Dina Calakovic

I help you attract & convert clients through Power Writing. | Ranked No.37 LinkedIn Creator in the world & No.1 woman for Personal Branding. | Brand → Content → Copy

Imagine waking up to a business you love.

You work with the clients you choose, on terms you set.

You sell without outbound DMs, sales calls, or custom proposals.

Your clients always make the first move.

You take month-long vacations every summer, work from anywhere in the world, all while coaching people without having to put pants on.

Client delivery is reduced to 4-10 hrs/week max, leaving you with 30+ hrs to work on your business, rather than responding to other people's requests.

Sounds pretty good?

It is.

And despite how things look right now, it isn’t some unattainable dream reserved for big names with even bigger followings.

In fact, you have something they don’t.

The opportunity to build a scalable coaching business from day 1.

Because everything's built around simple systems & processes.

Giving you the time & energy needed to get clients results, and build a business with 90%+ profit margins without doubling your workload.

It’s a simple model with plenty of profit & room to grow.

But it requires a shift.

Because even though it's simple in theory, execution’s a nightmare.

I lived that life for a decade, made every mistake in the book, and learnt how to hit consistent $10k months the hard way.

And that’s a headache you don’t want to deal with.

Which is where the Authority Club comes in.

It’s a community for professionals who understand that results come from applying proven methods day in, day out.

Here’s how it works:

Phase 1, we design your Offer Staircase based on your BIG 3 (Problem + Ideal Client + Uniqueness). Establishing you as an expert who solves a specific problem for a specific person better than anyone else. 

Phase 2, we install the Offer Onion & Workshop Funnel into your business so you can break through the earning cap, 3x your profits & generate fast cash on demand. 

And once this strategy gets you to $10k+/months, Phase 3 begins. We plug in a semi-automated system that continues to make money even when you hit the brakes — so you can enjoy the ride with no exit plan in mind.

This is the part in the action movie where you walk away from an explosion in slow motion.

By joining the Club, you get Office Hours with Stevan and myself 2x/week, where you can ask us anything & get live support.

We also run live Workshops on the topics you request & need, so we can overcome the big bottlenecks on your journey. 
 
You’ll never get stuck, as you have weekly sessions with both of us & a community full of legends just like yourself you can rely on.

Sounds good?

Great.

DM me “$10K," and I’ll send you the full deets.

Co-Founder

Nobody cares about you.

This is the first, and the most important marketing lesson you should learn.

People only care about WHAT'S IN IT FOR THEM.

Regardless of your Industry, level of expertise, or company size - until people believe you can actually SOLVE their problems, you're just a number.

One more SaaS business. One more freelancer. Whatever.

Not an expert they'd ask for advice, listen to what you have to say, or someone they'd BUY FROM.

And that's costing you money. Big time.

Despite of all of your marketing efforts, you're still stuck in the same place - 

struggling with sales, having no idea which words to say to hook your Target Audience, or how to communicate all the benefits your business offers.

Your Brand Authority is WEAK.

The thing is — when you manage to build your Brand Authority, not only do you attract clients, but you attract the RIGHT ones, get paid what you deserve, and do things AS YOU BELIEVE they should be done.

You become the DEFAULT option for your Target Audience.

The question is - how to get there?

Leave it to us.


Here's what we'll do for you:

▪️AUTHORITY WRITING (We do all the heavy lifting for you by writing persuasive LinkedIn Profiles, Sales Pages, and Landing Pages. Ideal for funded startups & SMBs that don’t have a marketing team.)

▪️LINKEDIN AUTHORITY COACHING (Teaching you the same strategy that got me from 700 to 12k followers in 12 months, while averaging 5 Business Inquiries PER DAY, step-by-step. Ideal for up-and-coming online creators.)

▪️BRAND AUTHORITY ACCELERATOR (The Brand Kit for building Authority, i.e. Templates, Cheatsheets & Frameworks for communicating your Brand's Value on all channels. Ideal for marketing teams & up-and-coming online creators.)


Are you ready to master your messaging, take control of your Brand, and become the FIRST option in your Target Audience's mind?

👉🏼 Shoot me a DM, or head over to my Featured section & check out our Offer.

See you on the other side.

These two photos were taken one day apart.

On the left, I’m dressed up, full of energy, coming off a packed week of work and my friend’s 20-year marriage anniversary that turned into a proper celebration.

On the right, it’s the next day.

And I’m completely out.

No energy. Zero desire to be productive. Just done.

If you only saw the first photo, you’d probably assume everything runs like clockwork.

That this is what building a business looks like.

What you don’t see is the part that comes right after.

Also known as “the crash".

The moment your body collects the bill for everything you pushed through the days before.

And this is where a lot of people get it wrong.

Especially the hustle bros.

Their advice always sounds clean.

But it skips over the part where you’re human.

Where a big push is followed by a slower day.

Where showing up at a high level actually takes something out of you.

This isn’t a flaw, and there’s no need to avoid it.

Days like this are simply part of the game.

One that gets edited out before anyone hits "post".

But the truth is, the life on the left doesn’t exist without the reality on the right.

Dina Town

Helping you grow a back-to-back $10k/month coaching business built around 1 core offer, minimal moving parts, and 90%+ profit margins. → Click “View my newsletter” below to steal my system.

