After running AdTribe for six years and managing over $100M in ad spend, I learned how hard it is to build and keep a world-class media buying team.

Finding great talent takes months.
Training takes even longer.
And the wrong hire can cost you clients and profit fast.

So I built the service I wish existed back then — Haven.

Haven is a white-label media buying partner that helps marketing agencies scale without hiring.

For $799 per account, you get a complete senior-level growth team:

✅ Media buyer
✅ Creative designer
✅ Video editor
✅ Developer
✅ Performance strategist

No hiring. No overhead. No training headaches.

Today, more than 20 agencies partner with us to handle their paid media.

A few of them said it best:

Olivia Kean, CEO at Fusion Hub
👉 “It’s allowed me to focus on the things I love, knowing they’re crushing it on their end.”

Kory Baraba, CEO at Grow Fast
👉 “We’ve worked with 4–5 different media buyers from Haven, and they’ve all been amazing.”

See more client stories here: https://www.hirewithhaven.com/clients

If you run a marketing agency and want to scale fulfillment without adding headcount,
connect with me or reach out at dmitry@hirewithhaven.com

Dmitry Fesenko

Looking for a TikTok Shop agency.

I just had a call with a $15M CPG brand. They need help with:

→ TikTok Shop setup
→ Affiliate management
→ Magento integration

Anyone in my network have an agency they'd recommend? I will make an intro

Drop a name in the comments or DM me.

UPDATE: Got hundreds of responses. Going through every comment and DM. Will respond to everyone. Thank you all.

CEO at Haven | Hire world-class media buyers for 65% less than in the US | $100M+ in managed ad spend

Took a few weeks off. First break in months.

No Slack. No LinkedIn. No client calls.

Just rest.

Honestly? It felt weird. Almost guilty.

But I came back to our busiest January ever.

→ onboarding 2 new agency partners for white-label offer
→ signed 3 new clients for media buyer placement offer

Not bad for week one.

Looking back, 2025 was really about laying the groundwork.

Building the team. Launching a new offer that's more profitable and easier to sell.

2026 is when we scale.

The break gave me some clarity too. I've been running at 100% for years. Two agencies. Teams across time zones. Always on.  

Turns out stepping away for a bit doesn't break everything. Who knew 😅

Anyway, here's what we're going after this year:

→ Scale placements to 3-4/month
→ Add 10 agency partners
→ Build creative department from scratch
→ Launch AI copilot for media buyers

Feeling good about this one.

What's your biggest goal for 2026?

Our Head of Paid Media just left to serve in the Ukrainian Army.

Andrii was my first hire. I trained him personally. Over the years, he became the backbone of our delivery.

When I heard the news, my first reaction was panic.

We're screwed.

But after the emotions settled, I realized something:

If a business can't operate without one person, it's not a business. 

That moment forced me to rethink how we build Haven going forward:  

→ who we hire next 
→ how we structure leadership 
→ how knowledge is distributed instead of living in one person’s head

The good news: Andrii helped raise incredibly strong team leads. I trust them to maintain the quality standards we care so much about.

Will the next few months be uncomfortable? Absolutely.

I'll need to step back into fulfillment more than I'd like.

But I'm confident we'll come out of this with a stronger, more resilient company than before.

Building an agency that lasts means building one that doesn't depend on any single person. 

Including me.

What's the most underrated skill in media buyers?

It's not platform knowledge.
It's not creative strategy.
It's not attention to detail.

It's enthusiasm.

We recently hired a junior media buyer.

Every call, he's smiling. Every monthly recap, he shows up with a full presentation, pumped to share results. Last week he built a dashboard no one asked for, just because he wanted to understand the data better.

He makes it incredibly easy to work with him. And because of that, everyone wants to help him get better.

Skills can be taught. Platforms change every year anyway.

But energy and curiosity compound.

A highly enthusiastic junior will often outperform a grumpy expert over time.

Not because they know more. But because people actually want to work with them.

Next time you're hiring, don't just check the resume.

Check the energy.

5 years ago, we got hacked.  

Over $20k of client money was stolen (fkn casino affiliates).

At the time, our agency was doing $20k/month in revenue. So, needless to say, this was devastating.

It took 6 months to get the money back from Meta.  

Luckily, none of our clients left. We worked for free for 3 months to make it right.

But here's what came out of it:

We wrote two documents that we still use today.

1. "When FB account got hacked" protocol

→ How to identify which profile was compromised 
→ How to lock it down immediately 
→ How to contact Meta support 
→ How to protect the ad accounts 
→ Red flags to watch for before it happens

2. "How to keep your Business Manager safe" checklist

→ 2FA for everyone with access 
→ Regular audits of who has access 
→ Security checkup for all personal FB accounts 
→ Alerts for unrecognized logins 
→ Review apps and browser plugins regularly

We've used these internally ever since. Never got hacked again.  

Mistakes are unavoidable, but making the same mistake twice is a choice.

If you're running ads for clients, you need this.  

Comment "protocol" and I will send these two docs your way.

Slack is killing your media buyers' output.

Not the workload. The constant interruption.

I had a call with an 8-figure agency owner last week. He shared a simple system that changed how I think about client communication.

His media buyers used to be glued to Slack all day. Context switching between campaigns and client requests. It was destroying their focus.

