Divyansh Lohia

I’m the Co-Founder & CEO of Katalyst, a New York City-based startup where we’re building AI agents for enterprise sales teams. Our mission is simple: make every account executive dramatically more effective by giving them an AI colleague that understands their pipeline, surfaces what matters and automates admin. 
With a computer science background from Cornell and experience across cloud observability and GTM at companies operating at massive scale, I’ve seen firsthand how much revenue teams lose to slow complex sales admin and manual prep. Katalyst was born to fix this.

At Katalyst, we’re obsessed with clarity, speed, and impact. We take the most painful parts of selling - prep, research, messaging, CRM scribing, meeting readiness and automate the complexity behind the scenes. Our AI agents do the work so sellers can focus on what actually moves revenue.

If you ship fast and want to build something category defining, come help us push the boundaries of AI for enterprise sales workflows.

Co-Founder & CEO

Building a Direct-to-Consumer brand that makes lifestyle products ethically & sustainably. 

If you would like to work in setting the standard on how High Achievers live and move, please reach out!

Amcor

• Led marketing campaigns to drive demand generation and acquired >1k leads across 4 national exhibitions in the Wine and Spirits industry within the budget.
• Led marketing presentations by defining the value proposition for the sales teams to upsell and cross-sell new innovations and products to over 10 major brands including SKYY Vodka, Fireball, 19 Crimes, Bombay Sapphire and so on. 
• Effectively collaborated with marketing agencies to produce marketing materials and content creation to bring brand communication to life, boosting customer engagement by 15%.
• Ran an influencer-led campaign in the region, which attracted new and existing customers, to increase brand awareness and market share by promoting innovations resulting in an impressive 20% increase in new projects.
• Conducted market research to identify emerging trends, opportunities, and competitive landscapes that led to a 20% increase in new business opportunities
• Collaborated with cross-functional partners at a global level, working closely with teams spanning sales, design, R&D, PMM, and finance during project management to create and deploy strategies for the successful commercialization of innovation projects.
• Led integrated marketing for new product launches in North America, including communication, social media, PR, and email strategies. Measured results against key marketing metrics to deliver on brand promise and gain actionable insights.

Marketing Manager

Pathrise

• Calculated the total addressable market (TAM), and segmented the market into distinct customer segments that helped in adding new verticals

Marketing Intelligence Intern

 Graduate Marketing Association (USF)

• Gave an opportunity to students to meet with industry leaders and solve real-world problems through projects
• Organized different marketing workshops by connecting with multiple guest speakers

Assistant Director Of Activities

Malloy Group

• As a design thinker, I worked on “Customer Re-engagement Strategy” for a client consulting project at USF
• Provided solution to integrate different platforms for hospitality industry

Marketing Strategist

Dollar Industries Ltd

• Planned and optimized the brand and media-wise marketing expenditures of over $1.4M yearly.
• Achieved 38 million reach across social media platforms for the rebranding using digital marketing strategies.
• Responsible for conceptualization and implementation of brand strategy (TV, OOH, Social Media, Events, and Digital) to successfully rebrand the company.
• Leveraged Data Analytics and Enterprise tools to manage 70 retail vendors and 1,000 distributors from one place.
• Collaborated with the marketing and sales team on a go-to market (GTM) strategy to launch a new brand to market while managing the marketing budget. 
• Spearheaded the execution of 100,000 MBOs with BTL activities such as retail marketing to create visibility for the brand.
• Managed multiple projects with cross-functional agencies such as print, digital, and outdoor agencies as a client. Undertook media planning and performance tracking of different marketing campaigns and reported it to cross functional stakeholders

Brand Manager

JETZY

• Led social-media marketing campaign by collaborating and managing relationships with over 200 influencers
• Increased user reach by 10% globally across North America, Asia and Europe in just 2 months

Marketing Manager-Influencer Partnerships

Infiniti Research Ltd.

• Performed key market, supplier, and competitive analysis to provide qualitative and quantitative insights for structured decision-making for multiple Fortune 500 clients such as Facebook, The Coca-Cola Company, and more.

Marketing and Growth Strategy Associate

Sankalp-The Official Leadership and Nation Building Club of IBS Hyderabad

•	Gained experience in organizing and participating in social responsibility activities spread across Hyderabad, leading to direct interaction with all sorts of people
•	Hands on experience in organizing best manager events during post-graduation

Events Head

Emami Agrotech Limited

• Generated over $400,000 in new e-commerce revenue stream for Emami Healthy and Tasty Soya Bean Oil
• Developed strategic innovative retailer schemes by analyzing 130 retailers, sales and distribution businesses. This resulted in over 80% growth in sales in the first 3 months leading to the expected growth of 200% in the year

Marketing Intern

A brand manager with 5+ years of experience in brand strategy, retail branding, developing and managing brand campaigns across consulting, product, technology companies looking for a full-time brand marketing manager role.

I am adaptive, detail-oriented, and a problem solver with a passion for attaining the unachievable through analysis and collaboration.

I consistently demonstrate analytical skills, and embrace tough challenges with data driven decision making.

Key Competencies:
• Brand Marketing 
• Consumer Marketing 
• Data Analysis 
• Market Research 
• Project Management
• Budget Development & Management
• Cross-Functional Teams & Agencies
• Vendor Management

Technologies:
• Tableau 
• Qualtrics 
• R Studio 
• A/B Testing 
• MS Excel, Word, PowerPoint 
• Canva 
• SEMrush 
• MailChimp
• Marketo

Key Achievements:
• Planned and optimized marketing expenditures of over $1.4M yearly
• Directed the execution of 100,000 MBOs with BTL activities
• Increased user reach for a social media app by 10% globally in just 2 months
• Developed strategic innovative retailer schemes resulting in 80% growth in sales in the first 3 months

Please contact me at vg.vedikagupta@gmail.com to find out how I might contribute and add value to your organization.

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Divyansh Lohia

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