No-BS advice on digital presence, web design & AI for coaches and personal brands | Founder, BrandLauncher.co & Icebreaker.Agency

I build digital brands for coaches, consultants, and personal brand businesses.

The path:
- Started freelancing 2016 (self-taught web design/dev)
- Dropped out junior year to run my own agency
- Traveled 35+ countries as a digital nomad
- Launched Icebreaker Agency 2021 → 300+ projects across industries
- Launched BrandLauncher 2025 → focused exclusively on personal brands

Why personal brands?
Kept seeing the same pattern: incredible coaches with weak digital presence leaving money on the table.

What I focus on:
→ Web design that actually converts (not just looks nice)
→ AI & automation that saves time without feeling robotic
→ Brand positioning that justifies premium pricing
→ What works vs what's trendy

Share what I learn here - no BS, just practical insights.

📍 Currently based in Valencia, Spain
🌍 Digital nomad, 35+ countries
👨‍👩‍👧 Father, husband
🥋 Lifelong martial artist
🧬 Into biohacking & optimization
💻 Self-taught since 2016

Icebreaker.Agency = full-service
BrandLauncher = personal brands only

Dmitry Bilchenko

My research with founders revealed a big blind spot.
(Explains why productized websites often fail independently)

I’ve seen this happen over and over in coaching, consulting 
and service businesses:

A founder launches a “perfect” website package.
They’ve nailed the design process.
They’ve built frameworks, templates, and tools.

And… almost no one buys.

Here’s the truth:
The solution isn’t the problem.
The starting point is.

People don’t buy frameworks or templates.
They buy relief from expensive headaches.

So instead of leading with what you’ve built, try this:

a) Find a problem worth solving
↳ Before packaging anything, ensure 
it’s a problem people actually want fixed.

b) Follow the money
↳ You can’t charge $5,000 to solve a $500 problem.
↳ Look for pain points that cost clients real money.

c) Build around the pain, not your process
↳ Once you understand the problem deeply, 
your solution becomes the obvious bridge to relief.

The frameworks, templates, and systems you’ve built?

Still valuable.
They just need context.

Stop leading with your solution.

Start by becoming the go-to expert for an expensive, urgent problem.

p.s.
Which part of this resonates most with you?

Founder, Icebreaker.Agency & BrandLauncher.co | UX/UI & Web Design for B2B Software & Tech and Personal Brands

Wild Harmony

I help founders and biz owners turn strategy into the power to win with customer and marketing differentiation. 

In focused 2-week sprints, we tackle one big problem at a time and build on the results. 

This is for YOU if:
•	You have an existing business but struggle to get, keep, or serve your clients
•      You want to grow revenue beyond $500K.
•	You’re unclear about which product or service actually grows your business
•	You don’t really know what your clients want to pay for
•	You struggle with customer churn 
•	You find it hard to price, market, or sell effectively

WHY I DO THIS WORK:  Clients say:

Brittney:  
“Ligia helped me build a service business that, in just one year, went from a small income to reaching my financial goals—and surpassing my wildest expectations.

Here’s what worked-- to help structure my business, she focused and amplified my skills and talents; she used her experience to help me see and negotiate business possibilities that not only tripled my revenue in six months but also positioned me as a leader in my market.  She trusted and encouraged me, pulling me out of fear. And she held my personal vision firmly, showing me how building a business and reaching financial goals depend on the kind of leader I choose to be.“  


Theresa: 
“I highly recommend working with Ligia if you want to build and grow your business around real market needs. She was laser-focused on results for me. Ligia helped me test and refine multiple offers, check in with prospects, and ultimately develop a service in a niche market that now allows my business to grow—while still giving me time to enjoy my family.

I appreciate the vision, strength, and clarity she brings. She's hands-on and has a remarkable ability to move people from resistance to action. Ligia helps because she has built businesses and knows the playbook, understands people, and truly cares.”

Check out my group Innovation and Entrepreneurship https://www.linkedin.com/groups/49176/

Building Businesses

Merelta LLC

I spearheaded Mereltä from the IDEA stage to a REVENUE-generating subscription start-up
•	Developed Consumers: we developed the company together with the first customers 

BUILDER
•	Coordinated teams of design, brand, market research, and implementation professionals to rally around the vision for the company, and to deliver on every milestone.
•	Directed the creative and branding teams.
•	Coached, coordinated, and supported a variety of contractors.
•	Built relationships with clinicians and KOLs. Developed clinician-led pilots to test and further develop the company’s product

CUSTOMERS
•	Designed customer journeys and consumer engagement.
•	Developed and supervised the customer service department. 