So he implemented time blocks.

Here's how it works:

→ 9 AM: First communication window (30 min)
→ 12 PM: Second window (30 min)
→ 5 PM: Final window (30 min)

During those blocks, they clear every Slack channel. Outside those windows? Deep work only.

But here's what makes it actually work.

Clients know about it from day one.

During onboarding: "This is Ali. He's running your ads. Here are his response times: 9 AM, 12 PM, and 5 PM EST. If you message outside these times, he'll respond at the next block."

They frame it as a benefit: "We do this so Ali can focus on actually working on your campaigns, instead of multitasking all day."

Most clients are fine with a 2-3 hour response time. The problem is never the wait. It's the uncertainty about if or when they'll hear back.

Clear expectations beat fast responses.

We'll be rolling this out soon at Haven across all 90+ accounts. I'll keep you posted on how it goes.

What systems do you use to protect deep work time?

What's the fastest way to have $1M in your bank account?  

I'm not talking about equity or paper gains. I mean cash you can actually spend.

Start an agency.

You don't need investors, a 7-year exit plan, or to pray for an acquisition.

Just clients paying you every month.

Now look, if you're the Elon Musk type who wants to build life-changing technology and is willing to suffer for 10-20 years without seeing real money, by all means do it. The world needs people working on groundbreaking stuff.

This post isn't for you.

This is for people who want to make good money, play golf on Fridays, pick up their kids from school, and actually enjoy the life they're building.

Most agencies never get to $1M, though. Here's why:  

→ Wrong clients (needy, low budget, bad fit) 
→ Wrong partners (or trying to do it all solo) 
→ Burnout from chasing every dollar

But if you pick your clients wisely and surround yourself with the right partners (like Haven ), agency life is beautiful.

Think about it.

What other model pays you to learn new skills and apply them to real companies with real budgets?

We get to do the sexiest parts of business:

→ Build strategies 
→ Run ads (spending other people's money) 
→ Be creative

Tech founders grind for years hoping for an exit.

Ecom founders are equity rich but always cash poor. Inventory eats everything.

Agency owners deposit cash every month. Cash they can actually spend on upgrading their life.

I will choose agency every time.  

Prove me wrong.

A few years ago I was visiting Vancouver for a few days.

One of our agency partners was organizing a small dinner for agency owners.

I joined without any expectations.

That dinner became one of the highest ROI decisions I've ever made.

First

One of the agency owners there, Gabby, became one of my closest friends. Later, she became a client.

Second

Another owner introduced me to a few friends who were way ahead of me in business.

Every time I meet them, my thinking expands. Problems feel smaller. Possibilities feel bigger.

Third

An agency owner I didn't even talk to that night just booked a call to hire media buyers from us.

Three outcomes from one dinner I almost skipped.

We spend so much time optimizing funnels, running ads, and writing content.  

All of that matters.  

But the best opportunities I've ever had didn't come from impressions or clicks.  

They came from showing up in person and shaking hands.  

The more rooms you walk into, the more doors open later.

Brent started his agency a few months ago.

He signed his first medspa client and asked us to run their ads.

One month later, here’s what he said:

👉 "Amazing work team. I'm seriously so proud of the results we're already getting, and it's only going to get better."

This is why we do what we do.

The best media buyers don't want to work for you.

Here's what most agency owners get wrong:

They try to hire great talent before they're ready for it.

Top media buyers want to work on interesting accounts. They want variety, challenge, and growth.

If you only have 3 clients and they're all low-budget headaches, you're not going to attract A-players. You'll get whoever says yes.

So what do you do before you have 10+ solid accounts?

→ Do the work yourself
→ Use contractors
→ Partner with a white-label team like Haven

Don't force a full-time hire when you don't have the client base to support it.

Once you have:

→ 10+ decent-sized clients
→ A pipeline strong enough that losing 5 won't break you

Then start thinking about bringing someone in-house.

Because the worst position to be in? Paying a six-figure salary while your media buyer sits at 50% capacity because you lost a few accounts.

Build the business great talent wants to join first.

The right people will follow.

Agency owners don't need more promises.

They need proof.

Here's what our partners said this week 👇

Ask 5 agencies what a "media buyer" does.  

You'll get 5 different answers.

At some agencies, media buyers manage millions in ad spend without touching a single creative.

At others, they're basically creative strategists — spending 90% of their time on new ads (like ours).

At others, they're client-facing growth strategists who own the entire funnel.

Same title. Completely different jobs.

After placing dozens of media buyers, here's what I've noticed:

The bigger the client, the more specialized the role needs to be.

Enterprise brands want someone who does one thing extremely well. Smaller brands want someone who can do it all — not just run ads, but actually grow the business.

Neither is wrong. 

But if you're unclear on which one you need, you'll hire the wrong person. 

And that's an expensive mistake.

At Haven, before we even sign a contract for placement, we run an extensive intake form to get 100% clear on who we're looking for.

Some of the questions we ask:

→ Does the media buyer need to be on client calls? 
→ What platforms do they need to be expert in? 
→ What industries or niches? 
→ Do they touch creatives or not?
→ How much ad spend will they manage monthly?

The clearer we get upfront, the better the match.

P.S. If you're hiring media buyers in Q1, we have a few spots left.

