Dipl.-Ing. Lars Behrendt

Granny&Smith

We're not just participating in the innovation landscape—we're reshaping it. When market leaders need to ensure their next breakthrough succeeds, they know where to turn.

Our INNOWEEK® methodology has become the benchmark that global industry leaders trust when failure isn't an option.

Where traditional innovation remains unpredictable, we've engineered certainty. Our integrated teams of strategists, designers, and technologists consistently deliver what others consider impossible: guaranteed innovation outcomes in weeks. This is why DAX and Fortune 500 companies choose us as their innovation partner.

Mission Innovation: Inspiring people to be innovative in order to shape the world of tomorrow – that’s my mission.

Keynote Speaker

"Get Real Innovation" is about how to build a truly innovative company and why it's so incredibly hard.

Innovation is the main driver of business success today. What do the most innovative companies like Google, Amazon, Tesla and many startups have in common? What methods do they use? How can you be successful, too? And what, in practice, has proven to be a mistake?

Using real, short, concise & practical examples based on more than 15 years of practical experience in innovation development, Lars helps his readers discuss these questions and find answers.

Bestselling Author

Greenrock

Venture Partner

Family Office

OAB AG

Member of The Supervisory Board

INSTARIDE

INSTARIDE - Synchronizing mobility demands with the help of AI.
The revolutionary social driving startup - still in stealth mode.

Investor

HOW IT STARTED

https://open.spotify.com/show/3A3eHbXPN8A8t8Ga9dK3pE?si=kMT5StTGTrqAQOUO3qQH6g

Podcaster

Stiftungshaus Oldenburg

Board Member

Innovation Authority

Advisory Board Member

//CEO@GRANNY&SMITH, DE-RISKING INNOLAB FOR THE MOST INNOVATIVE COMPANIES

//THE DAY EVERYTHING CHANGED

It happened during a corporate innovation workshop years ago. As I watched yet another brilliant idea suffocate under the weight of process, I saw the spark fade from the team's eyes. In that moment, I made a promise to myself that would reshape my entire career.

THE PATTERN I COULDN'T UNSEE

Across boardrooms and brainstorming sessions, I witnessed the same story unfold. Brilliant minds with transformative visions hitting the same invisible wall. Their ideas deserved better.

THE UNEXPECTED DISCOVERY

What began as frustration evolved into curiosity. Could innovation success actually be engineered rather than hoped for? I devoted myself to finding out.

Years of experimentation led to an approach so counterintuitive yet effective that it changed everything. By building innovations like a portfolio of startups, we turned the notorious 90% failure rate completely upside down.

WHAT HAPPENED NEXT

A prominent German corporation took a chance on this method when traditional approaches had failed them repeatedly. Within weeks, we accomplished what they hadn't achieved in years. Word spread quickly.

Today, seven of Germany's nine most innovative companies have become our partners. From global enterprises to nimble startups, leaders come when they need certainty, not just possibility.

BEYOND THE METHOD

After over 15 years and countless successful market launches, I still feel that same rush when I see an innovation finally connect with its audience. There's simply nothing like watching something powerful emerge from what was once just an idea on a whiteboard.

My engineering background gave me the tools, but it was immersing myself in the human elements of innovation that revealed the true path forward. When leaders invite me to guide their most important initiatives, they're not just getting a process – they're gaining a partner who's navigated this terrain countless times before.

I only commit to journeys I truly believe in, because I've learned that extraordinary innovation requires both methodology and genuine connection to purpose.

MORE INFORMATION:
◾ For enterprises, entrepreneurs and investors -> https://www.grannyandsmith.com/ 
◾ For event organizers & bookings -> https://www.grannyandsmith.com/larsbehrendt

We are here to help you develop, test, and grow new business ideas in a few weeks instead of months. We specialize in innovation development, constantly keeping up with the latest trends, methods, and ways of working.

We have been developing innovation for our customers for more than 15 years now. Our teams, consisting of designers, engineers, software developers, and business model experts, have tried a lot and gained much experience. Today we know what works and what does not - so you don't have to make all those experiences again.

Our INNOWEEK® method is the result of more than 15 years of continuous development and project experience with well-known DAX groups and Fortune 500 companies and helps you to develop, test, and grow new business ideas in a few weeks instead of months.

FIITJEE

- Spearheaded strategic resource allocation to drive business growth in the Vidarbha region.
- Led a high-performing team to establish Nagpur as a premier educational hub, targeting over 30,000 student enrollments within five years.
- Implemented innovative strategies to enhance service quality while optimizing operational expenses.
- Designed and executed a comprehensive digital marketing campaign (ATL and BTL) that increased online engagement by 800%, solidifying the brand’s presence in the competitive EdTech sector.
- Launched a mentorship program that improved academic performance and achieved a 100% increase in student retention rates.

Achievements:
- Achieved a remarkable enrollment growth from 200 to 1,200 within the first year.
- Enrolled 2,500+ students in the second year, significantly exceeding targets.
- Effectively planned and deployed resources to maximize business growth in the Vidarbha region.
- Set a strategic vision to transform Nagpur into an educational hub akin to Kota, targeting 30,000+ enrollments, including medical aspirants, within five years.