SALES: 
•	Developed the company’s online subscription-based sales model.
•	Hands-on approach, and a blend of quant and qual approaches in consumer targeting, pricing, and online strategy. 
•	Built and oversaw multichannel branding and marketing campaigns. 

We launched Mereltä with a sharp focus on simplifying the path to improved hair health. Our consumers embrace hair care as part of a larger approach to well being and self-care. They are savvy and research the most efficient hair growth solutions on the market. They ask for clean, healthy and sophisticated beauty experiences that resonate with who they are as human beings. 

Mereltä's flagship product, Root Renewal serum, is an anti-aging, plant-based treatment that promotes thicker, healthier hair by nurturing the scalp, the source of hair. It is a clean and safe product, scientifically formulated in the US, dermatologist-tested, free of parabens, sulfates and silicone.

Mereltä discovered special microalgae and developed the technology to create an anti-aging scalp treatment that transforms limp, fragile and thin hair into thicker, more voluminous hair with body and flow.

Chief Marketing Officer

Marine Polymer Technologies

Partnerships | Innovation and New Business Opportunities 
•  Developed C-Level networks in various industries to explore innovative applications of company's patents outside medical device industry
•  Strategic exploration of opportunities led us to a research path that we turned into a successful start-up, Mereltä

Strategy Business Development

Buzan Consulting

•	Customer Development with focus on developing and strengthening the brand and growing revenue 
•      Due diligence, deals, business development to uncover business opportunities
•	Track record of sales generation and growth

Business Strategy

William James College

•	Helped structure the first Leadership Psychology doctorate program's content and learning goals
•       Designed processes in support  of the program's excellence 
•	Inspired students' leadership practice through interactive learning using gaming techniques
•      Taught distributed programs, virtually and in the classroom

Organizational and Leadership Psychology Program: Adjunct faculty

Fuld and Company

•   Consulted for big pharma company in the area of neurodegenerative diseases; helped client increase market share in $1+ billion branded therapeutic market 
•   Followed portfolio performance and advised on corporate strategy; Impacted clients’ marketing strategies by delivering comprehensive market analyses, competitor positioning for products in the CNS, oncology, growth hormone and OTC fields

Director HealthCare Practice

Founders and Business Owners 

* If time and resources are tight
* Then you need FAST AND CLEAR strategic direction on your market, customers, and business challenges
* Because only then can you adapt, outmaneuver the competition, and WIN

That’s why I run 2-week strategy sprints—like interval training for your business

short, focused bursts of work that deliver customer and marketing strategy direction 

that you can use NOW--not in 2 or in 6 months, to grow your business without wasting time or money. 

Iterative work matters—it compounds real progress, not just ideas.


Here’s the revenue engine systems we work with;

1. SERVICES / PRODUCTS/ EXPERTISE
Your unique way of solving your customers’ problems makes everything click into place. They feel seen, they trust you, they are loyal—they keep coming back.

2. CUSTOMERS 
When you're inside your prospects' heads, you understand what they want—even better than they do. You’re not pushing a sale; you’re taking their pain away. You are not marketing to them, you make life easier. 

3. THAT THING ONLY YOU CAN DO
What do you notice before anyone else? What do your clients show you needs to change? That’s your edge. Call it innovation—because it is. When you respond better than others, you’re already speaking the language of the future. No need to push up the hill. 

4. ALIGNMENT
When your sales, service, marketing, and operations are in sync, they fuel your revenue engine—and that’s when growth gets easier.

I’m passionate about this work because I’ve seen firsthand how building a successful business gives people a voice, agency, and financial freedom.

	I’ve advised and helped build start-ups.
	I’ve helped entrepreneurs grow from zero to millions in revenue
	We build businesses that are not only sustainable but also enrich lives.

If you want to see for yourself how you can grow strategically, DM.

In the meantime, take this 22-second quiz to figure out if you have the 4 building blocks you need to grow revenue. 
https://0brc62b1w7c.typeform.com/to/zjft0TO

taplio

The Battle

Dmitry Bilchenko

Ligia Buzan, PhD

Followers

Posts

Engagements

Likes

Performance ScoreDmitry Bilchenko's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dmitry Bilchenko

Ligia Buzan, PhD

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dmitry Bilchenko's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDmitry Bilchenko's LinkedIn Performance