🚀 December 2025 results at Haven (our biggest month ever)

Ad spend: $1.7M
Revenue: $4.2M
Leads generated: 85,692

Top-performing niches:
→ Apparel & Accessories ($1.9M in rev)
→ Home & Lifestyle ($680K in rev)
→ Food & Beverage ($520K in rev)

Platform breakdown:
→ Meta: 54%
→ Google: 44%
→ Pinterest, LinkedIn, Taboola: 2%

December highlights:
✅ 83% of accounts hit or exceeded targets
✅ Closed 3 media buyer placement contracts
✅ Built a first version of our AI media buying copilot
✅ Hired a new pod leader 
✅ Wrapped up the year with 87 active accounts

But the biggest win? We've assembled a killer team of media buyers.

Took 7 years to build this crew for Haven and Adtribe.  

Now we do it for other agencies too.  

P.S. If you need media buyers who actually deliver, DM me.

The most boring client we ever had made us the most money.

I'm talking about a network of men's health clinics.

→ One offer
→ Same creatives
→ Just different locations

One media buyer managed 30-40 accounts by copy-pasting campaigns.

Boring as hell, but we were printing cash. Both the agency and the media buyer (we pay a % of revenue generated).

Now compare that to a 7-figure DTC brand.

→ New creatives every week
→ Constant testing 
→ Strategy calls
→ Slack messages at all hours

You give it ten times the effort, and results still aren't guaranteed.

Is it more interesting to work on a challenging DTC account than running Meta lead forms for a local business? Absolutely.

But here's the thing. Every exciting project comes with a hidden cost: your time.

You overinvest. You obsess over details. You give it way more than the retainer covers. And it kills your margins.

Agencies making real money aren't chasing the coolest brands. They're running the same boring playbook over and over again.

So ask yourself: 

Are you building a fun business or a profitable one?

Because in my experience, it's really hard to do both.

We just moved every account we’ve ever worked with into Airtable.

All of them.

621 accounts over 7 years. 

That's 621 onboardings.
621 founders. 
621 different business models and niches.

Some stayed for months. Some for years. Some came back twice.

Every single one taught us something.  

What works. What doesn't. What kills accounts. What scales them.  

You can't fake 7 years of reps.

P.S. If you're an agency owner looking for media buyers who've seen it all, DM me.

Marketing is just the game of impressions.

Businesses that serve the most impressions to the right people win the market.

That's it.

Every tactic, every hack, every "secret strategy" is just a way to get more eyeballs on your offer and make more of them buy.

SEO? Impressions.
Paid ads? Impressions.
LinkedIn content? Impressions.
Email/SMS? Impressions.
Influencer marketing? Impressions.

The channel doesn't matter. The math is the same.

More people see your offer → more people buy.

Shopify recently released 150+ updates.

One of them will change how people shop online.

It's called Agentic Storefronts.

This feature allows brands to sell products directly inside ChatGPT, Perplexity, and Copilot.

Think about what this means.

People are already asking ChatGPT "what's the best running shoe for flat feet" instead of Googling it.  

Now they can buy right there in the conversation without leaving the chat.

No ads. No landing pages.

For the last 20 years, ecommerce worked like this:

Search → click → website → convince → buy.

Now it’s becoming:

Ask → decide → buy.

Your storefront is no longer just a website.

My prediction: websites will become almost like a business card. Most commerce will happen directly in chats or on social.

Two things brands can do right now:  

→ optimize your product catalog mapping so AI agents know how to present your products in searches 

→ use the Knowledge Base app to add answers to your most frequent questions

The new era of commerce is already here.  

Brands that adapt fast win. The rest get left behind.

I started a newsletter with zero strategy.

No content calendar. No lead magnet. No "10x your agency" promises.

Just me every week sharing what's actually happening in my life: agency stuff, travel stories, random thoughts.

Last week I wrote about my trip to Vietnam and how we're rebuilding our internal systems to run Haven more like an ecom platform than a traditional agency.

I treat it more like writing updates to my friends. 

And agency owners are liking it 👇

→ "I just opened your latest email and it blew my mind"
→ "It's very informative, please keep them coming"
→ "I'm really inspired by your recent newsletter"

My last newsletter had 46.2% open rate.

Not bad for something with "zero strategy."

If you want to hear what's going on behind the scenes at Haven, the good and the ugly of running an agency, subscribe.

Link in comments.

One change saved our team 10 hours a week.

The last few months at Haven have been busy. We signed a few new partners, and our team is now doing 3–5 account audits every week.

Great problem to have. But it created a new one.

Our team leads were spending hours on Slack every day. Partner requests, audit coordination, invoicing follow-ups. The back-and-forth was eating into actual work time.

That's not sustainable.

So we're making a shift.

My long-term vision for Haven is to operate more like a platform than a traditional agency. Less Slack chaos, more deep work that actually moves the needle.

First process we're fixing: audits.

Before:

→ Partner messages us on Slack
→ We gather context and access
→ Team leads coordinate the work
→ Someone has to remember to send an invoice

It worked, but coordination was taking longer than the audits themselves.

So we automated the entire intake process.