I’ve always been labelled “the hater.”

At university, I couldn’t stand the crowd.

Different values. Different ambitions. Different conversations.

I stopped going to half the lectures because I just didn’t want to sit in rooms that drained me.

Same story with my student jobs.

Paycheck was bad. People weren’t much better.

Even now, my friends joke that I need to see someone’s CV before I agree to grab a coffee.

And they’re not completely wrong.

I’m picky about who I choose to spend time with.

Which is why it’s kind of wild how much I love my clients.

After our last session, I just sat there thinking about it.

They’re brilliant at what they do. Super sharp.

But more importantly, they’re amazing human beings.

No ego. No games. No weird energy.

Just thoughtful, principled people building serious things.

I admire them.

And it’s not random.

My content repels as much as it attracts. Meaning, by the time someone becomes a client, the alignment is already there.

But why am I telling you all of this?

Because if Dina the “hater” can end up working with people she absolutely loves,

You can too.

Start writing today, and let the right people self-select into your life.

A good name does 3 things fast:

- Makes the outcome clear.
- Makes it feel desirable.
- Makes it easy to remember.

That’s why people click, ask, and buy before you even explain the details.

People say that undercharging is a reflection of low self-confidence.

But I'd argue it's a wise marketing strategy.

The key is not to undercharge in every offer.

I like to slash prices at the first point of contact with every client.

For example, I charge $3k for a service that brought clients $100k+ in sales.

Some say I’m naive, but they're missing out on an important point;

The idea is to close the sale, then massively overdeliver.

Before you know it, this client is coming back.

Only this time, they're not asking about the price.

Being a solopreneur is crazy hard.

Yeah, it's easier to get started today:

- The sum of human knowledge is at your fingertips.
- You can reach anyone, anywhere, without leaving your house.
- The answers to every question you can think of, and more? 2 clicks away.

But it's also easier to get confused:

- Who do you listen to?
- Which strategy should you adopt?
- How do you stand out from the other guy selling the same thing?

And a thousand other questions that lead you away from your end goal.

The harsh truth:

You can't afford to get confused.

The solution?

→ Stop reading how-to guides.
→ Stop following the latest trend.
→ Start looking for someone who's already where you want to be.
→ Start following in their footsteps by adapting their systems to your business.

I may not be the right person for you to emulate.

But for AG, I was.

That's how, in only 1.5 years, he:

1. Scaled his business to six figures.
2. Bought an apartment in Italy.
3. Is well on his way to doubling his business again in 2026.

My point?

Someone out there has been where you are right now, and has already figured out the system needed to get you to where you want to be.

You just gotta find them, and follow in their footsteps.


P.S. Where did February go?! I’m still catching up with December 2023.

Let me know if this sounds familiar:
 
You see a story about a solopreneur closing one 4-figure deal per week, and think, "This could totally be me."
 
It doesn't take long for your mind to start spending your imaginary income, so you begin to think about how to make it happen. Only instead of finding answers, you discover more questions;
 
- How do I communicate my offer clearly?
- If I want to tell people about something new I’m selling, how should I do it?
- How do I keep my audience interested?
- What do I put in my headline?
- I can get clients results. But how do I make them see it?
 
A few minutes ago, you were spending your summers yachting in the Bahamas and living the life. Now, you're starting to think that maybe a regular 9-5 and reporting to Karen isn't always that bad.
 
There's a solution to your dilemma, and its name is "take one step at a time". If you focus on solving one of those questions today, you’ll realise the whole thing is just a series of small problems waiting to be solved.

→ One clear offer.
→ One post.
→ One email.
→ One conversation with someone who needs it.

Then tomorrow, you do it again.

→ Another post.
→ Another email.
→ Another conversation.

Week after week, the questions that once felt overwhelming start answering themselves.

Your offer gets clearer. Your messaging gets sharper. People start responding.

And before you know it, the thing that once felt complicated turns into a simple rhythm:

- Talk about the problem.
- Explain the solution.
- Have conversations with people who need it.

You can figure each of these out on your own.

Or you can shorten the path by learning from someone who’s already solved those questions thousands of times.

Either way, the principle remains the same.

That’s how the solopreneurs closing one deal per week are doing it.

Not by figuring everything out at once.

But by solving one small problem today.

A sexy name can make a big difference in sales.

In fact, it can be the main differentiator between a 3, 4, or 5-figure promo campaign.

That said, below are a few of my best-performing offer names.

(The first one’s for internal use so ignore it.)

If you pay close attention, you’ll notice they:

→ Lead with a specific, tangible outcome.

 “The $2.35M LinkedIn Bundle.”

→ Signal contrast or tension.

 “Hard Value vs. Soft Value.”

→ Speak to people I intentionally want to attract.

 “Content Pillars That Monetize (Not Grow) Your Audience.”


Sexy names sell in large numbers.

Half the battle is already won in the first five words.

I’ve spent the last week going through my entire Google Drive.

Years of writing. Old offers. Old client work.

When you zoom out like that, patterns start jumping out.

Here’s what I noticed:

✔️ What you’re doing now is your best content.

