Dipl.-Ing. Lars Behrendt

//CEO@GRANNY&SMITH, DE-RISKING INNOLAB FOR THE MOST INNOVATIVE COMPANIES

I’m an inventor, innovator and investor. I turn real problems into real companies.My career changed the moment I realized most innovations fail for the same reason: everyone talks about ideas - almost no one builds them.In boardrooms and workshops, I watched brilliant concepts suffocate under politics, process and PowerPoints. The spark in people’s eyes faded the moment reality entered the room. I couldn’t unsee it.So I stopped helping people discuss the future and started building it.Over the past 15 years, I’ve created products, ventures and business models that didn’t exist before. What began as engineering evolved into a practice: recognizing real unmet needs, inventing the solution and forming a company around it.Today, I operate where invention, innovation and investment meet. I don’t manage portfolios — I create the companies they’re built from.How I work: • real-world problems • physical + digital products • validated demand • scalable models • long-term ownershipWhat drives me: If you can see a better future, you’re responsible for building it. I work with people who believe progress comes from creating, not talking — and who want to bring things into the world that should already exist.That’s why I build.More: grannyandsmith.com

We are here to help you develop, test, and grow new business ideas in a few weeks instead of months. We specialize in innovation development, constantly keeping up with the latest trends, methods, and ways of working.

We have been developing innovation for our customers for more than 15 years now. Our teams, consisting of designers, engineers, software developers, and business model experts, have tried a lot and gained much experience. Today we know what works and what does not - so you don't have to make all those experiences again.

Our INNOWEEK® method is the result of more than 15 years of continuous development and project experience with well-known DAX groups and Fortune 500 companies and helps you to develop, test, and grow new business ideas in a few weeks instead of months.

STEVE JOBS: HOW MANY OF YOU ARE CONSULTANTS? OH... THAT'S BAD!

Consulting is broken.

A lot of smart people…
 _Sell you a PowerPoint.
 _Disappear when it’s time to execute.

_No skin in the game.
_No responsibility.
_No results.

Consulting can feel like hiring someone to build you a sandcastle…
 …and finding out they only brought a whiteboard.

Big ideas. Fancy slides.

And when it’s time to actually do the thing — poof — they’re gone.

We prefer a different game: roll up sleeves, build stuff that works, and maybe get some sand in our shoes.

Because in innovation, the fun part is not talking about the castle.
 
It’s standing in front of it saying: 

“Yep. We made that.”

———

The strategy 7 of Germany's most innovative companies already follow
https://lnkd.in/dexsVrw8

#innovation #innoweek #venturestudio #companybuilder #startupstudio #vc 

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Dipl Ing Lars Behrendt 

INVENTOR · INNOVATOR · INVESTOR - Building Companies. Not Slide Decks. We build and scale industrial ventures. At own risk.

STEVE JOBS SAID ONE DECISION IN LIFE SEPARATES SUCCESSFUL PEOPLE FROM THOSE WHO ONLY DREAM

That decision? 

PERSEVERANCE.

Steve Jobs put it perfectly:

"I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.... Unless you have a lot of passion about this, you're not going to survive. You're going to give it up."

Jobs knew this from experience. He was fired from Apple, started over with NeXT, then came back to build one of the world's most valuable companies.
Here's what separates dreamers from achievers:

_Passion fuels persistence - Without deep passion for your mission, you'll quit when things get tough

_Setbacks become feedback - Every failure reveals what customers really want and where you need to improve

_Long-term vision beats short-term pain - When you're anchored in your "why," you can weather any storm

_Persist, but pivot - Stay committed to the goal while being flexible in your approach

Research backs this up: Angela Duckworth's studies show that grit and sustained perseverance predict success better than IQ or talent alone.

The next time you want to quit, ask yourself: Am I facing a dead end—or just the natural friction of progress?

The leaders who refuse to quit, who show up one more time after setbacks, are the ones who ultimately cross the finish line.

What's one time perseverance made all the difference in your journey? 

———

The strategy 7 of Germany's most innovative companies already follow
https://lnkd.in/dexsVrw8

#innovation #innoweek #venturestudio #companybuilder #startupstudio #vc 

All rights and credits are reserved for the respective owner(s). 
Contact me to be added as a reference or to request content removal.

♻️ Share this with someone building the next big thing. 
Follow Dipl.-Ing. Lars Behrendt for innovation strategies that actually work.

Moshe Pesach

Demand Generation Advisor

A B2B GTM and Growth Advisor who helps B2B leaders build an unstoppable growth machine | 3X Your LinkedIn Sales Conversations | Check our "LinkedIn Growth Machine" program in the link below.

