Syqi

Building and managing a multi-disciplinary design service label with an emphasis on Brand Development and Product Design.

Founder

Kappiri

Design Direction and Strategy, collaborating with teams to create innovative client solutions. We're focused on creating world-class 3D and Motion designs and have helped clients of all kinds with their goals.

Partner

Groundbreakin Media

Helping small and large enterprises establish thought leadership by creating powerful and successful content on a subscription basis.
Podcasts | Content | Newsletter.

Co-Founder and Strategist (Temporary Break)

adplist.org

Learning while Mentoring Designers and Non-Designers diving into design.

Mentor and City Ambassador 

Ideaworks Middle East

Work with strategists and business developers to create, plan and deliver an integrated strategic vision that includes everything from logos all the way down to media outreach campaigns.

Creative Head

General Motors

Creative Designer

Estech - Innovation Platform

Digital Modeler

VPLP Design

Digital Designer

DesmaniA Design Pvt. Ltd.

Industrial Design Intern

Action Construction Equipment Ltd.

Factory Intern

Founder @ Syqi Lab | Design Agency |🎤 Podcast Host | Lifelong Apprentice of Design | 📚🎨

With over seven years of experience in various design roles, I am a passionate and versatile creative entrepreneur and design strategist. I founded Syqi, a design ops agency that helps create meaningful customer experiences with a high level of empathy.

Our mission is to bridge the gap between the business and design worlds with effective design strategies that deliver value and delight. I have a master's degree in Design Management and skills in Creative Direction, Brand Building, and Business of Design.

I also host Groundbreakin Podcast, where I share insights and stories about design, entrepreneurship, and creativity.

Dipaq S

Some wins feel bigger than the work itself.

Last month at the Global Fintech Fest, we quietly pulled off some of our best work with Pine Labs - and watching them ring the bell at their IPO made it hit different.

We’ve been deep in the trenches with their team for a while now… design ops, product communication, the tiny things that look invisible from the outside but actually move a business forward.

It’s surreal when the work you do behind the scenes ends up shaping how a company shows up at a global stage.

This little compilation captures a tiny part of what went into it - the real magic is always in the chaos you can’t see on video 😄

And fun timing too - Pine Labs just hit their IPO milestone a couple of days ago.
Seeing a partner win at that scale (even in a tiny way if we've contributed) is a different kind of high. Makes the work feel like it actually matters.

Also, Syqi completes another year on the 14th of November (Truly a children's day celebration).

Four years of figuring things out, messing up, fixing things, scaling processes, and slowly earning the trust of people building real companies. Wouldn’t trade it for anything.

Huge shoutout to the folks at Pine Labs - 
Vikash, Jatin, Mahendra, Nikita, Raghavi, Sushmita, Aswin, Megha, Ragini, Rahul, and many more I couldn't tag.

Thanks for trusting us and letting us build with you.

If there’s one thing this year has taught me, it’s this:

“Every successful project looks effortless from the outside.
 On the inside, it’s chaos, clarity, and a team that refuses to drop the ball.”

Every good thing about Syqi comes from the team.
Swetlana, Garima, Roshani, Parag, Snehodeep, Debdeep, Kshitij, Komal, Soham,  Yuvraj, Aditya 

Hope we get to do more of this, with more partners who value good design and honest collaboration.

#BusinessOfDesign #BrandBuilding #SyqiStateOfMind #AgencyLife #ProductMarketing #ProductDesign

Dipaq  ⭐️

Founder @ Syqi® | I Unite Business & Design Worlds | Strategy and Design for Digital Products and Brands |🎙️ Groundbreakin® Podcast

Some people are great designers.
Some become great thinkers.
Narendra is both.

I’ve always admired people who don’t hide behind fancy design vocabulary - and Narendra is one of the sharpest, most honest thinkers I’ve ever spoken to. His journey is unusual: a mechanical engineer who spent 25 years at Tata Elxsi, travelling around the world “selling software by doing projects,” and eventually leading design at HDFC Bank.

