Divyansh Lohia

Katalyst

The AI agent for account development | Automate key workflows and get 80% time back talking to more customers.

Stealth - Feb to Sep

Co-Founder, CEO

RevGenius

RevGenius is a community of sales and gtm leaders.

Member

Datadog

Led GTM for Datadog Real User Monitoring, Session Replay and Mobile Application Testing taking them from 60m-100m ARR in <1 yr.

Product Marketing Manager

Eastrivr

Direct-to-Consumer brand that makes lifestyle products ethically & sustainably. 0-200k ARR in 2yrs w/ zero funding. Designed in NYC, made in India.

Founder & CEO

AB InBev

Product Owner of MarTech's mROI Project | Beer Garage Incubator.

Product Manager

Weill Cornell Medicine

Implemented dashboard monitoring cardiovascular and mental health of migrant asylum seekers via Fitbit & Apple Watch.

True Good Essentials LLP

1st Product Manager at True Good; Complete ownership of the “True Good” Android/IOS App

Aidapp

“Saledrive” enterprise SaaS that helps SMEs onboard and real-time manage on-field sales teams.

CEO & Co-Founder

Ginesys

- Full-stack implementation of internal app to manage client compliances

Software Engineer

Building getkatalyst.app. Automate account development and get 80% of time back talking to more customers.

Sign up for early access at getkatalyst.app

AEs spend 80% of their time in account development activities (daily meeting prep, client 1 pager, account research, follow-ups, CRM scribing). Katalyst does all that on your behalf, so you can handle 10x deal flow. 

DM me if you have any questions. 

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I've founded/worked at a couple of startups (Eastrivr, Aidapp, Truegood), a couple of big co's (Datadog, AB-InBev) and currently building in the future of sales tech @Katalyst. We are a top-tier team of (tech+gtm) ex-Datadog, Google, Tesla and as outsiders rethinking enterprise sales.    

My Journey in 1 line:  SWE --> PM --> PMM --> Founder doing everything.

Follow me to stay on top of future of enterprise sales with AI.

Co-Founder & CEO

Building a Direct-to-Consumer brand that makes lifestyle products ethically & sustainably. 

If you would like to work in setting the standard on how High Achievers live and move, please reach out!

GTM doesn’t break overnight.
It breaks slowly - in the whispers, not the alarms.

It breaks when reps stop following up consistently.
When deals stall in mid-funnel for ‘no reason.’
When CRM updates lag by a week.
When the team confuses activity with progress.
When leaders keep pushing for more top-of-funnel volume instead of fixing the leaks right in front of them.

For a long time, I confused a ‘busy’ pipeline with a ‘healthy’ one.

We had deals.
We had calls.
We had demos.
We had activity.

But deals weren’t moving.

The loud failure happens when revenue misses the quarter.
The quiet failure happens months before - when deals start losing momentum silently and you don’t notice.

The turning point for us was seeing deals die not because of product fit, but because of:
→ fragmented data
→ tool overload
→ lost context
→ slow engagement
→ lack of multi-threading
→ reps stretched too thin

The fix wasn’t more tools.
It wasn’t more leads.
It wasn’t more sequences.

It was simply this:
Care more about the deals you already have than the leads you don’t.

GTM teams rarely fail because they don’t generate enough interest.
They fail because they can’t convert the interest they already earned.

When did you realize your GTM wasn’t failing loudly - it was failing quietly?

Most teams obsess over top of funnel.
Very few obsess over the middle of the funnel - and that’s exactly where most deals die.

It’s comfortable to generate more leads, buy more lists, fire off more sequences, push volume. It feels like progress.

It’s much harder to admit that your existing opportunities aren’t moving because:

Your CRM is fragmented.
Your data lives in 6 different tools.
Your reps lose context.
Your follow-ups are inconsistent.
Your pipeline signals are weak.
Your team can’t multi-thread effectively.
and only the top 20% of sellers actually know how to build relationships.

I saw this firsthand.
Back when I was running sales alone with 15+ deals in the pipeline, I’d see prospects slowly reduce replies, lose context, or disappear altogether.

Not because the deal wasn’t a good fit.
But because I failed to engage them at the right moments.

Deals don’t fall through loudly.

They leak quietly.

The root cause?
People, process, and tooling - all misaligned.

The fix?
Shift from ‘more leads’ → ‘more momentum on existing deals.’

Because optimizing the middle of the funnel requires:

Consistent value at every touch.
Better signals.
Cleaner context.
Vertical AI that understands your pipeline and moves deals forward.
And leadership willing to invest in the hard things.

It’s not glamorous.
But it’s the difference between revenue engine and revenue theatre.

