After running AdTribe for six years and managing over $100M in ad spend, I learned how hard it is to build and keep a world-class media buying team.

Finding great talent takes months.
Training takes even longer.
And the wrong hire can cost you clients and profit fast.

So I built the service I wish existed back then — Haven.

Haven is a white-label media buying partner that helps marketing agencies scale without hiring.

For $799 per account, you get a complete senior-level growth team:

✅ Media buyer
✅ Creative designer
✅ Video editor
✅ Developer
✅ Performance strategist

No hiring. No overhead. No training headaches.

Today, more than 20 agencies partner with us to handle their paid media.

A few of them said it best:

Olivia Kean, CEO at Fusion Hub
👉 “It’s allowed me to focus on the things I love, knowing they’re crushing it on their end.”

Kory Baraba, CEO at Grow Fast
👉 “We’ve worked with 4–5 different media buyers from Haven, and they’ve all been amazing.”

See more client stories here: https://www.hirewithhaven.com/clients

If you run a marketing agency and want to scale fulfillment without adding headcount,
connect with me or reach out at dmitry@hirewithhaven.com

Dmitry Fesenko

I used to stare at a blank page for hours.

No idea what to write on LinkedIn.

Now? I have enough content ideas for the next 3 months.

One shift changed everything: I stopped trying to create and started reflecting.

Here's what I mean.

Writing content is just thinking out loud. You reflect on things you said, things you did, things you thought about.

That's it. No magic formula.

I'm not a LinkedIn guru. Most of my posts get less than 1,000 impressions. But I show up every day because eventually the right people will see it.

Here's where I get my content ideas:

→ Client calls (I record everything with Fathom)
→ Team meetings
→ Our Notion docs
→ Content I consume (like Alex Hormozi)
→ Things I build (like our Airtable backend)
→ Random thoughts throughout the day

I review my day and turn it into 5-10 content ideas.

Some hit. Most don't. But I'm never staring at a blank page anymore.

Stop trying to be creative. Just document what you're already doing.

Where do you get your content ideas?

CEO at Haven | Hire world-class media buyers for 65% less than in the US | $100M+ in managed ad spend

AI can do most of my job. I'm not worried.

Just got back from Bangkok. Met up with a few clients and partners while I was there.

One conversation stuck with me.

If AI gets so good at doing our jobs, what edge will service businesses have?

We agreed on one thing: in-person relationships are the real moat for B2B.

AI can optimize your campaigns. It can write your copy. It can analyze your data faster than any human.

But it can't grab dinner with your client. It can't build trust over a round of golf. It can't shake hands and look someone in the eye.

I'll take that trade every day.

Honestly? It's the best part of my job anyway.

So while AI handles more and more of the execution, I'll keep building relationships with the people I like.

Playing golf with clients. Having conversations like this one in Bangkok.

That's a future I'm excited about.

What's your moat?

(Mine might involve a negroni or two 😁)

We have 400+ Slack channels.

It's a nightmare.

2 hours every morning just to get through messages. And even then, client questions slip through the cracks. One missed message can cost you a six-figure contract.

So our developer built something cool.

A custom tool that scrapes all Slack messages every 30 minutes and creates a dashboard with:

→ All unanswered client messages
→ Response time per media buyer
→ Accounts with the most communication (for unit economics)
→ Working hours when media buyers are most active

But here's the best part.

AI analyzes every message to determine urgency. If a client waits more than 2 hours for an answer, the media buyer gets a DM notification. If it hits 3 hours, the team lead gets pinged too.

We just launched this but initial results look promising.

Slack has always been our biggest energy drain. This is our first step to making it efficient while still keeping human relationships with our clients.

AI is awesome.

Happy Friday 🍺

Our media buyers manage $30M+ in ad spend every year.

Here are the AI tools they actually use daily:

For thinking & strategy:

→ ChatGPT: Reports, analysis, strategy drafts, brainstorming, client comms. The workhorse.
→ Gemini: Research, structuring ideas, operational tasks.
→ Claude: Deeper analytical work. Audits, data analysis, strategic recommendations.

For creatives:

→ Sora: Video concepts and short-form ads.
→ Symphony: UGC-style ad videos.
→ Veo 3: High-quality video creatives (usually paired with our designers).
→ NanoBanana: Static visuals and ad creatives.

