Dipl.-Ing. Lars Behrendt

Granny&Smith

We're not just participating in the innovation landscape—we're reshaping it. When market leaders need to ensure their next breakthrough succeeds, they know where to turn.

Our INNOWEEK® methodology has become the benchmark that global industry leaders trust when failure isn't an option.

Where traditional innovation remains unpredictable, we've engineered certainty. Our integrated teams of strategists, designers, and technologists consistently deliver what others consider impossible: guaranteed innovation outcomes in weeks. This is why DAX and Fortune 500 companies choose us as their innovation partner.

Mission Innovation: Inspiring people to be innovative in order to shape the world of tomorrow – that’s my mission.

Keynote Speaker

"Get Real Innovation" is about how to build a truly innovative company and why it's so incredibly hard.

Innovation is the main driver of business success today. What do the most innovative companies like Google, Amazon, Tesla and many startups have in common? What methods do they use? How can you be successful, too? And what, in practice, has proven to be a mistake?

Using real, short, concise & practical examples based on more than 15 years of practical experience in innovation development, Lars helps his readers discuss these questions and find answers.

Bestselling Author

Greenrock

Venture Partner

Family Office

OAB AG

Member of The Supervisory Board

INSTARIDE

INSTARIDE - Synchronizing mobility demands with the help of AI.
The revolutionary social driving startup - still in stealth mode.

Investor

HOW IT STARTED

https://open.spotify.com/show/3A3eHbXPN8A8t8Ga9dK3pE?si=kMT5StTGTrqAQOUO3qQH6g

Podcaster

Stiftungshaus Oldenburg

Board Member

Innovation Authority

Advisory Board Member

//CEO@GRANNY&SMITH, DE-RISKING INNOLAB FOR THE MOST INNOVATIVE COMPANIES

//THE DAY EVERYTHING CHANGED

It happened during a corporate innovation workshop years ago. As I watched yet another brilliant idea suffocate under the weight of process, I saw the spark fade from the team's eyes. In that moment, I made a promise to myself that would reshape my entire career.

THE PATTERN I COULDN'T UNSEE

Across boardrooms and brainstorming sessions, I witnessed the same story unfold. Brilliant minds with transformative visions hitting the same invisible wall. Their ideas deserved better.

THE UNEXPECTED DISCOVERY

What began as frustration evolved into curiosity. Could innovation success actually be engineered rather than hoped for? I devoted myself to finding out.

Years of experimentation led to an approach so counterintuitive yet effective that it changed everything. By building innovations like a portfolio of startups, we turned the notorious 90% failure rate completely upside down.

WHAT HAPPENED NEXT

A prominent German corporation took a chance on this method when traditional approaches had failed them repeatedly. Within weeks, we accomplished what they hadn't achieved in years. Word spread quickly.

Today, seven of Germany's nine most innovative companies have become our partners. From global enterprises to nimble startups, leaders come when they need certainty, not just possibility.

BEYOND THE METHOD

After over 15 years and countless successful market launches, I still feel that same rush when I see an innovation finally connect with its audience. There's simply nothing like watching something powerful emerge from what was once just an idea on a whiteboard.

My engineering background gave me the tools, but it was immersing myself in the human elements of innovation that revealed the true path forward. When leaders invite me to guide their most important initiatives, they're not just getting a process – they're gaining a partner who's navigated this terrain countless times before.

I only commit to journeys I truly believe in, because I've learned that extraordinary innovation requires both methodology and genuine connection to purpose.

MORE INFORMATION:
◾ For enterprises, entrepreneurs and investors -> https://www.grannyandsmith.com/ 
◾ For event organizers & bookings -> https://www.grannyandsmith.com/larsbehrendt

We are here to help you develop, test, and grow new business ideas in a few weeks instead of months. We specialize in innovation development, constantly keeping up with the latest trends, methods, and ways of working.

We have been developing innovation for our customers for more than 15 years now. Our teams, consisting of designers, engineers, software developers, and business model experts, have tried a lot and gained much experience. Today we know what works and what does not - so you don't have to make all those experiences again.

Our INNOWEEK® method is the result of more than 15 years of continuous development and project experience with well-known DAX groups and Fortune 500 companies and helps you to develop, test, and grow new business ideas in a few weeks instead of months.