Every single time I closed a client, it was because I was writing from experience.

- Trends I figured out.
- Strategies that brought results.
- Where I went wrong. (and what to do instead)

There’s something oddly powerful about building in public.

Almost as though it’s irresistible to the reader.

But it makes total sense.

When you talk about the problems you’re solving in real time—

Everything naturally relates back to your ideal clients.


✔️ Case studies are your path to profit.

Chances are, you already have more proof, momentum, and case studies than you think.

You just haven’t been documenting them properly.

I realised that from a single 60-min Masterclass I ran back in 2023:

→ Carlo got 3 leads worth between $45k-$150k in total.
→ Sonia got 2 high-ticket clients on retainer. (I didn’t even write down the numbers.)
→ Dior got her first one-off client and 1 retainer client. (After she wanted to give up on her business.)
→ Darren got his first retainer client at $800/month.

Each of these results is a case study, and each case study is one step away from making an extra $5,000+ a month.

Because the easiest way to attract new clients is by talking about the work you’ve done with past clients.

So sit down, map out 2-3 client transformations, and post about them.

This is how you turn 1 client result into a line of ideal clients knocking at your door.


✔️ Your learning speed is determined by your willingness to look stupid.

Going through years of my own work made that painfully obvious.

Every day, I'm getting over myself.

What I said in the last client session. What I posted 2 years ago. And not to mention the level of cringe when I read a sales page I wrote back in 2020.

But the faster you’re willing to be wrong, the faster you’ll be right.

When you leave your ego at the door, progress follows, and so does the profit.

So back into the trenches we go.

May the cringe be with you. 🤝

In 2020, no one had any idea who I was.

- They didn't know what I did.
- They didn't know what I stood for.
- And they definitely didn't want to hear me talk.

Fast forward to 2026:

- The VP of Brand Marketing at a $2B company
- 6-figure Consultants
- Senior Fortune 500 lawyers turned Coaches
- Justin Timberlake’s former Social Media Manager

All joined the Authority Club.

What happened in between?

Nothing magical. The path is pretty straightforward.
(and stupidly repeatable):

Pick a profitable problem your clients need solving now.
Identify who is willing to pay you to solve it for them.
Then build the rest of your business around that one thing.
And talk about it daily.

Here’s how.

So far this year, I’ve run 16 group sessions inside the Authority Club.

In those sessions alone, I solved 100+ real business problems.

Positioning. Offers. Funnels. Copy. Sales flow. Messaging.

The screenshot below is what we covered in a single session.

This is the real leverage of a group program.

Every week, your clients bring live problems.
You solve them on the spot.
They implement.
They win.

And you build authority in public while doing it.

That’s how you create momentum for them – while signalling to the future clients watching.

It’s a simple business with plenty of profit, and plenty of room to grow.

And the best part is, this model is possible for everyone in the coaching & consulting industry.

Including you :)

Even people who grow big brands get stuck when they go solo.

My recent client JW is a great example.

She worked as a brand & social media manager for BIG names like:

🔥 Home Depot
🔥 Bob Proctor
🔥 Justin Timberlake

And many more.

But when it came to marketing her own solo consultancy, she was stuck.

So how is it possible that the same person who helped the big guys generate millions in sales… struggled to sell her own $5k packages?

Simple.

When you run a solo business, a few things change:

1. You’re not a household name.
2. You’re not backed by a massive marketing budget.
3. You don’t have a team executing every piece for you.

So now it’s all on you.

Your positioning.
Your copy.
Your offers.
Your content.

And that’s where things usually break.

Because knowing how to market a brand…

And knowing how to sell yourself…

are two very different games.

That’s why going solo feels harder than it should.

Not because you lack skill.

But because you’re too close to your own work.

There’s no distance or outside perspective.

And that’s exactly where another expert comes in.

Banner → Remind the reader of their pain.

Headline → Show how you make it go away.

This is how you ensure the first thing prospects see when they land on your profile isn’t their last.

Giving them a strong reason to read on is the name of the game :)

My Write-To-Profit Formula:

***What You're Doing Now + Templates & Swipe File***

Extract topics from what you're working on, then pull out your swipe file & proven templates to turn those topics into profitable content.

Take this week as an example:

- I went through my old G Drive and wrote 2 case studies from client wins I’d forgotten about.
- I mapped out my plan to scale to consistent $30K months, and posted about it.
- 3 clients got 3 big results. (Created 1 post, saved the other 2 for next week.)
- Identified a follow-up that consistently closed high-ticket deals, then wrote an email about it.
- Got a great testimonial, published it.
- Simon started rewriting his LinkedIn profile. (Saved the idea for a future newsletter.)
- Wrote this post outlining the above.

Plugged them all into prewritten templates, so I could write fast.

And just like that, I had ten days of targeted content, all while building in public.

2 years ago, I launched my group coaching program, the Authority Club.

It’s one of the best models I’ve run.

But also one of the easiest to underestimate.

Here are the pros & cons.

PROS:

➕ Recurring revenue. Predictable income gives you peace of mind and takes the pressure off every single month.
➕ Leverage. You deliver once and help many people at the same time.
➕ Built-in social proof. Wins stack fast, so you constantly have results to share.
➕ Scalability. You can grow without your workload increasing at the same rate.
➕ Better thinking. Questions you’d never get in 1:1 sharpen your frameworks.
➕ The people inside are a BIG value add. The shared learning inside the group is phenomenal.