For workflow & data:

→ Adnova: Speeds up campaign setup and simplifies creative workflows.
→ GoMarble: Pulls data directly from ad accounts. Compares performance across periods. Syncs with Asana & Slack so we can track team workload.

Two years ago, none of these tools existed.

Now they're part of our daily workflow.

The role of a media buyer is changing fast. The ones who adapt will thrive. The ones who don't will get replaced by someone who did.

What AI tools is your team using?

AI tools media buyers

Our team was checking Slack on weekends "just in case."

And they'd end up working 2-3 hours on stuff that could've waited until Monday.

That's not sustainable. And it's not even efficient.

The real problem: we're spread across timezones. Media buyers in Europe. Me in Canada. Clients in the US and Australia. There's always going to be friction when someone sends a message outside working hours.

So we're building something simple: Urgent Forms.

Every white-label partner will get a dedicated link. When something is genuinely urgent and the team has checked off for the day, they submit the form.

The moment it's submitted, our team lead, the media buyer, and I all get a ping on Telegram or WhatsApp.

Since we're spread across timezones, someone will always see it.

The goal: media buyers can actually disconnect on weekends. No more opening Slack "just to check." If it's truly urgent, it comes through the form. If it's not, it waits until Monday.

Clients get peace of mind knowing urgent issues will be handled. Instead of sending a Slack message into the void and hoping for the best.

It's not fancy. Just a short form connected to a few notifications.

We discussed this with our team leads yesterday and rolling it out soon.

If you run a distributed team and struggle with after-hours communication, might be worth trying something similar.

Happy Friday ya'll 🍻

$1.36M in managed ad spend
$4.08M in ecom revenue
20,353 leads generated

That's February at Haven.

The breakdown:
→ 91 active accounts
→ Avg ROAS (ecom): 4.04x
→ Avg CPL: $44

Performance:
→ 63% of accounts overachieved (100%+ of target)
→ 11% on track (80-99%)
→ 26% underperforming

Platform split by spend:
→ Meta: 58%
→ Google: 41%
→ Pinterest, Taboola: 1%

Wins this month:

✅ Best financial month ever (32% EBITDA)
✅ Found two rockstar media buyers for multi-million dollar apps
✅ Hired new head of paid media
✅ Hired new COO 

That's what I love about the agency business.

One month you feel like all stars are aligned against you and you want to quit. The next month you're firing on all cylinders.

The key is not to get too excited when things are good, and not get too sad when things are bad.

You just gotta love the game.

Onto March 💪

We just placed a senior media buyer into an app spending $500K/month on ads.

Here's how it happened.

Doug is Head of Growth at a women's health company. Their founder built a massive audience and decided it was time to launch a product.

It blew up.

They scaled to $500K in monthly ad spend within a year. But Doug had too much on his plate. He needed someone great to take over Meta, Google, and TikTok ads.

We've placed a ton of talent into high-growth apps, so he reached out.

From signing the contract to the candidate accepting the offer: less than 6 weeks.

Probably one of the smoothest placements we've done.

P.S. If you're running a high-growth app and need a killer user acquisition talent, we have a few great candidates ready to go. DM me.

This is what winning looks like.

Scrolled through our Slack and had to screenshot these:

👉 "Team work because they are so happy with Meta performance!"

👉 "The client is so excited and had minimal revisions for us."

👉 "You're killing it over there. Super happy to have you as part of the team."

👉 "Excellent news on spending much more on NFL this year, good work."

This is what happens when you pair agencies with media buyers who actually care.

We're not just filling seats. We're placing people who treat your clients like their own.

That's the difference between a contractor and a partner.

White-label media buying now makes almost 70% of our revenue.

What started as me selling extra capacity of my media buyers to other agencies became the biggest revenue driver in the business.

Why I love this model:

→ Retention: most of our agency partners stay with us for years
→ I'm barely involved in fulfillment. My team leads handle most of it
→ Agencies basically become my sales reps, so i can just focus on hiring great talent
→ Most of our partners become close friends (same vibe)

But this is not all rainbows and sunshine.

This is probably the worst agency model for most founders. Here's why:

→ High volume, low ticket. To hit $100K MRR, we need to manage 130+ accounts
→ Heavy ops. We have over 20 full-time team members
→ Every agency owner needs different things. We personalize our offer for each partner
→ Timezone differences are still tricky. It doesn't work for everyone

Despite all that, we're still pushing hard. Signing new agency partners almost every week.

