B2B Marketing Expert | Building my own SaaS startup from Zero to Market Leader. Sharing insights and actionable advice.

I transform startups into industry leaders through strategic marketing and brand development.

As CMO at Belkins, I built the brand from scratch and elevated it to become the #1 B2B Lead Generation agency in the US (Clutch-ranked), scaling revenue from $30K to $900K MRR while generating 250+ qualified meetings monthly.

I've successfully launched multiple ventures, including building the strategy, brand and marketing team for Folderly (SaaS), helping develop the business model for Wiseboard (advisory platform), and most recently, co-founding Forecastio, a sales performance management platform for HubSpot users that reached #3 Product Hunt's "Product of the Day" with zero marketing budget.

My approach combines data-driven strategy with creative execution to deliver measurable business impact. I specialize in:

- Brand development and positioning
- Growth marketing for B2B SaaS
- Content strategy that drives qualified leads
- Building high-performing marketing teams

I thrive in fast-paced environments where I can turn marketing challenges into growth opportunities. 

Let's connect if you're looking to scale your startup or need a strategic marketing advisor.

Dmytro Chervonyi

Growth @ Sitechecker -> SEO monitoring platform for agencies.

Hi, I'm Ivan, and I simplify the data analysis routine for digital marketers. 

Here is how can I help you:

→ Try one of my unique Looker Studio templates for SEO, PPC, website traffic analysis, and client reporting — https://ivanhoe.pro/google-data-studio-templates/
→ Try Sitechecker to upgrade your SEO performance monitoring and customer reporting to the next level — https://sitechecker.pro/
→ Drop me a message on LinkedIn if you would like to invite me to a podcast, interview, workshop, or conference.
→ Drop me a message on LinkedIn if you have a quick well-structured question about SEO, content marketing, B2B SaaS growth, product analytics, and data visualization. I'll be glad to help in a quick chat.

A few facts from my experience:
 
1. Set up the first personal website on WordPress in 2015.
2. Worked at MarTech (SaaS), EdTech (affiliate), and e-commerce.
3. Led 3 SaaS tools (Sitechecker, Copywritely, Kparser) to 500k monthly unique visitor traffic overall.
4. Made Sitechecker #1 product of the day on Product Hunt.
5. Ran an AppSumo monthly campaign for Copywritely and got 2k sales $100k worth.
6. In 2 years got 100+ happy customers of my unique Looker Studio templates.

Ivan Palii

Programmatic SEO can quietly destroy your agency website.

Skale learned this the hard way.

They have a good website design, but a couple of things they've tested before failed. 

Skale pretended they had offices in multiple cities.

They create the same pages for multiple US / Canada cities, changing only the city in the title, h1-h2, and text, targeting keywords like "{city} SEO agency"

It looks like this is easy for Google to detect whether it's true.

I don't know the exact reason why it's happened. Some websites have such pages and rank well with them. I have 2 hypotheses:

- The effort you make to create such pages matters (how much they are unique, what's the share of duplicate content in %, etc).
- whether you have at least some local signals that show that you have offices in specific areas (the best thing is an entity on Google Maps, if not, you have to be at least in the US, to create such pages).

What do you think?

P.S. I'll write a newsletter with more details about it on hackthealgo.com soon.

SEO & AI visibility analytics for agencies @ Sitechecker. Author of unique Looker Studio templates and Hack the Algo newsletter. Advisor for B2B startups.

We've just released the Google AI Overviews report at Sitechecker

Here is how it's different:

1/ While young AI visibility tracking tools charge you $199 per 100 prompts, in Sitechecker, you can track old Google SERP rankings + AI overviews visibility by 2500 keywords/prompts for the same price. 

2/ You have an additional important metric -> AI Overview Share (how many keywords have AI overviews at all in the SERP).

3/ You can check how many impressions and clicks the specific keyword generates in the same table based on GSC data.

In addition to this, you get:

- No fees for invited users.
- Unique alerts by GSC / GA4 / content changes to email and Slack.
- Unique reports built on the intersection of GSC / GA4 / site content changes.

Try it for free here -> https://sitechecker.pro or ask for a demo in the comments.

