Dipl.-Ing. Lars Behrendt

Granny&Smith

We're not just participating in the innovation landscape—we're reshaping it. When market leaders need to ensure their next breakthrough succeeds, they know where to turn.

Our INNOWEEK® methodology has become the benchmark that global industry leaders trust when failure isn't an option.

Where traditional innovation remains unpredictable, we've engineered certainty. Our integrated teams of strategists, designers, and technologists consistently deliver what others consider impossible: guaranteed innovation outcomes in weeks. This is why DAX and Fortune 500 companies choose us as their innovation partner.

Mission Innovation: Inspiring people to be innovative in order to shape the world of tomorrow – that’s my mission.

Keynote Speaker

"Get Real Innovation" is about how to build a truly innovative company and why it's so incredibly hard.

Innovation is the main driver of business success today. What do the most innovative companies like Google, Amazon, Tesla and many startups have in common? What methods do they use? How can you be successful, too? And what, in practice, has proven to be a mistake?

Using real, short, concise & practical examples based on more than 15 years of practical experience in innovation development, Lars helps his readers discuss these questions and find answers.

Bestselling Author

Greenrock

Venture Partner

Family Office

OAB AG

Member of The Supervisory Board

INSTARIDE

INSTARIDE - Synchronizing mobility demands with the help of AI.
The revolutionary social driving startup - still in stealth mode.

Investor

HOW IT STARTED

https://open.spotify.com/show/3A3eHbXPN8A8t8Ga9dK3pE?si=kMT5StTGTrqAQOUO3qQH6g

Podcaster

Stiftungshaus Oldenburg

Board Member

Innovation Authority

Advisory Board Member

//CEO@GRANNY&SMITH, DE-RISKING INNOLAB FOR THE MOST INNOVATIVE COMPANIES

//THE DAY EVERYTHING CHANGED

It happened during a corporate innovation workshop years ago. As I watched yet another brilliant idea suffocate under the weight of process, I saw the spark fade from the team's eyes. In that moment, I made a promise to myself that would reshape my entire career.

THE PATTERN I COULDN'T UNSEE

Across boardrooms and brainstorming sessions, I witnessed the same story unfold. Brilliant minds with transformative visions hitting the same invisible wall. Their ideas deserved better.

THE UNEXPECTED DISCOVERY

What began as frustration evolved into curiosity. Could innovation success actually be engineered rather than hoped for? I devoted myself to finding out.

Years of experimentation led to an approach so counterintuitive yet effective that it changed everything. By building innovations like a portfolio of startups, we turned the notorious 90% failure rate completely upside down.

WHAT HAPPENED NEXT

A prominent German corporation took a chance on this method when traditional approaches had failed them repeatedly. Within weeks, we accomplished what they hadn't achieved in years. Word spread quickly.

Today, seven of Germany's nine most innovative companies have become our partners. From global enterprises to nimble startups, leaders come when they need certainty, not just possibility.

BEYOND THE METHOD

After over 15 years and countless successful market launches, I still feel that same rush when I see an innovation finally connect with its audience. There's simply nothing like watching something powerful emerge from what was once just an idea on a whiteboard.

My engineering background gave me the tools, but it was immersing myself in the human elements of innovation that revealed the true path forward. When leaders invite me to guide their most important initiatives, they're not just getting a process – they're gaining a partner who's navigated this terrain countless times before.

I only commit to journeys I truly believe in, because I've learned that extraordinary innovation requires both methodology and genuine connection to purpose.

MORE INFORMATION:
◾ For enterprises, entrepreneurs and investors -> https://www.grannyandsmith.com/ 
◾ For event organizers & bookings -> https://www.grannyandsmith.com/larsbehrendt

We are here to help you develop, test, and grow new business ideas in a few weeks instead of months. We specialize in innovation development, constantly keeping up with the latest trends, methods, and ways of working.

We have been developing innovation for our customers for more than 15 years now. Our teams, consisting of designers, engineers, software developers, and business model experts, have tried a lot and gained much experience. Today we know what works and what does not - so you don't have to make all those experiences again.