Antler

Entrepreneur in Residence

Boltd Solutions

Advising tech startups and enterprises on AI/ML product strategy and digital transformation

• Generated $600K+ annual revenue with focus on health tech and B2B SaaS sectors
• Developed AI agent trained on 10K+ solar/battery specifications, reducing commercial off-grid system quoting time by 80%
• Drove 60% revenue increase for health tech client through product-market fit optimization
• Delivered $500K annual savings for HVAC enterprise through digital transformation
• Identified $300MM market opportunity through TAM/SAM/SOM analysis influencing Seed strategy
• Helped 3 portfolio companies secure $2MM+ funding through product vision refinement
• Developing health AI platform connecting wearables/biomarkers to behavior change; targeting B2C wellness market

Strategy Product Manager | AI Agent & Business Transformation

Stan

Creator Economy B2C SaaS Platform ($35MM ARR, 65K+ Creators) - Brought in to drive rapid results

• Architected AI-powered customer reactivation system, recovering $600K ARR in 30-day sprint
• Built multi-agent AI system using Claude and GPT-4 APIs for personalized journey optimization, improving engagement 34%
• Led cross-functional initiative with engineers and product managers to build Spotify + LinkedIn partnership integration
• Designed PLG features enabling creator niche expansion, driving 40% adoption increase
• Ran 12 A/B tests in 8 weeks with average 15% conversion improvement

Lead Growth Product Manager | GTM & Partnerships channels

Branch Energy

Series A Clean Energy Startup ($10MM raised, $42MM valuation) - Company pivoted to B2B model post-departure

Employee #1 who built and scaled consumer product from zero to $7MM revenue, leading team of 15.


As Founding PM (Nov 2020 - oct 2021):
• Scaled product from idea to $7MM revenue achieving PMF with 1,000 customers in first 90 days
• Built platform architecture serving 6,000 customers with 3-person ops team (2000:1 efficiency)
• Built proprietary AI pricing algorithm and recommendation engine processing 100K+ data points daily
• Shipped 3 products: B2C energy marketplace, automated audit tool, B2B hardware/software solution
• Designed automated systems handling 80% of customer inquiries, achieving industry-leading NPS

As Head of Product & Growth (Oct 2021 - Apr 2023):
• Scaled B2B SaaS product from beta to $200K MRR in 5 months
• Managed $500K acquisition budget achieving CAC:LTV of 1:4 (industry standard 1:2.5)
• Built viral referral program generating 30% of new customer acquisitions
• Hired and managed 6 Product Managers across 5 squads, implementing 30-60-90 day onboarding playbooks
• Positioned company for strategic pivot with scalable systems enabling smooth B2B transition

Founding Product Manager → Head of Product & Operations → Head of Growth

Just Energy

$4B revenue energy retailer | 1M+ customers (residential & commercial) - Executive product leadership role.

Led enterprise-wide business systems transformation and product strategy across 10+ product lines, managing 30 direct reports and 50+ cross-functional team members.

• Drove $30MM impact through product optimization and digital transformation
• Migrated 1M+ customers and 1000+ employees from legacy systems to modern stack (Amazon Connect, Salesforce), with zero downtime, reducing operational costs by 70%
• Managed product strategy across residential and commercial segments serving 1MM+ customers globally
• Aligned 3 VPs and 8 Senior Directors on unified product vision, accelerating roadmap delivery from 2 years to 3 months

Chief of Staff to President | Group Product Manager

Amaris

Global Technology Consulting (6,000+ employees)

Rose from IC to partner track in 18 months, leading North American engineering center and strategic client engagements.

• Generated $1MM+ monthly revenue through 6 new product/service offerings and strategic partnerships
• Managed 20-30 engineers across Fortune 500 implementations (Zimmer Biomet, PointClickCare)
• Influenced critical decisions in $85M acquisition through technical due diligence
• Established partnerships with SAP, Salesforce, Oracle driving $3MM+ annual revenue
• Launched North American delivery center achieving $60K monthly revenue from day one

Technical Product Manager → Associate Partner

Engagement Manager - Lead Consultant

Technical Product Manager

Engineer IT Consultant

McKinsey & Company

- Contributed to digital transformation strategies for Fortune 500 clients
- Developed analytical frameworks still used in current product work

Consultant Internship

Rugby Club Toulonnais

- Developed elite performance mindset and discipline that directly translates to leadership

Professional Rugby Player

Product & Business Leader | Scaling Growth & Digital Transformation | Ex-Pro Athlete Applying Sports Principles to Drive Business Excellence | Leadership & Peak Performance Advocate

Product Manager with 8+ years building AI/ML, digital and SaaS products from 0→1, and scaling product and teams from 1→10, with proven ability to scale operations 1000%+ while maintaining lean teams. Track record includes $600K ARR recovery in 30 days, scaling from 0 to $7MM revenue with 3-person ops team, and driving $30MM+ enterprise impact.

Specializing in product-led growth, operational excellence, and AI-powered solutions for health tech, B2B SaaS, and Utilities Industry.