"SEO is dead" is a dangerous advice.

I respect Elena Verna, but her take on SEO & paid search in the last newsletter is wrong. Here is why:

1/ Yes, AI chats killed or almost killed some companies, but it doesn't kill the entire industry.

2/ Yes, business can create a lot of AI-generated content now, but it's not easy to index it, rank it and keep in the top for a long time.

3/ Search, as an important element of user behavior, has not gone anywhere. People can change WHERE they search for something, but they search anyway. 

The fact that we have to produce content not only for Google but also for UGC platforms is a good thing for SEO. It's a huge opportunity.

4/ People switch more to searching in LLMs, okay. But how do LLMs decide which product or brand to recommend to them? They look for information that somebody has published, updated, or linked. This is SEO.

5/ The impact of AI is very different for different SEO niches. 

It has the biggest impact on news/media and content/affiliate sites, but it's not that big for B2B / SaaS, e-commerce, and local sites.

5/ SEO is one of a few scalable channels. 

Communities, built-in-public posts on social, employee-led social: these are good examples of channels you have to use when you start and try to do things that don't scale. But it's hard to grow a business with them only.

If you need growth, anyway you need to invest in:

- outbound (email, LinkedIn, phone calls)
- paid social (influencers, ads on LinkedIn, Reddit, Meta)
- search (organic and paid, search engines and LLMs, Google and Reddit, etc)

Moreover, when you invest in the first 2 channels and don't invest in the search, you lose a lot of the value that your demand generation campaigns created. 

Do you have a lot of brand searches and only a homepage or a couple of product pages? It may look okay for OpenAI or Lovable, but it's a bad decision for the majority of startups.

This is an example of how overly general advice can be harmful.

SEO has changed. These changes vary greatly by niche. But SEO as a channel is not dead and is only growing.

Am I wrong?

P.S. Subscribe to my newsletter hackthealgo.com to read deep guides on how the search changes and how to grow organic visibility in AI world.

The reason ChatGPT traffic dropped in December has nothing to do with seasonality. It’s a product decision:

1/ I noticed that ChatGPT tests the new design of mentions/citations. 

For some of my chats, I see a link that opens a sidebar, and citations are visible only in this sidebar. In the past, I could see them immediately.

2/ I noticed that ChatGPT uses fewer citations and performs fewer real-time searches than before December.

And this is the most interesting point, because this may be a sign that OpenAI builds its own index. The more pages they collect and cache, the less they have to rely on Google SERP for basic searches, where they don't need fresh info.

Did you consider these changes in your UX? Do you agree with my hypothesis?

P.S. Subscribe to my newsletter hackthealgo.com to read deep guides on how the search changes and how to grow organic visibility in AI world.

We've added GA4 landing page metrics to Sitechecker Chrome plugin.

It allows you to check 3 things in a few clicks:

1/ Performance overview

Check key metrics by landing page for 7, 30, 60, 90 days: Sessions, Bounce Rate, Avg. Session Duration, Key Events, Session Key Event Rate.

2/ Sessions dynamics by source/medium

Check how different traffic sources change overtime.

3/ Session source / medium performance

Check how many sessions and conversions a specific channel sends in total.

It works for each GA4 property you've added to sitechecker.pro.

For me, it's the most complete on-page SEO report for now on the market:

- GA4 metrics
- GSC metrics and keywords
- all things about technical SEO checks

The main value -> you don't have to visit multiple tools to understand what's going on with the landing page. 

Have you already simplified your on-page SEO audit workflow?

P.S. If you haven't seen yet how Sitechecker helps to get more from GSC and GA4, and fix all the pains you have in Looker Studio, I can set up a trial for you.

3  biggest differences in the work with listicles in pre-AI era and now:

1/ Goal

- before: boost own website page in search results 
- now: impact consensus in AI chats

2/ Text around the link

- before: has a small impact
- now: has a huge impact, because defines which pros and cons AI chats will cite and by which prompts will suggest your brand

3/ Links to competitors:

- before: avoid as much as possible
- now: it doesn't matter, AI chats know you competitors anyway

So, in the past we have 3 separate areas: 

- SEO -> defining which content and backlinks we need to rank №1 
- link building -> outreach websites to get a backlink
- product marketing (CRO) -> fixing all the things SEO did wrong on the page and explain why specific ICP have to choose your brand.