The relationships make it worth it.

I'm still having a ton of fun building this.

If you need a trusted media buying partner, reach out. We're bringing on 5 new agencies in Q2 💪

Everyone's chasing the latest Claude update.

They're missing the point.

Here's what no one wants to talk about: the boring stuff. The data.

Everyone will have access to the same LLM models. The only way to differentiate yourself is to have a unique dataset you can train your models on.

We started building this with our developer. A database that will eventually become the brain of our AI agent.

Here's what we're feeding it:

→ All accounts data and creatives
→ Every public Slack message
→ Notion SOPs
→ Asana tasks
→ Team call recordings
→ Stripe invoices

Literally every piece of information we use to operate our agencies.

Now here comes the boring part.

It takes an enormous amount of time and effort to organize your data properly.

It means rewriting all your SOPs and only keeping the ones you actually use. Otherwise you train your AI on the wrong processes.

It means connecting all 90+ accounts and making sure every data piece is being collected.

It means constantly giving feedback on the quality of outputs. Which, by default, no one wants to do.

Only then can you build a truly AI-native agency.

Otherwise you have no edge 🤖

I was 100% sure this person didn't exist.

We needed a new Head of Paid Media.

But I wasn't actively searching. I figured I'd have to grow one internally. Finding someone great from the outside felt impossible.

Then Diana, our new team lead, recommended her previous Head of Paid Media.

She said he was as good as our last one who stayed with us for 8 years.

I hopped on a call with zero expectations.

Diana was right.

Illya had done everything we were lacking:

→ Built processes media buyers actually follow
→ Ran a dedicated creative department
→ Understands that media buyers need to become growth strategists to stay relevant

We sent the offer the next day.

The lesson? Your team is your best recruitment channel.

They know who's great. They've worked alongside these people. They can vouch for culture fit in ways a resume never will.

Before you post another job ad, ask your team who they'd want to work with again.

Do you ask your team for referrals?

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adtribe

aceleads-agency

haven-ca

I run two agencies. Here's my entire tech stack.

9 tools I actually use every day:

1/ Fathom

Records every call and pushes notes straight into CRM.
I use call transcripts to write most of my LinkedIn content.

2/ Claude

I asked it 50 questions about me, my goals, and my businesses.
Connected our Notion, Gmail, and financial data.
Added people I admire.
Now it's my go-to for business and life advice.

3/ Stanley

My new favorite writing tool.
I always struggled to make Claude write in my voice.
Stanley makes LinkedIn content way easier.

4/ Superwhisper

New tool I just started using.
Saves a ton of time on typing. Now I can brain dump ideas in 30 seconds instead of writing for 5 minutes.

5/ GoMarble

I use it to ask Claude what's going on across our entire client portfolio.
My team loves it too.

6/ Folk CRM

By far the easiest CRM for social selling.
Perfect if you're living on LinkedIn like me.

7/ Veed.io

I have zero video editing skills.
With Veed, I get 10 to 20 short-form clips from client calls in minutes.

8/ AuthoredUp

My go-to for writing and scheduling LinkedIn posts.
Simple UI. Useful analytics.

9/ HeyReach

Automatically sends 25 to 40 connection requests a day to my ICP.
First DM is also automated.

What are the tools you can't live without?

👇 Drop them in the comments.

1 (1)

I started my first business 10 years ago.

It was a disaster.

Back in 2016 I quit my job as a customs officer and was trying to figure out what to do with my life.

I read Richard Branson's book "Screw It, Let's Do It" and was ready to make millions 😅

A long-time friend and I went through a few ideas and decided to export wood pellets to Europe.

Our market research was based on:

→ Ukraine has a lot of forests
→ Wood scraps must be cheap to get
→ European companies would line up for our product

We formed an LLC called "B&F Trading" (what an awesome name).

Our GTM strategy was to cold call importers and undercut competitors on pricing.

(we paid someone under the table to get the database of all wood pellet importers)

Here's what went wrong:

→ Wood leftovers aren't easy to find, even in Ukraine
→ The quality was poor. Most wood companies just throw it away. And Europe is very particular about quality
→ Margins were brutal. 20 tons of product cost $2,000
→ European importers valued long-term partnerships. They didn't want to work with two 20-somethings trying to undercut everyone.

Needless to say, we made zero dollars.