What I liked the most was how critical he is - not in a harsh way, but in a way that forces you to understand the real depth of design. He’s someone who has topped every organisation he’s worked at, not because of skill alone, but because of the way he thinks about problems.

This episode became one of those rare moments where I found myself asking questions I usually think twice before asking. And his answers were direct, unfiltered, and delivered with this calm clarity that instantly makes the room smarter.

We spoke about the “hyper-specialist” myth, why designers should think like a family doctor, the art of selling a future instead of a portfolio, and how behaviour design starts with something as simple as dimming the lights.

And his current mission at HDFC - simplifying finance for millions of Indians - might just be one of the most meaningful design problems of our time.

The episode with Narendra is live now.:

Spotify: https://lnkd.in/g4BwkchK
YouTube: https://lnkd.in/gq3KPfXz

#BusinessOfDesign #AgencyLife #BrandBuilding #SyqiStateOfMind #ProductDesign #Groundbreakin

Some of the best advice I’ve heard this year came from 10-minute conversations inside a podcast booth.

There’s something special about being in a room full of design leaders.
And last week at SAP’s The Impulse, we had the unfair advantage of having all of them walk into our podcast booth.

Enterprise design sounds formal from the outside - until you talk to the people actually building inside it.

Quick chats turned into long conversations.
Some of them even continued outside the booth.

We spoke about design leadership, decision-making, how design moves inside enterprises - and honestly, it was wild hearing how much depth there is behind the scenes of large systems.

It reminded me that the best advice does not just come from keynotes.
It also comes from 10-minute conversations when people talk craft.

Funny how the biggest lessons on leadership show up when you’re just setting up mics at a design festival. :D

Also, what a crowd. The kind of talent and clarity in that room made it easily one of the best design events this city has seen.

Always grateful for the Groundbreakin gang (Advait, Chandu) for making days like this feel effortless.
We’ve always wanted to bring the podcast into spaces like this - and this felt like the start of something bigger. Hope to do some more collaborations in the future.

Excited to share the conversations soon.
Some of the most honest takes on enterprise design are coming your way coming days.

Big thanks to everyone at SAP and especially Dhwani, Amit, Srichand who made space for us to be part of the team that day - and to ADPList Bengaluru Chapter, everyone was talking about.

Crazy what can happen when communities open up opportunities like this!

#BusinessOfDesign #SyqiStateOfMind #BrandBuilding #AgencyLife #Groundbreakin #TheImpulse #ProductDesign

If you give an industrial designer a UI problem, they’ll solve the system behind it.
That’s why they’re valuable.

Some of the best digital thinkers I know started in industrial design.
There’s a reason for that.

Even though I don’t practice industrial design today, starting my career there has shaped everything about how I run Syqi - from how we think about problems to how we ship work.

People underestimate how much industrial design rewires your brain:
// You’re trained to think in systems, not screens.
// You obsess about constraints, not aesthetics.
// You design for hands, eyes, habits - real humans, not hypothetical users.
// You learn that every decision has a cost: manufacturing, material, ergonomics, failure points.
// You never get the luxury of “just change it later.”
That mindset sticks with you forever.

It’s why industrial designers transition so naturally into product, brand, UI, strategy, ops - honestly everything.

They’re wired to understand function before form, behaviour before visuals, and impact before trends.

That’s the part I carry into agency life even today:
• We don’t design in isolation, we design with consequences in mind.
• We don’t chase aesthetics, we chase usability and repeatability.
• We don’t build pretty decks, we build systems that can survive real-world chaos.
• We ask the annoying questions early — because industrial design teaches you the cost of fixing things late.

And you can see this in the people around me too.

Most industrial designers I know today are in some of the most important roles in tech, SaaS, branding, and product.

Not because they had the flashiest portfolios…
But because their thinking has depth.

Tagging some of my brilliant ID friends here: Aman, Sushant, Komal, Ajaaz, Karan, Corentin, Juhi, Abhijeet, Vidur, Vinit, Sahil and missing 100 others I studied and learn with.

