Naviu

Leading Naviu to become one of the top digital product studios in Europe.

50+ SaaS & AI products delivered 🚀

Unicorn Factory Lisboa

Startup Mentor

Outono | Portugueses em Tech

Outono is a community of Portuguese programmers, entrepreneurs and designers living and working outside of Portugal, with hubs in different cities. We organise events, connect people and startups, and promote the Portuguese Tech Scene globally.

Berlin Hub Ambassador

buildersklub

Berlin-based community, focused on showcasing how innovators are using automation & AI to accelerate growth and scale faster.

Founder

BERLIN STARTUP SCHOOL

MKT & Events Advisor

Blaze Information Security

Account Executive & Partner Manager

Cobalt.io

Partner Account Manager

Fábrica de Cervejas Portuense

Lead a team of 9 people. Together developed an effective brand & sales strategy that drove us to be the fastest growing and highest selling craft beer in Portugal.

Marketing & Sales Director

Structured the Marketing department and built an agile and fast paced team of 4 that managed Digital Brand Marketing, Trade Marketing, Events, PR, In-house content creation, Product development and Go-to-market strategy.

Reporting directly to the CEO, lead yearly budget and strategic plan creation, monitoring & execution, guaranting alignment across all departments and stakeholders.

Marketing Director

Joined the company in its early stages. With a “hands-on” approach, built Cerveja Nortada's brand from the ground up and lead strategic brand initiatives that promoted constant revenue growth.

Brand Manager

SONAE MC

Member of Continente's advertising team. Worked alongside campaign managers, leading content creation for TV, radio, print and digital advertising campaigns.

Content Production Manager

Manifesto

Developed brand strategies for B2C and B2B companies.

Brand Strategist

Turning an idea into a successful SaaS or AI product takes the right strategy, the right team, and flawless execution.

That’s what we do best! We've worked with 50+ B2B companies to build and scale SaaS & AI products that bring results.

With a proven process, clear communication, and a focus on scalability, we make sure your product is built fast and made to laaaast 🚀

Our process involves:

👉 Defining the best product strategy & tech stack
👉 Designing an intuitive & beautiful UX/UI
👉 Building an MVP in 8 to 12 weeks
👉 Scaling it into a robust, full-featured platform

💡 Experts in: React • Django • Node.js • Bubble.io • WeWeb • Xano

Diogo Guerner

How to launch new products in weeks, instead of months?

At the next buildersklub, I’ll be sitting down for a live conversation with João Fernandes, Venture Development Manager at Lufthansa Innovation Hub, to unpack exactly how they do it.

No theory. Just a practical look inside their venture development process and the story of building Cabinblu, an app designed to help passengers with flight anxiety.

You'll get actionable insights on: 
👉 The strategic playbook for validating and building a product with a lean, agile team. 
👉 How you can leverage rapid development tools to successfully build and launch MVPs. 
👉 The mindset and tactics required to overcome the challenges of fast-paced product development.

See you there! 

This event is happening as part of the Thursday Gathering by Venture Café Berlin!

CEO @Naviu / We build SaaS & AI products. Fast and made to laaaaaaaaaast 🚀

How do you take an idea and turn it into a real product in weeks, not months?

Especially inside a 100,000-employee giant?

At the recent buildersklub meetup, I had the pleasure to chat with João Fernandes from Lufthansa Innovation Hub and learn how they approach it.

He walked us through building Cabinblu (an app for flight anxiety) in just 10 weeks.

Here is the playbook on how they did it:

1️⃣  𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐅𝐮𝐧𝐧𝐞𝐥 
Opportunity Discovery → Solution Validation → MVP Development → Scale. 
Cabinblu's idea came from Lufthansa's Medical & Health Department addressing flight anxiety (20-40% of flyers). Every idea must answer: "Why should WE build this?" and align with Lufthansa Group's strategy. Aligned incentives = successful products.

2️⃣  𝐋𝐞𝐚𝐧 𝐓𝐞𝐚𝐦𝐬 𝐖𝐢𝐭𝐡 𝐄𝐱𝐩𝐞𝐫𝐭 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 
Each venture runs with 2-3 core people as "entrepreneurs in residence," backed by specialists in marketing, design, and strategy. João partnered with a pilot who has a PhD in flight anxiety to ensure science-backed credibility. Small teams, big impact.

3️⃣ 𝐏𝐫𝐨𝐭𝐨𝐭𝐲𝐩𝐞 𝐢𝐧 𝐇𝐨𝐮𝐫𝐬, 𝐍𝐨𝐭 𝐖𝐞𝐞𝐤𝐬 
Before building anything, João used V0 by Vercel to create a clickable prototype in one morning to test with pilots. Not production-ready, but tangible enough for real feedback and stakeholder buy-in before investing months in development. Show, don't tell.

4️⃣ 𝐍𝐨𝐧-𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐁𝐮𝐢𝐥𝐝𝐞𝐫𝐬 𝐂𝐚𝐧 𝐒𝐡𝐢𝐩 𝐭𝐨 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 
With engineers focused on high-ROI projects, João used FlutterFlow to build the full app without writing code. ChatGPT and YouTube filled the gaps. Result? App Store launch in 10-12 weeks. Low-code validates fast, then scale with proper engineering if it works.

