Dipl.-Ing. Lars Behrendt

Granny&Smith

We're not just participating in the innovation landscape—we're reshaping it. When market leaders need to ensure their next breakthrough succeeds, they know where to turn.

Our INNOWEEK® methodology has become the benchmark that global industry leaders trust when failure isn't an option.

Where traditional innovation remains unpredictable, we've engineered certainty. Our integrated teams of strategists, designers, and technologists consistently deliver what others consider impossible: guaranteed innovation outcomes in weeks. This is why DAX and Fortune 500 companies choose us as their innovation partner.

Mission Innovation: Inspiring people to be innovative in order to shape the world of tomorrow – that’s my mission.

Keynote Speaker

"Get Real Innovation" is about how to build a truly innovative company and why it's so incredibly hard.

Innovation is the main driver of business success today. What do the most innovative companies like Google, Amazon, Tesla and many startups have in common? What methods do they use? How can you be successful, too? And what, in practice, has proven to be a mistake?

Using real, short, concise & practical examples based on more than 15 years of practical experience in innovation development, Lars helps his readers discuss these questions and find answers.

Bestselling Author

Greenrock

Venture Partner

Family Office

OAB AG

Member of The Supervisory Board

INSTARIDE

INSTARIDE - Synchronizing mobility demands with the help of AI.
The revolutionary social driving startup - still in stealth mode.

Investor

HOW IT STARTED

https://open.spotify.com/show/3A3eHbXPN8A8t8Ga9dK3pE?si=kMT5StTGTrqAQOUO3qQH6g

Podcaster

Stiftungshaus Oldenburg

Board Member

Innovation Authority

Advisory Board Member

//CEO@GRANNY&SMITH, DE-RISKING INNOLAB FOR THE MOST INNOVATIVE COMPANIES

//THE DAY EVERYTHING CHANGED

It happened during a corporate innovation workshop years ago. As I watched yet another brilliant idea suffocate under the weight of process, I saw the spark fade from the team's eyes. In that moment, I made a promise to myself that would reshape my entire career.

THE PATTERN I COULDN'T UNSEE

Across boardrooms and brainstorming sessions, I witnessed the same story unfold. Brilliant minds with transformative visions hitting the same invisible wall. Their ideas deserved better.

THE UNEXPECTED DISCOVERY

What began as frustration evolved into curiosity. Could innovation success actually be engineered rather than hoped for? I devoted myself to finding out.

Years of experimentation led to an approach so counterintuitive yet effective that it changed everything. By building innovations like a portfolio of startups, we turned the notorious 90% failure rate completely upside down.

WHAT HAPPENED NEXT

A prominent German corporation took a chance on this method when traditional approaches had failed them repeatedly. Within weeks, we accomplished what they hadn't achieved in years. Word spread quickly.

Today, seven of Germany's nine most innovative companies have become our partners. From global enterprises to nimble startups, leaders come when they need certainty, not just possibility.

BEYOND THE METHOD

After over 15 years and countless successful market launches, I still feel that same rush when I see an innovation finally connect with its audience. There's simply nothing like watching something powerful emerge from what was once just an idea on a whiteboard.

My engineering background gave me the tools, but it was immersing myself in the human elements of innovation that revealed the true path forward. When leaders invite me to guide their most important initiatives, they're not just getting a process – they're gaining a partner who's navigated this terrain countless times before.

I only commit to journeys I truly believe in, because I've learned that extraordinary innovation requires both methodology and genuine connection to purpose.

MORE INFORMATION:
◾ For enterprises, entrepreneurs and investors -> https://www.grannyandsmith.com/ 
◾ For event organizers & bookings -> https://www.grannyandsmith.com/larsbehrendt

We are here to help you develop, test, and grow new business ideas in a few weeks instead of months. We specialize in innovation development, constantly keeping up with the latest trends, methods, and ways of working.

We have been developing innovation for our customers for more than 15 years now. Our teams, consisting of designers, engineers, software developers, and business model experts, have tried a lot and gained much experience. Today we know what works and what does not - so you don't have to make all those experiences again.

Our INNOWEEK® method is the result of more than 15 years of continuous development and project experience with well-known DAX groups and Fortune 500 companies and helps you to develop, test, and grow new business ideas in a few weeks instead of months.