CONS:

➖ Energy management is real. You’re not just coaching, you’re holding the room together.
➖ Not everyone gets equal attention. Some people will always need more than the format allows.
➖ You need serious structure. You can’t “wing it” like in 1:1.
➖ Harder to personalise. Advice has to land for multiple people at once.
➖ Churn hits differently. When people leave, you feel it.
➖ Community doesn’t build itself. Building & marketing a community isn’t for the faint-hearted.

What else do you want to know about group coaching?

👇 Ask below, and I’ll share how it works behind the scenes.

Simple promises sell.

"I'll take your SaaS from 6 to 7 figures without funding."

Is much stronger than:

"Financially fearless, impactful SaaS no one can ignore."

And the reason is obvious.

Simple promises signal you’re confident to deliver.

So next time you're writing, aim for simple.

This is where your clients' doubts go to die.

Here’s my plan to scale to consistent $30K months as a solopreneur.

And create a resilient, more profitable business.👇

→ Step 1. Build Once, Sell Twice.

Currently, I’m wrapping up the Authority Club & working closely with a few 1:1 clients.

The idea is to create space to optimise all of my existing materials, and use them with 1:1 clients to maximise their results.

Then, plug those upgraded materials straight into group coaching and DIY offers.

This is how you ensure that one asset fuels 1,000 sales.


→ Step 2. Scale Without Hiring.

As a solopreneur, you only have so much time in the day.

A few 1:1s, a couple of group sessions, and you’re already running at capacity.

This is why I’m adding one layer that’s infinitely scalable, generates recurring revenue, and acts as the backbone of your solo operation.

All without adding extra work to your plate, or hiring more people.


→ Step 3. Sell On Autopilot.

I recently stopped running my “Set & Forget” email funnel while restructuring parts of my business.

As a result:

- Revenue has become inconsistent.
- Income now comes from 1 source instead of 3, making the business less resilient.
- Leads are tied to hustle. As soon as I stop writing, enquiries slow down.

An email funnel that runs in the background solves all of these problems.

It stabilises your revenue, sells different offers that appeal to different audience problems & spending power, ​​and keeps bringing in sales while you focus on other things.

This is how you write once, sell forever, and keep compounding over time. 

That’s why my main focus now is to keep building systems that protect my time, make my business harder to break, and easier to run.

All while getting paid handsomely in return.


→ Main Challenges:

- Learning new skills needed to support this growth. (main one: paid ads)
- OCDina getting stuck in endless polishing. (set deadlines & ship)
- Prioritising actions that directly drive revenue. (at least 70% of the time)

👇 Back to you. What’s on your radar these days? Drop it in the comments below, and I’ll be happy to bounce some ideas around.

If you want to scale as a solopreneur, structure beats hustle.

Here’s the fastest way to go from selling hours to selling systems👇

→ Step 1.
Do 1:1 work until you find a repeatable process that solves 80% of your clients' problems. (Not there yet? Keep working.)

→ Step 2.
Map out the process. Look at the exact steps you take clients through to get them results they want.

→ Step 3.
Turn the steps into small offers. Break the BIG problem you solve into smaller steps that link into each other.

Think live workshops, masterclasses, bundles, short programs. Each one solves a specific part of the bigger problem.

→ Step 4.
Offer the full process. Once someone solves the first problem with you, the next one appears.

That’s when you offer the full process through group coaching.
Now you’re upselling in bulk instead of one client at a time.

→ Step 5.
Offer more access. Clients who work with you, see how you think and get results will naturally want more access.

That’s where 1:1, intensives, and DFY offers come in.

To sum up:

- 1 process.
- 1 core offer.
- Multiple supporting offers.

That’s how you outsmart the clock and turn your expertise into a system that sells your offers in sequence.

This one question helped me close deals faster:

“When do you need [THING] up and running?”

It sounds simple, but it forces a timeline.

Now the prospect is picturing the outcome… with a date attached to it.

And that’s when things move.


P.S.

If you like this post, you might like my free newsletter, where I go deeper for thousands of curious coaches just like yourself.

Click “View my newsletter” above ⬆️ and jump straight in. The water’s still warm.

If you’re scared about letting go of a bad business model, just remember the 9x9.

I’ve made my share of pivots in the past few years, and the 9x9 has saved me from doubling down on a broken business.

Finding a model that works for you is a balance between making big money, and investing big time.

Here’s how to use it:

1.  Place your current model inside the box based on its max earning potential & time commitment.
2.  Read the definitions of each box (below) & see if that’s the business you want.
3.  Repeat with the model you’re thinking of switching to.