Known for systems thinking, collaborative leadership, and high-velocity execution. I bring customer obsession to every product decision, with proven platform thinking that scales from startup to enterprise.

Currently: Building AI-powered health and longevity products to gain hands on experience with Agentic products.

Let's connect - I specialize in making the impossible look inevitable.

Robin Ayme

Most health founders I know are unhealthy.
Sounds crazy. But it's true.
Was joking about this with Scott Marcaccio the founder of Myo recently.

We're building companies to help millions get healthier.
While burning ourselves out in the process.

The irony isn't lost on me.
When I coached founders and CEOs, I saw the same pattern every time:
They'd come to me wanting to optimize performance, high achievement and pro-athlete mindset level. Get that last 1%.

Then a few weeks in:
"Robin, I actually have two problems:

1 - My health is falling apart
2 - My relationship with my wife and kids is broken"

My answer was always honest: "I can help with #1. Still figuring out #2 myself."

Here's what I learned from working with top performers (people advising Meta executives):

Congruence is everything.

If you sleep 4 hours, run on stress, but your company preaches wellness?
You're not building a brand. You're building a lie.

Now I'm back in the builder seat with my own longevity venture.
And I'm doing it differently this time.

My bet? I need to be my hardest customer.
I need to build this company while:
-> Running a startup
-> Training for Hyrox (Yes, moving away from Rugby ...)
-> Trying to be the best dad and husband possible 
-> Actually having a life

If my product can't work for me when life is chaos, it won't work for anyone else.
Most health products are built for perfect conditions.
But we're human. Life is messy.
I focus on the human behind the body.

Because what's the point of winning if in 20 years I'm asking someone:

1 - Can you help me with my health?
2 - Can you help me save my relationships?

That's not ambition. That's insanity.
I'm building this company the right way. Or not at all.

-------
BTW - If you're near a Myo clinic. 100% worth your time.

Building AI Health & Longevity Products | Cross-functional Leader | 0→1 + Scale Expert | Ex-Pro-Athlete

More data doesn't make you healthier.
As a pro athlete, and then in my business career, I learned something important:
We collected tons of data. But we only obsessed over metrics that had:

-> High leverage/correlation to the outcome
-> Clear action we could take

Everything else? Ignored.

Now I see health tech making the opposite bet—collect ALL the data, figure it out later.

But that's backwards.

Data without a clear path to action is just noise.

People chase the 143rd biomarker when they don’t do anything about their lack of sleep, and eat processed food like candies … 

I’m not here to sugarcoat the truth: the next biomarker will not change anything in your life, you’re just procrastinating. 

Same concept as people chasing the next information, waiting to “be ready” to start. 

Start with what you have, the basics will already bring you to the top 5%.

That's what I'm building into my next venture. 

Ruthless focus on what moves the needle. Cut the rest.

Already in closed beta with longevity clinics and high-end gyms.

Consumer launch coming soon.

Want early access? Drop a comment or DM me to join the waitlist.

For years, people told me I was “too scattered.”

Journalist. Coach. Athlete. Founder. Systems nerd.

“Pick a lane, Robin.”

Then AI happened.

And suddenly, being a polymath became my edge.

Here’s my morning now:
☕ Coffee
📋 Assign Notion tickets to my Claude Code agent
🚶 Walk to office (20 min)
💬 Arrive to Slack: “Done. Tests passing.”

Code written. Reviewed. Ready to ship.
Before my first meeting.

All those years going deep on productivity systems, automation, research methods?

Felt like procrastination at the time.

Now it’s the foundation for orchestrating AI agents.

The new leverage isn’t being specialized.
It’s knowing enough about everything to direct AI that does the rest.

Polymaths used to be scattered.
Now we’re dangerous.

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If you're in the top 1% of health ... read this.
If you're tired of them ... read this.

Ever talked to someone obsessed with fishing?
They hit you with line weights, drag systems, tippet sizes, moon phases...

And suddenly, you have zero interest in trying it.
Health is the same.

You're passionate. You love the deep dive. 
You spend weekends reading studies on NAD+ and Zone 2 training.
That's great ... for you.

But here's the problem: most people don't want a PhD in longevity. 
They just want to feel good and live longer.

When you overwhelm them with details, you lose them.
Your job isn't to show how much you know.

It's to make health fun and approachable.
Teach people how to fish - and make them actually want to do it.

I'm sure you once loved a subject because the professor teaching it made it fun and approachable - I did (Quantum Mechanics - nerdy on paper, one of my professor made it memorable .. a story for later). 

PS - I consider myself in the top 1% of health. So that's a letter to myself ;)

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Dipl.-Ing. Lars Behrendt

Robin Ayme

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