StackAdapt

Editorial Content Manager, B2B

Thought Leadership Marketing

Some of my clients and results:

+ Community Director at Content Hacker: 
Planned and launched a paid community in Circle.so for marketers and small business owners.

+ Product Marketing and Success at Content at Scale
Created product videos, knowledge base articles, tutorials, and conducted live product trainings.

+ Head of Content at RevGenius
Relaunched RevGenius Magazine as a thought leadership publication for revenue professionals and acted as the Managing Editor, publishing 17 articles. Wrote original thought leadership articles about community-led growth.

+ Thought leadership writer at Clari

+ Ghostwriter at Category Pirates

+ Content strategy consultant at Pandago


Services:

- Book Coaching & Ghostwriting 
- Thought Leadership Content 
- Research Reports 
- Not Boring SEO

Marketing Strategy Consultant & Premium Ghostwriter

Okanagan College

Teach digital marketing, search marketing, and marketing research at the Okanagan School of Business.

Professor

Dooly

- Designed and launched three lead generation campaigns with online quizzes (scorecards), bringing in more than 1,000 leads.
- Published original research reports and other data-driven assets.
- Wrote/Edited and optimized dozens of blog articles, including a library of Sales Templates.
- Launched a Thought Leadership motion, creating original content with the CEO and the VP of Revenue. 
- Launched The Sidekick, Dooly’s newsletter.


- Planned and executed Thought Leadership strategies and content with internal and external SMEs.
- Managed and built partnerships with sales organizations and influencers (Pavilion, JB Sales, Sales Assembly, Kevin Dorsey, 30 Minutes to President's Club)
- Wireframed and wrote landing page copy.
- Assigned articles to freelancers and edited and published final pieces.
- Wrote a bi-weekly email newsletter.
- Created video assets for social media.
- Supported the team with the promotion and planning of events, email campaigns, and website updates.

Community & Content Marketing Manager

Rhema e-School

Rhema e-School is an online alternative education program focused on technology, entrepreneurship, the arts and mindfulness. We develop the abilities of each student while they enjoy learning about themselves and the world.

At the launch of this startup, I was in charge of overseeing all the marketing activities and our go to market strategy.

- Website creation
- Social Media marketing campaigns
- Facebook Ads and A/B testing
- Demand generation campaigns
- Content creation: blogs, videos, info graphics, landing pages.
- Product Marketing
- Email marketing

Co-Founder & Advisor

Apollo

+ Created and executed SEO and Content strategies to increase traffic and conversions.
+ Developed and oversaw the Social Media Strategy - Increased LinkedIn followers from 6k to 14k+
+ Launched the Apollo blog and published 30+ articles
+ Led a team of one freelance writer and one social media manager

Content Marketing Manager

Author

Don’t just be better than the competition. Be the only one.

Becoming the go-to expert in your field is not easy, but quite possible — if you follow the right path. This book decodes the secrets that successful entrepreneurs have used to become thought leaders and make a lasting impact in their industries.

The Solo Thought Leader will show you how to:

- Charge higher prices as the expert in your niche
- Innovate and rise above the competition
- Sell more by building a community of loyal fans
- Set industry trends as the voice people listen to in social media
- Leave a legacy with visibility, authority, and credibility
- Create a business that runs by itself and frees you to do what you love

Building upon his experience as a business consultant and B2B marketer, and numerous interviews with business practitioners, Diego Pineda lays out the strategies and tactics you need to climb to the top of your domain.

Author: The Solo Thought Leader

Vengreso | Prospect Better. Sell More.