Our INNOWEEK® method is the result of more than 15 years of continuous development and project experience with well-known DAX groups and Fortune 500 companies and helps you to develop, test, and grow new business ideas in a few weeks instead of months.

Hanna Larsson

I help founders build revenue growth, audience & personal brand 🔥 From 0 → $30M ARR | Startup & GTM Advisor & Builder 📈 ex-LinkedIn & ex-Remote 🦄 | Founder: Huntrs

I am a builder. 

Over the last decade, I have built and scaled go-to-market engines, sales orgs and revenue at disruptive SaaS, Deep tech and HR tech companies.

Since leaving my 9-to-5: 

🔥 Became a Top Voice on LinkedIn
📈 Grown an audience of 239,000+ followers
✍️ Publish 2 weekly newsletters; Beehiiv + LinkedIn
📣 Been featured by Entrepreneur, Inc and CXO Magazine
💰 Built a 6-figure ($) business in less than 12 months from organic content

→ In 2023 I founded Huntrs - we build personal brands for founders and help them GROW their business.

The BEST way to build a business today is through your personal brand. 

I'm also deeply passionate about helping more people to monetize their knowledge and build multiple income streams. 

Before starting my own business, I built and scaled the unicorn and hyper growth company Remote.

MY RESULTS:

→ Built, hired and led the EMEA team and market for Remote from 0-$30M ARR 
→ In July 2021 we became a unicorn 🦄, and in April 2022 Remote was valued to $3 billion
→ From 2 sales reps → team of 87 people across 22 countries - we all worked remotely 
→ EMEA was Remote’s best performing market and team
→ Built a scalable and repeatable sales process and business model
→ I’ve built an audience of 214,000+ followers, with 92 million+ impressions, and I teach founders, investors and executives how they can achieve the same

When I coach founders, I teach them how to build lean and efficient, profitable revenue growth, fuel growth through their personal brand, build an organic content funnel, keep a laser focus on the customer, speed, and build systems.

♻️ As well as building an ecosystem around their company.

PREVIOUS GO-TO-MARKET EXPERIENCE: 

→ Global hiring - hire anyone, anywhere in the world 
→ Strongest material in the world 
→ Digital transformation of HR
→ Nano surfaces optimisation
→ Call tracking 

If you want to work with me, reach out to me via: 

👉 hannalarsson.me
👉 hunt.rs 
👉 or send me an email: hello@hannalarsson.me

Reach out, don't be shy 👋 Talk soon.

CEO & Founder

We help startups build revenue growth, audience and high-performing teams. Don't be shy, get in touch 👋

The people who win long term do 2 things:

1. They execute
2. They support others

They cheer others on because winning is not zero sum. 

When you lift people, you learn faster, get invited into better rooms, and create more luck.

That mix attracts:

- Better partners
- Better clients
- Better ideas

Small minded people loves to gossip and blame everything but themselves.

Be the person who clap for others and then gets back to work.


📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work → ♻️ repost this to your network to help others.

✅ Are you ready to systemize your personal brand? Grab my new guide: https://lnkd.in/dNGJ3KfN

Building personal brands for CEOs and Founders 🔥 Founder @ HUNTRS 💸 Startup & GTM Advisor 📈 From 0 → $30M ARR | ex-LinkedIn & ex-Remote 🦄 Helped 4,900+ people build their personal brand

Before anyone believes in us we need to believe in ourselves. 

It starts with us.

Back yourself.
Show your work.
Ask for the call.
Raise your price.
Publish on social media.

Promote yourself like your life depends on it, because it does 💯

Book the flight.
Make the call.
Send the text.
Quit your toxic job.
Build your personal brand. 
Write a book.

Do it.

STOP waiting.
STOP hesitating.
STOP letting our people's opinions hold you back.

Shoot your shot.

We got one life. 

You're alive → Act like it.

