Dipl.-Ing. Lars Behrendt

Granny&Smith

We're not just participating in the innovation landscape—we're reshaping it. When market leaders need to ensure their next breakthrough succeeds, they know where to turn.

Our INNOWEEK® methodology has become the benchmark that global industry leaders trust when failure isn't an option.

Where traditional innovation remains unpredictable, we've engineered certainty. Our integrated teams of strategists, designers, and technologists consistently deliver what others consider impossible: guaranteed innovation outcomes in weeks. This is why DAX and Fortune 500 companies choose us as their innovation partner.

Mission Innovation: Inspiring people to be innovative in order to shape the world of tomorrow – that’s my mission.

Keynote Speaker

"Get Real Innovation" is about how to build a truly innovative company and why it's so incredibly hard.

Innovation is the main driver of business success today. What do the most innovative companies like Google, Amazon, Tesla and many startups have in common? What methods do they use? How can you be successful, too? And what, in practice, has proven to be a mistake?

Using real, short, concise & practical examples based on more than 15 years of practical experience in innovation development, Lars helps his readers discuss these questions and find answers.

Bestselling Author

Greenrock

Venture Partner

Family Office

OAB AG

Member of The Supervisory Board

INSTARIDE

INSTARIDE - Synchronizing mobility demands with the help of AI.
The revolutionary social driving startup - still in stealth mode.

Investor

HOW IT STARTED

https://open.spotify.com/show/3A3eHbXPN8A8t8Ga9dK3pE?si=kMT5StTGTrqAQOUO3qQH6g

Podcaster

Stiftungshaus Oldenburg

Board Member

Innovation Authority

Advisory Board Member

//CEO@GRANNY&SMITH, DE-RISKING INNOLAB FOR THE MOST INNOVATIVE COMPANIES

//THE DAY EVERYTHING CHANGED

It happened during a corporate innovation workshop years ago. As I watched yet another brilliant idea suffocate under the weight of process, I saw the spark fade from the team's eyes. In that moment, I made a promise to myself that would reshape my entire career.

THE PATTERN I COULDN'T UNSEE

Across boardrooms and brainstorming sessions, I witnessed the same story unfold. Brilliant minds with transformative visions hitting the same invisible wall. Their ideas deserved better.

THE UNEXPECTED DISCOVERY

What began as frustration evolved into curiosity. Could innovation success actually be engineered rather than hoped for? I devoted myself to finding out.

Years of experimentation led to an approach so counterintuitive yet effective that it changed everything. By building innovations like a portfolio of startups, we turned the notorious 90% failure rate completely upside down.

WHAT HAPPENED NEXT

A prominent German corporation took a chance on this method when traditional approaches had failed them repeatedly. Within weeks, we accomplished what they hadn't achieved in years. Word spread quickly.

Today, seven of Germany's nine most innovative companies have become our partners. From global enterprises to nimble startups, leaders come when they need certainty, not just possibility.

BEYOND THE METHOD

After over 15 years and countless successful market launches, I still feel that same rush when I see an innovation finally connect with its audience. There's simply nothing like watching something powerful emerge from what was once just an idea on a whiteboard.

My engineering background gave me the tools, but it was immersing myself in the human elements of innovation that revealed the true path forward. When leaders invite me to guide their most important initiatives, they're not just getting a process – they're gaining a partner who's navigated this terrain countless times before.

I only commit to journeys I truly believe in, because I've learned that extraordinary innovation requires both methodology and genuine connection to purpose.

MORE INFORMATION:
◾ For enterprises, entrepreneurs and investors -> https://www.grannyandsmith.com/ 
◾ For event organizers & bookings -> https://www.grannyandsmith.com/larsbehrendt

We are here to help you develop, test, and grow new business ideas in a few weeks instead of months. We specialize in innovation development, constantly keeping up with the latest trends, methods, and ways of working.

We have been developing innovation for our customers for more than 15 years now. Our teams, consisting of designers, engineers, software developers, and business model experts, have tried a lot and gained much experience. Today we know what works and what does not - so you don't have to make all those experiences again.

Our INNOWEEK® method is the result of more than 15 years of continuous development and project experience with well-known DAX groups and Fortune 500 companies and helps you to develop, test, and grow new business ideas in a few weeks instead of months.

The Stepstone Group

During my initial quarter of working with a development team, I managed to push through an initiative that improved my main metric by 40%. I also saved around 2 months of development time for 2 teams by asking the right question at the right time. I work both in regular product setup, where I overlook my backlog and have significant input into product strategy. I also work to introduce best PM practices and coach other PMs as a part of our PM Operations division.

I've already proven myself to be an inspiring leader and a good meeting moderator. I use my PM content creator experience day to day to have a positive effect on my product and colleagues.

Senior Product Manager

Next-Gen Product Management

What does it take to thrive as a product manager in today's fast-evolving landscape?
The role of product management has changed dramatically, for the better. No longer defined by outdated principles, but by empowerment, collaboration, and the ability to adapt to emerging technologies like AI. Next-Gen Product Management provides the roadmap for product professionals to future-proof their careers and embrace the next wave of innovation.

