Danny Luu

Higher Logic

Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation.

Customer Success Manager

Catalyst Software

Catalyst is the leading customer growth engine for your go-to-market team that unlocks insights on how to easily grow and retain revenue from your #1 asset, your customers.

Key Accomplishments: 
❑ Q1 "Having Fun" Core Value Award.
❑ Managed Coaching Corner Community with over 900+ members to provide mentorship, resources, content, and drove over $200k in pipeline.

Community Marketing Manager

Sendoso

Core Contributions:
❑ Managed a private community of over 500 members, providing new campaign ideas, resources, and content to enhance product adoption and user experience.
❑ Collaborated closely with the customer success and account management teams to identify opportunities and build out new case studies for key accounts.
❑ Hosted quarterly group reference events, driving upsell opportunities and contributing to $25K in closed won revenue attribution.

Sendoso is the leading Sending Platform (SP) that delivers modern direct mail, personalized gifts, eGifts, and other physical impressions at scale.

Core Contributions:
❑ Built the CSA Playbook within my first month of joining.
❑ Partnered with 9 CSMs to manage their book of business, overseeing accounts with a total ARR of over $5M.
❑ Spearheaded the creation of a cross-functional review process with business operations, reducing the time to pull Executive Business Review metrics from 1 hour to 15 minutes.
❑ Promoted to Customer Community Manager in November 2022.

Customer Success Associate

TigerGraph

Core Contributions:
❑ Owned marketing tech stack: Sendoso, HubSpot, & Drift.
❑ Championed and owned Drift launch, creating $45K in pipeline in a few weeks.
❑ Managed a $35k quarterly direct mail budget, which produced $2.5M in pipeline (a 35% QoQ increase).
❑ Collaborate with field marketing and demand gen to drive attendees for webinars, & in-person events.

Marketing Programs Specialist 

Key Accomplishments:
❑ $1.5m pipeline generated.
❑ $250k of net-new ARR closed/won.
❑ Promoted to Marketing Programs Specialist after Q2.

Sales Development Representative

DataStax

DataStax is the open, multi-cloud stack for modern data apps. DataStax gives enterprises the freedom of choice, simplicity, and true cloud economics to deploy massive data, delivered via APIs, powering rich interactions on multi-cloud, open-source and Kubernetes.

Key Accomplishments:
❑ Sourced $500k in pipeline.
❑ Achieved over 125% of quota MoM.

Wells Fargo

Business Relationship Manager

Business Relationship Associate

Senior Personal Banker

Personal Banker

Teller

Community Manager @ Catalyst Software

I spent eight years climbing the corporate ladder at Wells Fargo before diving into tech in May 2019. 

Outside of my professional career, I enjoy:

Being outdoors, exploring new boba spots, investing in the stock market, and Hip-Hop/R&B music, especially 90s/2000s throwback.

Let's connect! 🤙🏽

Joined as the 1st CSM to help manage and serve Opensend's growing portfolio of customers.

Opensend is a data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels to increase conversions (email, ads, postal).

Breakthrough

Head of Marketing

Kintsugi

Kintsugi is on a mission to scale access to mental healthcare for all. We are developing novel voice biomarker software to detect signs of depression and anxiety from short clips of free form speech. Awarded multiple distinctions for AI technology and recently named one of Forbes’ Top 50 AI companies to watch in 2022 and Fierce 15 in 2023, Kintsugi helps to close mental health care gaps across risk-bearing health systems, ultimately saving time and lives.

At Kintsugi, we believe that mental health is just as important as physical health. We exist to ensure that everyone who needs mental healthcare has access to the right care at the right time. 

See mental health differently with Kintsugi. 

To learn more: https://www.kintsugihealth.com

Senior Marketing Manager

Tebra

Director, Marketing Programs

PatientPop, a Tebra company

Senior Manager, Marketing Programs

Senior Marketing Program Manager

PeerStreet

PeerStreet is a first-of-its-kind online platform for investing in real estate debt. The platform represents a two-sided marketplace that, on one side, provides hassle-free access to an asset class that was previously inaccessible to individual investors: short-term, real estate backed loans. On the other side of the marketplace, PeerStreet connects a vetted network of private lenders with diverse sources of capital to help fuel their growth and bring lending back to their local communities. The company’s vision is to align the interests of this ecosystem—from lenders and investors to borrowers and the local communities they represent.

PeerStreet was founded to help solve many of the problems in the mortgage finance space that led up to the global economic collapse in 2008, and level the playing field between Wall Street and Main Street. PeerStreet is led by former real estate attorney Brew Johnson, former Google executive Brett Crosby, and Y Combinator alumnus Alex Perelman. Backed by noted venture capital firms including Andreessen Horowitz, PeerStreet was founded in 2013 and has had over $2 billion transacted through the platform as of March 2019.

Marketing Automation Manager

XebiaLabs (now Digital.ai)

XebiaLabs develops enterprise-scale Continuous Delivery and DevOps software, providing companies with the visibility, automation and control to deliver software faster and with less risk.

Find out more at www.xebialabs.com!