Here's how it works now: 

→ Partner submits a simple form 
→ Chooses platform, adds context, pays upfront 
→ System auto-notifies the team on Slack 
→ Task gets created in Asana automatically

I estimate this one change alone will save our team leads 10 hours per week, which is huge.

That's time they can spend on strategy and results instead of chasing invoices.

Audits are just the start. Onboarding new accounts is next 💪

Which tequila shot got you drunk?

My client asked me why attribution is so hard. Since she's not technical, I gave her this analogy (not my idea):

Imagine you're at a bar with friends doing tequila shots.

You get wasted.

So the question is: which shot got you drunk?

→ The last one? That's last-click attribution.
→ The decision to do shots in the first place? That's first-click.
→ Every shot contributed equally? That's linear attribution.

Same thing with marketing.

There are tools that claim to solve this, but here's my honest take:

Consumer behavior is too complex. Knowing exactly which ad made someone buy is almost impossible.

Someone sees your Meta ad Monday. Googles you Wednesday. Clicks an email Friday. Buys Saturday after a friend mentions your brand.

Which one gets credit?

The real answer: stop chasing perfect attribution.

Instead, use a combination of:

→ Blended ROAS (MER) across all channels
→ Post-purchase surveys
→ Multi-touch attribution tools (Triple Whale, Northbeam)

Even then, data won’t give you the full answer.

Experience and judgment still make the final call.

CMO & Founder @ Huemor ⟡ B2B websites that outsell the competition ⟡ 93% more website leads & ZERO extra AD spend ↴ [DM me so HUE can learn MOR]

Huemor builds memorable websites that sell for brands like 23andMe, Boston Dynamics, Live Nation, Revlon, and The United Nations.

Book a call with me to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe me? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

---

The Huemor team has that impossible combination of genuine creativity and professionalism that turns every project they work on into a success. They do truly amazing work that is unique to each client and their market. Partnering with Huemor is the best decision a company can make. Great team doing great work.

Ed Deaton, VP of Marketing at SurePoint

---

“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

---

Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

---

ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

APPLY FOR A FREE WEBSITE ANALYSIS

With a free analysis, you'll receive 100+ personalized, actionable tips that cover:
– UI/UX Improvements
– Copywriting Improvements
– ADA Compliance Issues
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– And dozens more helpful tips

Apply here:
👉  https://bit.ly/4bFhdrF
(or click the link in my featured section)

Jeff Gapinski

Marketing isn’t an expense. 
It’s your revenue’s best friend.

CEOs tend to put marketing under "expenses," right there next to printer paper and office snacks.

But let’s be honest:

Marketing isn’t a cost.

It’s 𝘤𝘢𝘱𝘪𝘵𝘢𝘭.

It’s the engine that drives awareness, trust, and, ultimately, revenue.

Cutting marketing when things get tight is like firing your sales team and hoping word-of-mouth pulls a double shift.

Yes, marketing takes time.

Yes, it requires strategy.

But every dollar you 𝘪𝘯𝘷𝘦𝘴𝘵 in the right message, for the right audience, at the right time?

That’s a seed. 

Some bloom fast. Others take time.

But the ROI always looks better than the 
snack budget.

So next time someone asks,

"𝘊𝘢𝘯 𝘸𝘦 𝘢𝘧𝘧𝘰𝘳𝘥 𝘵𝘰 𝘬𝘦𝘦𝘱 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨?"

 Ask them this instead:

→ 𝘊𝘢𝘯 𝘸𝘦 𝘢𝘧𝘧𝘰𝘳𝘥 𝘯𝘰𝘵 𝘵𝘰?

---

Follow Jeff Gapinski for more content like this.

♻️ Share with a leader who still sees marketing as a cost.

CMO & Founder @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

Not all marketing advice is good advice. 
These five are downright dangerous.

There’s a lot of bad marketing advice 
out there. 

Some of it is outdated. 

Some of it is wishful thinking.

And some of it… is just plain awful.

Here are a few gems I’ve actually heard (and why they make me want to scream into the void):

→ “You need to be on EVERY social platform.”

→ “Just copy what your competitors are doing.”

→ “If we build it, they will come.”

→ “More content = better results.”

→ “Marketing is just about getting attention.”

Great marketing isn’t about doing everything—it’s about doing the right things, intentionally 
and consistently.

---

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♻️ Share with someone drowning in bad marketing advice.

undefined undefined

Co-Founder & Chief Marketing Officer

Founder & CEO

Spanish

CRO & Founder @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

The Five Worst Pieces of Marketing Advice I've Ever Heard

Redesigns don’t pay off in pixels. 
They pay off in performance.

How do I prove ROI on a website redesign?

A totally fair question.

Especially when your CFO sees “$100K website” and hears “pretty pictures.”

But here’s the thing:

A website redesign isn’t an expense. It’s an investment in performance.

So if you want to prove ROI, don’t just show 
what changed.

Show what 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥.

Here’s how:

→ Start with the baseline
→ Connect to business goals
→ Track more than traffic
→ Monitor the sales team’s life getting easier
→ Look at what you’re 𝘯𝘰𝘵 wasting anymore

Redesigns don’t make you money because the site 
is prettier.

They make you money when the 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 is clearer, faster, and easier to act on.

So how do you prove ROI?