#BusinessOfDesign #SyqiStateOfMind #AgencyLife #BrandBuilding #ProductDesign #IndustrialDesign

When you see a product being built from your college days, you form a strange connection with it.
Ather Energy was that brand for me - the first time I felt Indian design could be global.

Some products you observe from the outside.
Ather was the opposite for me - I watched it being built from the early days.

Back in college, a few seniors were part of the core team. Their work leaked into the studio conversations… the prototypes, the sketches, the “what if we built something world-class instead of another Indian scooter?”

Most EV companies talk about specs. Ather talked about experience.
And that difference changed everything.

For a design student, it was the first time an Indian hardware brand felt global.
And that stuck with me.

So this episode with Bikash, Head of Design at Ather Energy, is a special one.

Bikash has spent 11 years shaping Ather from a young startup to a public company - and the way he thinks about EV design is very different from the usual auto-industry playbook.

He talks about why “naivete” was a blessing, how Ather designed from a simple mantra - build for us - and why vertical integration (hardware + software in sync) helped them create something people actually care about.

We also got into the part of Ather that most people outside don’t see:
The culture.

The freedom with accountability, the flat way design decisions are made, and how the core team stayed together for a decade without losing clarity.

And then there’s the community - maybe Ather’s biggest superpower.
Customers who aren’t just users, but advocates, testers, critics, and storytellers.

Tune in to the full episode:
YouTube: https://lnkd.in/grmrn7Sc
Spotify: https://lnkd.in/gnuJ2vP8

#BusinessOfDesign #AgencyLife #Groundbreakin #SyqiStateOfMind #BrandBuilding #ProductDesign

You don’t meet many creatives who can talk art direction and revenue in the same breath.
Vikash can - effortlessly.

Some people come from art.
Some people come from business.
Vikash is one of the rare creatives who comes from both - and it shows in the way he works.

What I’ve always liked about him is how naturally he connects creativity with communication that actually moves a business. It’s a skill most people talk about, but very few really understand.

So this episode with Vikash, Design Director (now at Pine Labs, ex-Ogilvy), ended up becoming one of the most honest conversations about what a creative career really looks like today.

He spoke about starting out in animation and VFX, finding his way into Ogilvy Mumbai - a place he still calls one of the best agency cultures he has worked in - and what large-scale campaigns taught him about pressure, teamwork, and taste.

We also got into the uncomfortable stuff:
industry awards, shrinking budgets, and why the “carrot” of advertising doesn’t always translate to money or growth.

What I loved most was how clear he is about the future:
Designers who win will be generalists with depth, people who can work across video, motion, graphics, and storytelling.
And people who set a financial goal early - instead of hoping passion will sort things out.

The episode with Vikash is live now.
If you care about building a creative career that actually sustains you, this one is worth your time.

Tune In To The Full Episode:
YouTube: https://lnkd.in/gTjQ7Y2u
Spotify: https://lnkd.in/guUErApQ

#BusinessOfDesign #DesignLeadership #SyqiStateOfMind #AgencyLife #ProductDesign #DesignOps

Somewhere between delivery and reflection,
Design lost its magic button.

For years, being busy has been a badge of honour in design.
 Back-to-back projects. Late-night decks. Endless feedback loops.
 We called it dedication. But it was just depletion.

Designers today are topping burnout charts.
 Not because they lack passion, but because the system rewards speed over sense.
 We celebrate constant output, not quiet observation.

This week’s TSM Newsletter explores why slowing down might be the most powerful design skill you have:
// The Cost of Constant Delivery
 When you’re always producing, you stop learning.
 The space between projects is where progress actually happens.
 Without reflection, you’re just running in circles.

// Rest as a Strategy
 Rest isn’t laziness. It’s recovery.
 It’s how your mind connects patterns and turns hard work into understanding.
 Good design needs quiet just as much as it needs collaboration.

// The Shift We Need
 The industry doesn’t need faster tools. It needs deeper thinking.
 Reflection keeps your work relevant in a way speed never can.

Because burnout doesn’t come from working too hard.