+ Increased website traffic 5x in 7 months
+ Positioned top 50 keywords on page #1 of Google
+ Developed email campaigns with CTR of 30%
+ Increased SQLs by 250%

In this role I oversaw the Digital Marketing and Content Marketing departments (including graphic and video design), providing SEO and content strategy, and helping in its implementation. I also wrote long-form content for https://www.linkedin.com/redir/suspicious-page?url=vengreso%2ecom%2e

Director of Digital and Content Marketing

As the Content Marketing Manager at Vengreso, I was at the helm of driving the strategy to generate qualified leads for our sales team.  This strategy included:

+ Digital Marketing (SEO, SEM)
+ Content Plan (blogs, videos, podcasts, publications, webinars)
+ PPC and retargeting strategy
+ Social Media Marketing Strategy
+ Lead Nurturing and Email Campaigns

Leadership: Managed the marketing team as the Acting Director of Marketing for 45 days. Also acted as hiring manager in the recruitment process of members for the marketing team in conjunction with the HR department and the CEO.

Tools used: MarketMuse, SEM Rush, Google Analytics, Keyword Finder, Yoast SEO.

As the Senior Content Writer, I created original blog content, guides, e-books, case studies, press releases, and other long-form content. I also supported the social media marketing strategy, writing social posts for Twitter, Facebook and LinkedIn and editing videos and optimizing them for YouTube. Aditionally, I edited and prepared audio files and show notes for two podcasts: The Modern Sales Podcast and the Modern Marketing Engine podcast.

ABOUT VENGRESO

Vengreso is the first company to deliver a full suite of digital sales training and consulting services helping B2B sales teams create more conversations with qualified buyers through three solutions:

1.	Content for Sales Enablement
2.	LinkedIn Profile Makeovers 
3.	Digital Sales Training and Coaching

Senior Content Writer

Video editing projects for various clients, including Growth Genie, FrontSpin and BeMo Academic Consulting.

Final Cut Pro | Adobe Creative Suite

Freelance Video Editor

CloudTask

Editing & Copywriting | Video Production & Editing | Digital Marketing & Social Media Marketing 

CloudTask is a managed workforce provider for companies looking to increase their sales, customer retention and revenue, through trained and managed teams of outsourced sales, customer support and customer success experts.

I worked in the Marketing Department, regularly creating unique blog content, landing pages and infographics. Authored dozens of articles on marketing, sales, outsourcing, customer support and more.

Senior Content Creator

Thought Leadership Marketing Pirate | Marketing Professor | Author & Public Speaker

WRITER: I am the author of four novels, 10 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer.

PUBLISHER: In 2007, I founded a publishing company with a fiction and a non-fiction imprint, selling thousands of copies for authors across America. I sold the company in 2012.

BUSINESS CONSULTANT: In 2013, I worked as a business consultant with the Crankset Group. As such, I offered consulting services for business owners, helping them make more money in less time, get off the treadmill, and get back to the passion that brought them into business in the first place.

SOLOPRENEUR: I’ve founded, grown, and sold two businesses. Most recently, I co-founded with my wife an online school for children in Latin America to teach them about technology, entrepreneurship, arts, and mindfulness.

diego pineda

IEEE

Senior Marketing Automation Specialist

RLM Apparel Software Systems

- I was in charge of the marketing department and managed processes, vendors, systems, and programs running for RLM, a cloud-based solution in the Tech fashion/retail industry.
- Strategize and implement efficient campaigns and an optimization plan to scale throughout the marketing funnel.
- Enhanced RLM Marketing CX touchpoints and ensure alignment throughout messaging, creative and mediums.
- Deploy cross-channel marketing campaigns across owned and operated channels, including CRM/email, social media, paid search, display media, and industry-related platforms.
- Align technologies required to automate marketing operations and accomplish business goals, increase performance, SoV,  and generate pipeline.
- Analyze data, identify insights, discover, interpret and communicate patterns in marketing data to  VP Executives and Stakeholders.
- Map out the customer journey and align content strategy to the different stages as needed. (product-market fit).
- Build compelling and market-effective positioning & messaging for each channel.
- Quarterly reporting and analysis of KPIs related to campaigns, delivery, engagement, and ROI.