5️⃣ 𝐑𝐮𝐭𝐡𝐥𝐞𝐬𝐬 𝐒𝐜𝐨𝐩𝐞 𝐃𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞 
2 features got cut from Cabinblu's MVP: calling a pilot (operational complexity) and live flight tracking (complex APIs). João's rule: "We need to understand what is worth building-not just what's exciting to build." Scope discipline beats feature bloat. Ship what validates your hypothesis, nothing more.

6️⃣ 𝐒𝐩𝐞𝐞𝐝 𝐊𝐢𝐥𝐥𝐬 𝐔𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐲 In corporate environments, momentum dies fast. Leadership changes, opinions shift, budgets move. "Go from idea to MVP as fast as possible. If we take too long, we lose traction and alignment." Speed isn't just efficiency-it's survival strategy. Validate with real paying customers in weeks, not months.s a masterclass in moving from "slide deck" to "shipped product."

Huge thanks to João for the insights, to everyone who joined us and to Naviu, 9x and Venture Café Berlin for making it happen!

Thank you for being part of the klub! 👊

Will AI really be able to build complex software on its own?
 
There’s a lot of skepticism out there:
“It’s just vibe-coding. It's a fad.”
“It lacks real craft and strategy.”
“It’ll always need human oversight.”
 
And for now, that’s true.
But that misses the bigger picture.
 
This isn’t a question of if. It’s a question of when.
 
Let’s look at a simple logic:
 
👉 The industry is in a sprint to achieve AGI
 
👉 Expert timelines vary, but more and more serious researchers are talking about 5 to 15 years.
 
👉 What does AGI mean? It means machines that can think, learn, and reason just like humans... or, more likely, better.
 
So, if we successfully build a machine that can out-think a human engineer...
 
Why would we say it won't be able to write complex software?
 
I get it. It’s hard to picture.
 
It was probably just as difficult for someone in the 1800s to believe we could get inside a 200-ton metal device and fly across an ocean.
 
And yet, now we fly every day.
 
I think the real debate isn’t whether AI will eventually build full systems, run autonomous codebases or do any other complex task.
 
I think the real question is:
 
What happens when it can?

Kris Hughes 🪓

Social Media Content Creator

Zanate Marketing

* Fractional marketing for growth-stage companies that drives revenue.
* B2B focus, but we're chameleons -- we meet you where you are.
* Focus areas: cold and warm outreach, organic traffic engines, thought leadership, social media management and company story development.

Founder | Fractional Marketer

Gallium Solutions

* Fractional marketing director for a rapidly-growing government grants consulting company.
* Building out a warm and cold outreach engine to consistently drive leads.
* Executing a content strategy to consistently increase organic traffic and niche authority.
* Developing the company's social media presence to amplify thought leadership.

Fractional Marketing Director

Prospology

Working with Prospology.com as a fractional brand strategy coach to help the medical writing community's students develop a strong presence on LinkedIn and a storytelling strategy that supports the growth of their freelance medical writing businesses.

Brand Strategy Coach

Several Clients

* I'm a LinkedIn ghostwriter for 3 founders: The owner of a CRO consultancy, the owner/CEO of a SaaS company, and my friend who runs an eCommerce growth consulting company.
* As a ghostwriter, I publish a total of 36 posts per month on these accounts and do 30 hours a month of community cultivation work to help drive more interest for my clients with their ideal clients.
* The goals are to increase profile views, attention on content, and cultivate leads for my client's business.
* LinkedIn Ghostwriting has been a core service offering of Zanate Ventures since I founded the company in March 2020.

LinkedIn Ghostwriter 👻

Point One Navigation

Helping to develop and manage the content pipeline operations for a major precision navigation company with clients across industries like agriculture, drones, and self-driving cars.

Content Operations Consultant

Optimist

Fractional managing editor for Optimist's link building project, Juice.

Responsible for progression of articles through developmental funnel from topic generation to writer assignment, to the final product that's ready to be pitched to guest post websites to land links for our clients.

To date:
* Overseen hundreds of articles through the editorial and publishing process, all of which required my topic generation and editorial touch
* Managed a team of writers across timezones and around the world which has helped Juice become profitable in less than a year and maintain that level of profitability to date

Managing Editor

Mayple

* Working as a freelance email marketing consultant for Mayple via their contract with MailChimp/Intuit. 
* Audit MailChimp client email accounts to find areas for improvement through health checks. 
* Present on findings and implementations to solve gaps in use.
* Conduct implementations based on these identified gaps and report to clients.
* Occassionally continue with Mailchimp clients following process as an email consultant.

Email Marketing Consultant

CB Company

Social media ghostwriting and niche community building for the CEO of a series of cannabis industry events held each year in Switzerland.

Audience & Income

Member

DataHawk

Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

taplio

The Battle

Diogo Guerner

Kris Hughes 🪓

Followers

Posts

Engagements

Likes

Performance ScoreDiogo Guerner's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Diogo Guerner

Kris Hughes 🪓

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diogo Guerner's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDiogo Guerner's LinkedIn Performance