P.S. What’s one GTM problem you think companies still pretend doesn’t exist?

As a founder, I spent too long solving the wrong problem.

We thought our ‘customer’ was the salesperson - the rep trying to get through their daily workflow, juggling 6 different tools, updating CRM, fighting data redundancy, trying to squeeze more output out of broken systems. 

It made sense at the time. Engineers are trained to obsess over the end user. So we followed that instinct: fix the rep’s pain, improve their daily workflow, give them superpowers.

But the more we built, the more something felt off.

Reps loved the product. Usage was high. Feature requests kept coming.

But no one wanted to pay.

Because the real customer wasn’t the user.

It was the CRO - the person responsible for revenue, funnels, team performance, and targets.

Their pain was completely different.
- Deals stuck in mid-funnel.
- 60 - 70% of sellers are underperforming.
- Reps drowning in admin work.
- No visibility, no signals, no momentum.

We were solving workflow pain when the buying power cared about revenue pain.

The turning point?
When 50+ reps from enterprise companies onboarded to our platform and not a single one had the agency - or budget - to buy what they were using.

That’s when it clicked:
Build for the buyer. Not the user.

Once we shifted to enterprise sales, long cycles, custom pricing, value-based selling - everything changed.

Because we were finally solving the pain that actually mattered.

Today, our rule is simple:
Only build features that generate measurable revenue impact. Everything else is noise.

P.S. What’s one time you realized you were selling to the wrong ‘customer’?

Just Build It

Growing a community of hackers and builders. 
I bring my expertise in building communities, experimenting with AI & automation tools.

Founder

Substack

Weekly Blog - 1% Better. I share learnings and advice from my life experiences.

Blogger

Opella

Main responsibilities
• Promote a consumer-focused approach within the team, liaising with internal
departments to better understand and respond to consumer needs.
• Coordinating research activities with multiple departments like marketing and
digital to ensure alignment with strategic goals and efficient resource use.
• Manage insights for digital-first strategies and support the integration of these insights
across the consumer experience spectrum.
• Synthesize data from diverse sources to develop insights that foster
competitive growth and strategic decisions.
• Develop agile methodologies and contribute to global consumer insight efforts,
supporting cross-functional team dynamics and rapid project execution.

Global Insights Manager

Utopia

Head of Events at Utopia. 

Best Memories was hosting Healthcare x AI - with Theremia, Sanofi & Galion Exe.

Founding Member

Kula Connect

Kula Connect is a community that aims to foster stronger connections between India and Europe by uniting individuals and facilitating networking, exchange of ideas and collaboration. We grew the community to +1600 members and organised 3 events across Paris, Milan and Amsterdam.

My Focus: Covered stories of Indian Entrepreneurs in France.

Danone

• Managing the innovation pipeline, supporting countries, and finding synergies among them
• Designed dashboards to identify key distribution channels and formats for Volvic's new launches.
• Lead cross-functional teams to deliver multi-year innovation including identifying consumer insights 
• Analyzing market research, developing concept and launch materials and benchmarking internal and external innovation trends
• Tracking innovation project management, portfolio analysis & performance
• Briefing agencies on execution & delivery of toolkits and coordinate with suppliers & other stakeholders 
• Handling internal financial management in collaboration with Finance Team.

Global Innovation Brand Manager Volvic

L'Oréal

•  Developed monthly performance reports of CeraVe and its competitors by creating dashboards and graphs in 10 countries and 7 different categories to help drive business growth by more than 85% 
• Served as a bridge between Cerave DMI at NYC and the product managers of 16 countries to support brand campaigns and new product launches through stock allocation and not limited to timely dispatch of samples/testers
• Lead AntiAgeing and Suncare market analysis project to identify growth opportunities for the brand and communicate crucial recommendations to the development team and European countries
• Aggregated prices of 100 SKUs in 4 categories and conveyed key information to prepare pricing strategy for the brand’s new product launches  
• Conducted Ad-Hoc competitor analysis for the DMI, Brand Managers and General Managers to drive business growth and expansion through strategic decisions

CeraVe Assistant Project Manager Europe Zone

Cognizant

• Engineered monitors using data analytics tools to limit consumption of AWS resources by 57%
• Created documentation on different enterprise-level use cases to shorten the problem-resolution period by up to 75%
• Trained new team members through knowledge transfer and enhanced the team efficiency as measured by the KPIs by almost 50%
• Resolved high-priority issues of the client by cross-team coordination and reduced the annual cost by approximately $55000
• Communicated weekly incident reports to the client using dashboards and decreased recurring monthly incidents by 89%

Programmer Analyst

• Implemented steps to create basic cloud infrastructure, such as creating databases and connecting
servers; reduced the problem resolution time by 1 hour per technical issue.

