The harsh truth:

You can't afford to get confused.

The solution?

→ Stop reading how-to guides.
→ Stop following the latest trend.
→ Start looking for someone who's already where you want to be.
→ Start following in their footsteps by adapting their systems to your business.

I may not be the right person for you to emulate.

But for AG, I was.

That's how, in only 1.5 years, he:

1. Scaled his business to six figures.
2. Bought an apartment in Italy.
3. Is well on his way to doubling his business again in 2026.

My point?

Someone out there has been where you are right now, and has already figured out the system needed to get you to where you want to be.

You just gotta find them, and follow in their footsteps.


P.S. Where did February go?! I’m still catching up with December 2023.

Let me know if this sounds familiar:
 
You see a story about a solopreneur closing one 4-figure deal per week, and think, "This could totally be me."
 
It doesn't take long for your mind to start spending your imaginary income, so you begin to think about how to make it happen. Only instead of finding answers, you discover more questions;
 
- How do I communicate my offer clearly?
- If I want to tell people about something new I’m selling, how should I do it?
- How do I keep my audience interested?
- What do I put in my headline?
- I can get clients results. But how do I make them see it?
 
A few minutes ago, you were spending your summers yachting in the Bahamas and living the life. Now, you're starting to think that maybe a regular 9-5 and reporting to Karen isn't always that bad.
 
There's a solution to your dilemma, and its name is "take one step at a time". If you focus on solving one of those questions today, you’ll realise the whole thing is just a series of small problems waiting to be solved.

→ One clear offer.
→ One post.
→ One email.
→ One conversation with someone who needs it.

Then tomorrow, you do it again.

→ Another post.
→ Another email.
→ Another conversation.

Week after week, the questions that once felt overwhelming start answering themselves.

Your offer gets clearer. Your messaging gets sharper. People start responding.

And before you know it, the thing that once felt complicated turns into a simple rhythm:

- Talk about the problem.
- Explain the solution.
- Have conversations with people who need it.

You can figure each of these out on your own.

Or you can shorten the path by learning from someone who’s already solved those questions thousands of times.

Either way, the principle remains the same.

That’s how the solopreneurs closing one deal per week are doing it.

Not by figuring everything out at once.

But by solving one small problem today.

A sexy name can make a big difference in sales.

In fact, it can be the main differentiator between a 3, 4, or 5-figure promo campaign.

That said, below are a few of my best-performing offer names.

(The first one’s for internal use so ignore it.)

If you pay close attention, you’ll notice they:

→ Lead with a specific, tangible outcome.

 “The $2.35M LinkedIn Bundle.”

→ Signal contrast or tension.

 “Hard Value vs. Soft Value.”

→ Speak to people I intentionally want to attract.

 “Content Pillars That Monetize (Not Grow) Your Audience.”


Sexy names sell in large numbers.

Half the battle is already won in the first five words.

I’ve spent the last week going through my entire Google Drive.

Years of writing. Old offers. Old client work.

When you zoom out like that, patterns start jumping out.

Here’s what I noticed:

✔️ What you’re doing now is your best content.

Every single time I closed a client, it was because I was writing from experience.

- Trends I figured out.
- Strategies that brought results.
- Where I went wrong. (and what to do instead)

There’s something oddly powerful about building in public.

Almost as though it’s irresistible to the reader.

But it makes total sense.

When you talk about the problems you’re solving in real time—

Everything naturally relates back to your ideal clients.


✔️ Case studies are your path to profit.

Chances are, you already have more proof, momentum, and case studies than you think.

You just haven’t been documenting them properly.

I realised that from a single 60-min Masterclass I ran back in 2023:

→ Carlo got 3 leads worth between $45k-$150k in total.
→ Sonia got 2 high-ticket clients on retainer. (I didn’t even write down the numbers.)
→ Dior got her first one-off client and 1 retainer client. (After she wanted to give up on her business.)
→ Darren got his first retainer client at $800/month.

Each of these results is a case study, and each case study is one step away from making an extra $5,000+ a month.

Because the easiest way to attract new clients is by talking about the work you’ve done with past clients.

So sit down, map out 2-3 client transformations, and post about them.

This is how you turn 1 client result into a line of ideal clients knocking at your door.


✔️ Your learning speed is determined by your willingness to look stupid.

Going through years of my own work made that painfully obvious.

Every day, I'm getting over myself.

What I said in the last client session. What I posted 2 years ago. And not to mention the level of cringe when I read a sales page I wrote back in 2020.