→ Slave Wage: Pretty simple, these models have you working long hours for low pay & need to be kicked out immediately. They’re for those taking their 1st steps into running a business while gaining experience. (High time, low price)

→ Custom DFY: These models can make decent money, but rely on you working long hours to please clients. You’ll pay the bills, but you won’t have free time to do much else. (High time, medium price)

→ Big or Bust: This one has tons of potential. It’s for top experts who work with big companies on 1-time projects. When the going is good, it’s great. But when that project ends, you’d better have some savings while you find the next one. (High time, high price)

→ Little & Often: This model is all about working fast & charging low. You’re good enough to be in high demand, but still scared of charging your worth. Be prepared to jump models before you burn out. (Medium time, low price)

→ Average Joe: This one's neither super profitable nor time-intensive. It’s where most people say “good enough” & stop looking for improvements. To grow, you need to identify what’s missing in your life, and choose a model that gets it for you. (Medium time, medium price)

→ High Earners: This is for those high-level experts who’ve beaten the feast or famine cycle. You take on 1 or 2 massive projects/year & always have another lined up. On paper, you’ve made it, but there’s still room for growth if you’re willing to step out of your comfort zone. (Medium time, high price)

→ Automaster: You’ve mastered the art of low-ticket. Selling $100-$500 offers on autopilot with minimal time investment. To get here, you’ve taken the steps to create an Evergreen Funnel, filled it with hungry subscribers & now the whole thing runs in the background. (Low time, low price)

→ Community Coach: Congratulations, you’ve risen through the ranks & now stand in the Top 1% of the 1% Coaches. This one's about solving client problems at scale, with multiple offer layers ensuring that you get paid what your time is worth. (Low time, medium price)

→ ConsulKing: You’re the cream of the crop. All those years spent handling expensive problems for big-name brands have paid off. Now, instead of spending 6 months doing everything yourself, they pay you the big bucks for a couple of hours of your time. (Low time, big price)


Are you happy with your current model, and if not, what’s stopping you from switching it?

🚀 How to launch your digital product in 3 simple steps:
(Save this for your next launch.)

→ Step 1. Generate Demand.

You’re already doing this.

Talk about pains, fears, wants, and results your audience cares about. From different angles. Every week.

And the longer you do it, the easier it is to sell.

Because when you become the go-to voice on a topic, people don’t need much convincing. They’re already in.

→ Step 2. Build Hype.

Start talking about your launch before it happens.

Focus on what buyers get. The outcome and the transformation.

Important: Don’t mention the price just yet.

Timeline: 10–14 days before launch.

How to do it:

Write your usual posts.

Add a short P.S. at the end.

Example:

P.S. I’m launching a weekly Newsletter that delivers the most actionable, tactical & persuasive writing tips you could possibly find on the internet. Want in? Sign up starts Monday.

→ Step 3. Spike Curiosity & Sell.

Now you switch gears.

This is your promo phase.

And this is where pricing + FOMO do the heavy lifting.

A few ways to structure it:

1/ Price increases.

Example:

Launch day: $100 (position it as 50% off)
Day 2: $150 (still time to save $50)
Final day: $200

2/ Fast action bonus.

First X buyers get something extra.

A resource, a call, access. Something you could charge for.

3/ Free preview.

Give them Module 1 for free. Let the product sell itself.

4/ Money-back guarantee.

Removes risk. Works well if you’re new.

5/ Subscription model.

Weekly billing. “Stay if it works, leave if it doesn’t.”

These 3 steps combined are how you ensure your next launch is a success.

To recap:

- Define what problem your digital product solves.
- Decide on a pricing + FOMO strategy.
- Create content that builds demand, sets up the offer, and does most of the selling before you even pitch it.

You got this 💪

P.S.

If this helped, you might find my free newsletter handy.

That’s where I unpack everything in more detail.

Click “View my newsletter” above ⬆️ and join thousands of sales-savvy solopreneurs today.

A client of mine is using this exact sales page to sell out his $1,170/seat event.

Here’s the framework behind it 👇

[Benefit-Oriented Headline]

[Event Specifics]

DAY 1: 

[Objective]

[What You’ll Do Together]

[What Your Client Leaves With]

→ Repeat for each DAY/PHASE.

✅ ADD:

- 3-7 Bonuses.
- FAQs.
- Testimonials.
- Urgency + CTA.

Want to see how it looks in action?

Subscriber perk 🥳 I’m sharing the ENTIRE sales page with my email list tomorrow so you can see exactly how this framework works in real life. (and steal it for yourself)

👉 Hit “View my newsletter” above, subscribe, and you’ll get it delivered straight to your inbox, 100% free.

Medical Writing Coach | Business Coach for Freelance Medical Writers | Helping clinicians build freedom-focused lives through medical writing ✍🏼

Sophie Ash, BSc (Hons) founded Prospology® after her freelance medical writing business exploded, generating too many brain-picking requests for one person to handle.

Already living her dream life—travelling the world, working remotely, and leaving suffocating, depleting jobs in her rear-view mirror—Sophie set out to help other ambitious professionals achieve the same level of freedom with their own particular flavour.

With exceptionally high standards and a knack for community-building, Sophie developed The ‘Thriving & Free' Framework™, which delivers the perfect blend of business psychology, practical tools, and inspirational content to show her students what’s possible for them.