It comes from working without meaning.

Full edition here: https://lnkd.in/gDD598xT

Syqi

#BusinessOfDesign #SyqiStateOfMind #AgencyLife #DesignLeadership #BrandBuilding #ProductDesign #CreativeProcess

This week on The State Of Mind Newsletter, I went back to where Groundbreakin really began.
Not as a brand.
Not as a content strategy.
But as a gap I couldn’t ignore anymore.

In college, design was mostly seen as decoration.
Make it look nice and move on.

Later, in the agency world, the same thing showed up in a different form.
Founders made big decisions.
Designers had opinions.
But no one really had space to think out loud.

Everything moved fast.
Brief to brief.
Deck to deck.
Always forward. Rarely inward.

That’s why I started the podcast.
Not to build a brand.
But to create room for real conversations.
The kind where people don’t pitch. They reflect.

Over time, Groundbreakin became a product in a different way.
Not something we sell.
Something that shows how we think, disagree, refine, and decide.

There was no roadmap in the beginning.
No positioning doc.
No master plan.

Just experiments.
With type.
With motion.
With how a conversation could feel before anyone even heard it.

Somewhere between instinct and iteration, it started to feel alive.

What I wanted most was simple.
To feel global, without shouting.
To feel rooted, without being boxed in.

That balance shaped every decision after.

Client work taught me how to solve problems.
The podcast taught me how to listen.

It changed how I hear founders.
How I read between what’s said and what’s felt.
How I pause before reacting.

And slowly, that listening changed how I work.

If you’ve been building something slowly without perfect clarity, you’re not behind.
You’re just in the part that most people don’t talk about.

Some things don’t start with answers.
They earn them.

Check it here: https://lnkd.in/gWdQuqmz

#BusinessOfDesign #SyqiStateOfMind #AgencyLife #BrandBuilding #CreativeProcess #DesignLeadership

Branding isn’t an aesthetic problem anymore.
It’s a performance problem.

Every now and then, I get on a conversations that starts with:
“Everything looks good… but not sure if it’s working.”

For years, branding meant visuals - logos, color palettes, trendy layouts.
We thought looking good was the same as being good.

But looks don’t build trust.
Outcomes do.

This week’s TSM Newsletter dives into the shift from decoration to direction:
1. The Illusion of Looking Good
Pretty design can grab attention for a moment.
But attention isn’t trust.
Brands win when they communicate clearly and behave consistently.

2. The Cost of Aesthetic-First Thinking
If your design confuses people, it’s broken — no matter how good it looks.
A simple layout that reduces doubt will always outperform a polished one that creates it.

3. Outcome Isn’t Optional
Modern branding’s job is to make decisions easier.
It’s not about impressing users. It’s about guiding them.

The strongest brands ask how they behave.

Because a brand that performs will always outperform a brand that just performs on slides.

Full edition here: https://lnkd.in/gcTsJ28s

#BusinessOfDesign #SyqiStateOfMind #BrandBuilding #DesignLeadership #CreativeStrategy #AgencyLife

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Saying the hard thing early builds more trust than saying the perfect thing late.

One of my biggest counter intuitive insight running Syqi.

Most people in design/agency life try to impress first, clarify later.
I did that in year one too.
Rookie mistake.

But the moment I flipped it -
// Challenged founders instead of nodding
// Questioned briefs instead of accepting them
// Called out bad naming
// Pushed back on nonsense pricing
// Flagged brand gaps no one asked about

…things changed.

I thought being this direct would cost deals.
In reality, it filtered the right ones in.

It built more respect.
It built better conversations.
It built access to rooms most designers never get into.

Here’s the part most people miss:

Your edge isn’t just design.
Your edge is clarity + courage delivered early - before the deck, before the moodboard, before the Figma file even opens.

That’s what compounds in B2B.
That’s what gets you trusted with bigger problems.
That’s what turns “vendor” into “partner.”

We don’t need to wait till slide 17 to say the thing that actually matters.

Say it on slide 1.

Say it before the meeting starts.