But the faster you’re willing to be wrong, the faster you’ll be right.

When you leave your ego at the door, progress follows, and so does the profit.

So back into the trenches we go.

May the cringe be with you. 🤝

In 2020, no one had any idea who I was.

- They didn't know what I did.
- They didn't know what I stood for.
- And they definitely didn't want to hear me talk.

Fast forward to 2026:

- The VP of Brand Marketing at a $2B company
- 6-figure Consultants
- Senior Fortune 500 lawyers turned Coaches
- Justin Timberlake’s former Social Media Manager

All joined the Authority Club.

What happened in between?

Nothing magical. The path is pretty straightforward.
(and stupidly repeatable):

Pick a profitable problem your clients need solving now.
Identify who is willing to pay you to solve it for them.
Then build the rest of your business around that one thing.
And talk about it daily.

Here’s how.

So far this year, I’ve run 16 group sessions inside the Authority Club.

In those sessions alone, I solved 100+ real business problems.

Positioning. Offers. Funnels. Copy. Sales flow. Messaging.

The screenshot below is what we covered in a single session.

This is the real leverage of a group program.

Every week, your clients bring live problems.
You solve them on the spot.
They implement.
They win.

And you build authority in public while doing it.

That’s how you create momentum for them – while signalling to the future clients watching.

It’s a simple business with plenty of profit, and plenty of room to grow.

And the best part is, this model is possible for everyone in the coaching & consulting industry.

Including you :)

Even people who grow big brands get stuck when they go solo.

My recent client JW is a great example.

She worked as a brand & social media manager for BIG names like:

🔥 Home Depot
🔥 Bob Proctor
🔥 Justin Timberlake

And many more.

But when it came to marketing her own solo consultancy, she was stuck.

So how is it possible that the same person who helped the big guys generate millions in sales… struggled to sell her own $5k packages?

Simple.

When you run a solo business, a few things change:

1. You’re not a household name.
2. You’re not backed by a massive marketing budget.
3. You don’t have a team executing every piece for you.

So now it’s all on you.

Your positioning.
Your copy.
Your offers.
Your content.

And that’s where things usually break.

Because knowing how to market a brand…

And knowing how to sell yourself…

are two very different games.

That’s why going solo feels harder than it should.

Not because you lack skill.

But because you’re too close to your own work.

There’s no distance or outside perspective.

And that’s exactly where another expert comes in.

Banner → Remind the reader of their pain.

Headline → Show how you make it go away.

This is how you ensure the first thing prospects see when they land on your profile isn’t their last.

Giving them a strong reason to read on is the name of the game :)

My Write-To-Profit Formula:

***What You're Doing Now + Templates & Swipe File***

Extract topics from what you're working on, then pull out your swipe file & proven templates to turn those topics into profitable content.

Take this week as an example:

- I went through my old G Drive and wrote 2 case studies from client wins I’d forgotten about.
- I mapped out my plan to scale to consistent $30K months, and posted about it.
- 3 clients got 3 big results. (Created 1 post, saved the other 2 for next week.)
- Identified a follow-up that consistently closed high-ticket deals, then wrote an email about it.
- Got a great testimonial, published it.
- Simon started rewriting his LinkedIn profile. (Saved the idea for a future newsletter.)
- Wrote this post outlining the above.

Plugged them all into prewritten templates, so I could write fast.

And just like that, I had ten days of targeted content, all while building in public.

2 years ago, I launched my group coaching program, the Authority Club.

It’s one of the best models I’ve run.

But also one of the easiest to underestimate.

Here are the pros & cons.

PROS:

➕ Recurring revenue. Predictable income gives you peace of mind and takes the pressure off every single month.
➕ Leverage. You deliver once and help many people at the same time.
➕ Built-in social proof. Wins stack fast, so you constantly have results to share.
➕ Scalability. You can grow without your workload increasing at the same rate.
➕ Better thinking. Questions you’d never get in 1:1 sharpen your frameworks.
➕ The people inside are a BIG value add. The shared learning inside the group is phenomenal.

CONS:

➖ Energy management is real. You’re not just coaching, you’re holding the room together.
➖ Not everyone gets equal attention. Some people will always need more than the format allows.
➖ You need serious structure. You can’t “wing it” like in 1:1.
➖ Harder to personalise. Advice has to land for multiple people at once.
➖ Churn hits differently. When people leave, you feel it.
➖ Community doesn’t build itself. Building & marketing a community isn’t for the faint-hearted.

What else do you want to know about group coaching?

