Ever wondered why some companies thrive while others merely survive? The difference might be closer than you think.

Many organizations grapple with aligning their business objectives to operational execution, leading to missed opportunities and stagnant growth. CEOs and executives often find themselves overwhelmed by complex market dynamics, struggling to foster high-performing teams essential for innovation and profitability.

Imagine leading an organization where strategic goals seamlessly translate into exceptional results. Your teams are not just performing—they're excelling—propelling your company to new heights of revenue and market expansion. Picture navigating complex business environments with confidence, backed by innovative strategies that place your company ahead of the competition.

With over 23 years of executive leadership experience, I specialize in transforming organizations by aligning business objectives with effective operational execution. My expertise includes developing and implementing innovative business strategies that exceed revenue and market goals. By fostering cultures of excellence and collaboration, I build and lead high-performing teams equipped to tackle today's fast-paced markets. Leveraging deep market insights and financial acumen, I navigate complex business environments, identify growth opportunities, and position organizations ahead of industry trends.

Ready to transform your organization and achieve remarkable success? Let's connect. Send me a message or schedule a meeting to discuss how we can align your business objectives with actionable strategies for growth.

Derrick Josten

Matt is valued by his colleagues and clients for his innovative thinking and ability to always stay ahead of the curve. They appreciate his strategic planning, organizational development, and considerable experience in sales training and management coaching. Insisting on establishing Key Performance Indicators, Matt ensures that expectations and progress can be both realistic and measurable. Some of the programs that Matt has authored for The Center for Sales Strategy include the Digital Sales Accelerator, the Facilitator’s Certification Workshop as well as leading the Inbound Marketing Services division.
 
Prior to joining the company in 2006, Matt worked closely with The Center for Sales Strategy as the Group Director of Sales Development for Susquehanna Radio Corp. Matt joined The Center for Sales Strategy to share his expert guidance with other businesses and was appointed Executive Vice President at The Center for Sales Strategy in 2010. 
 
Matt developed and launched LeadG2, an Inbound Marketing Division that was built to help businesses establish thought leadership and lower lead costs. Partnering with HubSpot, the #1 inbound marketing software company in the world, LeadG2 has earned the premier recognition as a platinum Certified Partner.
 
Frequently serving as a keynote speaker and moderator, Matt has provided audiences with expertise related to lead generation, inbound marketing, digital marketing, sales process, growing sales organizations, and finding and developing sales superstars. He is a featured writer for one of the top sales blogs in American and a regular contributor to leading business blogs and magazines.
 
Matt is a St. Louis native, and a graduate of the University of Missouri at Columbia. If you are familiar with CSS, you may know Matt’s wife, Beth Sunshine, who serves as the VP Talent Services for The Center for Sales Strategy.  She has been with the company since 2004 and married to Matt since 1991. They have twin girls Allie and Emily.

Matt Sunshine

I’m incredibly proud to share that The Center for Sales Strategy has been named to Training Industry, Inc.'s 2026 Top Sales Training Watch List.

This recognition reflects the commitment of our team and the trust of our clients as we continue to focus on practical strategies that drive real sales performance in a rapidly changing landscape.

If you’d like to learn more about what this recognition represents, you can read the full press release here:
https://hubs.ly/Q0415p-s0

#SalesTraining #LeadershipDevelopment #SalesPerformance #TrainingIndustry #CSS

CEO at The Center for Sales Strategy, LeadG2, Up Your Culture, and Robertson Lowstuter | Speaker | Author

The Center for Sales Strategy listed on Training Industry's 2026 Top Sales Training Companies Watch List

We’re nearing the close of Up Your Culture's ENGAGE 2026: Company Culture Survey, and I want to say thank you to everyone who’s already participated.

If you haven’t yet, there’s still time to take part.

The survey is anonymous, takes 5 - 7 minutes, and is rooted in real workplace experiences.

You can find the link in the comments below. 👇 I appreciate you taking a few minutes before the survey closes.

#CompanyCulture #CompanyCultureSurvey #EmployeeEngagement #WorkplaceExperience #ENGAGE2026 #UpYourCulture

A Drip Becomes a Canyon: Why Culture and Engagement Are the Real Drivers of Revenue Performance

If you have spent any time leading teams, you already know this: companies do not succeed because of strategies alone. They succeed because of people.
And people perform their best when they are engaged, aligned, and supported by a strong, healthy company culture.

At our company, our drumbeat is simple and consistent. We help businesses drive revenue performance.

But here is the truth too many organizations overlook: revenue performance is not built on tactics, dashboards, or pipelines alone. It is built on culture.

A highly engaged team inside a strong culture does not just work harder. They work smarter, collaborate better, solve problems faster, and stay longer. They generate momentum. They move the business forward. They deliver exceptional results.

But here is the challenge…

Bad culture rarely starts bad. It starts with a drip.
A missed expectation.
A tolerated behavior.
A lack of clarity.
A misalignment that goes unaddressed because “it is not a big deal.”
A small compromise in hiring standards.
A leader who is inconsistent.
A communication breakdown that everyone quietly steps around.

At first no one panics.
It is just a little drip.

But drips do not stay drips.
Left unattended, they deepen. They widen.
And over time, that small drip becomes a canyon. A massive, expensive, talent‑draining, performance‑killing canyon.

By the time it is visible, the damage is already done.

The cost?
• Lower engagement
• Higher turnover
• Slower innovation
• Mistrust between teams
• Leaders spending time putting out fires instead of driving growth
• And, inevitably, declining revenue performance

This is not theory. It is reality.
Every organization is either actively strengthening culture or unintentionally eroding it. There is no neutral state.

The solution is simple, even if it is not always easy: fix the drip early.

• Address issues when they are small.
• Have the candid conversation as soon as it is needed.
• Protect your hiring standards fiercely.
• Align expectations and values again and again.
• Coach leaders to be consistent, communicative, and compassionate.
• Check in on engagement regularly, not annually.
• Celebrate what is working and confront what is not.
• Reinforce the culture you want every single day through actions, not posters.

Strong cultures do not happen by accident.
They are built intentionally, brick by brick, habit by habit, decision by decision.

And when you get it right, revenue performance becomes a natural outcome because engaged teams drive results. Always.

So if you see a drip, do not ignore it.
Do not hope it goes away.
Do not wait until it becomes too big to fix without massive effort and cost.

Fix the drip today so you can build the kind of culture tomorrow that your people and your customers feel proud to be part of.

If you want to go deeper with this conversation.  DM me.

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The Battle

Derrick Josten

Matt Sunshine

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The Battle

Derrick Josten

Matt Sunshine

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Sunshine's LinkedIn Performance

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