By measuring what your website makes 𝘦𝘢𝘴𝘪𝘦𝘳, 𝘧𝘢𝘴𝘵𝘦𝘳, or 𝘴𝘮𝘢𝘳𝘵𝘦𝘳 for your business.

What’s one unexpected way your website has made your business more efficient or effective? We’re all for the hidden wins that don’t show up in Google Analytics.

---

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♻️ Share with someone defending a redesign budget.

Redesign Done Right: 5 Ways to Show It’s Paying Off

Tired of content that feels like a sales pitch? 
So is everyone else.

Not everything needs to be a pitch.

Some content should 𝘫𝘶𝘴𝘵 𝘣𝘦 𝘩𝘦𝘭𝘱𝘧𝘶𝘭.

→ Teach something.
→ Spark a conversation.
→ Make someone nod and go, “Yep, that’s me.”

Because here’s the truth:

If all your content sounds like a sales call, people will hang up. Mentally, at least.

The best brands don’t just 𝘵𝘢𝘭𝘬 at people.

They build trust by showing up with value 𝘣𝘦𝘧𝘰𝘳𝘦 asking for anything.

Want to win more customers?

Stop trying to close on every post.

Start creating content that makes people 𝘸𝘢𝘯𝘵 to 
come back.

---

Follow Jeff Gapinski more content like this.

♻️ Share with a brand struggling to build trust.

You don’t need all the answers. 
Just a partner who can help you find them.

𝘞𝘩𝘢𝘵 𝘪𝘧 𝘸𝘦 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘧𝘪𝘨𝘶𝘳𝘦𝘥 𝘰𝘶𝘵 𝘺𝘦𝘵?”

If that’s your hesitation before a website redesign, here’s your permission slip: 𝘠𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘪𝘵 𝘢𝘭𝘭 𝘧𝘪𝘨𝘶𝘳𝘦𝘥 𝘰𝘶𝘵.

You need a starting point and a partner that knows how to work through the gray areas with you.

Truth is, most companies aren’t launching from a place of perfect clarity. They’re evolving.

Messaging is half-baked. Pages are outdated. Stakeholders aren’t aligned. Sound familiar?

Good. You’re in the right place.

A website redesign isn’t a 𝘳𝘦𝘸𝘢𝘳𝘥 you get after your brand is perfectly polished.

It’s the process that helps you get there.

Here’s what you 𝘥𝘰 need to get started:

→ A clear(ish) understanding of who your audience is

→ The problems your product or service solves→ What you want visitors to do when they land on the site

→ A rough picture of what success looks like (more demos? better leads? brand credibility?)

Even if some of those are fuzzy, that’s not a blocker. It’s the brief.

What a 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 redesign process helps you do:

→ Extract insights from sales calls, support tickets, and customer feedback

→ Prioritize the pages that actually drive results

→ Turn scattered internal opinions into clear, 
unified messaging

→ Build a flexible structure that evolves with
your business

→ Empower your team to manage and iterate

You don’t need:

→ A 47-slide brand deck
→  Finalized copy for 60 pages
→  Ironclad answers to every question

What you 𝘥𝘰 need is direction. And a partner who knows how to guide you through it.

---

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♻️ Share with someone delaying their website update.

Strategic Redesign Without a Brand Bible, 47-Slide Deck, o

Gut feelings don’t scale. 
Data does.

Redesigning your website without data is like building IKEA furniture without the instructions.

You’ll spend more time guessing than assembling, and in the end, something important is probably 
upside down.

Aesthetics matter. But if your redesign starts with “let’s freshen things up” and skips over “let’s look at the numbers,” you’re missing the mark.

Here’s what data actually tells us when used the right way in a redesign:

→ User Behavior
→ Conversion Insights
→ SEO Opportunities
→ On-Page Messaging
→ What Actually Drives Results

Design should respond to your audience, not just impress your stakeholders.

That means starting with data, not just opinions.

Your next website redesign doesn’t need to be a leap 
of faith.

It should be a strategic move rooted in insight and built for performance.

If your site is underperforming, don’t throw it out. Study it. Learn from it. Then rebuild it better.

What’s one piece of behavioral data you wish you had before your last redesign?

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Dashboards don’t lie. 
But they do get ignored.

Your analytics are your loudest, 
most brutally honest coworker.

They don’t sugarcoat. They don’t guess. They just tell you what your website is actually doing, and, more importantly, what it’s failing to do.

The problem is, most teams either don’t check them or don’t know what to 𝘥𝘰 with the data if they do.

Here’s how we help clients go from data-overwhelm 
to clarity:

5 Signals Your Website Analytics Are Screaming at You (and How to Read Them):

𝗛𝗶𝗴𝗵 𝗯𝗼𝘂𝗻𝗰𝗲 𝗿𝗮𝘁𝗲 𝗼𝗻 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀
Visitors are either confused or uninterested. Your messaging doesn’t match their expectations. Start with aligning your copy to intent.

𝗟𝗼𝘄 𝘀𝗰𝗿𝗼𝗹𝗹 𝗱𝗲𝗽𝘁𝗵 𝗼𝗻 𝗸𝗲𝘆 𝗽𝗮𝗴𝗲𝘀
This isn't a “bad design” problem. It's a hierarchy problem. Move your core value prop and CTA above the fold where it belongs.