Let's give it all we've got 👊


Pic credit: tl_archives on IG

📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

They're going to judge you anyway. 

Someone will talk about you, someone will judge you and someone will doubt you. 

That’s just how life is.

So you might as well do life YOUR way.

Agree?


Pic credit: tl_archives

📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work → ♻️ repost this to your network to help others.

She sold her company for $900,000,000 (!)



This is one INSANE business model.

Here's how Reese Witherspooon did it - let's break it down:

↓

Reese built a book club with 2,5M subscribers.

↓

She approached publishers of books 📚

↓

She told them that in exchange for having her book club read their book, and they get the book revenue, she negotiated the exclusive rights to turn these stories into movies or TV shows.

(such a brilliant example of how she turned HER knowledge and background into a competitive advantage)

↓

She then A/B tested which books did well in the book club - and if they would make a good TV show (!!).

↓

She went to all the major platforms like HBO, Netflix, Apple TV, Disney + Prime Video, and SOLD the RIGHTS to turn the book into a movie or show.

📚 → 🎥

↓

The money she got from the major platforms she used to produce Emmy Award winning content like:

- The Morning Show
- Big Little Lies etc.

↓

The revenue she got from the movies/shows went back into the book club again.

This is such a BRILLIANT flywheel and ecosystem ♻️

She did all of this without ever putting in a dollar.

A perfect example of the compounding effect of personal branding.

(and no... this is NOT just for Hollywood actors)

→ Start building your personal brand into an asset that will compound for you.

Building your personal brand on social media makes it so much easier to:

- acquire new customers
- fundraise
- bootstrap
- and hire top talent

The value of a personal brand will only increase as we see more and more adoption of AI and AI agents.

Your personal brand drives your business.

If you’re not using it to its full potential, you’re missing out on both business and career opportunities.
 
Get started today.


✅ Are you ready to systemize your personal brand? Grab my new guide: https://lnkd.in/dNGJ3KfN

📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

✅ Your personal brand is your biggest asset

agree?


📌 Hi, I'm Hanna Larsson, I help people to monetize their knowledge, and build a profitable online business through their personal brand → Follow me for more content like this ♻️

This video hit 3M+ views in 32 min on Twitter.

These romantic AI billboards are taking over the internet.

All across the US, Bland AI has put up billboards displaying an AI robot embracing a human on a phone call, with the caption “customer support that actually cares”.

👉 Some think it’s genius.
👉 Others think it’s going too far.

But the real reason it explodes is simple:

We all hate calling big companies.

We dial in and enter into menu hell with holds, transfers, frustration, and no answers.

It’s exhausting.

Then we see a version of support we wish existed.

→ First ring answers.
↳ Understands context.
↳ Solves the issue.
↳ No circus of transfers.

It’s not about robots hugging humans.

It’s about a phone call that works and feels HUMAN.

If AI does what companies failed to do for years, people won’t fear AI.

↓

They’ll crave it.

Why do you think Bland AI is going this viral?

A sh*t ton of money. 

A gorgeous house. 
A fancy car. 
Expensive watches and designer clothes. 

↓ 

❌ NONE of those things makes us happy. 
👉 Still, most people are chasing them.

It's the perfect cage that so many people try to leave between their 40-50s but can't.

What actually makes us happy:

1. Owning our time
2. Building something meaningful

That's why I chose entrepreneurship.

It gave me options, autonomy, and real freedom.

And yes, earning well makes life EASIER.

If you want more control, start building your own thing.

Use your 9 to 5 to fund your 5 to 9.

Start small.
Work on it every day.
↳ Eventually it will start to compound.

If you do well as an entrepreneur, the money comes as a bonus. 

I genuinely believe most people would be happier if they built  something of their own.

Agree? Disagree?


📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

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The Battle

Dipl.-Ing. Lars Behrendt

Hanna Larsson

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The Battle

Dipl.-Ing. Lars Behrendt

Hanna Larsson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hanna Larsson's LinkedIn Performance

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Performance ScoreHanna Larsson's LinkedIn Performance