Intern

MSRIT DebSoc

• Orchestrated monthly masterclasses for a group of 30 students on topics such as argumentation, speech structure and framing rebuttals and the    club achieved a peak performance of more than 25 credentials than the prior year 
• Established relationships with leading debaters and engaged them in our championship event, resulting in a record-high registration of more than 250 participants from 40+ institutions

Debate Coach

The Takshashila Institution

• Executed growth strategies on key network channels and obtained up to 10k podcast listeners in 2 months 
• Overhauled alumni engagement by almost 100% by simplifying and updating the CRM database
• Optimized recruitment process by using automation tools and minimized the time duration by 82%

Policy Research Intern

I just build it | Endurance Athlete 🏃‍♂️

Hi! I’m Satvik, founder of Just Build It! — where curious people in Paris build ambitious projects together.

You are the average of the 5 people you spend time with.
If you’re building something bold, you already know this: the right tribe fuels your ambition.

In a world of noise, our most valuable currency is what makes us human — judgment, creativity, authenticity, and taste.

I follow my curiosity, instead of finding my one true purpose.
The future belongs to those who dare to be real, take physical action, and think differently.

Want to connect?
Drop me a note about why, if we are complete strangers. 
I value genuine connections over growing a network.

Want to be my friend?
Join me for a Saturday morning run and a café — real connections happen offline. 

My Thoughts: https://satvikputi.substack.com/

Satvik PUTI

Last Year, I was among the audience listening to cool speakers about learning and community, moderated by Whitney. 

A year later, I’ll be on the other side talking about things I deeply care about — people and technology, along with Kevin & Lu. 

There are still a few slots left. 
Link in comments ⬇️

CC: Zoku CMX

Founder @Just Build It | Ambassador @Lovable | Athlete 🏃‍♂️

No alternative text description for this image

What's the difference between a random cocktail event and a demo night? 🤔

You go back home with new friends and a renewed sense of confidence that you can Just Build It. 

That's exactly what we did yesterday with Lovable and Photoroom. 

We gathered people from all walks of life in the beautiful Photoroom HQ in the center of Paris. We asked them to dream, build and ship.

Here's the catch: You have got only 1 hour to do this 🤯 

No fancy slides, only working demos. 
And boy, we had some cool demos. No overthinking, just ship fast! 🚀

I couldn't have done this without Larissa and Alexander 🫶
For the generous support from Sophia 🫶 

CC: Matt & Eliot who watched the demos silently 😉

My DMs are open if you have ideas on organising cool events.

Most friends are not honest and don't dare to tell that your product sucks.
But, we figured out a way to tell who's lying at the Hack the Gap hackathon ⬇️ 

We knew that our friends are gonna be nice and that's dangerous.
For entrepreneurs, seeking truth is more important than being right.
Which means, the products should be built in a way to seek truth.

Last week, we built an application that helps you fill conceptual gaps when learning complex topics. We went beyond summarizing PDFs via ChatGPT.

But, sending our application to sign up was not enough. 
One of the users is a close friend of mine and she didn't even tell me why she dropped off. Zero feedback. But, I figured immediately when I saw the time she spent on the app. 

How did we know this?
We measured the time spent by each user on the application. We learnt that we would have to improve the way the backend handled the PDF inputs because it took at least 30 seconds to analyze the PDFs. Nudged the users to put smaller files, so the waiting time would decrease.

The Result? 
In 2 days we were able to get more than 40 signups, with more than 50% of the users completing all steps to generate study plan.

What should you takeaway?
- Don't ask people if they would use your app. Ask them to sign up and use it. Ideally, if you are meeting in person, snatch their phone and put your app link and ask them to use it. You will learn so much about the friction points in your product. 

- Measure retention aggressively. Run experiments, to measure the time they spent on the app. (This can be a whole series of posts, tbh). 

CC: Martin, Ombeline, Bryen (My Team)

Let's debate this – Asking people to book time on my calendar, when I am the one requesting to speak. 

Most people think it's a sense of entitlement. 
I used to believe it too. But I updated my beliefs. 

It's coming from a place of respect for people's time, energy and attention. These are precious to me. I don't wish people to waste their time, energy and attention by having a back & forth conversation on deciding the time and the meeting location (if we are meeting in person). 

I usually look for people's calendar link so that I could book a time to talk to them. But, I rarely ever find one because most people don't have one. 
Hence, I send mine to reduce the friction. 

But, I might be missing a lot of cultural context. Tell what your thoughts are.

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The Battle

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