𝗦𝗽𝗶𝗸𝗲𝘀 𝗶𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗹𝗲𝗮𝗱 𝗴𝗿𝗼𝘄𝘁𝗵
Congrats, something’s working in SEO or paid. But if conversions aren’t climbing too, your pages aren’t built to convert. Time for a CRO pass.

𝗙𝗼𝗿𝗺𝘀 𝘄𝗶𝘁𝗵 𝗵𝗶𝗴𝗵 𝗮𝗯𝗮𝗻𝗱𝗼𝗻𝗺𝗲𝗻𝘁
This one hurts, but it’s usually fixable. Reduce form fields. Improve clarity. Set better expectations (what happens after they click “submit”?)

𝗗𝗮𝘁𝗮 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿. 𝗕𝘂𝘁 𝗶𝘁 𝙖𝙡𝙬𝙖𝙮𝙨 𝗽𝗼𝗶𝗻𝘁𝘀 𝘁𝗼 𝗼𝗻𝗲.
So if you're looking at dashboards and feeling stuck, zoom out. The goal isn’t to track everything. It’s to understand something.

What’s one metric in your analytics you 𝘤𝘩𝘦𝘤𝘬, but don’t fully trust?

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🎉 𝗛𝘂𝗲𝗺𝗼𝗿 𝗶𝘀 𝗵𝗶𝗿𝗶𝗻𝗴!  🎉

We’re not just adding headcount. We’re building a stronger, sharper, more creative version of who we are.

This isn’t about filling roles. It’s about making space for more great people to do meaningful work together.

Here's what we're looking for: 

𝗦𝗘𝗢 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 - 𝗙𝘂𝗹𝗹 𝗧𝗶𝗺𝗲 - 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 (𝗥𝗲𝗺𝗼𝘁𝗲) 
Help us create content that ranks, reads well, and drives results across Google and next-gen search platforms like ChatGPT. If you're part strategist, part storyteller, and fluent in SEO, we’d love to chat.

Apply: https://lnkd.in/eWzvv6KE 
 
𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - 𝗙𝘂𝗹𝗹 𝗧𝗶𝗺𝗲 - 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 (𝗥𝗲𝗺𝗼𝘁𝗲) 
Help keep our client website projects on track, on time, and on point. If you’re organized, proactive, and great with people, you’ll fit right in.

Apply: https://lnkd.in/e-np9qzZ 
 
𝗦𝗮𝗹𝗲𝘀 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 - 𝗙𝘂𝗹𝗹 𝗧𝗶𝗺𝗲 - 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 (𝗥𝗲𝗺𝗼𝘁𝗲)
Ready to break into sales and marketing? Join our team to support lead generation, client outreach, and proposal prep while learning the ropes of agency life. If you're organized, curious, and eager to grow, we’d love to hear from you.

Apply: https://lnkd.in/ecUzrJXw 

𝗪𝗲𝗯𝗳𝗹𝗼𝘄 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 - 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 - 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 (𝗥𝗲𝗺𝗼𝘁𝗲) 
Bring websites to life by turning thoughtful designs into clean, scalable Webflow builds. If you’re detail-oriented, confident in Webflow, and comfortable collaborating with designers and project teams, we’d love to connect.

Apply: https://lnkd.in/edtiPA-G 
 
𝗠𝗼𝘁𝗶𝗼𝗻 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 & 𝗩𝗶𝗱𝗲𝗼 𝗘𝗱𝗶𝘁𝗼𝗿 -𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 - 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 (𝗥𝗲𝗺𝗼𝘁𝗲)
Create scroll-stopping video content for web and social. If you’re skilled in motion graphics, editing, and visual storytelling, and love turning ideas into engaging, polished videos, we’d love to work with you. 

Apply: https://lnkd.in/enf66eaR 
 
𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 - 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 - 𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲𝘀  (𝗥𝗲𝗺𝗼𝘁𝗲) 
Support our web projects behind the scenes by keeping tasks organized, timelines on track, and quality high. If you're detail-oriented, proactive, and comfortable working across teams and tools like ClickUp, we’d love to connect.

Apply: https://lnkd.in/eNDi8wG8 

At Huemor, you’ll contribute to meaningful digital projects, collaborate with a sharp and supportive team, and help create web experiences that stand out for all the right reasons.

Think you’d be a great fit? We’d love to hear from you.

Know someone else who would be interested? Tag or share to share the post!

Skimmers vs. Scrollers
It’s the great CTA divide.

Some people click before the page loads. Some need to read the About page, three blog posts, and a whitepaper first.

Both are real. Both matter.

Neither will convert if your CTA misses 
them completely.

𝘚𝘬𝘪𝘮𝘮𝘦𝘳𝘴 are on a mission.

They want the headline, the button, and to be three tabs deep before you finish your coffee.

If your CTA isn’t up top and obvious, they’re 
already gone.

𝘚𝘤𝘳𝘰𝘭𝘭𝘦𝘳𝘴? They’re still with you.

They’re thoughtful. Detail-driven. Suspicious of 
your promises.

They’ll read everything, then scroll back up just to double-check.

If your CTA showed up too early, they ignored it 
on principle.

𝘚𝘰 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘥𝘰?

You CTA like a multitasker.

