Dirk Sahlmer

Acquiring SaaS companies @ saas.group | saas.wtf Newsletter

Engineer turned M&A professional. After 20+ transactions on the buy-side, I'm now helping tech founders run a structured exit process.

Posting regularly here on LI and in my saas.wtf newsletter on SaaS and  M&A topics.

Head of Origination

Rewardful

Turn your biggest fans into your best marketers. Rewardful is the easiest way for SaaS, membership and subscription companies to setup affiliate and referral programs with Stripe & Paddle. 

Built from the ground up for subscriptions, Rewardful automatically adjusts commissions for downgrades, upgrades, free trials, cancellations and refunds.

Co-Founder & CEO

Vertical City (Formerly Visio Media)

Vice President of Growth

Director of Growth

Granify

Director of Product

Product

Granify automatically maximizes revenue for online retailers by identifying shoppers that aren’t going to buy and changing their mind - before they leave the site - by harnessing the power of real-time big data and machine learning.

Full-stack Digital Marketer

FixedSocial

FixedSocial is a full-service digital marketing agency that helps businesses leverage the online medium to achieve their corporate goals. Our results-driven and analytical approach first takes into account your overall business and marketing goals and objectives. We then work with you to create a strategic digital plan that will help you achieve or surpass your business goals.

Our deep understanding of corporate strategy and traditional marketing is often well-received by clients. This point of differentiation helps ease the transition into the world of digital marketing for many companies.

Managing Director

Serious Labs Inc.

Serious Labs is a software company that creates engaging digital training exercises to assist companies in competency training for high stakes jobs and scenarios. Working closely with clients, expert trainers, and industry subject matter experts, Serious Labs uses instructional and game design to create engaging training exercises that provide an extraordinary level of understanding. By making competency training fun for the user and efficient for the company, Serious Labs is working to turn an industry pain into a data rich, enjoyable experience.

Consultant

WebScholarz

Start-up digital marketing education institution in Kolkata, India.

Advisor

Riverside Electric Ltd

Leading the planning and development of a new SBU.

Director of Marketing

Swift Current Broncos, Western Hockey League (WHL)

Completed a thorough analysis of the economic impact this organization has on their community. Determined the direct, indirect, and induced impacts of their operations for the 2010-11 season, in terms of GDP and new cash flow to the city. Also provided strategic direction for the organization to meet their mission and goals set by the board of directors. Reported directly to the board of directors.

•	Adapted the Sports Tourism Economic Assessment Model (STEAM) model to capture the economic impact for an entire season located in one geographical location rather than the one-off events it was created for, thereby decreasing time and cost for the client.

•	Created new methodology for assessing the economic impact of a sport’s team, resulting in a significant increase in accuracy.

•	First authored a publication on the economic & social impacts of the Swift Current Broncos on the city of Swift Current

Management Consultant

MBA Students' Society

Not-for-profit organization created to provide opportunities and services for the MBA students. The student executives are voted in by the student body to be leaders among leaders.

• Created a selection and training method for the MBA Case Competition Team, while keeping all parties involved satisfied and engaged

• Initiated, planned and coordinated two teams to their first MBA National Case Competition, thereby building the MBA program’s brand and providing the top MBA students with enhanced analytical and presentation skills.

Vice-President, Academic

Riverside Electric

Family owned private corporation. One of the largest electrical contracting firms in Southern Saskatchewan, specializing in commercial, industrial, and oilfield construction, repair, and maintenance.	

• Developed a valuation formula for subsequent stock purchases for an employee buy-out.

• Developed and planned strategic direction with senior management team

• Developed plan to reduce employee turnover

• Analyzed financial statements to provide insight on various aspects of the business and potential cost reduction opportunities

Associate Manager

Dual Masters: MBA, Digital Marketing. 

My work in digital marketing has been published in two university textbooks, including MKTG, 3rd Canadian edition (2015) by Nelson Education/Cengage Learning and Building Your Dream: A Canadian Guide to Starting Your Own Business, 9th & 10th editions (2014, 2016) by McGraw-Hill Ryerson. In addition, my work has been featured in many leading online marketing publications including eMarketer and Inc. Magazine.

I've also taught digital marketing as a guest lecturer at top MBA programs in Canada. 

Speaking Engagements:
Driving Direct Bookings from Disrupters (Digital Travel Summit, Las Vegas, 2016)
Dx3 Canada: Paypal Startup Zone pitch competition - 1st place (Toronto, 2016)
Artificial Intelligence & Robotics in Banking, Trading & eCommerce (Digital Finance Toronto, 2015)

Specialties: Human-centric Personalization, Predictive Analytics, Marketing Automation, Go-to-market Strategy, Positioning, Strategic Planning, Conversion Optimization, Traffic Acquisition, User Experience, Financial Analysis, Negotiations, Management, Leadership

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Dirk Sahlmer

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