But it taught me lessons I still use today:

→ How to evaluate demand before spending money
→ How to do basic GTM: website, cold email, outreach
→ How legal stuff works: contracts, taxes, LLCs
→ How to sell. I cold-called hundreds of people. Terrifying for a nerd like me.

Every business is hard. There are always things you don't know until you start.

But each failure makes the next one easier.

What was your first business flop?

Got this email from an agency owner we used to work with years ago.

"Been reading your emails. Thank you!"

"We should meet up and shoot the shit. Maybe BKK or Chiang Mai or Hua Hin."

Scott used to be one of our white-label partners. We worked together but never met in person. After the project ended, we lost touch.

Then my newsletter brought him back.

Starting my newsletter was probably the best investment I've made in my business.

I started with zero strategy. Just shared everything I was working on.

→ New tools I'm testing
→ How I structure my agencies for efficiency
→ Problems we face when scaling
→ Personal stuff (like me doing a health checkup in Bangkok)

I didn't want to treat it like a sales funnel. I just wanted to stay connected with people I like.

Then something interesting happened.

People I hadn't spoken to in years started reaching out. Some of them referred us new business. Others wanted to meet up and talk shop.

If you've been sitting on the idea of starting a newsletter, just start.  

Don't overthink it. Just write like you're updating a friend.

Thank me later.

Brand positioning explained in 30 seconds.

I'm currently in Asia. Anyone who's been here knows 7-Eleven is the spot.

I walked into the protein milk section and counted at least 10 different brands.

Same flavors.
Same price.
All with exactly 30 grams of protein.

Except one.

This brand has 33 grams.

I'm a simple consumer. I see more protein for the same price, I buy it. Every single time.

That's the power of brand positioning.

You don't need to reinvent the product. 
You don't need a massive rebrand. 
You don't need to slash your prices.

Sometimes you just need one small difference that matters to your customer.

It could be 10% more of what they actually care about.
One feature your competitors don't have.
A single reason to pick you over everyone else.

When everyone zigs, you zag.

Had coffee with a developer in Thailand last week.

He taught himself to code 10 years ago so he could become a digital nomad.

And it worked.

He traveled the world. UpWork gave him all his clients. Life was good.

Until it wasn't.

Over the last 3 months, he got zero jobs. The market got more competitive. But more importantly, businesses just need fewer developers now.

Here's the irony.

Just a few years ago, being a developer was considered the highest career pursuit. Learn to code and you're set for life.

Now they're the first ones being replaced by the machines they built.

Things change fast.

But I don't think knowing how to code is worthless. I don't think it ever will be.

It's just not enough to be a pure tech engineer anymore.

The people who will succeed most are those who are technically skilled AND understand the business side:

→ Why are we building this feature?
→ Do our customers even need it?
→ What's the best distribution channel for this?

Being able to coordinate AI agents and engineers to get results for the business will be invaluable.

Generalists are back in demand.

What skills are you doubling down on?

The best engineers won't build the best companies anymore.

Evan Spiegel said it in a recent interview:

"Before, so many resources were dedicated to engineering. Now people are gonna be much more focused on marketing and distribution."

He's not the only one. OpenAI's Greg Brockman says taste is now a core skill. The pattern is clear.

Building is getting cheaper. AI can spin up a product, an app, a landing page in hours. The barrier to create is basically gone.

So what becomes the most valuable skill?

Creating content that gets attention from the right people.

Sure, Claude can write your LinkedIn posts. But that's not an edge when everyone has the same tools.

The edge? Knowing what to say. Understanding your audience so well that your content actually lands. That takes taste. That takes you.

And as AI floods every channel with generic content, trust becomes the scarcest resource. People buy from people they trust.

The companies that win in the next 10 years won't be the ones with the best engineers.

They'll be the ones with the best marketers.

Good time to be running a marketing agency 😅

Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

Impact Innovator OS: 

The #1 In-House Growth System For Mission-Driven Founders, Conscious Coaches, and Innovators To Build Sustainable Scale As A Category Of One Business.

I help innovators simplify their business to a category of one so they can build sustainable scale to 7 figures, 8 figures and beyond.

I spent over a decade on the table as a buyer controlling $100M+ budgets for billion-dollar retailers. 

In 2006 I saw something that changed everything.

The Problem:

Each year, $49 trillion is spent on products & services globally. But buyers only choose the top 1% of businesses. The ones who lead as a Category Of One. The rest struggle. Their innovation never scales. It ends up as waste.