Say it early.
That’s where the trust game is won.

#BusinessOfDesign #SyqiStateOfMind #AgencyLife #CreativeLeadership #ProductDesign #BrandBuilding

It’s always special when someone outside your world takes the time to observe how you work - and Jimmy is one of those people who really sees things clearly.

Jimmy isn’t just “good at business.” The guy thinks deeply, asks sharp questions, and has a rare mix of kindness + clarity. Talking to him felt like two operators swapping notes on how to build things that last.

What he wrote here isn’t just about Syqi - it’s about the type of creative business culture we’re collectively trying to build:
trust > tactics,
consistency > hacks,
long-game > loud-game.

Always grateful when people recognise the intent behind the work, not just the output. And equally excited about the conversations, collisions, and collaborations that will come out of this.

Big thanks, Jimmy!

Propelling bottom-lines for brands @Olter | Ex Firework | Ex Moksha Media Group

A conversation on running a design studio that changed how I think about growth 👇


Caught up with Dipaq ⭐️, founder of Syqi, and we went deep into what actually moves a creative business forward, beyond the usual “scale fast” noise.

A few things stood out:

1. Trust Is the Ultimate growth strategy:
You can automate outreach, but you can’t automate trust.
His 50-episode podcast called Ground Breakin, is a masterclass in building it. Long-form thinking, honest conversations, and showing up with clarity. That’s what compounds.

2. Multi-channel presence isn’t "optional" anymore
Newsletters, LinkedIn, Twitter, podcasts…
When people already understand how you think, sales becomes a continuation, not persuasion.
Context is the new credibility.

3. Big ticket projects require conviction
For larger projects, nobody is just buying a proposal. They’re paying because of the trust and conviction they have on you.

4. Equity ≠ the only fuel 
Loved his clarity on keeping the agency independent. Commission-based partnerships > giving away large chunks of what you’ve built.

5. Hybrid teams can win
Running Saturday upskilling sessions, bringing in external experts, and giving young talent real responsibility…
It’s the kind of culture agencies & studios talk about, but rarely build.

Listening to how he approaches design, collaboration, and leadership made one thing obvious - 

Design houses like Syqi that will thrive are the ones building trust in public, thinking out loud, and playing the long game with intention.

The rest is just noise.

“Just a small change” is the most expensive lie in design.

Every time a stakeholder says it, a design system silently collapses somewhere, and you can almost hear the project timeline cry in the corner.

People love to underestimate the impact of their impulsive revisions - because the UI looks flat, the mockup looks simple, and the designer “can just tweak it.”

Most “small changes” happen because someone avoided clarity when it actually mattered.
No alignment on the brief.
No constraint on the system.
No rationale behind decisions.
Just vibes + opinions + last-minute enlightenment.

And teams pay for it with:
// 20 screens re-exported
// Tokens rewritten
// Design-library patches
// Dev cycles wasted
// QA stretched
// Branding inconsistencies
// Lost velocity

The real problem isn’t revision.
It’s unclear thinking disguised as feedback.

The most mature teams I work with don’t ask for fewer changes - they ask for better upfront clarity:

- Crisp briefs
- Decision guardrails
- “Here’s what we’re not doing”
- A shared definition of good
- System-first thinking

That’s the only way you save money, time, sanity, and your team’s will to live.

Hot take?
If you need 15 rounds of “tiny tweaks,” the change isn’t small.
The leadership is.

#BusinessOfDesign #AgencyLife #SyqiStateOfMind #DesignOps #BrandBuilding #ProductDesign

Ecocrest

On a mission to unite “Eco-consciousness with effective cleaning solutions.

Iris Hospitality Services

Iris Hospitality Services (Formerly TGI Foods)  aims to provide its customers with an excellent experience in food and housekeeping services. The key to our extremely high standard of operation is an experienced team working effortlessly in a process oriented structure.

Managing Director

The Golden Iris & Zing

Sapient Global Markets

Associate

Thanks for stopping by! 

If you have found my profile and you are curious about Ecocrest. 