Prospology® is the leading conduit for aspiring freelance medical writers worldwide, namely because:
✦ Its signature coaching program is rooted in freedom lifestyle design to ensure burnout is a thing of the past, replaced by a fully authentic, deeply fulfilling way of life.
✦ The company goes far beyond writing technique, tackling the topics no one else is talking about—from overcoming imposter syndrome, to securing high-paying clients with ease.
✦ The Prospologers Community is highly exclusive and collaborative, allowing its students and graduates to build and grow their businesses in a safe and uplifting environment.

Prospologers are HCPs, pharmacists, scientists, academics, medical translators, and/or journalists who want to take charge of their workload, schedule, and finances and create more freedom and flexibility by becoming successful freelance medical writers. 

Most have never had a business before, or don’t feel confident with branding, marketing, sales, negotiations, networking, and all the other things that come with entrepreneurship. But, with Sophie’s support and fully customizable 1:1 coaching program, they learn!

Featured on ABC 7, ABC 13, ABC 27, FOX, and KRON News, Sophie is regularly asked to speak at international conferences, on leading podcasts, and in established writing communities on burnout recovery, lifestyle design, and authentic self-leadership.

Graduates of The 'Thriving & Free' Medical Writer Program™ describe it as:
➤ Unlike anything they’ve experienced before.
➤ Transformative and well worth the investment.
➤ Changing their whole outlook on life.
➤ Giving them the tools to run their business with confidence.
➤ Helping them become the person they always wanted to be.
➤ Life-changing for those who put in the work.
➤ A gift that keeps on giving.

For your chance to become the next Prospologer, submit an application at Prospology.com.

Sophie Ash

What do a bunch of medical writers and editors talk about at dinner when they're off the clock? ⬇

- Hilarious things AI does that no one asked for

- Top spots in Canada that are worth visiting 

- How often we check & respond to emails

- The "life-changing cookie" from last year

- What it's like driving on tiny roads in tiny cars

- How knowing & enforcing boundaries are two very different things

- Weird differences between Canada & the USA

- What we can do with our AMEX Platinum cards

- The "soulless" writing that AI pulls together

- The difference between content that engages & content that sells

- Whether we want to be fully "off" on vacation or work & travel on the regular 

- How we deal with not having hot water at our hotel

- Life hacks for getting access to the best outdoor swimming pools 

I'm grateful to have people who "get me" to talk to at American Medical Writers Association (AMWA) events.

When was the last time you got to hang out with "your people?" Guacamole optional 🥑

Sophie Ash, BSc, DipION, DipLCM

Freedom Lifestyle Coach | CEO @ Prospology® — Helping integrity-driven professionals launch empowering freelance medical writing businesses.

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Today was my first time in the Centurian VIP Lounge at Philadelphia airport. Here are my thoughts:

It's basically the same as every other airport lounge 😅.

In all seriousness, though, I'm grateful every time my business funds a trip and meets all my needs along the way.

Entrepreneurship has given me freedom I never could have dreamed of. 

Who cares if they don't have hot chocolate in some of the drinks machines? 😏

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I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

The best books are the ones that immerse us in stories we can't help but relate to. That was my aim with Be The Person.

We all face so much BS in life, especially entrepreneurs. Yet, no one ever prepares us for how to deal with it.

This book uncovers as much of it as possible through my raw, real-time experiences so that you can feel less alone in your journey.

Thanks to Andrea Welsh for being an early reader! Here's her full-length review:

"Be The Person reveals a shared trauma with different flavors, a vulnerability that allows us to see the pieces in ourselves that stand with Sophie as she walks us through her transformation. This is a story we can all sit with, live with, and learn from."

Publish date: TBD—very soon!!

Here's what the behind the scenes at the AMWA conference in Philadelphia looks like:

- A famous Hilton cookie
- A very wet (& messy) burrito
- A massage & facial at the spa
- A bandaid emergency
- A Cheesecake Factory lunch
- A bit of retail therapy
- Networking & learning

More on the latter later. 

Right now, I'm off for another networking dinner! 🌮

I didn't set out to write a book that made me look good or sound impressive—that wouldn't have been valuable to others. 

I set out to draw readers into my struggles, breakthroughs, and inner/outer questioning so they could see themselves in the story.

This book is going to make you reflect on your life, your level of fulfillment, your happiness, and ask yourself, "What needs to change?"

These are the hard questions that most of us need to ask yet don't feel safe asking. Hopefully, by me going first, it'll be that much easier for you to do the same.

Here's the full-length review:

🗣️ "Most entrepreneurship books sell you a highlight reel. Be The Person does the opposite. Sophie's vulnerability in sharing her struggles, in business and beyond, sparked a genuine reflection on my own path. Every entrepreneur needs this one on their shelf."

P.S. The official publish date is TBD but it will be very soon.

It's easy to let life take us on a journey, instead of grabbing the bull by the horns and controlling the trajectory.

But sometimes that approach only works for a short period of time.

Then you wake up one day feeling like your life isn't really yours.

That's what 'Be The Person' is about.

Early reader, Siddharth Mohan, MPH says:

"Be The Person is an invitation to look inward with courage. Its emotional depth challenges us to face our struggles and honour our triumphs, reminding us that life isn’t about reaching a perfect destination but about “becoming” through the journey itself."

We're always learning. Growing. Becoming.

This book will help you feel supported on that journey.

Release date: TBD (but very soon!)