Marketing Manager

Xplore Enterprise LLC 

- Oversaw digital agency performance, daily budgets, and optimization of different campaigns across display, search, and social channels.
- Front-end management and back-end management, encrypt  HTML, CSS, and Javascript codes.
- Analyze data, Identify insights, and integrate visual reports for the client to understand the metrics (Google Analytics, Tableau, Supermetrics)
- Align SEO optimization road maps (on-site, off-site, technical).
- Maintain effective performance and sustaining  KPIs depending on marketing goals and client’s objectives.
- Perform Paid Social and Paid Search campaign set-up, scheduling, testing, tagging, and deployment.
- Oversaw the compass of the strategy, continually improving the digital experience for different clients,  from non-profit organizations to different e-commerce businesses.
- Pixel & Event  Set up, implementation, and tracking.
- Planning, execution, and activation of digital media assets, buying, and publishing.
- CRM integrations, and Database management within different platforms (HubSpot, Mailchimp, InfusionSoft, Zoho)

Digital Marketing Manager

Akros Media

Director of Marketing for a Digital Agency based in South-America (Ecuador) with some US-based clients, in charge of synergy the workflow of a remote team, I was responsible to leverage:


• Account-level Analysis, Strategy, Implementation, and Project Management
• Content Marketing Management and Production
• Social Media Marketing Strategy
• SEO & Paid campaigns
• Data Analysis & reporting
• Lead Nurturing
• Web & Development
• Front end management  & Back-end implementation 

Depending on the client's objective, we aimed to generate traffic, brand awareness, leads, and sales. 
Analyze and outperform past campaigns, set SMART goals, define which channels fit better to our audiences, maximize customer growth, retention and engagement.

Provide clients with KPI's, analytics performance, and insights identified from our campaigns.

Our clients included some e-commerce, restaurants, SME's as well as multinationals, traditional advertising agencies, and some content platforms in the US.

Director Of Marketing And Business Development

Loyalpromo S.A

As a Project Manager at a Marketing Agency with a 360 approach, I had to oversee the end-to-end execution of a loyalty reward program for our client DIRECTV®, with the project DIRECTV “fans”.  

I was in charge of Leveraging:

• Project Management and tracking 
• Partnerships (Expand B2B network)
• Weekly reports with the client
• Collaborate with the IT department in app development
• Provide Training to employees & POP material for branding 

This was a $2M project. In terms of results, the KPI established a client satisfaction increase of 6% and a decrease in cancelations and client rebound of 3%, this helped the company saved over $200k in Q1 of 2016 excelling the expectations.

Project Manager

•B2B networking / Stakeholders management
•Customer rewards Negotiation
•POP branding material Distribution

Managed multiple clients projects; including “Regalo Plus,” a customized gift card for a loyalty reward program, and “Super Hincha” a seasonal membership reward card with professional soccer team "Liga de Quito". 

Over two years, the agency nearly doubled the number of reward card subscribers

Senior Account Executive

As a skilled marketing leader with over 9 years of experience, Alex specializes in enhancing the customer journey experience (CX) for businesses through customer-centric strategies catered for different audiences and industries across the customer lifecycle.

He has a proven track record of building agile marketing programs, managing teams and technologies that can assist your organization in becoming more agile and effective in personalized communications.

A data-driven marketer who understands that success in today's saturated digital ecosystem requires a combination of creativity, actionable data, and attentive management. 

Alex is equipped with the vision to help organizations find the right combination of best practices, human talent, technologies, and stage-based content to outsmart competitors and conquer their market. 

His bread and butter is a combination of performance marketing and growth marketing strategies to focus on long-term goals and short-term gains along with aligning technology and human talent in cadence to accomplish goals. He has launched and overseen programs that drive demand, retention, purchase, and cross-sale of products and services. 

Alex is the ideal partner for driving marketing and business growth and help you gain full visibility of your marketing efforts and business operations. 

Let's discuss how he can help you achieve success.

taplio

The Battle

diego pineda

Alex Vallejo

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