I have a dare for you!

I dare you to read the label of your floor cleaner and all surface cleaners.

You know why I want you to read those labels?

Because I want you to know that your daily life is surrounded by harmful chemicals.

Every day you get exposed to toxic chemicals in the name of effective cleaning. 

And that’s exactly why I started Ecocrest.

I have a vision to unite “Eco-consciousness with effective cleaning solutions.”

Before I tell you more about Ecocrest let me Introduce myself.

I am Ruchit Beri The founder, and a keen advocate of sustainable livelihood.

My journey with Ecocrest began 5 years ago when there was almost no demand for sustainable products.

I still remember that when I started performing market research there were no competitors.

So what made me dive into this world? 

Well, I come from a background in the hospitality and catering industry.

I keep a close connection with mass food production.

So hygiene and quality food standards are very important to me.

This is exactly what made me concerned about the consumption of corrupt chemicals in our food and hygiene products.

I always wanted to do something to remove harmful chemicals from our daily lives.

So I started with just 1 product and now, we have multiple best-selling cleaners.

Ecocrest to me is not just a 100% plant-based substitute for your cleaning essentials.

But it’s a step towards a movement to preserve nature.  

If you want to learn more about our chemical-free products,

Check out our website and choose your favorite solution. ( Link in Bio and Featured Section ) 

Follow us on Instagram and never miss any updates on special discounts and offers. (Link in Featured Section )

Ruchit Beri

India aims to reach Net Zero by 2070, but our homes are far from zero-toxin…

Recently, when I read India’s Net Zero target for 2070, it made me proud. But it also made me pause.

Because at a macro level, we’re planning for a cleaner future…

while at a micro level, our daily habits are doing the opposite.

After running multiple ventures, I’ve seen this firsthand,people talk about sustainability, but choose whatever is “cheaper for today,”not “safer for tomorrow.”

And when we started Ecocrest in 2019, 
the gap was even bigger.

Back then, the only “sustainability efforts” you could see were CSR activities by big corporates.

Homes were still filled with cleaners full of phenyl, ammonia, toxic fragrances, and chemicals that stay in air for hours after use.

Even after 6 years, today India still loses ₹2 lakh crore every year due to pollution-linked health issues as per Lancet Commission 2021 report.

Yet the average household still uses products
that leave toxins on the floor, in the air, 
on our skin, and on our food surfaces.

That contrast bothers me.

Because sustainability isn’t only about big policies
it begins inside kitchens, bathrooms, farms, 
gardens, and living rooms.

That’s why with Ecocrest, our mission quietly expanded from home care → plant care → even animal care

Because some problems can't be fixed with 
only “awareness campaigns.”

Today, people say climate change is a global issue.
But it always starts with individual choices.

So, if India truly wants to reach Net Zero by 2070,
we first need to reach zero toxins in our own homes.

P.S. Sustainability isn’t a policy. It’s a daily decision.

Follow Ruchit Beri for more content related to start-ups, building business from scratch, entrepreneurship etc. ✅

Driving Impact Through Hospitality, Sustainability & Service | Founder at Iris Hospitality Services, Ecocrest, The Golden Iris & Zing

Give people freedom, and you’ll either get innovation or indiscipline in return…

When I joined my family business back in 2014, 
I decided on one thing: 

I never wanted to build a culture driven by fear.

I had seen enough of “top-down” environments where employees worked out of pressure, not purpose.

So from day one, my approach was simple: give people freedom.

- Freedom to make decisions.
- Freedom to make mistakes.
- Freedom to take ownership.

Today, across all our ventures from hospitality to sustainability, we have 150+ team members working with us.

And over the last decade, I’ve clearly seen two types of people emerge:

✅ Who truly values that freedom.

They take charge, think like owners, 
and go beyond what’s expected.

❌ And the other, who confuse freedom 
with the absence of accountability.

They lose discipline, take things lightly, 
and eventually fall behind.

But here’s the thing, I’d still choose freedom any day.