I just watched the Netflix documentary Inside the Manosphere and it got me thinking about freedom of all things.

Many of the influencers in the film talk about independence, power, and not caring what anyone thinks.

And to be fair, a lot of the themes resonate with people—myself included.

➡️ The desire to be self-sufficient.

➡️ The drive to provide for your family.

➡️ The appeal of building wealth without having to rely on institutions or employers.

What struck me, though, was that many of the same people preaching independence are also completely dependent on others to survive.

🚫 Their income relies on views and vitality.

🚫 Their relevance relies on approval and engagement.

🚫 Their business model relies on saying things that keep people reacting.

When your livelihood depends on staying relevant to a specific audience.

You have to keep streaming.
Escalating.
Saying things that spark outrage.

And they can't really go too far.

What they're most afraid of is actually becoming boring—people moving on and forgetting about them altogether.

Because then they don't get paid.

That dynamic creates a strange paradox.

The people talking the loudest about freedom are also the ones serving the algorithm every day.

➡️ Their business works because they understand marketing, human psychology, and how persuasive confidence can be. 

➡️ They know how to activate the fear of missing out to keep people interested. 

➡️ They know that certainty and boldness attract followers, not bullet-proof logic or consistency.

But it also means their influence depends on constant validation from people online.

That’s a very different form of independence than the one many well-educated professionals are actually seeking, which is far more sustainable.

One of the reasons I’ve always loved freelance medical writing as a profession is that it offers a path to autonomy that doesn’t require you to become a public personality.

🚫 You don’t need to chase views.

🚫 You don’t need to provoke reactions.

🚫 You don’t need to build an audience to make a living.

✅ You build genuine expertise.

✅ You solve real problems for trusted clients.

✅ You create income based on value rather than fleeting attention.

For those who burn out in traditional careers, that kind of independence is incredibly powerful.

All in all, I'm far more interested in genuine independence than performing it online.

Both paths promise freedom. 
But they operate very differently.

Have you watched Louis Theroux's Netflix documentary yet? How has it changed your views on freedom?

One thing I love about being self-employed: no two weeks are the same and I can't predict it accurately.


What I thought I'd be doing:


Monday: Lunch + friends; 1:1 coaching

Tuesday: Pop-Up Event; group coaching (for me) 

Wednesday: 24hr spa (Substack, journalling)

Thursday: Launch a book; dance videoshoot


What I actually did:


Monday: Off sick; 2x naps; 500x teas

Tuesday: Off sick (+ unexpected writing surge)

Wednesday: 24hr spa (10x marking; journalling)

Thursday: 2x meetings; dance videoshoot


Friday is supposed to look like this:

Off (birthday); Human Design reading; another spa (+ boyfriend)


But the Universe might have something else in store! Who knows? 😅

All I know is my cat looks super cute when she rests her head on my tissue box and we're in this together.


What's your relationship with change? Love it? Hate it? Somewhere in between?

Thanks to Karina Tonon, MSc, PhD for the kind words. Karina is such a talented writer and a fantastic consultant for life sciences companies. ✨

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Thanks to Bariya Malik for this heartfelt recommendation! Bariya is an incredibly talented writer who would be an asset to any mental health-related project.

In September 2024, I woke up feeling like my life wasn't my own. Past decisions had slowly crept up on me until I could hardly recognize the (toxic) bubble I'd put myself in.

Since I'd already bought a $3,000 event ticket many months prior, I decided to go looking for answers. But the answers I got weren't from anybody else...

And so I turned my year long transformation into a book for others to benefit from.

One of my early readers described is as follows:

"Be The Person is an honest and thoughtful exploration of what it means to build a life through work without losing yourself in the process. Clear-eyed and deeply reflective, it addresses ambition, identity, authenticity, and the universal desire to find meaning in what we spend our days doing."

We don't have to settle. 
Ever. 
And this book is proof.

Publish date: TBD (very soon!)

Thanks to Azza Karrar for sharing what her experience at Prospology® has been like thus far. It's only been a few months and I can already hardly recognize her!

It's so important to gather and share social proof of our work and the impact it makes. 

I'm proud of my business, my community, and all the incredible things my students are doing and the ways in which they are growing. 

When was the last time you asked a current client for a LinkedIn recommendation? Were you glad you did?

---------
I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

Most professionals approach freelancing with the wrong mental model.

They assume it works like a job.

Learn the skill → get hired → get promoted → earn more.

That’s the structure most of us were trained to follow from the beginning of our careers.

Education → Job → Promotion → Higher salary.

It’s a ladder.

So when professionals start exploring freelance medical writing, they often carry that same assumption with them.

Find clients.
Do the work.
Gradually charge more.

But the best and most sustainable freelance careers rarely unfold in a straight line.

They behave more like ecosystems.

In an ecosystem, multiple opportunities interact and reinforce one another.

Client work generates experience.
Experience generates insights.
Insights create visibility.
Visibility opens new opportunities.

Over time, the flow begins to look more like this:

Client work → Insights → Visibility → New opportunities → New revenue streams.

This is why many freelance medical writers eventually expand into other areas besides writing.

Their work evolves as new opportunities emerge around their expertise, and their income diversifies.

