Dirk Sahlmer

Acquiring SaaS companies @ saas.group | saas.wtf Newsletter

Engineer turned M&A professional. After 20+ transactions on the buy-side, I'm now helping tech founders run a structured exit process.

Posting regularly here on LI and in my saas.wtf newsletter on SaaS and  M&A topics.

Head of Origination

⭐️ Helping Founders & Operators Build Authority Through Earned Media | Top 10% Podcast Visibility | Accredited Publicist

You’re the engine behind your company’s growth.
You build, decide, lead, and carry the risk.

But when it comes to visibility?
You’re still flying under the radar.

I work with founders and CEOs who want their expertise to translate into authority, the kind that puts them in front of serious buyers, partners, and decision-makers without relying on luck, referrals, or sporadic visibility spikes.

Through my Podcast Authority Sprint, my team and I build and run your authority pipeline end-to-end. We refine your positioning and angles, identify top-tier podcasts where your buyers already pay attention, and manage all outreach and follow-up. You show up for high-value conversations. We handle everything else.

I’ve spent over 30 years in public relations securing thousands of media and podcast appearances, placing experts in top-tier outlets, and engineering visibility that compounds instead of disappearing in a social feed.

Here’s the reality most founders miss:
You don’t need more content.
You need the right people hearing the right message in the right rooms.

Selected results:
• Generated $2.02M+ in AVE for SaaS company SudShare in under 60 days
• Secured over 1 million lines of newspaper coverage for a major film production
• Sold out multiple concerts for Alberta Ballet and The Arden Theatre through earned media
• Increased a fitness brand’s website traffic by 357% using PR, not ads
• One strategic podcast interview drove a five-figure launch within two weeks
• Accredited Publicist with the Canadian Public Relations Society
• Led Y2K Crisis Communications for the City of St. Albert
• Columnist for SEE and Vue Magazines for four years
• Published in Canadian Press, En Route Magazine, and Destination Weddings & Honeymoons
• Author of the best-selling Costa Rica – The Bradt Guide
• Built a seven-figure travel and wedding agency using PR alone — no social media, no paid ads

My work sits at the intersection of journalism, marketing, and public relations. We don’t chase vanity metrics or buy attention. We build long-game authority and visibility that moves the business.

If you’re done being the best-kept secret in your industry, email me at larissa@elbeepr.com
and let’s talk visibility.

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