Today, you have to start with product marketing. If you don't do that, you'll spend a lot of efforts to teach AI chats that you exist, but without explaining who and why should choose you, it means almost 0 value for a brand.

Agree with all 3 points?

I asked Sitechecker customers, "What new feature would bring you the biggest impact in the next 3 months?". Here are 4 winners:

1/ AI visibility monitoring tool based on prompt tracking

Pretty obvious, yes :)? I understand that we won't build the best tool in this space because guys who work only on this stuff have more chances to do it.

However, if you merge our average prompt tracking with all non-average stuff we build around GSC / GA4 / content changes tracking / alerting, then the value you get looks different.

2/ GA4 user-friendly reports

This is what I voted for myself. I don't believe GA4 UX will be fixed, and Looker Studio has too many limitations, especially for agencies with 10+ websites.

3/ Google Business Profile reports

Local SEO is one of the few areas where AI overviews don't have such a huge impact, and GBP data has almost the same value for local websites as GSC or even more.

4/ Tool to create and schedule custom reports

We already have a lot of insights in the app, but you can't create a custom report from them. For example, I would like to build a report by specific page segments only: GA4 data, GSC data, rankings, etc. Now, I can't do that.

Do you agree with these winners?

P.S. I still need your vote for in the poll to have more data -> https://lnkd.in/ecPgXmU8

We've added SERP opportunities to Rank Tracker at Sitechecker

2 problems it helps solve and how it works:

1. You get an overall picture of which URLs and content types win in SERPs for all keywords you track.

Google at first decides which content type will satisfy the user's search query, and only then decides which URL among the URLs of a specific type is better.

It means that sometimes you have to:

- publish videos on YouTube, not pages on the website.
- publish listicles, not feature/service landing pages about your product only
- try rank your home page by high-intent keyword, not the landing page

2. You get a ready-to-use list of Reddit threads and listings on other websites for all keywords that matter to you.

It's a to-do list for your outreach or AEO team. You have to act to be presented there to win visibility in AI chats and Google AI Overviews.

How it works:

- We create a database of all URLs from SERPs by keywords you track, then we group them, and add content type labels to each URL.
- We have our own methodology to define content type. It's not AI-powered, but it's accurate enough in 70-80% of cases. We'll improve it step-by-step.
- We update this report once per month.
- It is available for all paid users starting from the Basic plan with $89/m.

Try yourself https://sitechecker.pro or drop a comment to schedule a live demo.

P.S. If you see any mistakes in content type labeling, please let me know.

Can small brands win in SEO without investments in brand awareness?

This is a big question I'm thinking on -> if paid campaigns on social media increase your CTR by non-branded searches in Google, do small brands have any chances to win if they spend $0 on demand generation and brand awareness paid campaigns?

1/ I didn't see data studies, but I assume it's true that brand awareness is one of the important factors that impact CTR in SERP. 

2/ All websites in the same niche end with targeting almost the same topics/keywords, creating similar content and user funnels (they adapt step by step, when they analyze who wins in the SERP.

3/ At the end, the biggest differences between brands lie in:

- budgets spent on brand awareness campaigns (paid ads, influencers, offline ads at conferences, etc.)
- budgets spent on link building and digital PR
- focusing the entire website on a narrow niche or going wider

I believe small brands still can win (because I saw it), but narrowing the niche is a must-have step they have to take. 

I'm curious to hear your thoughts on this.

P.S. I'll write a detailed newsletter about it on hackthealgo.com soon.

Can small brands win big ones in SEO without investments in brand awareness?

The author can see how you vote. Learn more

Your GA4 Looker Studio reporting breaks for one simple reason -> key events.

Every SEO agency has this problem:

1/ You build a clean Looker Studio template.
2/ You onboard a new client.
3/ And boom -> the report is useless.

