Aurora Training Advantage

Chief Executive Officer

ITU Online

ITU Online Training is dedicated to bringing students comprehensive training in all major aspects of the IT industry. ITU offers courses for individuals seeking IT career certifications and corporate training for organizations that want their employees to have the latest technology skills.

Triad Behavioral Health

Triad Behavioral Health provides exam preparation, continuing education, and career services for behavioral health individuals, institutions, and organizations for over 40 years. Triad’s brands include – AATBS, Academic Review, Taylor Study Method, Gerry Grossman Seminars, and Smart Practitioner.

Chief Marketing Officer

Lost River

As a decisive leader, spearheaded all organizational initiatives, including the management of Marketing, Sales, and Development teams. Oversaw the design, development, and deployment of an ecommerce website while simultaneously guiding the marketing team in building brand awareness through online and offline strategies.

Chief Operations Officer

Automobile Club of Southern California

Responsible and accountable for the development of the AAA Mobile app. Collaborated with various strategic development partners to design, develop and deploy App. Drove and set priorities, milestones, requirements, and ensured features were in alignment with the strategic business objectives of AAA.

Sr. Product Manager - Mobile Application

Next Day Flyers

As the manager of an eight-member Marketing Operations team at NextDayFlyers, I steered the tactical execution of products and services on the ecommerce platform. In collaboration with Dev, manufacturing, and executive teams, we successfully aligned priorities and requirements with strategic business goals, thus maximizing team performance and productivity.

Marketing Operations Manager

M2 Technical Services Inc.

Managed due diligence for potential investments for The Sentient Group, a major private equity firm with $2.3 billion in global resource projects.

Sr. Product Manager /Consultant

Ultimate Truck and Auto Accessories

Responsible for the design, development, deployment of two eCommerce web sites - www.ultimatetruck.com and www.ultimateoutdoor.com. Developed marketing strategy to build brand awareness, traffic and conversions of users. Decisive leader of all technical initiatives of the organization.

Director of eCommerce

AutoAnything

Managed merchandising team accountable for implementing, maintaining and managing new and existing products on eCommerce site.  Communicated with the executive team, vendors, and internal departments to coordinate overall merchandising efforts in accordance with corporate strategy and revenue goals.

Manager

MP3.com

Planned and managed the development, testing, launch and operation of products and services designed to increase traffic, build user communities that all generate revenue. Analyzed success metrics and made adjustments to service as necessary.

Senior Product Manager

Ever wondered why some companies thrive while others merely survive? The difference might be closer than you think.

Many organizations grapple with aligning their business objectives to operational execution, leading to missed opportunities and stagnant growth. CEOs and executives often find themselves overwhelmed by complex market dynamics, struggling to foster high-performing teams essential for innovation and profitability.

Imagine leading an organization where strategic goals seamlessly translate into exceptional results. Your teams are not just performing—they're excelling—propelling your company to new heights of revenue and market expansion. Picture navigating complex business environments with confidence, backed by innovative strategies that place your company ahead of the competition.

With over 23 years of executive leadership experience, I specialize in transforming organizations by aligning business objectives with effective operational execution. My expertise includes developing and implementing innovative business strategies that exceed revenue and market goals. By fostering cultures of excellence and collaboration, I build and lead high-performing teams equipped to tackle today's fast-paced markets. Leveraging deep market insights and financial acumen, I navigate complex business environments, identify growth opportunities, and position organizations ahead of industry trends.

Ready to transform your organization and achieve remarkable success? Let's connect. Send me a message or schedule a meeting to discuss how we can align your business objectives with actionable strategies for growth.

Derrick Josten

The Center for Sales Strategy

Managing Partner

Executive Vice President

Vice President/Senior Consultant

Susquehanna Radio

Director of Group Sales

Evergreen Radio

Cox Radio - Dallas

Account manager

Matt is valued by his colleagues and clients for his innovative thinking and ability to always stay ahead of the curve. They appreciate his strategic planning, organizational development, and considerable experience in sales training and management coaching. Insisting on establishing Key Performance Indicators, Matt ensures that expectations and progress can be both realistic and measurable. Some of the programs that Matt has authored for The Center for Sales Strategy include the Digital Sales Accelerator, the Facilitator’s Certification Workshop as well as leading the Inbound Marketing Services division.
 
Prior to joining the company in 2006, Matt worked closely with The Center for Sales Strategy as the Group Director of Sales Development for Susquehanna Radio Corp. Matt joined The Center for Sales Strategy to share his expert guidance with other businesses and was appointed Executive Vice President at The Center for Sales Strategy in 2010. 
 
Matt developed and launched LeadG2, an Inbound Marketing Division that was built to help businesses establish thought leadership and lower lead costs. Partnering with HubSpot, the #1 inbound marketing software company in the world, LeadG2 has earned the premier recognition as a platinum Certified Partner.
 
Frequently serving as a keynote speaker and moderator, Matt has provided audiences with expertise related to lead generation, inbound marketing, digital marketing, sales process, growing sales organizations, and finding and developing sales superstars. He is a featured writer for one of the top sales blogs in American and a regular contributor to leading business blogs and magazines.
 
Matt is a St. Louis native, and a graduate of the University of Missouri at Columbia. If you are familiar with CSS, you may know Matt’s wife, Beth Sunshine, who serves as the VP Talent Services for The Center for Sales Strategy.  She has been with the company since 2004 and married to Matt since 1991. They have twin girls Allie and Emily.

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The Battle

Derrick Josten

Matt Sunshine

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