Product Marketing Manager

Plexxi Inc. (Acquired by HPE)

•	Constructed buyer personas, developed brand/digital/content campaign strategy, conducted website transition, and implemented inbound marketing methodology alongside VP of Marketing
•	Managed all Plexxi social channels (LinkedIn, Twitter, YouTube) and website content updates alongside PR firm
                 - Grew Twitter audience by roughly 45% through integrated campaigns
•	Main member of editorial staff alongside Product Marketing for compelling product-related content creation
•	Enabled Partners (New and Existing) with on-demand content, social media streams, partner-specific events, etc.
•	Built and activated all closed-loop corporate email marketing nurture campaigns via HubSpot – all Net New
.............Created content, email workflows, landing pages and nurture tracks (intermediate HTML skills)
•	Managed 3rd party relationships with PR firm, Analysts, Production & Digital Marketing firms
•	Hosted both internal sales/partner enablement webinars, as well as external thought-leadership webinar series
•	Drove action on all corporate events (meetups, tradeshows, dinner events) with Sales for lead generation
•	Presented various campaign/marketing results and findings to CEO and Executive-Level staff
•	Compiled reporting for various marketing campaigns and website traffic via Google Analytics and HubSpot
•	Engaged with active customers to tell their story through various channels agreed upon and allowed

Marketing Manager

Extreme Networks

•	Core member of global buyer segmentation/persona discovery process presented to Extreme Networks Executive team

•	At the request of VP of Global Marketing, participated in weekly Global PR calls to represent the social media marketing team, driving content for the corporate blog program and developing promotional strategies

•	Redesigned corporate blog strategy – Head of the corporate blog program; corporate blogger, event live blogger

•	Project Manager with creative digital agency, IndieWhip, for all video content & projects – all used in the global demand generation program (consistently drove a higher degree of MQL’s per month)

•	Drove all internal webinars, helping to create content and messaging for sales and the channel (Participation in webinars was extremely high and feedback on the quality achieved high ratings)

•	Drove Email marketing campaigns, developed case studies, sales enablement content, Eval/Buyers guides, Google analytics – many of the assets created scored very high conversion rates

•	Served as the “go-to” marketing representative by the VP and was sought out for tiger teams and special initiatives

Content Marketing Specialist

•	Generated net new business through numerous sales techniques (cold calling, mass emailing, etc.)
..........Drove over $3 million of “new logo” pipeline in one year; $110,755 in closed business

•	Selected by Extreme Networks Senior Management team to travel internationally to host & deliver global SDR Training in Newbury, UK (June 2014)

•	Effectively communicated with cross-functional teams (inside/outside sales, marketing, IT)

•	Mastered Extreme Networks’ messaging and given numerous presentations to executive-level staff

Enterasys Networks

•	Executed bi-weekly Channel Partner newsletter program
..........Successfully reaches 7,000+ partners globally
..........Compiling content, formulating compelling summaries, and editing for partners
..........Creating HTML and Text-only versions in Marketo
•	Supported weekly Global Marketing Field Team meetings
..........Develop meeting summaries for the Global Field Team and made recommendations for future topics
•	Extensive use of marketing automation systems for numerous project
•	Conducted internal research to audit marketing campaign performance
•	Supported company’s efforts to amplify message through various social media platforms
•	Event management via Eventbrite

Channel Marketing Co-op

Spruce Environmental Technologies, Inc.

Business to Business: daily interactions with numerous customers

Effectively manage phone traffic and order fulfillment in Customer Service.

Execute multiple marketing functions including: market research analysis, manage print advertisements, update company websites, and survey formulation.

Marketing Intern

Hi! I'm Brian. I'm a seasoned marketing tactician, turned strategist, turned leader, with a decade of experience in spearheading initiatives that drive sustainable growth and record-setting revenue. My journey began with a foundational education in Marketing, but it's my relentless pursuit of excellence and innovation that has truly shaped my expertise.

As a leader, I specialize in building synergistic relationships between Marketing and Sales/GTM teams to help shape and then exceed business objectives. My specialty lies in developing and optimizing comprehensive marketing strategies, from advanced email marketing and direct mail campaigns to multifaceted content and digital marketing efforts. Utilizing data-driven approaches, I have consistently led my teams to achieve unprecedented pipeline & ARR growth.

My leadership style is rooted in "kindness, empathy, and mentorship"—very kind words from my team(s)—fostering a culture of continuous improvement and high performance. I'm proud to be recognized for guiding my team with a focus on personal and professional growth, contributing to our collective success in a low-ego manner.

In my pursuit of becoming a strong "T-shaped" marketer, I've been fortunate to build a comprehensive skill set that includes:
- In-depth experience in Demand Generation, ABM, Growth Strategy, Digital Marketing, Product Marketing, Content Strategy, Persona/ICP Development, Sales Enablement, and more
 - Advanced proficiency in omnichannel, demand-generating program ownership—Email Marketing (Marketo, Eloqua, HubSpot), Direct Mail, Webinar, Digital (SEO/SEM, PPC/PPL, etc), and 1:many, 1:few, 1:1 programs
- Strong command over Project/Program Management workflows & tools (Asana, Trello)

Collaborating closely with executive leadership early in my career has afforded me a unique perspective and agility in navigating and driving marketing strategy across various platforms and mediums. My commitment to lifelong learning, teaching, and constant improvement fuels my desire for new challenges that foster both personal and professional growth.

Beyond my marketing career, I'm a professional photographer and videographer, capturing the beauty of the world and telling the stories of the people and places I encounter. You can visit my Instagram portfolio (@brianclevesy) to see the world through my lens. Other things I love: golfing, playing soccer, and woodworking.

Thanks for stopping by; let's connect!

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The Battle

Danny Luu

Brian Clevesy

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