When professionals begin to view freelancing through this lens, the possibilities expand far beyond what they initially imagined.

I explored this idea in more depth in my latest Substack called 'The rise of the lifestyle business.'

Full article linked below.

🧠 Here's some great advice I recently gave one of my students.

There are hundreds of ways you could choose to present yourself or tell your story.

But there's only ONE way that's going to give you the best possible chance of success. 

And your (or our) job is to figure out what that is and execute it seamlessly. 

At Prospology®, we call it Narrative Framing and happens about mid-way through my 1:1 coaching program.

What do you think gives you an "edge" in your story?

---------
I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

You left your previous career because your thinking outgrew the system you were forced to operate in.

Many accomplished professionals entering freelance medical writing carry a strong internal instinct:

I don’t want to participate in existing structures. 
I want to express something that's my own.

Well, I have some great news for you.

The professionals who eventually build the most meaningful freelance careers do so when they stop trying to replicate others' paths.

They start defining:

• Their own direction
• Their own philosophy of work
• Their own standards for success

This matters most for people who've spent decades in institutions where their judgement was ignored, constrained, or overridden.  

Because becoming a freelance medical writer is the first time their expertise gets to be expressed on their own terms.

When you define your own direction, perspective, and impact, there's no limit to the impact you can make and your work will fund your lifestyle reliably.

Understanding this is what took me from a new immigrant with no recognized credentials, no network, and no safety net to the freedom-focused entrepreneur I am today! 🤩

What does self-authorship mean to you and where are you on that journey?

---------
I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

The biggest career opportunity in today's economy isn't climbing the ladder but building a ecosystem around your expertise. My latest Substack explains all.

https://lnkd.in/e5hPneky

I'm still looking for a professional who uses the Emotional Freedom Technique with clients and is willing to step in to host Prospology®'s Pop-Up Event on April 2.

Here are the details:
https://lnkd.in/e-NwTUAn

Please tag anyone you know who is qualified/experienced and may wish to help out!

Open article: Emotional Freedom | The Prospologers Community by community.prospology.com

Emotional Freedom | The Prospologers Community

I totally agree with Steven Bartlett's approach. 

When you maintain high standards for your community, the value is evident, whether you're already part of it or outside looking in. 

I have high expectations for everyone who works 1:1 with me at Prospology® and that's exactly why every one of my students is blown away by the calibre of professionals inside.

I won't run my business any other way. It would be a waste of everyone's time and money. 

Standards are the difference between a mediocre business that no one remembers and one that people talk about long into the future.

We delete about 20 episodes of The Diary Of A CEO every year. It's the worst and maybe most important part of my job...

A guest flies in. My team has spent weeks preparing. The guest has cleared their entire day, given us hours of their time...

And then the conversation happens and it's just not good enough.

When this happens, I assume it was my fault. I miscalculated something in the research or didn't get what I wanted from the guest.

Calling the guest and letting them know is hard.

You wasted the guest's time, my team's work, money and sometimes a relationship... As the host AND the leader of the team AND the person who approves every guest, I realise I am squarely responsible.

BUT. Last week a data scientist (who we were interviewing for a role) emailed my team. They'd been running numbers on our show vs other podcasts of our size and found a STRANGE finding... 

Most shows they studied have wild variance. A famous guest spikes the numbers. An unknown guest craters them. The audience is cherry-picking episodes based on who's in the chair.

They said our data looked different - the episodes cluster tightly together. The audience shows up consistently almost regardless of the guest...

We've spent five years deleting bad episodes and talking internally about "Invisible Trust" - that when someone sees a guest they've never heard of and clicks anyway because it says Diary Of A CEO, they're trusting us with their time...

The promise we've made internally is that we will fight really really really hard to protect this (ask our guest booking team - honestly one of the hardest jobs in the company).

We said this for years with absolutely no way to measure it....so seeing it in the data was one of the most validating moments we've had.

I believe this is a powerful lesson for all brands...

Invisible trust quietly compounds when an audience learns you won't waste their time. You can't see it building. But you will see it in the data after years of choosing the painful option...

The narrative working against it are CONSTANT and VERY TEMPTING:

"Book this guest because they're famous" 

"Book this guest for the optics." 

"Land them and we'll get access to a bigger name later." 

"We've got an empty slot - just get someone in."

Every one of those sentences - from voices outside our team - feels like it makes sense.. but notice none of them mention the listener who gives you two hours of their attention.

We have never buckled under that pressure and we never will.

The 20± episodes we throw away each year cost us time, money, relationships, even growth, but keeping them would cost us something worth more over the long term. Something invisible.

I think everyone reading this has their own version of the 20 deleted episodes.

The product you shipped because the quarter needed it. The hire you made because the seat was empty. The thing you put your name on that you knew, in your gut, wasn't great.

Protect your invisible trust at all costs!

**Calling all medical writers, editors, and translators who speak fluent French and/or Italian**

One of my students has a freelance editing opportunity that needs allocating.

Feel free to comment, message, or email me and I'll get you connected.

taplio

The Battle

Dina Calakovic

Sophie Ash

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taplio

The Battle

Dina Calakovic

Sophie Ash

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dina Calakovic's LinkedIn Performance

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