Noida Plus Toastmaster Club

As the Vice President of Education (VPE) at Toastmasters, I am passionate about empowering club members to reach their full potential and excel in their communication and leadership skills. During my tenure, I have successfully grown our club exponentially, fostering a vibrant learning environment and helping individuals achieve their goals.

Responsibilities:

- Set club meeting agendas and assign meeting roles to ensure smooth and organized sessions.
- Efficiently manage the club schedule and plan engaging and impactful meetings.
- Act as the primary Base Camp Manager, overseeing and tracking member progress in the Toastmasters Pathways learning experience.
- Encourage active member engagement and participation in the Pathways program, providing guidance and support.
- Skillfully plan and organize speech contests, fostering friendly competition and personal growth opportunities for club members.
- Uphold accountability among officers and promote effective teamwork and communication.
- Stay up-to-date with the latest Toastmasters programs, materials, and resources to provide members with the most relevant information.
- Provide constructive and impartial evaluations on speeches and projects, offering valuable feedback for growth and improvement.
- Act as a mentor and resource for club members, guiding them on their Toastmasters journey and helping them navigate the Pathways learning experience.
- Remain current with the Leader's Letter and other important communications, staying informed about the latest developments and initiatives within Toastmasters International.

As the VPE, I am dedicated to creating an inclusive and supportive learning environment that enables club members to achieve their personal and professional goals. I leverage my expertise in Pathways and my commitment to mentorship to guide individuals on their unique learning paths.

Vice President of Education (VPE) | Pathways Expertise | Speech Contest Planning | Mentorship

Virtual Employee Pvt. Ltd.

Experienced Online Marketing Specialist with a strong focus on paid social and paid search campaigns. I have been working with Virtual Employee for one year, catering to clients from the US, UK, Australia, and Europe. My expertise lies in developing and executing comprehensive marketing strategies to drive brand awareness, engagement, and conversions.

Key Responsibilities:

- Develop inbound marketing strategies using HubSpot, leveraging its features to attract, engage, and delight customers throughout the buyer's journey.
- Manage and optimize social media marketing channels, including Facebook, Twitter, Instagram, and LinkedIn. Conduct daily, weekly, and monthly activities to maximize reach and engagement.
- Create and execute marketing strategies for Amazon and Alibaba, encompassing search and display advertising, to drive sales and increase brand visibility.
- Design and implement Google AdWords campaigns, ensuring effective targeting, ad copy creation, and ongoing optimization for maximum ROI.
- Run and manage advertising campaigns on Snapchat, leveraging its unique audience and engagement.
- Create engaging Facebook business pages, incorporating programming tabs, integrating with other platforms, and adding compelling CTA.
- Collaborate with cross-functional teams to develop social media timelines aligned with new product releases, and ad campaigns.
- Conduct insightful analysis of social media campaigns to understand audience behavior, measure effectiveness, and drive improvements.
- Develop and execute compelling social media strategies and execution plans to drive traffic and user engagement for company.
- Implement SEO strategies for macro and micro websites, conducting keyword research based on the latest trends and best practices.
- Manage Google Ads accounts, including campaign structure, optimization, ad copy creation, and audience research.
- Plan and execute promotional activities on Amazon and eBay to drive sales and increase brand visibility.

Online Marketing Specialist

Red Lemon

Results-driven Digital Advertising Specialist with expertise in paid social and paid search. Proven track record in optimizing website and social networking channels for increased sales. Experienced in working with top-notch real estate and immigration consultancy firms. Skilled in SEO, content editing, social media strategy, and project management. Strong client communication and relationship-building abilities.

Job Description
- Manage company sales over the internet and optimize content for website and social networking channels, including Facebook, Twitter, Instagram, LinkedIn, Medium, SlideShare, and YouTube.
- Conduct SEO for macro and micro websites, performing keyword research according to the latest strategies.
- Develop and execute social media marketing strategies based on competitive and market research.
- Edit company posts, videos, SlideShares for project case studies, video testimonials, blog management, and ensure content plagiarism checks.
- Collaborate with the team to manage asset and resource libraries, implementing preventive measures.
- Develop, implement, and manage marketing paid campaigns through platforms like Facebook Ads Manager, Twitter Promote, LinkedIn Advertise, etc.
- Proofread and create high-quality content, including blog posts, whitepapers, infographics, and reports to attract qualified traffic.
- Ensure timely approval and closure of projects through end-to-end client interactions.
- Assist the sales team with requirements gathering, estimation, and proof of concept.
- Manage internal projects and website content.
- Provide weekly major updates on project phases and milestones.
- Optimize lead nurturing and marketing automation through content, social channels, and email.
- Coordinate with external vendors for marketing collaterals, such as blogs, articles, and keyword-rich content.
- Develop strategies for effective data analysis and reporting across social media channels.