Why? Because clients mark everything as a GA4 key event:

- sign_up
- pricing_visit
- purchase_click
- purchase

In this case, metrics "Key events" and "Sessions key event rate" aren't valuable at all. Someone bought a product/service, while someone else only created an account. These conversions aren't equal.

As a result, your templates are not reusable, and every new client = manual fixes, filters, hacks, and custom fields.

From now on, you can forget this nightmare, switching to https://sitechecker.pro

For each project, when you connect a GA4 property, you can choose which key events among all available should be applied to all GA4 reports.

- If you don't use this optional step, we use 𝗸𝗲𝘆𝗘𝘃𝗲𝗻𝘁𝘀 and 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝗞𝗲𝘆𝗘𝘃𝗲𝗻𝘁𝗥𝗮𝘁𝗲 metrics, by default.
- If you choose one or couple of primary events, we use 𝗸𝗲𝘆𝗘𝘃𝗲𝗻𝘁𝘀:{𝗰𝗵𝗼𝘀𝗲𝗻_𝗲𝘃𝗲𝗻𝘁} and 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝗞𝗲𝘆𝗘𝘃𝗲𝗻𝘁𝗥𝗮𝘁𝗲:{𝗰𝗵𝗼𝘀𝗲𝗻_𝗲𝘃𝗲𝗻𝘁} across all reports.

At the end, you have a reliable source of truth for which landing pages work, and you spend much less time on setting up and managing reports.

Moreover, you have more than the GA4 report only:

- GSC insights you can't get in Looker
- advanced report by AI chats traffic
- AI overviews rank tracking
- complete landing page audit (GA4 / GSC / content changes / technical issues)
- and many more

P.S. If you would like to get a live demo of the Sitechecker, let me know.

5 most popular use cases of merging GSC & GA4 data  

(prove me if I'm wrong)

Sitechecker customers ask us for a report to merge GSC & GA4, and we're building it now, but I found that this is too broad a topic. 

I'm curious what exactly people want to see there. Here is my list.

1/ Prioritise landing pages based on conversion data

Years ago, I built a unique Looker template for SEO forecasting. This became a hit and one of my most popular templates ever. 

The idea is that GSC metrics aren't enough to understand which page should be prioritised for improving or link building. 

Connecting conversion data from GA4, you can calculate how many additional conversions you could get if the page ranks in the top 1 for all keywords it already ranks for.

Moreover, this approach helps to calculate the approximate conversions the specific keyword can generate.

This is not an accurate approach, because I use the same CTR of the 1st position for all keywords and pages, which is not true. After the AI overview launch, this accuracy becomes even worse, but it's still valuable.

2/ Detect the impact of user behaviour changes on rankings

After many experiments, I see that the Bounce Rate and Avg. Session Duration from GA4 has a huge impact on the Average Position metric from GSC. 

If we show such metrics on one chart for a landing page or page segment, you can easily detect the impact of a new design, user funnel or updated messaging on your rankings.

3/ Identify the real user paths by internal links

GA4 has a parameter pageReferrer, and using it, you can build a map of how people go link by link on your website and detect which (often unexpected) pages impact on conversions.

It can help to understand whether your internal link structure works at all and how to improve it.

4/ Compare traffic from organic search and Gemini 

Gemini doesn't send as much traffic as ChatGPT (yet), but it can change this year fast. We see Gemini as a referrer in GA4, and can track it and compare it with metrics from GSC. 

The most important thing I want to see here is how the success in search correlates with success in Gemini and vice versa. The same with other AI chats.

5/ Detect the gaps

- which pages that receive traffic from other channels don't get traffic from organic search
- which noindexed pages receive traffic from organic search and AI chats
- which pages have backlinks that send real traffic to them 

Which of these use cases is important for you? What did I miss?

P.S. Subscribe to my newsletter hackthealgo.com to read deep guides on how the search changes and how to grow organic visibility in AI world.

For what do you need to merge GSC and GA4 data?

taplio

The Battle

Dmytro Chervonyi

Ivan Palii

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taplio

The Battle

Dmytro Chervonyi

Ivan Palii

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ivan Palii's LinkedIn Performance

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