👇 Ask below, and I’ll share how it works behind the scenes.

Simple promises sell.

"I'll take your SaaS from 6 to 7 figures without funding."

Is much stronger than:

"Financially fearless, impactful SaaS no one can ignore."

And the reason is obvious.

Simple promises signal you’re confident to deliver.

So next time you're writing, aim for simple.

This is where your clients' doubts go to die.

Here’s my plan to scale to consistent $30K months as a solopreneur.

And create a resilient, more profitable business.👇

→ Step 1. Build Once, Sell Twice.

Currently, I’m wrapping up the Authority Club & working closely with a few 1:1 clients.

The idea is to create space to optimise all of my existing materials, and use them with 1:1 clients to maximise their results.

Then, plug those upgraded materials straight into group coaching and DIY offers.

This is how you ensure that one asset fuels 1,000 sales.


→ Step 2. Scale Without Hiring.

As a solopreneur, you only have so much time in the day.

A few 1:1s, a couple of group sessions, and you’re already running at capacity.

This is why I’m adding one layer that’s infinitely scalable, generates recurring revenue, and acts as the backbone of your solo operation.

All without adding extra work to your plate, or hiring more people.


→ Step 3. Sell On Autopilot.

I recently stopped running my “Set & Forget” email funnel while restructuring parts of my business.

As a result:

- Revenue has become inconsistent.
- Income now comes from 1 source instead of 3, making the business less resilient.
- Leads are tied to hustle. As soon as I stop writing, enquiries slow down.

An email funnel that runs in the background solves all of these problems.

It stabilises your revenue, sells different offers that appeal to different audience problems & spending power, ​​and keeps bringing in sales while you focus on other things.

This is how you write once, sell forever, and keep compounding over time. 

That’s why my main focus now is to keep building systems that protect my time, make my business harder to break, and easier to run.

All while getting paid handsomely in return.


→ Main Challenges:

- Learning new skills needed to support this growth. (main one: paid ads)
- OCDina getting stuck in endless polishing. (set deadlines & ship)
- Prioritising actions that directly drive revenue. (at least 70% of the time)

👇 Back to you. What’s on your radar these days? Drop it in the comments below, and I’ll be happy to bounce some ideas around.

If you want to scale as a solopreneur, structure beats hustle.

Here’s the fastest way to go from selling hours to selling systems👇

→ Step 1.
Do 1:1 work until you find a repeatable process that solves 80% of your clients' problems. (Not there yet? Keep working.)

→ Step 2.
Map out the process. Look at the exact steps you take clients through to get them results they want.

→ Step 3.
Turn the steps into small offers. Break the BIG problem you solve into smaller steps that link into each other.

Think live workshops, masterclasses, bundles, short programs. Each one solves a specific part of the bigger problem.

→ Step 4.
Offer the full process. Once someone solves the first problem with you, the next one appears.

That’s when you offer the full process through group coaching.
Now you’re upselling in bulk instead of one client at a time.

→ Step 5.
Offer more access. Clients who work with you, see how you think and get results will naturally want more access.

That’s where 1:1, intensives, and DFY offers come in.

To sum up:

- 1 process.
- 1 core offer.
- Multiple supporting offers.

That’s how you outsmart the clock and turn your expertise into a system that sells your offers in sequence.

This one question helped me close deals faster:

“When do you need [THING] up and running?”

It sounds simple, but it forces a timeline.

Now the prospect is picturing the outcome… with a date attached to it.

And that’s when things move.


P.S.

If you like this post, you might like my free newsletter, where I go deeper for thousands of curious coaches just like yourself.

Click “View my newsletter” above ⬆️ and jump straight in. The water’s still warm.

If you’re scared about letting go of a bad business model, just remember the 9x9.

I’ve made my share of pivots in the past few years, and the 9x9 has saved me from doubling down on a broken business.

Finding a model that works for you is a balance between making big money, and investing big time.

Here’s how to use it:

1.  Place your current model inside the box based on its max earning potential & time commitment.
2.  Read the definitions of each box (below) & see if that’s the business you want.
3.  Repeat with the model you’re thinking of switching to.

