Dipl.-Ing. Lars Behrendt

//CEO@GRANNY&SMITH, DE-RISKING INNOLAB FOR THE MOST INNOVATIVE COMPANIES

I’m an inventor, innovator and investor. I turn real problems into real companies.My career changed the moment I realized most innovations fail for the same reason: everyone talks about ideas - almost no one builds them.In boardrooms and workshops, I watched brilliant concepts suffocate under politics, process and PowerPoints. The spark in people’s eyes faded the moment reality entered the room. I couldn’t unsee it.So I stopped helping people discuss the future and started building it.Over the past 15 years, I’ve created products, ventures and business models that didn’t exist before. What began as engineering evolved into a practice: recognizing real unmet needs, inventing the solution and forming a company around it.Today, I operate where invention, innovation and investment meet. I don’t manage portfolios — I create the companies they’re built from.How I work: • real-world problems • physical + digital products • validated demand • scalable models • long-term ownershipWhat drives me: If you can see a better future, you’re responsible for building it. I work with people who believe progress comes from creating, not talking — and who want to bring things into the world that should already exist.That’s why I build.More: grannyandsmith.com

We are here to help you develop, test, and grow new business ideas in a few weeks instead of months. We specialize in innovation development, constantly keeping up with the latest trends, methods, and ways of working.

We have been developing innovation for our customers for more than 15 years now. Our teams, consisting of designers, engineers, software developers, and business model experts, have tried a lot and gained much experience. Today we know what works and what does not - so you don't have to make all those experiences again.

Our INNOWEEK® method is the result of more than 15 years of continuous development and project experience with well-known DAX groups and Fortune 500 companies and helps you to develop, test, and grow new business ideas in a few weeks instead of months.

STEVE JOBS: HOW MANY OF YOU ARE CONSULTANTS? OH... THAT'S BAD!

Consulting is broken.

A lot of smart people…
 _Sell you a PowerPoint.
 _Disappear when it’s time to execute.

_No skin in the game.
_No responsibility.
_No results.

Consulting can feel like hiring someone to build you a sandcastle…
 …and finding out they only brought a whiteboard.

Big ideas. Fancy slides.

And when it’s time to actually do the thing — poof — they’re gone.

We prefer a different game: roll up sleeves, build stuff that works, and maybe get some sand in our shoes.

Because in innovation, the fun part is not talking about the castle.
 
It’s standing in front of it saying: 

“Yep. We made that.”

———

The strategy 7 of Germany's most innovative companies already follow
https://lnkd.in/dexsVrw8

#innovation #innoweek #venturestudio #companybuilder #startupstudio #vc 

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Dipl Ing Lars Behrendt 

INVENTOR · INNOVATOR · INVESTOR - Building Companies. Not Slide Decks. We build and scale industrial ventures. At own risk.

STEVE JOBS SAID ONE DECISION IN LIFE SEPARATES SUCCESSFUL PEOPLE FROM THOSE WHO ONLY DREAM

That decision? 

PERSEVERANCE.

Steve Jobs put it perfectly:

"I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.... Unless you have a lot of passion about this, you're not going to survive. You're going to give it up."

Jobs knew this from experience. He was fired from Apple, started over with NeXT, then came back to build one of the world's most valuable companies.
Here's what separates dreamers from achievers:

_Passion fuels persistence - Without deep passion for your mission, you'll quit when things get tough

_Setbacks become feedback - Every failure reveals what customers really want and where you need to improve

_Long-term vision beats short-term pain - When you're anchored in your "why," you can weather any storm

_Persist, but pivot - Stay committed to the goal while being flexible in your approach

Research backs this up: Angela Duckworth's studies show that grit and sustained perseverance predict success better than IQ or talent alone.

The next time you want to quit, ask yourself: Am I facing a dead end—or just the natural friction of progress?

The leaders who refuse to quit, who show up one more time after setbacks, are the ones who ultimately cross the finish line.

What's one time perseverance made all the difference in your journey? 

———

The strategy 7 of Germany's most innovative companies already follow
https://lnkd.in/dexsVrw8

#innovation #innoweek #venturestudio #companybuilder #startupstudio #vc 

All rights and credits are reserved for the respective owner(s). 
Contact me to be added as a reference or to request content removal.

♻️ Share this with someone building the next big thing. 
Follow Dipl.-Ing. Lars Behrendt for innovation strategies that actually work.

With 15+ years of experience driving marketing success, 

I specialize in growth marketing, lead generation, and digital strategy to help businesses scale and maximize revenue. 

As a CMO and Fractional CMO, I’ve worked with startups, mid-sized companies, and enterprises to build high-performing marketing teams, optimize funnels, and implement data-driven strategies that fuel business growth.

🔹 Growth & Performance Marketing: I leverage SEO, paid acquisition, and CRO to drive traffic, leads, and conversions at scale.

🔹 Demand Generation & Revenue Impact: My focus is on high-ROI marketing, pipeline acceleration, and full-funnel optimization.

🔹 Strategic Leadership: I help companies build and refine marketing teams, ensuring alignment between marketing and business objectives.

🔹 Content & Viral Marketing: Passionate about creating engaging, shareable content using frameworks like STEPPS to amplify brand reach.

Whether leading in-house teams or consulting as a Fractional CMO, my approach is always data-driven, customer-focused, and growth-oriented.

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