Written by three seasoned experts: Teresa Cain, myself, and Diana Stepner, this book combines decades of experience with actionable insights and proven practices. Whether you're just starting your product journey or looking to reignite your passion for the craft, this book offers invaluable guidance for every stage of your career.

Inside, you'll find:

▶️The evolution of product management, from its origins to its modern-day challenges
▶️Strategies to break into the field, grow your skills, and rise to leadership roles
▶️Practical advice on using AI tools like ChatGPT, Amplitude, and Orai to streamline work and build ▶️smarter products
▶️Insights on fostering diverse, high-performing teams and navigating cross-generational collaboration
▶️Timeless frameworks alongside fresh, modern approaches to product development

What readers are saying:

"Highly recommended for newcomers and experienced professionals alike. The PM role isn't dead. It's evolving, and this book shows why." — Aatir Abdul Rauf, VP of Marketing at vFairs

"This book hits different. It's like upgrading from a used car to a rocket ship in your PM career. Packed with real, actionable insights—no fluff!" — Moe Ali, CEO of Product Faculty

Whether you're shaping your first roadmap or scaling into executive leadership, Next-Gen Product Management equips you with the skills, mindset, and tools to succeed in today's rapidly changing product world.

Get your copy today: https://www.amazon.com/Next-Gen-Product-Management-Future-Career/dp/1965428002/

Book Author

Alconost

I am a brand ambassador and promote the product and company so that more companies know about their great translation services. I help them with my brand and represent them on industry events.

Brand Ambassador

Great Product Manager - Practical Product Management course

My careful market analysis of the affordable segment of Product Management courses showed that they lack quality. Within a year, I launched a course that has now amassed 20,000 students and gathered 2000 reviews with an average rating of 4.6. 

This has also led me to become one of the top 20 biggest Product creators on LinkedIn, with around 87,000 followers. I have statements from 270 people thanking me for helping them land their Product Management position. I also provide Product coaching and consulting and create content via different means (blog, YouTube channel, etc).

Product Management Teacher

Microsoft

I looked over the Video Calling aspect of Skype. Being driven by goals set within my OKRs, I looked for the best possible candidates to include in each and every sprint. I shared my experience with teams and translated everything I learned over many years into successful updates and metrics growth. I aimed to bring the easiest, fastest, best, and most fun experience to every user of Skype! I'm most proud of releasing the new major iteration of the product's video meeting stage UX and vastly improving the mobile meeting join experience. I took pride in leading engaging Skype brainstorming meetings, which I then translate into ideas that eventually make it to relevant backlogs.

OLX Group

I led all of the product-related aspects of OLX’s new used cars business in Poland. I have ensured a successful go-live both in terms of the product being ready and having the right metrics and processes established.

I coordinated development requests with the remote teams, making sure that limited available capacity is always dedicated to the highest priority items. I used my start-up and corporate experience to help other departments operate more effectively during the launch period and during the early days of the business.

Product manager

I led an agile mobile application team and my product focus was to improve the engagement aspect of Stepstone's mobile apps. I successfully achieved that thanks to the correct choice of the right user stories from a well maintained, transparent backlog. They embodied a roadmap and strategy I established for my team. I was responsible for establishing the product impact hypothesis that I would later prove using A/B testing and analytical software tools. During my tenure, my team and I achieved an ROI of 250% and improved our main KPIs by at least 15%.

Product Owner

StepStone Services

I performed duties of a scrum product owner by organising backlog, preparing user stories and running scrum meetings in accordance with the sprint schedule. I also conducted traditional analyst tasks that included looking into results of A/B experiments, performing research and monitoring of KPIs.

Senior Business Analyst

idibu

I was responsible for ensuring that the development team was working according to the roadmap established during regular planning sessions. I performed research on clients’ requirements and competitors’ movements. Products of my authorship allowed Idibu to acquire its most valuable clients. I worked both on small and big projects, cooperating with clients and partners from different countries (such as Australia, France, USA and others). 

While coding company’s internal content management system (CMS) I learned the PHP and SQL skills that allow me to better communicate with developers. I was also successful in my previous roles in this company as project manager, client support manager and integration specialist.

Product Manager

- day to day customer care
- 1st, 2nd and rarely 3rd level of support
- designing custom solutions to improve clients experience and reduce the support levels, as well as carrying about any confused soul
- building up knowledge base articles and template replies
- coordinating with other members of the team for optimal work flow and customer care.

Support Manager

Akademia Językowa

I was a certified Calan method English teacher. I worked with different age groups from children to adults.

English Teacher

I am a resourceful and experienced Product Manager that, as Mark Twain suggested, never works, as this position became my hobby. I like to bring people together to create something great and help them become even better. I have been very lucky, being able to execute my career as I planned so many years ago and I am really proud to call myself a doctor. While still being an active Product Manager, I try to give back to the world of product management. My online courses have helped thousands to develop their skills and careers and I'm here to help develop yours as much as I can.

taplio

The Battle

Dipl.-Ing. Lars Behrendt

Dr Bart Jaworski

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