StackAdapt

Editorial Content Manager, B2B

Thought Leadership Marketing

Some of my clients and results:

+ Community Director at Content Hacker: 
Planned and launched a paid community in Circle.so for marketers and small business owners.

+ Product Marketing and Success at Content at Scale
Created product videos, knowledge base articles, tutorials, and conducted live product trainings.

+ Head of Content at RevGenius
Relaunched RevGenius Magazine as a thought leadership publication for revenue professionals and acted as the Managing Editor, publishing 17 articles. Wrote original thought leadership articles about community-led growth.

+ Thought leadership writer at Clari

+ Ghostwriter at Category Pirates

+ Content strategy consultant at Pandago


Services:

- Book Coaching & Ghostwriting 
- Thought Leadership Content 
- Research Reports 
- Not Boring SEO

Marketing Strategy Consultant & Premium Ghostwriter

Okanagan College

Teach digital marketing, search marketing, and marketing research at the Okanagan School of Business.

Professor

Dooly

- Designed and launched three lead generation campaigns with online quizzes (scorecards), bringing in more than 1,000 leads.
- Published original research reports and other data-driven assets.
- Wrote/Edited and optimized dozens of blog articles, including a library of Sales Templates.
- Launched a Thought Leadership motion, creating original content with the CEO and the VP of Revenue. 
- Launched The Sidekick, Dooly’s newsletter.


- Planned and executed Thought Leadership strategies and content with internal and external SMEs.
- Managed and built partnerships with sales organizations and influencers (Pavilion, JB Sales, Sales Assembly, Kevin Dorsey, 30 Minutes to President's Club)
- Wireframed and wrote landing page copy.
- Assigned articles to freelancers and edited and published final pieces.
- Wrote a bi-weekly email newsletter.
- Created video assets for social media.
- Supported the team with the promotion and planning of events, email campaigns, and website updates.

Community & Content Marketing Manager

Rhema e-School

Rhema e-School is an online alternative education program focused on technology, entrepreneurship, the arts and mindfulness. We develop the abilities of each student while they enjoy learning about themselves and the world.

At the launch of this startup, I was in charge of overseeing all the marketing activities and our go to market strategy.

- Website creation
- Social Media marketing campaigns
- Facebook Ads and A/B testing
- Demand generation campaigns
- Content creation: blogs, videos, info graphics, landing pages.
- Product Marketing
- Email marketing

Co-Founder & Advisor

Apollo

+ Created and executed SEO and Content strategies to increase traffic and conversions.
+ Developed and oversaw the Social Media Strategy - Increased LinkedIn followers from 6k to 14k+
+ Launched the Apollo blog and published 30+ articles
+ Led a team of one freelance writer and one social media manager

Content Marketing Manager

Author

Don’t just be better than the competition. Be the only one.

Becoming the go-to expert in your field is not easy, but quite possible — if you follow the right path. This book decodes the secrets that successful entrepreneurs have used to become thought leaders and make a lasting impact in their industries.

The Solo Thought Leader will show you how to:

- Charge higher prices as the expert in your niche
- Innovate and rise above the competition
- Sell more by building a community of loyal fans
- Set industry trends as the voice people listen to in social media
- Leave a legacy with visibility, authority, and credibility
- Create a business that runs by itself and frees you to do what you love

Building upon his experience as a business consultant and B2B marketer, and numerous interviews with business practitioners, Diego Pineda lays out the strategies and tactics you need to climb to the top of your domain.

Author: The Solo Thought Leader

Vengreso | Prospect Better. Sell More.

+ Increased website traffic 5x in 7 months
+ Positioned top 50 keywords on page #1 of Google
+ Developed email campaigns with CTR of 30%
+ Increased SQLs by 250%

In this role I oversaw the Digital Marketing and Content Marketing departments (including graphic and video design), providing SEO and content strategy, and helping in its implementation. I also wrote long-form content for https://www.linkedin.com/redir/suspicious-page?url=vengreso%2ecom%2e

Director of Digital and Content Marketing

As the Content Marketing Manager at Vengreso, I was at the helm of driving the strategy to generate qualified leads for our sales team.  This strategy included:

+ Digital Marketing (SEO, SEM)
+ Content Plan (blogs, videos, podcasts, publications, webinars)
+ PPC and retargeting strategy
+ Social Media Marketing Strategy
+ Lead Nurturing and Email Campaigns

Leadership: Managed the marketing team as the Acting Director of Marketing for 45 days. Also acted as hiring manager in the recruitment process of members for the marketing team in conjunction with the HR department and the CEO.