In today's busy world, it's no surprise that getting leads to show up for sales meetings has become harder than ever. 
Even if you have the best product and solution for your target market, and have the funding to accelerate growth but can’t figure out how to: 

* Generate high-intent sales leads
* Generate demand and brand awareness in your market
* Turn your marketing efforts into sales pipelines

… then you’ll never be able to hit your sales targets and scale your revenue growth. 

Do you know how successful B2B tech companies overcome this challenge?

They move from “Lead Generation” tactics to Demand Generation methods.

However, there’s a catch…

Demand generation is complex. 

No one teaches how to actually do it or outlines a clear strategy or a framework. Except for some really cool podcasts and thought leaders that talk about parts of their demand generation success, it's very hard to find someone who can actually help you.

With the right demand generation operation, tech companies can increase marketing contribution to revenue, reduce speed to close and customer acquisition cost, and become an essential part of company growth.  

I’m more than convinced that our demand generation strategy, operation framework, practical playbooks, and super talented and experienced team, can help you Step Up your marketing game. 

I can also share with you that companies like WalkMe, Syngenta, Okta, Monogoto and others have adopted our demand generation strategy to impact their revenue. 

How do we do it?

We are solving the 3 main frictions in B2B marketing:
1. Bad Messaging - B2B buyers hate generalization. They want personalized content and offers that can solve their specific pains. We help find the right messages, content strategies, and offers to engage and increase conversions. 
2. Bad Funnels - B2B sales cycles are long and complex. We help create the ideal buyer's journeys with enough touchpoints that make the buyer understand why you are their best solution. 
3.  Bad Execution: We have proven playbooks, templates, and frameworks that are executed by some of the most experienced and talented marketers in Israel.

This makes me convinced we can help you, and because I appreciate your valuable time, I’ll make you this promise:

If you think our strategy and framework are not good enough for you and your company - I’LL GLADLY PAY YOU $100 for your time wasted! 

And we'll still be friends. What say you?

Talk soon,  
Moshe.

Co-Founder and CEO

The Leading Demand Generation Agency in Israel

StepUp help B2B Tech and Industry leaders to systemize their revenue growth. We help our clients fill up their pipeline with qualified prospects and win deals faster by optimizing their customers’ buying experience. We use a unique Demand Generation Framework that has been used and tested on the best companies in the world to sharpen our customers' Go-To-Market strategy and accelerate their growth. 
Ambitious companies who raised funds and need a scaled and accelerated growth machine, come to us to push boundaries and step up their growth operations.


לא מצליחים לעמוד בקצב של כלי ה-AI? מרגישים שהכל קורה כל כך מהר, ואין לכם רגע לנשום? אז בואו לנשום רגע ביחד, (בין אזעקות וצפצופים), בוובינר הקרוב שלנו. 
 
כי הפעם אני מארח את Elad Flishko האלוף!
מנהל מכירות בכיר, מומחה באאוטריץ׳ חכם עם כלים מתקדמים. 
 
 2026 GTM Practices - 10X SDR SYSTEM
איך מנהל מכירות, עושה עבודה של 10, לבד!
רביעי - 4.3 | 11:00 בבוקר, בזום!
 
(לינק הרשמה בתגובה למטה)
 
אלעד הולך להראות לנו
איזה מהפיכה טכנולוגית עברה על עולם המכירות.
 
כולם מבינים שלהוציא אלפי הודעות לרשימות לידים קרים, עובד פחות טוב מפעם. זה עלול אפילו לפגוע במוניטין של החברה. 
 
מצד שני, לאסוף סיגנלים של לידים ״חמים״ כל יום מהלינקדאין, או ממקומות אחרים, לוקח שעות על גבי שעות, וליצור הודעות ולפנות אליהם זה פשוט מתיש ולא אפקטיבי. 
 
עכשיו יש AI!
נכון, אבל....
 
כדי לבנות מערכת שיודעת:
- לסרוק סיגנלים מלינקדאין ומקומות אחרים
- לזהות מי מהם הלקוח הנכון
- לאסוף עליו פרטים כדי להכיר אותו יותר
- וליצור לו פניה אישית עם הצעת הערך הנכונה של החברה...

להקים כזאת מערכת, הופכת אותך ממנהל מכירות, למהנדס תוכנה ו-טכנאי AI.

בוובינר הקרוב נשתף:
- איך אפשר לפנות ללקוחות הנכונים
- אחרי שזיהינו שהם מתעניינים בנושא
- ופונים אליהם בצורה אישית עם ההצעה הנכונה
וכל זה, מבלי לבנות שום דבר טכני, אלא פשוט למכור בסקייל!

זו הדרכה מאוד פרקטית, ישירה ובועטת. 
 
התובנות והתוצאות שאלעד משתף, יפילו אותך מהכיסא!!

נתראה ברביעי...

4x Founder | GTM Advisor to Global B2Bs | Builder of Scalable Growth Systems | Dedicated Father of 3

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