Why?

Corporations dominate because they know something most innovators don't: the proven system to lead as a Category Of One business.

My Mission:

I quit the corporate world to figure out how innovators who want to make an impact can actually scale.

My first company, Sharkah Chakra - The World's First Feel Good Sustainable Jeans Brand. I used my buyer intelligence to create a sellout launch. 

But we spent $150K trying to simplify our complex innovation. We outsourced our growth system to agencies. Our funding ran out.

The insight hit me: 

Entrepreneurs aren't taught to think like buyers. We think like sellers. We outsource to experts instead of building our own systems like corporations do.

My Second Company Changed Everything:

With Bespoke Your World, I built an in-house system to scale as a Category Of One. 0 to $300K in 12 months with the world's top 0.1% clients. Organically. No ads.

Then innovators started asking for the game plan.

So I Built Impact Innovator OS:

One integrated system using my Billion Dollar Buyer Intelligence Framework. 

Purpose. Positioning. Offer. Sales. Marketing. Organic scaling methods. Everything in house. Everything you own. Forever.

Founding Member Results:

→ Carol: $200K launches, scaling to $50M
→ Jo: $2M to $4M growth in 12 months
→ Amy: 0 to $300K launch in 90 days
→ Marie & Jason: 30% profit increase
→ Paula: Successful Exit Less than 12 Months

This Is Bigger Than Business:

This is a movement for every innovator working tirelessly to build a better world. For those who refuse to let their legacy innovation become part of the waste problem. For those ready to transform how we consume, how we scale, and how we lead.

Founding Member Access (Limited Spots):

DM 'SYSTEM' for founding member details
DM 'MASTERCLASS' for registration link
DM 'NEWS' for newsletter

Business Mentor

For 15 years I sat on the other side of the table.

I was not a coach watching from the outside.

I was the buyer.

I controlled over $100M in purchasing decisions at River Island and Harvey Nichols. 

I know exactly how the people with the real budgets make their choices because I was one of them.

Every week, founders pitched to me.
Every week I had to choose.

And here is what broke my heart:

The most brilliant founders, award winners, sustainability leaders, category innovators, were being filtered out.

Not because their products were not good enough.

But because they could not answer the one question every buyer silently asks before they say yes.

After years of watching this, I made a decision.

I left my buying career and built a system to give founders the intelligence that lives on the other side of the table.

The same intelligence that took Marissa from invisible to a $200K sold out launch.

The same intelligence that helped Laura grow profit by 30% in 30 days.

Every week in my newsletter I share one piece of that intelligence. Free.

You can get my weekly insights here: https://lnkd.in/eJN97V2N

linkedin.com

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Talks about #impact, #entrepreneurship, #productinnovation, #businessinnovation, and #businessmentorship

Founder Impact Innovator OS | #1 Buyer Psychology Growth System for MIssion Driven Founders | Scale to $1-$10MN as Category Of One

Ten years ago, I made myself a promise.

One day, I would walk the trails of El Chaltén in Patagonia, not as an escape, but as a reminder of why I chose this path.

That hike wasn’t just about the mountains.
It was about following the footsteps of innovators who refused to compromise on what mattered.

The person who carried me through the hardest years was Yvon Chouinard, founder of Patagonia, the billion-dollar brand that was never meant to be one.

Yvon wasn’t a businessman chasing money.
He was a broke climber who simply wanted better gear.

So he taught himself blacksmithing.
Made tools for his friends.
Sold them out of his car for $1.50 each.

He didn’t set out to build a unicorn.
He just refused to abandon his values.

When being a purpose-led founder nearly broke me
when every part of me wanted to give up

I remembered his words:

“Impossible is the lamest of excuses.”

And I realised something important.

Quitting doesn’t make life easier.
It only delays the dream.

Because dreams don’t disappear.
They wait.
And they return louder.

What stopped me from walking away was understanding this:

Everything is figure-out-able including sustainable growth.

Just as Yvon built for climbers, I’ve spent the last ten years building for purpose-led founders.

When there wasn’t a roadmap, I created one.
And that work became Impact Innovator OS.

So here’s the question I keep coming back to:

What would change if you realised your purpose isn’t the obstacle, it’s the path?

Founder, Impact Innovator OS | The #1 Buyer Intelligence Growth System for Mission Driven Founders, Conscious Coaches + Innovators to Scale Sustainably $1M-$50M+ as Category-of-One

Honest question for the founders in my network:

When a buyer lands on your profile, your website, or your content right now...