 Managing Partner

BYJU'S

- Strategically allocated resources to maximize student learning outcomes while ensuring strong ROI.
- Evaluated learning initiatives and provided actionable recommendations to enhance quality.
- Developed and executed robust digital and performance marketing strategies, driving D2C sales growth.
- Leveraged data analytics to formulate strategies that improved overall performance and effectiveness.
- Spearheaded the integration of data analytics tools to assess student performance, leading to targeted interventions that doubled learning outcomes.
- Collaborated with cross-functional teams to launch a new learning platform, boosting user engagement and satisfaction.

Achievements:
- Oversaw business operations across Rajasthan, Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh, and South India, managing a 500-member sales force, 12 Centre Heads, and 25 Team Leaders.
- Built a high-performing sales team within two months, driving business growth.
- Achieved a record recruitment of 300+ sales professionals in a single month across West and South India.
- Delivered 50% month-on-month business growth from August 2020, surpassing performance benchmarks.

Zonal Business Head – West and South India

Aakash EduTech Private Limited

Zonal Business Head - West and South India

Vedantu

- Led business operations across Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh, and South India, - managing a 1,200-member sales force, including 20 Centre Heads and 70 Team Leaders.
- Drove growth through strategic partnerships and market expansion, resulting in increased revenue.
- Supervised instructional designers, LMS administrators, and support staff to enhance student success rates.
- Implemented a comprehensive sales training program, achieving a 300% increase in conversion rates.
- Conducted market analysis to identify trends, leading to the successful launch of new courses.

Achievements:
- Generated ₹12+ Crores in revenue within four months.
- Recruited 350+ top sales professionals in West India within a month, driving significant business impact.

Regional Business Head

Connaissance Eduventures

- Assessed teaching materials, faculty performance, and curriculum effectiveness to ensure high-quality education.
- Led staff training initiatives and evaluated educational technologies.
- Managed manpower planning and resource allocation for optimal operational efficiency.
- Developed a quality assurance framework that improved student feedback and satisfaction.
- Launched a community outreach program that increased brand awareness and inquiries.

Achievements:
- Established the first center in Borivali and scaled operations to five additional centers within a year.
- Innovated a hybrid offline-online model, setting a new standard in the region.
- Positioned the institute as a premier educational brand in Western Mumbai, known for exceptional teaching quality.

 Founder and Director

Conducted mathematics classes, providing individualized attention to improve learning outcomes.

Mathematics Teacher | 

- Managed cross-functional teams for sales and content development.
- Orchestrated a large-scale Talent Hunt Test, engaging thousands of students.
- Conducted workshops and seminars that engaged over 10,000 students, fostering a culture of learning.
- Enhanced the curriculum by integrating technology-driven solutions, improving student engagement.

Achievements:
- Led a Talent Hunt Test across seven cities, reaching 100,000+ homes and engaging 200,000 students.
- Effectively managed content development and sales teams.

Business Head

Narayana Group Of Schools

- Led site selection and negotiations for new campuses, securing prime locations.
- Directed recruitment for key roles across business development, marketing, and teaching staff.
- Trained teachers for offline and online formats and contributed to the development of the Learn Platform mobile app.
- Managed marketing campaigns and strategic alliances to boost brand visibility.

Achievements:
- Oversaw schools in Borivali, Andheri, and Bhayandar, managing ₹150+ Crore in investments.

General Manager

MT Educare Limited

- Managed 24 science-focused centers, leading marketing strategies for admissions.
- Built a high-performing Business Development Team by recruiting and training talent from top MBA institutes.
- Scaled the sales model across 27 centers, focusing on advanced soft skills for student engagement.

Assistant Vice-President

The Scholar’s Institute

- Launched and scaled three branches, building a team of 30 staff members.
- Aligned business strategy with corporate goals to ensure long-term growth.
- Represented the organization at key industry events, including e-India and the Indian Education Congress.

Achievements:
-Grew the student base from 22 to 150 in the first year, expanding to 450+ admissions by 2007.

Founder

With over 25 years of experience in the Education and EdTech industry, I am a passionate leader committed to delivering high-quality education and exceptional customer service to thousands of students aspiring to crack engineering entrance exams.

𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗥𝗼𝗹𝗲:
- Managing Partner at FIITJEE, a trusted and reputed brand with a 32-year legacy.
- Head of Regional Operations: Overseeing multiple centers across the region.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
- Managing P&L across centers to drive growth and profitability.
- Leading cross-functional teams to ensure seamless operations.
- Developing and implementing strategic plans for business growth.
- Ensuring academic excellence and maintaining high levels of customer satisfaction.

𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 & 𝗦𝗸𝗶𝗹𝗹𝘀:
- In-depth knowledge of market trends, industry best practices, and the competitive landscape in the EdTech sector.
- Creating effective marketing campaigns that drive brand awareness and increase customer loyalty.
- Providing engaging and accessible educational solutions for all learners.


𝗩𝗶𝘀𝗶𝗼𝗻 & 𝗣𝗮𝘀𝘀𝗶𝗼𝗻:
I am committed to driving innovation and positive change in the dynamic world of education, striving to make learning more engaging, effective, and accessible for all students.

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The Battle

Dipl.-Ing. Lars Behrendt

DR. PRANNAY G SHARMA

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