→ Slave Wage: Pretty simple, these models have you working long hours for low pay & need to be kicked out immediately. They’re for those taking their 1st steps into running a business while gaining experience. (High time, low price)

→ Custom DFY: These models can make decent money, but rely on you working long hours to please clients. You’ll pay the bills, but you won’t have free time to do much else. (High time, medium price)

→ Big or Bust: This one has tons of potential. It’s for top experts who work with big companies on 1-time projects. When the going is good, it’s great. But when that project ends, you’d better have some savings while you find the next one. (High time, high price)

→ Little & Often: This model is all about working fast & charging low. You’re good enough to be in high demand, but still scared of charging your worth. Be prepared to jump models before you burn out. (Medium time, low price)

→ Average Joe: This one's neither super profitable nor time-intensive. It’s where most people say “good enough” & stop looking for improvements. To grow, you need to identify what’s missing in your life, and choose a model that gets it for you. (Medium time, medium price)

→ High Earners: This is for those high-level experts who’ve beaten the feast or famine cycle. You take on 1 or 2 massive projects/year & always have another lined up. On paper, you’ve made it, but there’s still room for growth if you’re willing to step out of your comfort zone. (Medium time, high price)

→ Automaster: You’ve mastered the art of low-ticket. Selling $100-$500 offers on autopilot with minimal time investment. To get here, you’ve taken the steps to create an Evergreen Funnel, filled it with hungry subscribers & now the whole thing runs in the background. (Low time, low price)

→ Community Coach: Congratulations, you’ve risen through the ranks & now stand in the Top 1% of the 1% Coaches. This one's about solving client problems at scale, with multiple offer layers ensuring that you get paid what your time is worth. (Low time, medium price)

→ ConsulKing: You’re the cream of the crop. All those years spent handling expensive problems for big-name brands have paid off. Now, instead of spending 6 months doing everything yourself, they pay you the big bucks for a couple of hours of your time. (Low time, big price)


Are you happy with your current model, and if not, what’s stopping you from switching it?

🚀 How to launch your digital product in 3 simple steps:
(Save this for your next launch.)

→ Step 1. Generate Demand.

You’re already doing this.

Talk about pains, fears, wants, and results your audience cares about. From different angles. Every week.

And the longer you do it, the easier it is to sell.

Because when you become the go-to voice on a topic, people don’t need much convincing. They’re already in.

→ Step 2. Build Hype.

Start talking about your launch before it happens.

Focus on what buyers get. The outcome and the transformation.

Important: Don’t mention the price just yet.

Timeline: 10–14 days before launch.

How to do it:

Write your usual posts.

Add a short P.S. at the end.

Example:

P.S. I’m launching a weekly Newsletter that delivers the most actionable, tactical & persuasive writing tips you could possibly find on the internet. Want in? Sign up starts Monday.

→ Step 3. Spike Curiosity & Sell.

Now you switch gears.

This is your promo phase.

And this is where pricing + FOMO do the heavy lifting.

A few ways to structure it:

1/ Price increases.

Example:

Launch day: $100 (position it as 50% off)
Day 2: $150 (still time to save $50)
Final day: $200

2/ Fast action bonus.

First X buyers get something extra.

A resource, a call, access. Something you could charge for.

3/ Free preview.

Give them Module 1 for free. Let the product sell itself.

4/ Money-back guarantee.

Removes risk. Works well if you’re new.

5/ Subscription model.

Weekly billing. “Stay if it works, leave if it doesn’t.”

These 3 steps combined are how you ensure your next launch is a success.

To recap:

- Define what problem your digital product solves.
- Decide on a pricing + FOMO strategy.
- Create content that builds demand, sets up the offer, and does most of the selling before you even pitch it.

You got this 💪

P.S.

If this helped, you might find my free newsletter handy.

That’s where I unpack everything in more detail.

Click “View my newsletter” above ⬆️ and join thousands of sales-savvy solopreneurs today.

A client of mine is using this exact sales page to sell out his $1,170/seat event.

Here’s the framework behind it 👇

[Benefit-Oriented Headline]

[Event Specifics]

DAY 1: 

[Objective]

[What You’ll Do Together]

[What Your Client Leaves With]

→ Repeat for each DAY/PHASE.

✅ ADD:

- 3-7 Bonuses.
- FAQs.
- Testimonials.
- Urgency + CTA.

Want to see how it looks in action?

Subscriber perk 🥳 I’m sharing the ENTIRE sales page with my email list tomorrow so you can see exactly how this framework works in real life. (and steal it for yourself)

👉 Hit “View my newsletter” above, subscribe, and you’ll get it delivered straight to your inbox, 100% free.