Because when you trust your people, some misuse it, 
but a few will surprise you and build things 
you never imagined possible.

That’s the trade-off no leader wants to lose.

P. S. Control can build compliance. But only freedom can build leaders.

Follow Ruchit Beri for more content related to start-ups, building business from scratch, entrepreneurship etc. ✅

‘’Ruchit, how do you run multiple businesses without a business partner?”

Over the years, many people have asked me this exact question.

And my answer has evolved with experience.

In family businesses, especially with legacy, 
you don’t just inherit assets - you inherit systems, habits, & ways of working that were built by generations before you.

You grow up seeing accountability handled within the family.

You learn ownership by observing as a kid, not delegating.

And that’s why I realised something powerful with time:

A partner isn’t a designation. It’s a mindset.

You can hire the most talented person on paper -
but if they have a reporting mindset, 
if they need pressure to perform, 
if they wait for instructions instead of taking responsibility…

Then calling them a “partner” won’t change a thing.

What truly moves a business forward are:

✅ People who care like owners
✅ People who show up consistently, 
✅ People who don’t wait for reminders, 
✅ And those who treat every decision 
like their name is on the door.

That mindset is rare.

It can’t be taught.
And it definitely can’t be forced.

So today, instead of looking for a partner,
I build teams with people who think like one.

And that has made all the difference in all my businesses.

P.S. So, before you look for a partner, ask yourself: Do you really need one, or do you just need people who take ownership?

Follow Ruchit Beri for more content related to start-ups, building business from scratch, entrepreneurship etc. ✅

You don’t realise how RARE real friendships are… until life gets busy!

When I graduated and entered business in 2014, life shifted overnight.

Suddenly it was about responsibilities, teams, cash flow, deadlines.

The late-night talks were replaced with client meetings.

And without realising it, the huge friend circles from college slowly dissolved into a handful of people I genuinely stayed connected to.

Not because anyone changed.
But because life did.

In your 20s, you make friends to feel included.
In your 30s, you keep only the ones who feel like home.

A few months ago, during my trip to Italy,
I experienced this more deeply than ever.

Instead of sightseeing or exploring new places,
I took one day to visit an old friend in Bologna,
someone who had just recovered after a long illness.

We didn’t do anything “vacation-like.”
No restaurants, no tourist spots, no plans.
Just hours of conversation and quiet laughter in his home.

And that one simple day felt more meaningful than any trip I’ve taken in years.

Growing up life taught me this one truth:

Friendship isn’t about how often you meet.
In the end it’s all about who remains even when life gets busy.

P.S. Text that one friend you’ve been “meaning to catch up with” for months but couldn't. 

Follow Ruchit Beri for more content related to start-ups, building business from scratch, entrepreneurship etc. ✅

Seasonal businesses taught me more about SURVIVAL than profits...

When we started our banquet venture The Golden Iris, I thought revenue fluctuation was normal.

But what I didn’t realize was - 

how much it tests your patience, 
your people, and your planning.

There are months when you’re flooded with bookings, 
and every event feels like a success story.

And then there are months when the halls stay empty, 
bills pile up, and optimism runs thin.

That’s when you learn the real difference between revenue and resilience.

In hospitality, profits don’t come from peak seasons,
they come from how you survive the quiet ones.

That’s exactly how I learned to anticipate slow months, streamline costs, retain our core staff, 
and plan reserves during peak periods.

Over time, this pattern taught me something powerful: 

Cash flow is not just a financial metric, it’s an emotional one.

Today, I run and manage multiple businesses but 
this particular venture made me realize that running 
a seasonal business isn’t about chasing growth every month.

It’s about building consistency when the market doesn’t allow it.

P.S. If you’re building something seasonal - remember, it’s not the profits that keep you alive. It’s your patience, planning, and people.

Follow Ruchit Beri for more content related to start-ups, building business from scratch, entrepreneurship etc. ✅

You are slowly KILLING your plants by doing this #1 mistake... 

By unknowingly trying to boost it with chemicals! 