Can they immediately tell why you are the ONLY reasonable choice?

Or do you look like one of several good options?

There is no wrong answer here. This is genuinely one of the hardest things to get right in business and most people are not talking about it honestly.

What do you think is the biggest reason founders stay in the "one of many" category even when their work is excellent?

Drop your thoughts below.

The secret to 6 and 7 figure sales increase (no matter the industry or objections):

The world feels quite uncertain at times.

But building sustainable growth CAN feel certain.

I was just speaking to a founder yesterday. 

She was stressed about sales. 
People who were paying less wanting more.

I hear you. 

It's HARD.

You're not powerless against the market. 

Trust me, you're not. 

Social selling is the answer to your problems. 

So here's is my solution to help you sell 24/7:

Be where your dream clients are.

Both online AND offline. 

Here are the 9-steps for the social selling formula:

1. OBSESS over your ICP: who/where they are
2. Focus only on this EXACT ICP online/offline 
3. Build EVENTS to educate your ICP
4. Plan your 2026 monthly events schedule 
5. Collaborate to connect to new audiences
6. Build your dream strategic partnership list 
7. Launch your events 
8. Analyse what works and what doesn't 
9. Repeats refine and scale 

Your social selling game plan should be incredibly simple, yet work incredibly well.

You and your team should understand it. 

Simplicity sells.
Simplicity scales.

Together we will transform our world.

P.S. We have a few slots left to sign up for our March 3rd Masterclass to get the growth secrets for FREE: https://lnkd.in/e6S62RhM

See you soon!

For a long time, I thought success was something you arrive at.

A destination.
A big moment.
A finish line.

I was wrong.

Success is built in the quiet moments no one applauds.

Last week, while traveling...
I noticed something simple, but powerful.

I didn’t reach the destination by feeling confident.
I didn’t reach it by having a perfect plan.

I reached it by choosing to move when stopping would’ve been easier.

Not fast.
Not perfectly.
Just forward.

That’s when it clicked:

Resilience isn’t loud.
It isn’t heroic.
It’s ordinary.

It’s the decision to keep going when you’re tired.
To keep building when you’re unsure.
To keep showing up when results are invisible.

My business didn’t grow because I had clarity every day.

It grew because I honored small progress:

One conversation.
One action.
One honest attempt.

Over and over again.

You don’t need to see the whole road.

You don’t need to know how it all works yet.

You only need to respect the step that’s in front of you. Do that long enough…

And one day you look back and realize:

You’re much further than you ever imagined.

Keep walking.

Founder, Impact Innovator OS | The #1 Buyer Psychology Growth System for Mission Driven Founders, Conscious Coaches + Innovators to Scale Sustainably $1M-$50M+ as Category-of-One

Starbucks learned a painful truth the hard way:
Purpose doesn’t save a business. Clarity does.

When Starbucks’ CEO recently reflected on their strategy, he admitted something rare:

They lost focus by chasing a version of “purpose” that diluted what made them great.

Not because purpose is wrong.
But because it became vague.

When your mission gets fuzzy, execution follows.

You can’t build community if you can’t deliver great coffee.
You can’t change the world if you’re failing your core customer.

Strong brands don’t start with “What impact can we claim?”
They start with “What do we do better than anyone else?”

Then they build impact from there.

That’s the difference:

🚫 Purpose as decoration
✅ Purpose as infrastructure

Real purpose isn’t a paragraph on your website.

It’s the filter behind every decision:

Who you hire

What you build

Who you say no to

How you operate

Patagonia doesn’t treat sustainability as a marketing angle.

It treats the business as a vehicle for the mission.

Product excellence isn’t separate from purpose.
It is the purpose.

If your operations contradict your message, your audience will feel it.

Stop attaching purpose after the fact.

Design your business so purpose is unavoidable.

Build from it.
Operate through it.
Let everything else be downstream.

If you want weekly insights on building brands that matter and win,
subscribe to my newsletter here: https://lnkd.in/dsVQABvv

Exciting news: I just heard one of our members signed a multi billion dollar partnership... 

(90 days ago, they were treading water)

We used my Billion Dollar Buyers Guide to achieve this goal (after years of trial and error).

And it all started by growing a business with a purpose with a fouder who has a heart. 

To be honest, it's easy. 