Tools used: MarketMuse, SEM Rush, Google Analytics, Keyword Finder, Yoast SEO.

As the Senior Content Writer, I created original blog content, guides, e-books, case studies, press releases, and other long-form content. I also supported the social media marketing strategy, writing social posts for Twitter, Facebook and LinkedIn and editing videos and optimizing them for YouTube. Aditionally, I edited and prepared audio files and show notes for two podcasts: The Modern Sales Podcast and the Modern Marketing Engine podcast.

ABOUT VENGRESO

Vengreso is the first company to deliver a full suite of digital sales training and consulting services helping B2B sales teams create more conversations with qualified buyers through three solutions:

1.	Content for Sales Enablement
2.	LinkedIn Profile Makeovers 
3.	Digital Sales Training and Coaching

Senior Content Writer

Video editing projects for various clients, including Growth Genie, FrontSpin and BeMo Academic Consulting.

Final Cut Pro | Adobe Creative Suite

Freelance Video Editor

CloudTask

Editing & Copywriting | Video Production & Editing | Digital Marketing & Social Media Marketing 

CloudTask is a managed workforce provider for companies looking to increase their sales, customer retention and revenue, through trained and managed teams of outsourced sales, customer support and customer success experts.

I worked in the Marketing Department, regularly creating unique blog content, landing pages and infographics. Authored dozens of articles on marketing, sales, outsourcing, customer support and more.

Senior Content Creator

Thought Leadership Marketing Pirate | Marketing Professor | Author & Public Speaker

WRITER: I am the author of four novels, 10 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer.

PUBLISHER: In 2007, I founded a publishing company with a fiction and a non-fiction imprint, selling thousands of copies for authors across America. I sold the company in 2012.

BUSINESS CONSULTANT: In 2013, I worked as a business consultant with the Crankset Group. As such, I offered consulting services for business owners, helping them make more money in less time, get off the treadmill, and get back to the passion that brought them into business in the first place.

SOLOPRENEUR: I’ve founded, grown, and sold two businesses. Most recently, I co-founded with my wife an online school for children in Latin America to teach them about technology, entrepreneurship, arts, and mindfulness.

diego pineda

Do Good Work

⚡️ 𝗪𝗵𝗮𝘁 𝗼𝘁𝗵𝗲𝗿𝘀 𝗮𝗿𝗲 𝘀𝗮𝘆𝗶𝗻𝗴:

"We have almost tripled in growth in one year... more importantly, it's given me my time and my sanity back"
- Aaron Parkinson | CEO, 7 Mile Media SEZC

“ ‘I can’t imagine trying to grow this company without Raul’s help’… In 18 months, we 5x’d our monthly recurring revenue… Raul is someone I can trust” 
-Jimmy Coleman | Founder, LeadBaller

"In the last 8 months of working together, our business has doubled in revenue, and we’re significantly more profitable…Raul has been absolutely instrumental."
-AJ Wilcox | Founder B2Linked

See dozens more here: 
https://dogoodwork.io/testimonials

Founder

Productive Profits® helps business owners reach new levels of success, clarity, and impact. 

Productive Profits does not only mean profit for your bottom line but profit that changes lives. 

As a business owner, it will profit your mindset by relieving the stressors and frustrations of feeling “trapped” in your business. 

Your team will profit as they have a clearer and more enjoyable path of working towards success. 

Your family and friends will also profit since you won’t be married solely to your business and will have the leverage to allocate your time as desired. 

Most importantly, your impact will profit as you will be able to expand what you’re able to do in your business as well as outside your business… so you can leave the legacy you were created for. 

Everything, in step-by-step style, is in this book and I hold nothing back! Grab your copy today and start implementing Productive Profits in your business.