I ghostwrite Educational Email Courses for Content Agency Founders | Ghostwritten 5001+ SEO-optimized Articles in 5+ Years | LinkedIn Ghostwriter for 6-figure Founders |

🚀 $15K in sales for a client in less than 7 days (without ads or cold outreach)

A coach once told me:
"𝐼’𝑣𝑒 𝑏𝑒𝑒𝑛 𝑝𝑜𝑠𝑡𝑖𝑛𝑔 𝑓𝑜𝑟 𝑚𝑜𝑛𝑡ℎ𝑠. 𝑃𝑒𝑜𝑝𝑙𝑒 𝑠𝑎𝑦 𝑡ℎ𝑒𝑦 𝑙𝑜𝑣𝑒 𝑚𝑦 𝑐𝑜𝑛𝑡𝑒𝑛𝑡…
𝐵𝑢𝑡 𝑚𝑦 𝑠𝑎𝑙𝑒𝑠 ℎ𝑎𝑣𝑒𝑛’𝑡 𝑚𝑜𝑣𝑒𝑑."

You know your coaching delivers real transformation.

Still…

You’re stuck in a system that keeps you busy,
But never gets you booked.

→ You post consistently, but it doesn’t translate into leads
→ You’re getting likes, but your Stripe account isn’t moving
→ You’re doing everything right, but feel like nothing’s working
→ You’re spending hours following up manually instead of coaching

And all of it leads to:
𝗕𝘂𝗿𝗻𝗼𝘂𝘁. 𝗖𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻. 𝗦𝘁𝗮𝗹𝗹𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵.

Now imagine this:

→ Your LinkedIn content positions you as the go-to expert
↳ without you ever writing a post.

→ Your ideal clients don’t just like your content 
↳ they enter your email funnel, learn from you, trust you, and convert.

→ You wake up to warm leads in your inbox
↳ without chasing or pushing.

That’s the power of a complete ecosystem.

This is exactly what I build for coaches like you:

→ A 𝐃𝐅𝐘 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐆𝐫𝐨𝐰𝐭𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 that builds visibility + authority
→ A 𝐅𝐮𝐥𝐥𝐲 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 that nurtures silently and sells smart
→ A system that works in the background—while you coach, scale, and grow

If you're done guessing, posting, and hoping…
Let’s build a system that finally does the heavy lifting for you!

→ READY TO SCALE? → Book a discovery call (from the Featured Section)
OR
→ DM me “𝐄𝐂𝐎𝐒𝐘𝐒𝐓𝐄𝐌” and let’s turn your expertise into consistent, scalable results.

Dhruv Parmar

'Make AI Mediocre Again' (MAMA, I want this campaign back)

Cadbury 5Star launched this over a year ago, but I think it makes the most sense right now.

The way people are obsessed with AI in everything, I feel like we're already in this time that this ad talks about.

AI isn't helping us do less. Instead, it's making everyone do more in the name of doing things faster.

What if there are tens of thousands of confusing and stupid info websites that start feeding info to AI?

AI starts picking up nonsense from these websites and spreading it.

(I know this is just for fun, but just imagine what this reality would look like 😂)

PS - On a serious note, do you think AI is taking over everything and losing that real touch in so many places?

I don’t generate LEADS. I build TRUST for Founders & Coaches with Content + Email Ecosystem | Served 75+ clients in the last 7 years | Building my one-person ghostwriting biz to $10k/month |

Ghostwriters who only write are dead. A $20/month subscription does the same job. 

The ones still standing are selling something AI can't touch. 

The ghostwriters getting replaced aren't bad writers.
They're just writers.

And tbh, writing isn't really a scarce skill anymore.

Thinking is.

The ghostwriters still standing firm are the ones who can look at a founder's drafted post and say:

"Don't post that"

And then explain why it won't convert or why it positions them wrong.

AI can't really do that (no matter how much context you give it)

AI won't stand to challenge you.

AI won't understand what you SHOULD be saying vs. what you WANT to say.

It's just going to execute on your commands.

And if all you need is execution, then you don't need a ghostwriter.
You just need a subscription.

Strategic ghostwriters are optimizing for better positioning.

So you need to ask yourself what you are paying for.

Is it better sentences or better positioning?

you're spending $2500/month on content where the only focus is on the company page (and i was shocked with what i saw)

the last post was 2 weeks ago with 127 impressions and 4 likes (and one of them was from his own account. lollll)

and this was while running a SaaS business, where the founder's name matters a lot.

then I showed him his competitor's CEO.

he posted 3x a week, averaging 5k impressions and 80-90 comments.

dude, that money is just being spent and not turning into an investment.