Someone shared this in my masterclass:

"Sara, with so many competitors today, business is hard, but your systems make it easy to stand out and scale."

Being overlooked is a real problem today for founders, and it no one's fault. 

Buyers will love you, but they need to understand these 7 things:

1. Your Unique Business Hook
2. How your Offer changed your world first
3. How your Offer changes others' worlds second.
4. Why you are a must have now and forever
5. How to sell you in one sentence 
6. Who your followers are
7. Why are you the number one in what you do

This list is a game changer for 2026, to stand out, get seen, sell in, and sell out.

Give buyers instant clarity on your unique power and purpose.

Let your brilliance shine.

If you'd like to know more billion dollar buyer secrets, sign up for my newsletter here:

https://lnkd.in/dsVQABvv

Together we will transform our world.

How I Sold A Billionaire a 50K Offer in 7 days (using my buyer psychology intelligence framework) 

I was talking to one of my team members the other day, explaining my buyer intelligence framework

That I teach Founders

Sara's 5 steps in Sustainable scale

1. Transform to a Category Of One
2. Focus on what you deliver that is a High Impact Offer
3, Implement a Social Selling Game Plan
4. Build a "Real Power Is You" Mindset
5. Stemise everything

And we got talking about step 3 Implement a Social Selling Game Plan

The first time I used this method, I built a $300K launch from scratch

The second time, I sold a Billionaire a $50K High Impact Offer in 7 days

The secret sauce of HOW I did that - I will reveal in my LIVE Masterclass Next TUESDAY

If you want to lift the veil on digital marketing, that is so simple that anyone can do this

And on what buyers really want to buy today to close 5, 6, and 7 figure deals

Join my live here: https://lnkd.in/dqNVxTFy

Marissa had won a Cartier Award.

She was genuinely talented.
She had proof.
She had credentials.

And yet her sales were inconsistent. Some months great. Some months nothing. She felt invisible.

Here is what was actually happening:

Marissa was one of many.

Not because her work was not excellent. 

But because her business had not been structured to be the only reasonable choice in her category.

When we applied Buyer Psychology Intelligence to her positioning, her offer, and her movement:

→ $200K launch. Sold out.
→ Strategic partnerships doing the selling for her.
→ Scaling toward $30M with inbound momentum.

She is not posting every day.
She is not chasing clients.

She is running events, leading a movement, letting the system work.

Adding $1M to $10M does not look like more hustle. It looks like a better system.

I am hosting a free masterclass on exactly this.

Limited spots.

Reserve a seat here: https://lnkd.in/e6S62RhM

Most founders think they need a louder brand, a prettier website, or a “more unique” offer.

That’s why they stay invisible...
While weaker competitors get chosen.

I spent years studying Buyer Psychology to determine how real decisions are made.

And here’s the uncomfortable truth:

Buyers don’t choose the “best” offer.

They choose the offer that aligns with 5 specific buyer decision criteria almost no one understands.

On March 19th at 12:00 PM EST,
I’m running a private masterclass.

We’re revealing all 5.

Not surface-level tactics.
Not marketing tricks.

The real buyer levers that make someone see you as the only obvious choice and confidently say yes.

Here’s a taste:

1. Why “being different” actually backfires, and what top buyers use instead to decide who wins the deal.

2. How certain purpose-led founders sell out $200K launches in 24 hours with zero ads or agencies.

3. The 2 hidden mechanisms that turn random growth into sustainable momentum you actually own.

This is the same playbook I used to approve and greenlight over $100M in buying decisions.

Founders have used these frameworks to scale from $1M to $50M+:

→ Without hiring bloated agencies,
→ Without stacking systems they don’t control,
→ And without burning out.

Seats are limited to 25 business owners.
This masterclass will not be public.

Register now to unlock the private pre-video series before we go live.

Save your seat: https://lnkd.in/dqNVxTFy

Suresh Mandal, Miriam Fettman and 49 other attendees

How Mission Driven Founders Make $1M–$10M+ With Buyer Psychology

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The Battle

Dmitry Fesenko

Sara Simmonds

Followers

Posts

Engagements

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Performance ScoreDmitry Fesenko's LinkedIn Performance

Performance ScoreSara Simmonds's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dmitry Fesenko

Sara Simmonds

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dmitry Fesenko's LinkedIn Performance

Performance ScoreSara Simmonds's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDmitry Fesenko's LinkedIn Performance