→ 𝗣𝘂𝘁 𝗼𝗻𝗲 𝗖𝗧𝗔 𝗻𝗲𝗮𝗿 𝘁𝗵𝗲 𝘁𝗼𝗽.
Serve the skimmers. They deserve nice things too.

→  𝗔𝗱𝗱 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗼𝗻𝗲 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝗱𝗼𝘄𝗻.
The scroll squad is almost ready. Show them the door when they get there.

→  𝗗𝗼𝗻’𝘁 𝘂𝘀𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗲𝘅𝗮𝗰𝘁 𝗰𝗼𝗽𝘆 𝗲𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲.
The early one should sound confident. The later one should sound like you’ve earned it.

→  𝗠𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.
Nothing screams "I'm a marketing trap" like a button floating in space.

Design for both attention spans.

Because the best CTA is the one someone actually sees and clicks because it showed up at the right moment.

What’s your go-to trick for catching both skimmers and scroll-happy skeptics?

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A bad lead magnet does more harm than good. 
Especially the 43-page kind.

Let’s be honest. Most lead magnets are just… magnets for bounce rates.

A 43-page PDF no one asked for.

A generic checklist with zero relevance.

A “free guide” that sounds suspiciously like a blog post you already published.

And then we wonder why no one’s converting.

Here’s the real reason most lead magnets flop: 𝘛𝘩𝘦𝘺’𝘳𝘦 𝘣𝘶𝘪𝘭𝘵 𝘫𝘶𝘴𝘵 𝘵𝘰 𝘤𝘢𝘱𝘵𝘶𝘳𝘦 𝘭𝘦𝘢𝘥𝘴, 𝘯𝘰𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘷𝘢𝘭𝘶𝘦.

If the first thing you give someone is underwhelming, what does that say about what’s behind the gate?

So, what actually works?

→ Specificity over generality
→ Utility over fluff
→ Instant payoff
→ Real positioning
→ Design that doesn’t feel like homework

Here’s the test:

Would you 𝘵𝘳𝘢𝘥𝘦 your real email for your lead magnet?

If the answer is “maybe later,” 
so is your conversion rate.

What’s the best (or worst) lead magnet 
you’ve seen recently?

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A go-live isn’t the finish line. 
It’s the starting point.

"Is this built for future growth?"

You should be asking this before your website redesign starts, not after it launches.

Because too many websites look great at go-live and then fall apart the minute the business evolves.

→ New product? Needs dev work.
→ New campaign? Needs design support.
→ New content? No idea where to put it.

That’s not future-ready.

That’s future-friction.

A website built for growth does more than look the part. It:

→ Makes it easy to add pages without breaking layout

→ Adapts to new messaging without redesigning 
from scratch

→ Supports evolving funnels, offers, and goals

→ Gives your internal team tools to own 
updates confidently

→ Scales with your business, not against it

Your business will change. Your messaging will shift. Your strategy will evolve.

If your website can’t keep up, you’ll feel the friction every time something new needs to launch.

The best websites are not just built to go live.

They are built to grow with you.

What’s one thing you wish your current site could do more easily?

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Limited resources? 
Let your website work 24/7 for you.

Small marketing teams know the struggle: limited time, limited resources, unlimited expectations. 

But there’s one team member who never sleeps, never takes a break, and works 24/7.

𝘠𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦. 

A great website is your best salesperson, brand ambassador, and customer support rep, all rolled 
into one.

→ 𝗜𝘁 𝗲𝗱𝘂𝗰𝗮𝘁𝗲𝘀: answering questions before people 
even ask.

→ 𝗜𝘁 𝘀𝗲𝗹𝗹𝘀: turning visitors into leads, 
leads into customers.

→ 𝗜𝘁 𝗻𝘂𝗿𝘁𝘂𝗿𝗲𝘀: building trust through content, testimonials, and social proof.

→ 𝗜𝘁 𝘀𝗰𝗮𝗹𝗲𝘀: handling traffic spikes, automating processes, and working while you sleep.

For small marketing teams, a high-performing website is a game-changer. It saves time, streamlines efforts, and ensures every click moves the business forward.

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🎉𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗟𝗮𝘂𝗻𝗰𝗵: 𝟲𝗞 𝗔𝗱𝗱𝗶𝘁𝗶𝘃𝗲 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻 🎉

We’re excited to share the launch of the 𝟲𝗞 𝗔𝗱𝗱𝗶𝘁𝗶𝘃𝗲 homepage, a critical step as they make their business public and showcase their innovative approach to upcycling metal scraps into 
high-performance materials.

𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲:
As 6K Additive transitioned into a standalone brand, they needed a homepage that clearly communicated their value and expertise in the metal upcycling industry. Their previous site was text-heavy and didn’t present their advanced technology in an easy-to-understand way, especially for potential investors.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗶𝗱:
We created a clean, modern homepage with clear messaging that tells 6K Additive’s story right from the start. We streamlined key sections from their parent site, like Spherical Metal Powder and Buyback Program, and ensured that the content was simple and digestible. The design was focused on clarity, using whitespace and minimalism to make the page feel fresh 
and professional.

𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:

𝗖𝗹𝗲𝗮𝗻 𝗮𝗻𝗱 𝗠𝗼𝗱𝗲𝗿𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: A minimalist approach that keeps the focus on content and usability.