CEO content generates 4x more engagement than company posts. but it's not just about engagement. it is about buyer behavior now.

what used to happen:
buyer has problem → Googles solution → finds your website → books demo 

what happens now:
buyer has problem → asks chatgpt → gets 5 names → Googles each founder → reads their content for 2 weeks → picks the one they trust 

your personal brand is doing the heavy lifting now.

and they trust your CEO content more than those company pages (on any damn day)

that's because company pages sound like marketing. 
but CEO content sounds like wisdom from experience.

CEO content builds that pre-call trust to make the sale happen even before the call starts.

and founders need to get this straight through their heads that CEO content ≠ thought leadership.

that's just bullshit.

CEOs need to put out raw, specific, and real content
(the kind of content that your marketing team wouldn't approve)

but you definitely don't need to spend $30k per year for this kind of content.

and you definitely don't have to write it yourself.

you just need a system that:

→ pulls insights from your brain (your actual experiences, not generic advice)
→ translates them into content that sounds like YOU (by a ghostwriter)
→ shows up consistently without you spending 5 hours a week writing

and that's how CEO content actually closes B2B deals!

a lot faster than your sales teams.

are you using your founder profiles only to post announcements or actually getting customers for your business?

ps - tag a founder or ceo who you think is nailing it with content.

I ask every founder the same question: "If your competitor posted consistently for 6 months, and you stayed silent, would you lose deals?"

98% of them say YES. Then spend the next 6 months explaining why they're the exception.

6 months later, half of them call back after losing deals to competitors, the buyer "already felt like they knew" before the first call.

Your silence is a decision to let someone else build trust with your next client.

Last Saturday, I was crafting posts for a dating industry client. And honestly, it's been way more fun than I expected.

The more I write for him, the more I see the double standards people live with.

The content is about connection, vulnerability, and finding someone real.

But when I look around at how people actually date now... It's the opposite.

Love isn't taken seriously anymore.

People swipe through humans like they're scrolling a feed.

I'm not really judging, but I'm just noticing.

Because when you write for someone in an industry, you start seeing the gap. The gap between what people say they want and what they actually do.

My client's audience wants a real connection.
But they're treating people like they're disposable.

This is what I love about writing for different industries. Each one teaches me something new about how people think.

Finance clients show me how people relate to money.
Healthcare clients show me how people avoid hard truths.
Dating clients show me how people protect themselves from getting hurt by never actually trying.

I've written for tech founders, real estate agents, coaches, SaaS companies, wellness brands, and more...

And every single industry gives me a new lens. A new way to see the same human patterns playing out in different contexts.

That's what keeps this work interesting.

What's the best part of your job that you always love the most?

PS - If money wasn't a question, would you still do what you're doing right now?

LinkedIn was generating 80% of the leads for this B2B cybersecurity business.

But when I asked the founder, he didn't know this. He just said: "We're everywhere. Instagram, Facebook, Twitter, LinkedIn."

And when I asked him to pull the numbers, he was shocked.

Instagram: 2 leads in 6 months. Neither qualified.
Facebook: 0 leads.
Twitter: 1 lead. Ghosted after discovery call.
LinkedIn: 47 leads. 8 closed deals. ₹64 lakh in revenue.

It was clear that LinkedIn was outperforming every other channel.

And yet, B2B companies are still diversifying their social presence. Posting the same content on Instagram, Facebook, Twitter, and LinkedIn. Spreading the budget equally across all platforms.

But they're not understanding the psychology behind LinkedIn's dominance.

Instagram has consumers scrolling for entertainment.
LinkedIn has decision-makers scrolling for solutions.

Your ₹10 lakh deal isn't browsing reels at lunch. They're on LinkedIn, reading about the problem you solve.

The companies crushing B2B lead gen in 2026 aren't posting everywhere. They're going all-in on the platform where their buyers actually are.

10 high-quality LinkedIn posts > 50 posts scattered across platforms that don't convert.

If 80% of your B2B leads should come from LinkedIn... How much of your content budget is going there?

PS - How many times are you posting on LinkedIn in a week as a CEO or founder?

taplio

The Battle

Dina Calakovic

Dhruv Parmar

Followers

Posts

Engagements

Likes

Performance ScoreDina Calakovic's LinkedIn Performance

Performance ScoreDhruv Parmar's LinkedIn Performance

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taplio

The Battle

Dina Calakovic

Dhruv Parmar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dina Calakovic's LinkedIn Performance

Performance ScoreDhruv Parmar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDina Calakovic's LinkedIn Performance