Aurora Training Advantage

Chief Executive Officer

ITU Online

ITU Online Training is dedicated to bringing students comprehensive training in all major aspects of the IT industry. ITU offers courses for individuals seeking IT career certifications and corporate training for organizations that want their employees to have the latest technology skills.

Triad Behavioral Health

Triad Behavioral Health provides exam preparation, continuing education, and career services for behavioral health individuals, institutions, and organizations for over 40 years. Triad’s brands include – AATBS, Academic Review, Taylor Study Method, Gerry Grossman Seminars, and Smart Practitioner.

Chief Marketing Officer

Lost River

As a decisive leader, spearheaded all organizational initiatives, including the management of Marketing, Sales, and Development teams. Oversaw the design, development, and deployment of an ecommerce website while simultaneously guiding the marketing team in building brand awareness through online and offline strategies.

Chief Operations Officer

Automobile Club of Southern California

Responsible and accountable for the development of the AAA Mobile app. Collaborated with various strategic development partners to design, develop and deploy App. Drove and set priorities, milestones, requirements, and ensured features were in alignment with the strategic business objectives of AAA.

Sr. Product Manager - Mobile Application

Next Day Flyers

As the manager of an eight-member Marketing Operations team at NextDayFlyers, I steered the tactical execution of products and services on the ecommerce platform. In collaboration with Dev, manufacturing, and executive teams, we successfully aligned priorities and requirements with strategic business goals, thus maximizing team performance and productivity.

Marketing Operations Manager

M2 Technical Services Inc.

Managed due diligence for potential investments for The Sentient Group, a major private equity firm with $2.3 billion in global resource projects.

Sr. Product Manager /Consultant

Ultimate Truck and Auto Accessories

Responsible for the design, development, deployment of two eCommerce web sites - www.ultimatetruck.com and www.ultimateoutdoor.com. Developed marketing strategy to build brand awareness, traffic and conversions of users. Decisive leader of all technical initiatives of the organization.

Director of eCommerce

AutoAnything

Managed merchandising team accountable for implementing, maintaining and managing new and existing products on eCommerce site.  Communicated with the executive team, vendors, and internal departments to coordinate overall merchandising efforts in accordance with corporate strategy and revenue goals.

Manager

MP3.com

Planned and managed the development, testing, launch and operation of products and services designed to increase traffic, build user communities that all generate revenue. Analyzed success metrics and made adjustments to service as necessary.

Senior Product Manager

Ever wondered why some companies thrive while others merely survive? The difference might be closer than you think.

Many organizations grapple with aligning their business objectives to operational execution, leading to missed opportunities and stagnant growth. CEOs and executives often find themselves overwhelmed by complex market dynamics, struggling to foster high-performing teams essential for innovation and profitability.

Imagine leading an organization where strategic goals seamlessly translate into exceptional results. Your teams are not just performing—they're excelling—propelling your company to new heights of revenue and market expansion. Picture navigating complex business environments with confidence, backed by innovative strategies that place your company ahead of the competition.

With over 23 years of executive leadership experience, I specialize in transforming organizations by aligning business objectives with effective operational execution. My expertise includes developing and implementing innovative business strategies that exceed revenue and market goals. By fostering cultures of excellence and collaboration, I build and lead high-performing teams equipped to tackle today's fast-paced markets. Leveraging deep market insights and financial acumen, I navigate complex business environments, identify growth opportunities, and position organizations ahead of industry trends.

Ready to transform your organization and achieve remarkable success? Let's connect. Send me a message or schedule a meeting to discuss how we can align your business objectives with actionable strategies for growth.

Derrick Josten

LeadG2

Vice President / Senior Director

Senior Inbound Marketing & Sales Consultant

I work one-on-one with LeadG2 and The Center for Sales Strategy clients to help develop and execute inbound marketing and sales strategy.  We believe in the tangible success of our clients, which is why we start with ROI and sales strategy to determine a custom marketing approach. We deliver results-oriented services including lead generation, sales enablement, content, and digital marketing strategies. CSS is a Platinum partner of HubSpot, and we often implement HubSpot's marketing automation and CRM software.  Our technology implementation and strategic consulting helps our clients  generate new leads & nurture and convert existing leads.

Check out my most recent blog posts on the LeadG2 blog: https://leadg2.thecenterforsalesstrategy.com/blog/author/maryanne-mcwhirter

Inbound Marketing & Sales Consultant

St. Bernard Academy

Fundraising, event planning (including coordinating a year celebration of school’s 150th anniversary), and increasing brand awareness were all part of my job at St. Bernard Academy, an independent preK-8 school in metro Nashville. Through consistent messaging, brand management and strategic social media, SBA’s brand and reputation were being built in the community. I collaborated with administration, faculty, families, friends and trustees to communicate the school's mission and created a culture of stewardship among constituents.

Director of Marketing and Community Relations

Midwest Communications, Inc. (aquired South Central Media September 2014)

Here, I commanded a system of products, services, and capabilities that are appropriate to solving a broad range of marketing and communications needs. I served as a marketing consultant and sales specialist for two extremely successful radio stations WJXA (Mix92.9) and WCJK (96.3 Jack-FM), and I specialized in targeting local direct clients, coordinating their marketing, and expanding their business.

Marketing Consultant

Interfaith Dental Clinic

Here I was responsible for foundation and donor relations. I marketed, organized and planned continuing education certification courses and served as editor and manager of the Interfaith Dental Clinic newsletter, website, and direct e-mail blasts.

Development Associate

First Year Experience Office, Auburn University

•Promoted to serve as one of four head coordinators to Successfully Orienting Students program
•Organized operations of an orientation program serving transfer students and parents
•Selected and trained 35 other orientation leaders in an 8 week training program

Orientation Coordinator

I am a driven marketing and sales specialist with experience in both for-profit and non-profit organizations. Dedicated to my clients and their overall brand, I am consistent at growing market shares, instituting creative promotions, and exceeding revenue goals. My clients describe me as enthusiastic, dependable, organized, and hard-working.  I excel in both verbal and written communications as well as client relations.  

Check out my most recent blog posts on the LeadG2 blog: https://leadg2.thecenterforsalesstrategy.com/blog/author/maryanne-mcwhirter

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Derrick Josten

Maryanne McWhirter

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