Get the Productive Profits Book in your hands or on Kindle:
https://www.amazon.com/dp/B085N8TRFN

Get the Productive Profits Audiobook: 
https://www.audible.com/pd/B08DHMWJX7/?source_code=AUDFPWS0223189MWT-BK-ACX0-207268&ref=acx_bty_BK_ACX0_207268_rh_us

Learn more about Productive Profits:
https://dogoodwork.io/book

"Raul is like McKinsey but for entrepreneurs."
- Spencer Shaw | CEO & Founder at PodKick Media

"I feel like I just finished an elegant conversation with Raul”
- Sheri Traxler, M.Ed. | Founder & Coach at ViERO Life

“ ‘THINK like Raul’ ... one idea alone I found ways to save my company nearly $100,000 a year in cost savings. ONE IDEA. Don’t just read this book, implement it! It will truly change the way you look at your business” 
- Jeremy Kean | Founder of Sudz Fundraising and Route 40

"Productive Profits is a fantastic read. Raul makes business simple and approachable through practical exercises and strategies to execute one's vision."
- Epiphany Ryu | Ops Director at EpiSys Science, Inc.

Book Author 

I've helped train thousands of entrepreneurs in private paid programs and live events. 

Have me speak at your next local or online event. 

dogoodwork.io/speaking

Public Speaker & Trainer

#dogoodwork is not a label but a way of living.
 
It is the constant and diligent effort to achieve a new level of excellence in one’s own life.
 
It is the hidden inner beauty behind the struggle to achieve excellence.
 
It is not perfect but imperfect.
 
It is the effort, discipline and focus that often goes unnoticed.
 
The goal of this podcast is to highlight that drive.
 
The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.
 
We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.
 
Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.
 
Do Good Work,
Raul

https://dogoodwork.io/podcast

#dogoodwork Podcast Host 

La Growth Machine

LGM is my current tool of choice for proper human centered outreach and relationship building. If you consider using the tool you can get an entire month on me by using my affiliate link: 

https://lagrowthmachine.com/?ref=njg2mji

LGM Creator

Clay

I use Clay to streamline my workflows, cleanse and enrich data. If you decide to use Clay, you can get an extra 3,000 credits by using my affiliate link here: 

https://clay.com/?via=raul

Clay Creator

RevGenius

Member

AdSkills.com

Adskills has helped over 4500 students from 35 different countries.

High-Profit Digital Marketing Agency Mentor

7 Mile Media

Chief Operations Officer

Jason Hornung Agency

JH Media LLC Agency CEO | Management & Marketing Coach for Entrepeneurs 

RFS Digital Media

CMO & Director of Business Development

Ginomai Group

Most businesses I have spoken with have issues in one of three areas when it comes to Facebook™ advertising: driving qualified traffic to their website from ads, converting that traffic profitably into new business, and knowing which ads to drop and which to scale in a timely and cost-effective manner. 

Facebook™ is one of the largest revenue channels for businesses today. The trend is only increasing and with it, the competition as well. You can only beat your competitors if your position in the marketplace is strong and your campaign strategy maximizes every dollar you spend and gives you a profitable return on ad spend after expenses or COGS.  

We serve our clients through a Marketing Intelligence process we go through to position your product/service in a blue ocean and create profit-driven campaigns that focus on only one thing- a profitable return on investment for your business and lifestyle goals. 

If you are currently looking to grow your business through profit-driven Facebook advertising and want to learn more how it can be done - message me here on LinkedIn. 

Do Good Work, 
Raul

Co-Founder & Director of Strategy

JPMorgan Chase & Co.

Banker

Hey 👋🏼  I'm Raul, I surf (not a pro), train for triathlons, power lift, chase my kids around the house, and take my wife on adventures from time to time.

I help founders and their teams implement proven strategies that increase company performance, scale profitably, and serve more clients without sacrificing their lifestyles.

I don't have an MBA or bought into any business certifications. I haven't been featured in Forbes 40 under 40 or some other paid award...

On the other hand, I've been blessed to have the great privilege to:

✔ Help 2-5x companies with millions in revenue & profit (helping many people become wealthy along the way)
✔ Build & lead a revenue team that produced $50M in sales in 1 year
✔ Train 1,000's of entrepreneurs in private paid workshops, programs & live events
✔ Reach over 100k+ people with my public trainings in over 60 countries
✔ Successfully lead multiple teams (as large as 200 people) 100% remote across the globe in 12+ time zones
✔ Be responsible for overseeing over $25M in direct response ad spend​
✔ Serve clients to reach their growth goals & scale their impact​

… and am striving to get better every day.

If you are serious about your long-term growth and are committed to doing what it takes to reach your goals...

Let's chat! 

Do Good Work,

Raul

taplio

The Battle

diego pineda

Raul Hernandez Ochoa

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