𝗖𝗹𝗲𝗮𝗿, 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Straightforward language that highlights 6K Additive’s innovative process and industry leadership.

𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱: Designed to make a strong first impression, positioning 6K Additive as an industry leader for potential investors.

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁:
 The new homepage makes a powerful first impression, simplifies complex information, and sets the stage for the full site overhaul in the future. It’s an ideal starting point for 6K Additive’s journey as a standalone brand.

We’re excited to continue collaborating with them on their next steps!  

Checkout their website here: https://6kadditive.com/ 

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Ever wonder why some lead gen content converts, and others fall flat? 
It’s all about timing.

Content timing is a game-changer in lead generation. If your message hits the right person at the wrong time, it’s like giving them a party invite while they’re stuck in traffic. But get the timing right, and you’ve got a party in their inbox.

Let’s break down how timing affects conversions and why it matters:

You wouldn’t offer a discount code to someone just entering your website, right? Timing should align with the buyer’s journey. 

Here’s how:

𝗧𝗼𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗧𝗢𝗙𝗨):
Content here is all about awareness. Think blog posts or infographics. The goal? Get them interested enough to keep reading. Offer your content 𝘣𝘦𝘧𝘰𝘳𝘦 the user even thinks about making a decision. 

𝘌𝘹𝘢𝘮𝘱𝘭𝘦: 𝘈 𝘧𝘳𝘦𝘦 𝘨𝘶𝘪𝘥𝘦 𝘰𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘳𝘦𝘱𝘰𝘳𝘵.

𝗠𝗶𝗱𝗱𝗹𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗠𝗢𝗙𝗨):
Now that they’re aware, they’re looking for solutions. Webinar invites or case studies work great here. Something that speaks to the value you bring. Timing it right means catching them when they’re deciding whether or not to take the next step.

𝗕𝗼𝘁𝘁𝗼𝗺 𝗼𝗳 𝘁𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗕𝗢𝗙𝗨):
This is where your content should be action-oriented. Timing is everything here. Offering a demo or consultation at the right moment, right after they’ve seen your value in action, can push them over the line. 

𝘌𝘹𝘢𝘮𝘱𝘭𝘦: “𝘚𝘪𝘨𝘯 𝘶𝘱 𝘯𝘰𝘸 𝘧𝘰𝘳 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘵𝘪𝘰𝘯.”

You also need to consider the timing on each channel. 

Where are your leads hanging out, and when?

𝗘𝗺𝗮𝗶𝗹:
People check their inboxes at certain times. For B2B, sending emails around Tuesday or Wednesday mornings can improve open rates because it’s when people are catching up on the week’s work.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
Lead gen content on platforms like LinkedIn should be posted when your audience is active. For B2B, mid-morning and mid-afternoon on weekdays tend to 
work best.

Timing isn’t just about when you post. It’s about when your audience is most ready to take action.

So, what’s the best time to push that lead-generating content? When your audience is primed, informed, and ready to make their next move.

𝘞𝘩𝘢𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘧𝘰𝘳 𝘵𝘪𝘮𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘭𝘦𝘢𝘥 𝘨𝘦𝘯 𝘤𝘰𝘯𝘵𝘦𝘯𝘵? Drop your best tips in the comments!

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The Power of Content Timing in Lead Generation

If your SaaS site feels solid but conversions are slow, 
You’re not alone.

This is the pain we see most often:

The site looks clean and modern. 
The branding feels good.

But leads? Low.

Conversions? Sluggish.

And no one on the team can agree on 
what’s actually wrong.

Here’s what we’ve found after studying the best-performing SaaS websites out there: Stripe, Jasper, Loom, Canva, Notion, and more.

The best sites don't just 𝘭𝘰𝘰𝘬 good. 
They get this stuff right:

𝗧𝗵𝗲𝘆 𝗹𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝘃𝗮𝗹𝘂𝗲
Visitors understand what’s in it for them immediately.

𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 𝗳𝗮𝘀𝘁
Logos, proof points, and social validation are 
front and center.

𝗧𝗵𝗲𝘆 𝗺𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 𝗲𝗮𝘀𝘆
Fewer clicks, smarter CTAs, and short forms that actually get filled out.

𝗧𝗵𝗲𝘆 𝘀𝗵𝗼𝘄, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗲𝗹𝗹
Live demos, smart visuals, and product UI where 
it matters.

𝗧𝗵𝗲𝘆 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀
Real outcomes, not feature lists.

𝗧𝗵𝗲𝘆 𝗴𝘂𝗶𝗱𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗯𝘂𝘆𝗲𝗿𝘀
From first-time visitors to multi-person committees.

𝗧𝗵𝗲𝘆 𝗿𝗲𝗱𝘂𝗰𝗲 𝗿𝗶𝘀𝗸
Pricing is clear. Value is obvious. The next step feels like a no-brainer.

If your SaaS website isn’t converting the way it should, it’s not a design problem.

It’s a clarity, trust, and messaging problem.

The good news? That’s fixable.

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Dmitry Fesenko

Jeff Gapinski

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The Battle

Dmitry Fesenko

Jeff Gapinski

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dmitry Fesenko's LinkedIn Performance

Performance ScoreJeff Gapinski's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDmitry Fesenko's LinkedIn Performance