When we launched Ecocrest in 2019,
initially my focus was majorly on home hygiene, 
then pet-safe products and others.

But my entire perspective changed the day 
I started speaking to farmers and 
I noticed a same pattern in their conversations:

Weak soil. Poor nutrition. Low yield.

And the same “quick-fix chemicals”, 
that gets used everywhere -in homes, 
gardens, and large farms.

The problem was deeper than I ever thought.

In fact, The World Bank report stated that over 50% of India’s soil is nutrient-deficient.

NITI Aayog highlighted how farmers lose 15–25% yield every year because of soil fatigue and overuse of chemical inputs.

And honestly?
I saw it firsthand.

Farmers I spoke to complained that despite spending more every year,
their yield was dropping.

With time, this entire situation made me realize a major problem:
We’re feeding our plants the wrong way. 
And they’re paying the price.

So when we built Ecocrest in 2019,
we didn’t stop at home or animal care.

We extended the same philosophy to plant care too:
Products that don't force growth… but revive it naturally.

That’s how Ecoagra was born -

A 100% plant-based growth enhancer that improves soil health, 
boosts yield, & strengthens plants without side effects.

Today, when farmers tell us their yield has improved or when customers say their dying plants came back to life…

It reminds me why this shift mattered the most.

Because in the end, everything is connected:

Healthy soil = healthy plants = healthy homes.

P.S. Grab our Buy 1 Get 1 with FREE shipping offer, it’s limited for the first 50 customers. Order now from our website below! 👇 

www.ecocrest (dot) in

FREEDOM is the only luxury I chase as an entrepreneur…

People often think entrepreneurship is all about money, scale, or status.

For me, it’s always been about time.

When I joined our family business in 2014, I inherited decades of old systems - bookkeeping styles from my grandfather’s time, processes my father followed, and a daily routine that left no space to breathe.

And it hit me very early:

If I spend my entire day checking papers, vendors, 
accounts, & site issues… then what am I really building?

I can’t be at 8–10 sites every day.
I can’t run multiple ventures if my time is stuck in admin.
And I definitely can’t enjoy life if I’m buried in operational chaos.

So over the last decade, my biggest focus has been simple:
Buy back my time by building systems, not stress.

Today, I spend hardly 2–5 minutes 
checking what used to take hours.

Because now processes are tighter, teams know what to do, 
and responsibilities are distributed - not stacked on me.

📍The point is:

Freedom isn’t about vacations or fancy things.
It’s about waking up knowing your business will 
run even if you step away for a day.

And to me, that is the real luxury!

P.S. If you’re building a business, ask yourself: Are you building a company… or just employed in your own company?

Follow Ruchit Beri for more content related to start-ups, building business from scratch, entrepreneurship etc. ✅

Finding your CLONE is the toughest job in the hospitality industry!

Here’s what I mean:

When people ask me what the hardest role to fill is, 
they assume it’s a good chef or an efficient manager.

But after running multiple hospitality units in Iris Hospitality Services… I can tell you with confidence:

Skill isn’t the problem. Mindset is.

What’s not trainable is the mindset.

✅ The discipline to show up every day.
✅ The consistency to repeat the same quality 365 days a year.
✅ The maturity to solve problems without waiting for instructions.
✅ The conviction to say, “This isn’t good enough yet.”

Most people don’t lack talent. They lack intent.
And hospitality exposes this instantly.

In the end, a customer should never feel 
if someone on your team had a bad day.

That requires leaders who think like owners,
people who protect the standard even 
when you’re not around.

That’s exactly why I’ve always focused less on resumes
and more on behaviours while hiring:

- Do they accept shortcuts?
- Do they take responsibility?
- Can they uphold the standard consistently?
- Do they maintain discipline even on difficult days?

Because skill creates output.
But mindset creates culture.

And culture is what runs your business when you’re not standing in the kitchen.

P.S. What do you prefer: Skill or Mindset? Share your thoughts below! 👇 

Follow Ruchit Beri for more content related to start-ups, building business from scratch, entrepreneurship etc. ✅

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The Battle

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