If you need any further assistance, feel free to ask!

Digital Advertising Specialist & Client Communication 

Freelance

• Contact management, List Creation, Email Campaigns, Social Media Posting and scheduling, Landing page creation, and lead forms over HubSpot CRM.
• Managing digital marketing campaigns including creative development, website refreshes and microsite development, content marketing and all agency deliverables
• Planning and supervising strategies and day-day activities for search engine optimization (SEO)
• Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search
campaigns
• Creating engaging social media strategies and execution plans that cultivated audiences, increased
web presence and enhanced brand awareness.
• Handling paid campaigns on Facebook, Google
• Evaluating the effectiveness of marketing programs, provided market analysis and insights to
senior
management.
• Have done social media management for the company account.
• Have done International communication for the client.
• Have used Hootsuite for managing the social media account of clients.
• Weekly analysis of the website traffic.
• Making a digital strategy after analyzing the data.
• Have made sales funnel to bring the sales to the client.
• Manages and handled the team, to do the work on time.
• Built B2B marketing strategy.
• Have done email marketing to get conversions with the help of MailChimp and Aweber ESP.
• Managed the LinkedIn company page.
• Generated Organic leads through social media marketing.

International Marketing Specialist

A10 Digital Marketing Solutions Pvt. Ltd.

• Managed multiple social media client's accounts.
• Handled paid campaigns on Google, Facebook.
• Initiated remarketing & display marketing campaigns
• Maintaining social media presence by sharing engaging content related to work.
• Have used buffer and Hootsuite for managing the social media account of clients.
• Have used software like Click funnel.
• Have designed sales funnel to bring the sales for the client products
      
• Campaign reporting to the client on a daily basis.
• Communicated and coordinated with the client for building social media strategy.
• Managed Social media Ad campaigns to get maximum reach and leads.
• Have done several contests on social platforms to maximize engagement on social platform.
• Making digital strategy after analyzing the social platform data.
• Managed BJP MLA Anil Bonde social media accounts after regularly taking updates with his
assistant.
• Managed Vijay hospital social media accounts.
• Communicated with different agencies for ATL advertising.
• Have done media sales for the company.

Social media marketing & Client Communication

SG Telecom

•	Cold calling to the potential customer.
•	Pitching the product to the customer in the events.
•	Sales report to the senior team member.

Sales And Marketing Intern

Managed $130 Million on Ads | 300 to 600% business Growth within 6M | Managed SEO, Email Marketing, Campaign Audit and Reporting for TOP International Brands!

Mayank is Specialize in helping companies grow their business through digital platforms. Over the past 7 years, Mayank has assisted numerous clients from various industries. On average, he has helped his clients increase their brand presence by 300 to 500% within just 6 months.

🌱 What he does? 🌱

- Marketing Consultation: Offering expert advice and guidance to optimize marketing strategies.
- Digital Advertising: Executing effective digital ad campaigns across multiple platforms.
- Inbound Marketing: Developing strategies to attract and engage potential customers.
- Outbound Marketing: Implementing outbound marketing techniques to reach the target audience.
- ATL, BTL & UTL Marketing: Crafting comprehensive marketing campaigns across various channels.
- Strategy Overview, Design & Deployment: Creating and deploying impactful marketing strategies.
- Social Media Strategy & Development: Devising and implementing effective social media strategies.

⚡ Want to work with him? ⚡

➡️ Send an email to mayankdeo21@gmail.com or reach out via InMail!

Make sure to click "FOLLOW" as I have limited connection space!

Specialties: #PersonalBranding #CorporateBranding #BrandRefresh #BrandSpeaker #BusinessDevelopment #BusinessConsultant #BrandDevelopment #LinkedInMarketing #Branding #Coaching

Feel free to reach out for any further inquiries or collaboration opportunities!

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Dipl.-Ing. Lars Behrendt

Mayank D.

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